Indianapolis Times, Indianapolis, Marion County, 14 September 1952 — Page 37

. 14, 1952

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“Tomorrow's Fashions Today”

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slegance with this charm~ gentleman's -hugging and fully detailed Featured as on in Vogue.

$16.95 —$22.95

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rook Nursery, ok’s-free-bulb illustrated in onybrook this ns spikes, 75¢ thade trees at “Best buy” rook’s sycaunk diameter, prepared with ds to take a e nursery. See es of a sycade even when Also silver Im$%, and well~ only T5¢ a ng containers. ery, Ind. 100,

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SUNDAY, SEPT. 14, 1952

By BETTY LOCHER Times Fashion Editor

QUPDENLY it's fall. Your calendar is filled with luncheons, teas, fashion snows, dinners and evening engagements, Somehow the clothes you remembered as he-

ing very. chic last jyear look less crisp, less exciting now.

80 now is the time to go on a shopping spree. But use your head-—plan before you buy. If you swoon at the sight of a pretty hat, resist buying it until you are sure it will go with the dress or suit you plan to

buy. It must “go” both in mood and color. The same Joes for shoes,

bags and gloves. Experience will teach you it is best to start with a basic dress, suit or suitdress. The price makes little difference. It can be uhder $20 or over $100. You will fin clothes with good lines in al price and size ranges. ” ~ »

THE FOUR ensembles photographed are typical. There is great variety in the prices, yet each has its special charm. All four are “basic” enough to be worn with a variety of accessories and to fit a variety of occagions,

With simple tailored hats, thev go to town or luncheon, With a more exciting hat they are ready for tea, cocktails, dinner or even dancing. If you are on a budget, simplicity is the keynote to smartness. One wellchosen outfit worn often is better than a conglomeration of hats, clothes and accessories

Tinrelated and worn indiscrimi-

nately.

Dallas Awards

Style Oscars

DALLAS, Sept. 13—-Dallas awarded four of its annual “Oscars” of fashion this week and showed an international audience 10 “prophetic” fashions of 1953. The season's fashion prophecy -transformed into fabric from the drawing boards of the designers of America, France and Italy—ranged from the “waltz length” dress for evening to the “emphatic glove.” But this was certain as 50 models paraded for almost two hours the new collections of Traina-Norell, Adrian, Trigere, Carnegie, Blotta, Dior, Fath, Balenciaga, Schiaparelli, Veneziani and Battilocchi and many more: There was hardly a waist“line or a strand of hairdress to be seen.

The 10 “prophetic fashions”... “were outlined as the “elongated

waistline,” the-sweater coat, the “great stole,” the mobile hat, the emphatic glove, the replete back, the tubular coat, the fluid look of silk jersey, the shoulder warmer and the narrow look at night. Most impressive were the bulky, unusual fabrics, such as a strapless, molded short formal of camel's hair and cocktail dresses in tweed.

Favorite

7

By SUE BURNETT For daughter — a darling sailor dress is sure to be her favorite for school or dress-up. Pattern 8877 1s a sew-rite perforated pattern in sizes 3, 4, 5, 6, 7, 8 years. Size 6, 2% yards of 39-inch; 3; yard contrast.

SUE BURNETT The Indianapolis Times 372 W. Quincy St. Chicago 6. IIL NO. 8877 Fashion Book Price 25¢

S128. 00000 Name

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Price 30c |

A

“PARIS DESIGN—A smooth afternoon dress of

rayon crepe has sunburst tucking from the left shoulder to the right hip and flares into a panel on one side. It is designed by Madame Gres for Puritan Dress Co.,” sizes 1412 to 244. Colors are black, brown, gray and blue. It is about $18 in Wasson's Women's Shop, Second Floor.

Fashion Calendar—

Stylists Will Be Featured

TUESDAY Wasson's—Lawrence of London personal appearance. Informal ‘modeling 11 a. m. to 4 p. m, Raincoat Department, Second Floor. Princess Obelensky personal appearance, informal modeling 11 a. m. to 4 p. m.,, Dress Department, Second “Floor.

