Jasper County Democrat, Volume 5, Number 18, Rensselaer, Jasper County, 9 August 1902 — Page 4 Advertisements Column 2 [ADVERTISEMENT]

AI9WWW > TRAVELING MAN came into the Argus <[ a office last week and said: “I cannot sell ; i any goods here because the dealers com* <> / 1 ! ► plain that so many people patronise the mail <> > order houses of the large cities. I wish you <, —! > would preach them a sermon through your w/vv'w paper on the subject and give the folks who t Hf / <’ trade with mail order houses a good raking c ) h over.” . He was a good business man and c > < j I’ knew what he was talking about, but he / 3 ;> did not understand local conditions in this tj I city. Had he read the Argus he would h <[ have known that it had persistently preached “patronize your home dealer.” No man has any right to send abroad for goods he can purchase in Carlinville. Every dollar you send *to Wontgomery Mard & Co., or Rears, Sawbuck & Co., is a damage to yourself. Your home dealer has to carry a smaller stock on account thereof, pay less taxes and give less for public improvements and enterprise. Should you write to Chicago and ask one of the great mail order houses to give you ten dollars to help pay your preacher, or help build a new church, they would laugh at you. What do you buy of them for? They care naught for you aside from the money you send them. They pay no taxes here, support no schools nor churches, give not one cent to help you in anv way, yet you patronize them. Why ? Simply because you think they sell you goods cheaper. Simply because they are continually advertising in the daily and weekly newspapers, in their catalogues and by personal letters, telling you what they have, describing the excellence of their goods and their cheapness. This brings us back to the other side of the question. There are several business houses in Carlinville whose stocks and business would justify them in spending S2OO more each year in intelligent, sensible advertising. There are several more who could profitably spend SIOO or more for the same purpose. Do they do it? No, notone-third of that amount. Ask them for an ad and they say, “Oh, everybody knows me, I don’t have to advertise.” Or, perhaps, they will put in an ad at $1 or $2 a month and try to tell all about a SIO,OOO stock in it and not change it for a year. No wonder they think advertising doesn’t pay. Did you ever see a modern business man who did not pay as much attention to his advertising department as to any other? Does the man behind the counter think the man on the other side is going to make a purchase amounting to very much without first comparing prices? The da)s are past when the purchaser “handed” the seller his money and let it go at that. And in this day of progress the man who does not advertise his business has no business to be in business. The Argus is in every way equipped to help the merchant along this line. No sensible man will say the Argus is not thoroughly circulated and intelligently read throughout the entire county. That indeed would be an “aspersion,” and aspersions are dangerous things to monkey with this hot weather. We sell the space to you Mr. Carlinville merchant, for ten cents an inch, and give you a discount on that if you take it for a year. Don’t sit around and say it is the people’s fault because they send their money away. It is largely your own. Tell the people in plain language what you have and the price thereof. You can and do sell as cheap as the Chicago house. Take good, generous space and change it two or three times a month. Devote one-half as much time to your advertising as you do to other lines of your business and note the result.— Macoupin County Argus. The Democrat commends the above very sensible article to the merchants and citizens of this place. If the local merchant wants the help of the local papers he should help the local papers in return. And if he have good, common, ordinary horse sense, he will patronize those of the local papers which enjoy the largest circulation and independence. If you want a fellow to hit for you, you should get the hardest hitter obtainable. The Democrat, for instance, is its own boss, speaks its own mind, and is here to stay for the next two hundred years.

Have You Seen? The New Machinery at the Rensselaer Steam Laundry. It is the best and latest improved in the United States. No more pockets in open front shirts. Our New drop board Shirt-Ironer matches every button hole perfectly and holds the neck band in perfect position while ironing. Do you realize you are working against your own city when you sencl to out of towrl Laundries and indirectly working against your own interests? WE CLAIM THAT WITH OUR present Equipment and Management our work is Equal to ant Daundry in America. Our Motto: Perfect Satisfaction or no charges. We make a specialty of Lace Curtains. Send us your rag carpets, 5c a yard. Rates given on family washings. Office at G. W. Goff’s, riione 66. Prompt work. Quick Delivery. GOOD ADVICE. The must miserable beings in the world are those suffering from Dyspepsia and Liver Complaint. More than seventy-five percent, of the people In the United States are alTPeted with ttiese two diseases and their effects; such as Bour stoa sch, Sick Headache. Habitual Costiveness. Palpitation of the Heart, Heart h irn. Waterbrash, Gnawing and Hurtling I'alus at the Pit of the Stomach. Yellow Skin, Coated Tongue atid Disagreeable Tifkte In the Mouth. Coming up of Food after eating, Low Sptrlta, etc. Go to your Druggist and get a bottle of August Flower for 75 cents, Two doses will relieve you. Get Green's Special Almanac. A. F. Long. MorrU* EnglUh Stable Powder ritss. asw t*r ssstre* Bold by A. F. Long