Jasper County Democrat, Volume 4, Number 28, Rensselaer, Jasper County, 19 October 1901 — VALUE OF ADVERTISING. [ARTICLE]

VALUE OF ADVERTISING.

The man who advertises is the man who gets the dough. A business that isn’t worth advertising isn’t worth wasting time over. You never know how much your business can amount to until you ad\ ertise and find out. The public has a short memory; that’s the reason that a business to continue profitable must be advert tised continuously. No big business has ever been built up without the publicity given it by judicious advertising, and in this era of advertising it is more than ever important that a business expecting success shonld be liberally advertised. After advertising has built up a flourishing business the work of the ad. writer is by no means at an end. It remains for him to keep the business in a prosperous condition with the co-operation of the other departments.