Indianapolis Times, Indianapolis, Marion County, 6 August 1952 — Page 10

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THE TNDTANAPOLIS TIMES

wv and Radio—: ;

You Can Expect Th

By R. K. SHULL THIS isn't going to come as any shock to you. You've already been made~aware of it many times ovel our own TV stations, but as the vears flip along, more and

more you'll keep "seeing the same filmed shows over and over - - Now. when a lush sponsor buys screen seem to be doing familia) a filmed comedy series—for in- things. in a familiar way. They'r: stance- he lays his .money on the just working that particular film line with the understanding that across the screen for an encore some of the filmed shows will be mp. Amos 'n' Andy show tried rerun. during his second and the same thing, with a gimmick third years of sponsorship, in the contract where old film: After three vears, the networks would ‘he passed off on the public again claim rights to the films, for 13 weeks. The sponsor wisely can peddle them to a new spon- jigtened to the viewers’ com r (not quite so lush) and lucky plaints and switched back to all - new films. The Times’ staff brings During this summer season you the news on “City Desk,” when you dream of fall and the

Monday through Friday at | comparative absence of quiz

12:05 p. m. over WXL Ww, 1590 panels from the television scene, on your dial. ’ try swallowing this nasty little pill.

ol' vou will get to see them for a Fye Arden's “Our Miss Brooks nrth time will blossom out in its video verThe beauty of this system I8 sion shortly after Labor Day and that after about five Years YOU og, gut gyer the air with a brand won't even have to turn on the ,.. fim each week for 39 weeks TV set, you'll have all the shOWs p¢ the following year, the show committed to memory. will have 28 new films and 11. re a 2 ’ runs on old ones, And the year

” n YOU'VE already had evidence after that, you'll get 20 new films ana : and 19 old ones. of it on the Boston Blackie show. : 5 : i No. voi aren't reliving a dream Just how they expect to keep nO, YOU! Sd dal the Eve's hair and clothes in style when the characters on "" while she's three years in a tin can

~ is one of tha hig mysteries TV's sconomiec geniuses haven't solved.

Announcing AMOS 'N* ANDY'S BPONSOrs | Pays Better quickly quit their penny-pinching Than Acting

policy when the show’ s& rating hit By United Press

the skids, Perhaps the sponsors of Miss Brooks” can take a cue. You may be wondering why any HOLLYWOOD, Aug. 6 the top television stars and a hit Creating ill-will among the teleof the political conventions isn't viewers, a hot comedian or a dramatic The main reason seems to he

“Our,

that the networks have persuaded

One of Sponsor would take this risk of ,

3 r blonde A 8 Milowy Rit sponsors to buy bigger shows than whose leading ma they normally could afford, with cleaner. the understanding that each year She says the

same lines ‘over and over again. Hér TV scripts don’t have plots; 2 they last only

the cost could be cut by ringing in more and more of the earlier shows on reruns. The only thing they've seemed to overlook is the viewer, How do

you feel About 2

two minutes. She's often upstaged by a refrigerator. : But Betty 4 Furness hase,become a rousing success as the only movie and stage acress who stars in commercials, too. i Every week Betty demonstrates A. M. electrical appliances during the commercial on the

- | WCPO-TV—Channel 7

WEDNESDAY —— pM, PM 4:00—Basehall R:M—KStrike It Rich 4:30—86-Gun Theater 8:30—Starlight 5:30—8pace Cadet Theater : A 8:45—~Weather- 10:00-News Miss Furness | Sports 10: 15—Wrestling | 6:00—Captain Video 11.00—News | & 38 Name s the 11 Your Theater |

Sa AM. ~ 1: 00—Paul Dison 1-0 —~News THURSDAY 10:30—~Kitchen Show 00—Farm News 11:00—Al's Corner 7:08—Loco the Corn Your Theater

7:25—Breakfast Pr Columba | Serial 1:00—E1 Rancho

y ’ 3 45—~News Gravhar Broadcasting System's “Studio| Ste an Theater 1i15a aT AL.

