Jasper County Democrat, Volume 5, Number 12, Rensselaer, Jasper County, 28 June 1902 — THE INFLUENCE [ARTICLE]

THE INFLUENCE

of advertising is wonderful. It makes small stores great. It turns the tide of business toward the advertised store as nothing else will. It places the name of the store in the mind of the people so strongly that they cannot think of dry goods, clothing, shoes or drugs without the name of that advertised store coming to their minds simultaneously. By a good, persistent advertising campaign any business house can push its way to the front and the best medium to use is the weekly paper that goes into the homes of the people upon whom you must depend for your success. The Democrat goes to a great many more homes in Jasper county each week than other paper published in the county.