Indianapolis Times, Indianapolis, Marion County, 21 September 1952 — Page 33

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French lace. o 44, Short, Sess .3.98 *Reg.

BUY _ON AYRES’ ABC*

SUNDAY, SEPT. 21, 1952

THE INDIANAPOLIS TIMES

‘ PAGE n-

Look Good, Smell Good, Be Good, To Be Good Traveling Saleswoman

Times photo by John R. Spicklemire

Mrs. Bernice Kehoe

We, the Women—

Decline in Communication Is First Danger Signal

By RUTH MILLETT “IT S TRAGIC that so little has been done to help married people recognize serious threats to their happi-

ness,’

’ says Dr. David R. Mace, a university professor of

human relations, writing in the Woman’s Home Com-

panion. And then Dr. Mace points out: “The first danger signal in marriage is usually a decline in come munication.” The real pity is that women generally seem to sense that danger signal, Again and again in their letters to this column wives say, in effect: “My husband doesn’t talk to me any more. He doesn’t discuss his, business or his plans for the future the way he did when we were first married. And he seems completely disinterested when I try to talk to him about the things that deeply concern me.” Wives seem to know instinctively that lack of communication between husband and wife is a threat, that the marriage is on dangerous ground if the husband and wife think their SA

Ruth Millett

The convenience of a Charge Account with only a small payment each month. Ask the salesperson about this Easy Payment Plan.

*Ayres' Budget Chor -

own thoughts, struggle alone with their own worries, refuse to share their dreams of the future. They know the danger and they worry over it. But what can théy do about it alone? » o n A WIFE can’t make her hus-

band confide in her. She can’t

" force him to come to her with

his plans and his hopes and his worries. She can't make him

listen to her with an understanding heart. No, as long as she alone is aware of the danger of a husband and wife's drifting into the habit of keeping all they really think locked away from each other, she is completely stymied. The real tragedy is that husbands don’t realize the threat to married happiness by refusing to talk to their wives about the things that are their daily concern, On this point, wives generally know the score and the husbands generally don’t.

1872- 1952

By OPAL CROCKETT Times Homes Editor

BETS laid on contents of Mrs. Bernice Kehoe's purse wouldn't be safe. The bulk and bulges of the lady's bag are beguiling. They aren't the usual cos-

metics and feminine fancies. Contents include a bar of pig metal, castings of lamps and a light meter. Mrs. Kehoe, a grandmother three times, sells lamps. At the Godfrey & Wing and Stiffel lamp companies, whose merchandise she sells, she is known as “Mrs. Lamp of the lamp industry.” That high acclaim didn't come easy. She learned the lamp business while buying lamps at the Indianapolis Power & Light Co. . . . 1939-1941. She had ambition. Being the breadwinner for her son, a daughter and mother, didn't stop her. She left 3-year-old daughter Katie Sue with a sitter and enrolled in Indiana University Extension Division, studying personnel, management, interior decorating and bookkeeping. > > WITH LAMPS hard to get during War II, Mrs. Kehoe switched businesses. 8he decided to manage a Firestone Tire & Rubber Co. Store, starting at the bottom. In Richmond, she learned to retread tires, reline brakes and lubricate, After she made the grade as manager, she kept on doing man-sized jobs, often giving visitors the surprise of their lives. Club representatives visited the Firestone station with invitation for the manager to make a speech. Told the manager was “out in back” the invitation was ‘extended to the person under the car as indicated, The legs crawling out belonged to Mrs. Kehoe, od FROM RICHMOND, Mrs. Kehoe went back into buying, in Chicago and at Ayres’ in the fhousewares department; and then on. the road. She made progress. Then came a crisis. Two Christmases ago in an automobile accident both legs were crushed and the steering wheel of her car pierced her chest. The doctors feared she'd never walk again. After 11 days in a hospittal

