Jasper County Democrat, Volume 5, Number 5, Rensselaer, Jasper County, 10 May 1902 — For Small Stores, Too. [ARTICLE]

For Small Stores, Too.

The Ad.-Writer of St. Lonis says many small merchants in the cities are apt to think that while the department stores should advertise, advertising is a profitless expenditure for the small business that finds its custom only in the immediate neighborhood of the store. These men fail to take into consideration the fact that in most instances the department store began life as a neighborhood store and increased its business by judicious advertising. Advertising is just as profitable for the small business as for the large one.