One" television program. By now | 9:00—~Al's Round she has as many TV fans as 10:00—Bill Dawes _ 2 30plal bien’ Milton Berle. "on “Naturally I'd like to be an| WLW-T—Channel 4 enormous success on Broadway,” | said Betty “but I'm grateful I| WEDNESUAY

have a spot of my own, 4:00~Hawkins Falls 0:00—Auto Races

“And 1'think Tm likely to last) {it=(abs Burm’ ute Ras

“ig a fie

Cartoon

P.M,

in show business a lot longer,| 5:00—Glenn's Final standing in front of <a refrigera-| s.so—canonare® '0:18—Holls wood tor. 1 understand they're here 0:10 NIT Ws Weather to stay.” | 8: 39 Those Twe 11:00-—~News The vivacious ex- Broadway | 7: 7 oem owih Wants 0 13 Family

and Hollywood star was one of Fig r ON rr x: ¢ ViaTHONS

. MM, 12:10—Larry Vincent

TV's first dramatic actresses. 8:00—TV Theater 13:10-Larrs Three years ago she was asked to THURSDAY 3 do the “Studio One” commercial. 7:00—Today ere The sponsor liked her so much| #:30=Mernins Bl Value

“they asked me to go steady,” #:30—Breakfast Varieties

| Central Business College

TV Boxing Score Card |

GOOD NEWS TONIGHT—

Gabriel Heatter, who nightly (WIBC, 7 p.m.) intersperses his dramatics with the day's news, has just been signed to another five years in that time slot.

TV Tips

BOXING Bob Satterfield of Chicago and Harold Johnson of Philadelphia, both contenders for the light-heavyweight crown, will meet tonight in a scheduled 10rounder in Chicago Stadium . , (CHS. 8 & & 10, Hp. m,

WCBC—] 470

Ader WEDNESDAY yr M. 5:40 Candlelight Harmonies 6:00-0n Guard. Ameriea

fe Mm 4:00-~Dally Hit Parade 4:80-<News-Masnle 5:00Band Parade 8:15-~News Roundup THURSDAY AM 11:30—=News- Hayride 12:00—-C10 News PM 12:15<News Houndup 12:30-=Eddy Arnold 12:45—World's Best

. mM, 6:18-HilIbilly Tenesmiths 1:00-=Rev. Qualls 1:80—8torles of Faith 1:46--Rev Vorter

8:00=Great Commis. Seller sion School 1:00 Hillbilly, 8:30--Hymn of the Hayride

Day-Hayride 2:00 HIlIbIY Hayride V:40-~News- Hayride 10:00-~HilIbiNy fAayride 10:30-<~News- Hayride 11:00—Hillbilly

1:30-—News- Hayride ¢:00-Hillbilly Hayride 2:30 -News- Hayride $:00~Melody Mas. 4:30—~Newn Hit Parade

Biggest Trade-In, Deal With Dal For Satisfaction Compare

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| Registrations n o w ac- | cepted for the Fall Term, | beginning September 8. Offices open dally and until | {|- noon Saturdays for inquiry, | consultation, and registration. This is the

Indiana Business College

of Indianapolis. The others are at Marion, Muncle, Logansport. Anderson, Kokomo, Lafavette. Columbude Richmond and Vincennes — Ora E. Butz, President. For, Bulletin and | full particulars concerning courses,

fees, ete. contact the LB.C. unit | nearest vou, or Fred W. Case, Principal.

| | Indiana Business College Bldg. R02 N. Meridian _L1-8331 |

arty 00—Big Payoff she said. 10: 3010's s a Problem 3 30—Home Cooking { 11:00—Fifty Club LE 95-—-Madinee in ' Her Own Director : emit. mice oe N oonsisionna Now she gets star billing, her's”

own director and more money for two minutes’ work than she did for a whole week at MGM. The sponsor backed the telecasts of the Chicago conventions, too, making Betty a political heroine. She appeared 160 times on TV ‘for a total of four hours duri both ‘conventions more than any of the candidates. “lI got some wires and phone calls from people saying I ought to be nominated for vice president,” she grinned. Last year she won an award,