Mrs. Kehoe said: “Let me up. What's going to happen to my business?” With some persuasion she managed to shed the casts. She transacted business by telephone and then took off on the road with two canes. In three days she took the wheel from her driver, added an extension to the accelerator and hand throttle for the bad legs, and was back in business. She drives some 1200 miles a week in Indiana, Illinois, Kentucky and Tennessee, stopping off here at Block's, Goldstein’s, Adams’ and Banner-Whitehill's. The brief stays in her apartment in 3740 N. Meridian St. start with an all-night session handling her mail, o. 6 oo ” TO DAUGHTER, Katie Sue Kehoe, who sells at her mother’s old stand, the Power & Light Co., and to would-be traveling saleswomen Mrs, Kehoe says: “Never go on the road until you're old enough to have a real set of values. “Give customers a laugh. Be pleasant, Tell them lively stories, naughty maybe but not dirty. Make them happy. “Never overload customers with merchandise and give them as much special service as possible, The straightforward approach is best. “Know merchandise construction.” When off the road Mrs. Kehoe goes calling, holding meétings and telling clerks how to sell. She meets store owners, She meets salespeople. “You must give if you want to get,” is her philosophy. BD Bb “ALWAYS look in one piece, whether the sun shines or rain pours,” said the travelingsaleswoman. As to men on the road her word to wives waiting at home is: “Salesmen see dozens of movies, despite the stories we hear-—sometimes two shows a night.” Though work days are long and there’s a new hotel every night, into Mrs. Kehoe's traveling case goes a party dress, When there's time for recreation, dancing is her choice. Into her purse with the pig metal and light meter one item is no surprise. It's perfume and it's always Tabu. “It’s good psychology to use the same kind. Then customers remember me,” Mrs. Kehoe said.

Guild Lists

Chairmen

Committee chairmen for the coming year have been announced by the Indianapolis Branch, Goodwill Service Guild.

“They are Mrs. Carl Ellis, em-

ployees’ entertainment and recreation; Mrs. H. C. Caldwell, correspondence; Mrs. F. J. Wise, by-laws, and Mesdames Howard Lytle, Ernest Burns, Russell Stevens and F. G. Fraumann, promotion.

Others are Mrs. Walter Leckrone, program; Mrs, W. T. Rasmussen, service units; Mrs. John Maddox, ways and means; Mrs. Cecil Berry, year book; Mrs, C. T. Coy, orientation; Mrs. G. B. Strand, handicraft; Mrs. S. L. Scoles, hostess, and Paul Nicely, inter-guild telephone.

Mrs. Kenneth Lancet, membership; Mrs. E, P. Messick, plant service; Mrs, J. 8. Sligar, press relations; Mrs. Ernest Milholland, parliamentarian; Mrs. R. F. Kerbox, historian, and Mrs. C. T. Coy, Goodwill Employees’ Choir Director.

Auxiliary Luncheon Mrs. Walter O. Lewis will en-

Hairdressers Set Sessions

Lee Self, El Paso, Tex., will be the guest artist at the Oct. 5-7 convention and trade show.

of the Indiana Hairdressers and

Cosmetologists Association in the Hotel Lincoln. Mr. Self is style director of the National Association’s Official Hair Fashion Committee of which "he is past president. More than 1500 beauty shop owners and operators are expected to attend this convention, according to Mrs. Mary Koerner, Marion, state president. The guest speaker is now president of the Texas State

Board of Hairdressers and Cosmetologists and a member of the Coiffeur Guild, Los Angeles and Hollywood. He will demonstrate fall and winter hair styles,

Lee Self

Annual Show

Opens Oct. 31

The annual exhibit for the Indianapolis Art League has been scheduled for Oct. 31-Nov. 14 in

“Block's Auditorium.

Classes and instructors for the fall program have been announced. On Oct. 6-8, Earl Beyer will head a basic and advanced group on still life at 1 Pp. m. in Rauh Library. Meeting at 1 p. m. daily in Holliday House since last Sunday has been the landscape still life class under the direction of Gordon Fiscus. Other classes scheduled include Fred Rigley, landscape, starting Tuesday; George Mess, landscape, starting Oct. 1; aGaro Antreasian, advanced study, Oct. 2, and Earl Beyer, portrait study, Oct. 10. The league's next meeting will be at 1:30 p. m. Wednesday in Holliday House. Registrations will be made then and final plans discussed for the yearly exhibit.

Relief of Eyestrain

A simple exercise for relieving eyestrain and relaxing the

tertain members of Delta Upsilon Auxiliary in her country home south of Brownsburg with a luncheon at 12:30 p. m. Tuesday. Members wil play cards

after luncheon. and blues.

. Ayres & Co. FRonkiin 4am

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Cool Colors For Rooms

Cool off “a southern-exposed room with cool greens, grays

eyes is the following: Look at an object far away. Now look at your index finger six inches away from your nose. Blink often, and repeat the exercise many times.

