Indianapolis Times, Indianapolis, Marion County, 27 July 1952 — Page 67

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EYE AMERICAS NO.4 STYLING STAR

TRY ‘AMERICAS NO.4 ECONOMY CAR’ AT YOUR NEAREST

MERCURY DEALER

MERCURY

Everything new but its championship economy . . . again the Grand Sweepstakes Champion in the Mobilgas Economy Run.

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Test the car that beats them all— for economy and newness, too e You're handed the keys. And, outside the showroom, you step into this jet-lined

beauty, glistening in the sun. You sense that something exciting is about to happen.

And it does. For you're riding in the car that beat all others in the 1952 Mobilgas

- Economy Run. You move with a quietness

that rivals the whisper of the wind. The rough road is snuffed out somewhere between cushioned springing and deep foam-rubber seats. You thread’ through traffic, round a curve,

Come on_ try what youre missing

Standord equipment, accessories, ond trim are subject to change without notice. White side-wall tires at extro cost.

with the road-wise ease of a sports car.

And you know why Mercury is so “hot” this year . . beyond the proven economy. For here is something new . . . something you've never experienced before. Unlike many so-called “new” cars today, this is no “face-lift” of a years-ago model. This car is really new . with fresh Forerunner Styling that previews the future . . . with stepped-up V-8 power that yearns for super turnpikes.

It’s the car that tops any other in every way ...as a private test run will prove. Give your Mercury dealer a ring first thing tomorrow.