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: 10-Eddie Drake ~11:00 P. M.— 6-Movie Quiz y —7:30 P. M.— 6-Nite Owl Theater 1 2 33 55.7 3.9.) 7c) gh ong M2 10-The Hunter 10-News-Sports . | 6-Timhe for Bea: —8:00.P. M.— Yu ’ me for Beany :00. ‘ ~—THURSDA Satterfield | | | | i OT 6-Teat the Press -— | 6-Talent Showcase 10-Dangerous Asnmnt. a 00.4 Noun Johnson ! | | | ! | ! | | 5 | 10-Kit Carson —8:20 P M.— -Arthie y —5:15 P. M— 6-Tune of Day i AM~— 6-Tea Time Tunes —8:30 P M.— —9:30 A. M.—

HERE'S YOUR SCORE CARD—You, too, can keep score tonight. Remember, divide 10 points each round between both fight-

fighter appears to have a slight edge with no knockdowns occurring, give him six points, his oppopent four. With a few exceptions, a

| I | | ers. If the round looks even, give both fighters five points. If one | I I

the first time a woman has been | “80 honored. Only once did Betty flop on her two-minute program. She graciously announced she would “easily” take the hose off a vacuum cleaner—but after three} tries she had to give up. " “People still come up to me ‘on! the street and say, ‘did you ever

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—5:30 P. M.— 6-Industry on Parade 10-Western Tunes 5:45 P. M.— 6&10-Boxing

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bf: 45 P. M.=— 6-Telenews 0-News Caravan

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6-Godfrey’s Friends

6-The Hunter

10-To Be Announced

—9:00 P. M.—-

—9:45 P. M, == 6-Dave & Sue

—~10:45 P. M.— 6-News

8-Arthur Godfrey -—9:45 A. M,— 6-Al Pearce —10:15 A. M.— 6-Al Pearce —10:30 A. M,— -

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Channel 10 -10:30 —11:45 A. M== 6-Music 6-Hymn Time 10-Telesports Digest 10-News

—~12:00 Noon 6-News

10-Mr. Wizard

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1:45 P. Ml," 6-Mike & Buff

10-Dave Lewis

—2:00 P. M.— 6-This Is the Story

10-Big Payoff

—=2:15P. M.== 8-Mike & Buff

WEDNESDAY, AUG. 6, 1952

| | I | | | i | | | | l | I ! | | | | | | | | | | I | I I I !

the system's hest. Home ads now offered by the number of bed-' rooms as well as by location.

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Welcome Traveler Welcome. Traveler D’'ble or Nothing D’ble or Nothing

Arthur Godfrey Arthur Godfrey Grand Slam

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2nd Mrs. Burton Perry Mason Nora Drake Brighter Day

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WEDN

He “ Co

Comt and Maric The c newly cre

held its o elected off budget. To: finan of 47.4 cen on each §1 tion throug

It would to 6 cents increase of posed as school-coun and would to the tax ! residents o Stephen ( publisher o Mail, was the corpor; meeting, to meeting in Mr. Nol revenue wil administrat new group services no lar city anc Dr. Char county resi eral Hospit: elected vice

Oth

Remainde board is c Curry, Repu twice trust ship; Mrs. dianapolis I er at Flann Hill, Repu labor relati national Hs Because corporation before the Court, it is parallel prc services in budgets thi Should tt hold the rul Judge Norn group is ille ty will cont services ser "However, hold the gr prepared a operation, Meanwhil Home's 195 an alternat and Hospits gal. It prov all of Julief Ward at workers Ww from $5 to $13,000 sal proved by f The incre mended by groups as 3 better empl Typical «¢ scale is the attendants. et, they wo Julietta 8 is seeking a for himself is $4500, plu

Name.

Addres City —