Miss Betty Jones, all day in Hosiery Department. Block's — Eisenberg = Original Fashions, Informal modeling 11 a. m. to 4 p. m, Gown Room, Second Floor. WEDNESDAY Wasson's—Lawrence of London, Princess Ohelensky and Gotham Fashion Counselor, second day.

THURSDAY

Wasson’s — Miss Diana Kent, W. B. Foundations. Consultation all day, Corset Department, Third Floor.

Grouping of Pictures

“Gotham Fashion Counselor,

If you have a group of un-

related small pictures, join them together with a flourish by attaching them to two-toned cotton decorator braid tacked to the back of each frame.

our drapery department expert will show samples « «+» give decorating aid

prices include complete job . satisfaction guaranteed

2

furniture regjued , , . springs retied . , . cushions renewed

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pickup and Yelivery at ne extry/charge withid our delivery area

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Ayres’ — Irene, California designer, informal modeling

11 a. m. to 4 p. m. Miss Judy Swan, representative, French Room, Third Floor.

FRIDAY

Wasson's — Miss Diana Kent, second day. : Ayres'—Irerfe, second day.

rier RAT URBPAYWasson's — Miss Diana Kent,

third day. Ayres'—Irene, third day.

Dance Arranged By Junior Hadassah

A Yom Kippur Night dance will be given by the Indianapolis Junior Hadassah at 9 p. m. Sept. 29 in the Indiana Ballréom.

Proceeds from the dance will be used to foster Zionist ideals, to maintain the Children’s Village in Meier Shfeyah, the agricultural colony in Par dess Anna, to contribute to Youth Aliyah, to Henrietta Szold School of Nursing and the Jew= ish National Fund.

where,

THE INDIANAPOLIS TIMES

Color And Mood Costume Planning Will Make That Fall

PAGE 37 |

Everything for you who wear

Shopping S A Success opping Spree uccess INL sis

“TEX TWEED"”—Gloria Swanson designs a

coat dress of an acetate and vistose fabric with a tweedy finish. The V-neckline and button holes are done in contrasting Satin. Sizes are 12% to 244 in navy with fuchsia or black with blue for about $20. It will be available soon in Ayres’ Meridian Shop, Second Floor.

Queen Mary

Paces Style

When we think of Dowager Queen Mary, our reflex is to think of hats. As a matter of fact this beloved, stately lady is responsible for setting one of the greatest long-range fash-

jons in history, the ,vogue for |

the soft silk crepe dress.

When she was Princess of |

Wales at the turn of the cen-

tury,-.Queen Mary helped. to

usher in a new willowy, supple, uncorseted mode in which silk crepe de chine and chiffon replaced the stiff stand-alone silks of Queen Alexandra's reign, We didn'® call it the “little black dress” until 20 years later, but we've been loving the little silk dress off and on (mostly on) ever since.

n ” = THIS year, when the Dowager Queen's granddaughter has assumed the mantle of sovereign, the crepe dress will certainly be absolute monarch again. Every top designer in New York and Paris has turned from stiffness to softness in the daytime silhouet and the unassuming elegant little black is once again the cornerstone of smart wardrobes every-

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Open Thursday Nite Till 8:30

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PERFECT “LITTLE BLACK DRESS"’"—Talmack uses many pleats to underscore the soft lines of this smart black dress in Skinner pure silk crepe. | Tucks spring from the rounded shoulder yoke,

SUIT DRESS—Wool jersey is used by Martini for a suit dress with a taffeta gilet. The soft jacket with shirring at the shoulders and waist, is lined with taffeta and has a wide elasticized belt,

41 E. Washington St. Bldg., Rm. 207 IM. 2166 Washington at Pennsylvania

slim skirt. Colors are navy with blue, brown with the skirt is pleated all around. The dress is Air-Cooled pink, sizes 10 to 16 from Block's Gown Room, from Ayres’ Gown Room, Third Floor, sizes 10 Second Floor. to 14. aa . »

INSTALLATION $10 CASH OR TERMS ALL PRICES PLUS TAX $9.51

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Excise Tax $14.28

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