Indianapolis Times, Indianapolis, Marion County, 28 September 1952 — Page 16

PAGE 16

"MMMMMM, MAYBE"—Warren Ray Shake looks undecided as he is fitted by Mrs. Cora M, D'Arcy, and his mother, Mrs, Bert Shake, Sandborn (right). Mrs. D'Arcy owns D'Arecy's Children's

Wear, a store in the Mapleton district.

‘and Illinois St. and say: | “That's where the old fown buggy traveler went through open there 40 years.

THE INDIANAPOLIS TIMES

Mapleton Business District Thrived Aroun

, A PUBLIC SERVICE—Whatever you want, post a note on the board set up by the Mapleton merchants. Miss Norma Barr (left) and Mrs. Patsy Behrent bring themselves up to date.

{bined business record of 120 years| To the north, the horse ardiin the area. Mr. Taylor has been]

LOOK!

Fall Festival

{pump stood. We carried our water fields on his way to Broad Ripple. before the mains got aut this far. "l D. O. Taylor, who operates his] | Hardly anyone can point to the grocery and bakery just south of] {Reis Blacksmith shop and say: [the intersection, once carried | | “I remembered when they tirst| water to his store from the old | started.” {town pump. There is one man, however, who! It was located across the gravel ican recall when the busy inter-| road which is now 38th St, on section was once the heart of land where Harold Wear now | Mapleton—a little town growing runs his Standard Service Station. |tast, surrounded by open fields., Mr. Taylor, Mr, Wear, and two

Old Timers The four are the oldest business men in the zone in point of serv- | ce. Mr, Collier has a five and ten{cent store at 3818 N. Illinois St. and Mr. Hempfling operates the Mapleton Barbgg & Beauty Shop, 13824 N. Illinois "St. “North of 38th St. there was nothing but cow pasture,” sald

MONDAY & TUESDAY—SEPT. 29 & 30

38th and Illinois FREE—$2500 IN PRIZES

Street Dancing—2 Bands

SHOP AT

REXALL DRUG STORE

Stock up your Medicine Cabinet Buy School Supplies

RUBBING JERGENS SACCHARIN ALCOHOL SOAP TABLETS 19¢ or 99° * Limit 2 4 bars 19¢ Limit 2

MAPLETON STREET FAIR

Monday & Tuesday, Sept. 29 & 30 FUN FOR ALL

Now—More Music for Less Money!

rea licror’s NEW EXTENDED PLAY 45" pop ALBUMS

$280 oon neon” $]40

ON, ONE RECORD BOR ONLY Hear the new albums by Frankie Carle, Eddie Fisher, Ralph Flanagan, Vaughan Monroe, Three Suns : : ; jaz classics by Dorsey, Goodman, Shaw! And many more by the great RCA Victor stars who make the hits!

8 FULL SELECTIONS

ON JUST 2 RECORDS wePOR ONLY

Come in and hear our star selections!

Prices do not include Federal Excise or Local Taxes. Subject to Government Price Ceiling Regulations.

F. W. COLLIER STORES

3818 N. Illinois Street

Monday Thru Thursday 9:00 fo 5:30 Friday 9 to 8:30, Saturday 9 to &

Come to the |

| Only scattered houses lay between other men, F, W. Collier and Wil- | i | as a grocery clerk in 1906. |

Come In and See the THRIFTY 30 I

C. I. DICKS

OPEN EVENINGS TILL 9 3842 N. lllinois St.

| Mr. Taylor. He started working! “The water mains didn't come

| carried water from the pump. | “Mapleton was a little town itself then. It had a postoffie, The | town was connected to Indianap{olis by the electric trolley which | made its turn-around at Illinois | and 38th §f.” He told how heavy rains often bogged down wagons arid buggies to their hubs, forcing calls for help. Mr, Taylor himself drove a wagon while working as a $9-a-week clerk for C. W. Rosetter who had a store across the street from where Mr. Taylor now does business, Some years later, Mr. Taylor bought out his boss. He employed a single clerk at $5 a week, later added another, and kept {growing until he now provides work for 22 fulltime people and three partime workers.

Business Expands

The grocer thinks his business is typical of others in the area. As Indianapolis spilled its population over {its borders, homes were built to the north. They

lout past the gravel road. We all

THEY KNEW IT WHEN—These fo

men came to prqvide them.