CLOSED MONDAYS

SHOP THURSDAYS 9:00 A.M. TO 8:30 P.M.

Party To Benefit Pre-School Clinic

Members of Beta Pi Chapter, Beta Sigma Phi Sorority, will have a card party at 1 p. m Oct. 15 in Ayres’ Auditorium. Proceeds will benefit the chapter sponsorship of the PreSchool Health and Dental Clinic in Mayer Neighborhood House where complete pediatric and dental care is given regularly to more than 100 under-privil-eged children. Mrs. Calvin Rhodes is 'president, Other new officers are: Mrs, Frank Buddenbaum, vice president; Mrs. Stanley Flecker, treasurer; Miss Virginia Sampson, and Mrs. Lester Stumpf, recording and corresponding secretaries; Mrs. Stokes Gresham Jr., city council delegate, and Mrs. William McFarland and Mrs. J. O. Servaas, Indianapolis Council of Women delegate and alternate.

Selection of Towels Towels should suit each person and each purpose they are to be used for..Before you do any buying, consider whether you want towels with “smooth as velvet” textures for yourself and the children or friction towels for the men of the house.

Honor Guest

Mrs. John B. Long

Past presidents of the Robi-son-Ragsdale Unit, American Legion Auxiliary, will be -honored at a 12:30 p. m. luncheon Saturday in the Hotel Lincoln. Mrs. Carl Gates, outgoing president, and Mrs. John B. Long, incoming president, will be honored with Miss Mary Margaret Gheen, president of the junior group. Speaker of the day will be Mrs. Jean Brown Wagner, subject is “The First Ladies.”

” ” ” ASSISTING Mrs. Arthur W. Lockhart, Past Presidents Parley chairman and general luncheon chairman, will be Mrs. Albert Schrand and Mrs. C. R. Young, gifts; Mrs. F, M. Wolf and Mrs, Homer Asher, program; Mesdames H. B. Kemper, Will Long and F. E. Long, decorations, and Mrs. A. H. Peters and Mrs. Stewart Maxwell, reservations.

pride of our tweed room! bardley’s new classic in

Version |

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Janice Farley to Say Wedding Vows Today

JL XCHANGING vows at 2:30 p. m. today in Speedway Christian Church will be Miss Janice Farley, daughter of Mr. and Mrs. J. Ralph Farley, and Lt. William H. Roberts, son of Mr. and Mrs. O. S. Roberts.

The Farleys live in 5122 W. 14th St. and Mr. and Mrs, Roberts reside in 4965 W. 14th St, The Rev. Kenneth E. Thorne will read the double-ring ceremony in a setting of palms and candelabra, In the bridal party will be Miss Joan Farley, maid

of honor; Mrs, William Mareana, bridesmaid; Donna Jones, flowergirl, and Steele Roberts, best man. Ushers will be Jack Mayhugh and George Wilshire. 2 8 =

THE BRIDE will wear white Chantilly lace over faille taffeta fashioned with full skirt and boat neckline edged in appliqued lace flowers. Her nylon illusion shoulder-length veil is attached to a lace jonnet trimmed with lace flowers, She will carry Fuji chrysanthemums. Deep violet lace over taffeta will be worn by the maid of honor. The bridesmaid will wear orchid lace over taffeta and the flowergirl will be gowned in pink talfeta yuh lace” yoke.

A RECEPTION in the church will follow the ceremony. Aft erward the couple will leave for Denver, where they will make their home. The bride attended Indiana University and the bridegroom went to Butler University, He is a member of Sigma Chi

To Be—Mrs. William H. Roberts Fraternity.

Ayres’

calendar:

events

September 23 and "

Monte-Sano coat and suit collection, resanied Tuesday and Wednesday. Vincent Monte-Sano Jr., will be hers.

Informal modeling 11:00 to 4:00 in Ayres’ Coat and Suit Shop, Third Floor

Evins Shoe collection, presented Tuesday -and Wednesday, Mr. David Evins will be here, with his entire cb collection of fall and resort shoes. \

Informal modeling 11:00 to 4:00 in

Ayres' Shoe Salon, Second Floor

SHOP TUESDAY THRU SATURDAY 9:00 AM. TO 5:25 P.M.

fine tweed or flannel

4995

v

A wonderful suit in your choice of two beautiful fabrics , , «

each with an expensive air! New longer jacket, arrow.slim skirt + . . tailored with the basically simple, clean-

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All wool flannel in sharesal,

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