Jasper County Democrat, Volume 5, Number 17, Rensselaer, Jasper County, 2 August 1902 — ADVERTISING TRUTHS. [ARTICLE]

ADVERTISING TRUTHS.

The man who advertises is the man whp gets the dough. A business that isn’t worth advertising isn’t worth wasting time overt. You never know how much your business can amount to until you advertise and find out. The public has a short memory. That's the reason that a business to continue profitable must be advertised continuously. No big business has ever been built up without the publicitygiven it by judicious advertising, and in this era of advertising it is more than ever important tnat a business expecting success should be liberally advertised. After advertising has built up a flourishing business the work of the ad. writer is by no means at an end. It remains for him to keep the business in a prosperous condition with the co-operation of the other departments.—St. Louis Ad. Writer.