Mr. Taylor has seen nearly all) of them expand, enlarging quart-| ers, hiring more people, serving greater areas, Describing the changes, Mr. Taylor jointed out that hardly a! building, which housed Mapleton's’ businesses then, now stands in the | heart of the commercial zone. | Mapleton’s location was a busi-! ness “natural.” Instead of hit-| ting a peak and leveling off, busi-| ness grew better. Mr. Taylor does not have the (oldest business in the district, although he is the oldest businessman. 'Three generations in the same family have managed the Reis Blacksmith Shop. When that firm started, only al grocery or two and a drug store! were operating. Success of the! district was attributed by Mr, Tay-| lor to “the type of businessman | who came in.”

Personality Plus

The Mapleton district bubbles business personality. Mr.,, Mrs. or Miss are titles seldom heard in the dealings of | the merchants with each other. | They are quicle with the friendly | insult, use first names, and refer to Mr. Taylor as “D. 0.” Many of their customers are “first name” peopla too. That |

business spirit has been a key-| note in Mapleton expansion. It has led to the organization of a closely knit business association strong in civic enterprise. { Tomorrow's festival is one point. | The association Has from time!

Em -

{

HU. 1427

29th and 30th.

SEE the complete "FRIGIDAIRE LINE" while aftending the Mapleton Street Fair ... September

No more bed-time bother, mother! SLUMBER-GRO keeps your cutie cory and safe . Just a snip of a stitch and bottom goes down as baby grows up ...2 "grow" folds tucked right in (6 inches at each). Cotton pastel or wool . . . featherweight, weather-perfect, wonderful to wash! $3.95 to $10.95

Allow 15¢ on Mail Orders

10% Discount

except Fair Trade or sale items

D'ARCY'S Children's Wear

Daily 9 A.M. te 5:30 P.M, Friday until 8:30 P.M.

Open

SAFETY SLEEPING BAG

Remember—Ample Parking Space

one 3ize g-r-0-w-s from J mos. to 3 ym. ,

. « at every age.

during Fall’ Festial on all merchandise

{tions to the city. It helped keep

During his years in the zone, ,..i,rists informed of parking re- besides business in the neighbor. {strictions by painting warning hood. It pays off.

SUNDAY, SEPT. 28, 1052

sinessmen have a record of 130 years service at 38th and Illinois Sts. They are the oldest still operating. Left to right are D. O. Taylor, Harold Wear, F. W, Collier and William C. Hempfling.

| It's hard for most people to/the town and heart of Indignapo-|liam C. Hempfling, have a com- needed services, and the business) to time made traffic recommenda-|signs at its own expense.

look around the corners of 38th, lis. The idea is to do something

Authorized Reconditioned

Bl as

Plug

and Additional

PROMPT SERVICE Peaks ON ALL INSTALLATIONS $i

Carries New Engine Guarantee

CONVENIENT BUDGET PLAN AVAILABLE

WALTER HISER, -

lilinois at 39th Street HU-1314

Visit DON MASSA During the

Mapleton Fall Festival Value Events!

See and Hear the New

21" SCREEN

(Model 217207)

TT 1ABLE MODEL TELEVISION

’ The Lowest Price in History for a Full 21" Model

Come to Don Massa You'll SAVE MONEY!

—

Look at These Features:

® Sensational Picture

Quality

® Smart Modern Cabinet Styling in Rich Ebony.

® Built-In Antenna

® Famous "Golden-Throat" Tone System

TAKE UP TO 78 WEEKS TO PAY!

OPEN EVENINGS

DON MASSA @

3817 N. ILLINOIS ~~

WA. 5000

SUNDA)

AUTUM sociation "sh Marguerite E Warrick.

By DA) The spirit o side merchant the streets tc and 38th Sts. As soon as close, the Ma) sociation will val. For hours « event there wi streets. If th operates the thoroughly mi corn, frying fi of children w land on mech: If last year’ indication, ab will jam the tl the festival cl This is the | sociation has and prize fest. at all without thing” which northside org For want o can be called The idea wa sociation sta more ways to human as th them. The result { lets the kids | get acquainted before their e And that’s organizations, Boy Scouts | together. Th

Red Cross Baby Cars

The Red Cr home care of er-baby «care The home course starts house, 1126 N 9, and will be and Monday f weeks, The mothe course will be Tuesdays for ning @0ct. 10,

PTR

~ Will be sure to