Indianapolis Times, Indianapolis, Marion County, 6 July 1952 — Page 35
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By BETTY ,LOCHER - Times Fashion Editor
LL week you have been reading about the exciting new fashions being shown by such famous designers as Nettie Rosenstein, Omar Kiam, Hattie Carnegie,
Trigere and others. These clothes are fabulously expensive, some dresses costing as much as $300, coats as much as $1500. We do ‘hot pretend the aver-
‘age woman buys these clothes,
‘but she should be well versed An ‘what new designs are cre-
SUNDAY, JULY 6, 1952
MOLDED TORSO—Accordion pleats spring from’ a long torso bodice, fitted but not belted. De-
signed hy Junior Sophisticates, to retai!-for.about $45. The fabric is orlon- nylon spun to look like wool. (Ayres’)
SLIVER-SLIM—Gray chiffon tweed is used by the International Dress Co. for a slim tailored ‘wool-dréss with two coiiars, one of black velvet, the other of white faille.
The dress will retail
for about $40 at Wasson's in the fall.
ated by these houses, for here are the styles that will become the fashion “trend” for the next few years. Already some of the ideas of the . couture group are being adapted in clothes of more moderate price. For this reason, the fashion editors who visited
. New York last week were given
a comprehensive showing of moderately priced clothes called ratYleWise fashions,
IT IS heart-warming and peculiarly American to-realize” the woman of average income with a little taste and study can look ag smart as her Park Avenue counterpart. Without
The following units of the
‘White Cross Guild of the Meth1odist Hospital will meet this
week in the Service Center: tomorrow—Central Avenue and Psychic Science; Tuesday —
Qntce Methodist, Calvary Bap-
WRAT-NOT-ANTIQUE SHOP , 2180 N. TALBOT ‘Pair Staffordshire Vases, Cruets, Roseback chair, Cane rocker, Pair Pewter sconces OPEN DAILY, EVENINGS
* *
HOME PLATING CO. 917 MASS. AVE. Replating, restoring, ‘repairing. Gold, silver, brass, copper, nickel,
chrome. Silverware—Jewelry—Antiques * * : Marble-top wash stand, M.T. chests,
dressers, beds, Ch. corner cupboard, 6leg tables, drop-leaf tables. Any item you need! HOUSE AND BARN FULL OUTSTANDING VALJES. WM. H. BOYD'S, 5500 ALLISONVILLE RD.
*
Shop in privacy for those hard-to-find items. Phone HI. 7638 for appointment. Open evenings. REAR 541 EK. MAPLE ROAD.
-% *
DEN OF ANTIQUITY 417 East 30th Street, HI-0677 2 Majolica plates, nice size Majolica pitcher, very interesting ‘tile - with classic head and cupids. Open evenings only this week.
* *
KERRY ANTIQUE SHOP 660 E, 38th. HI. 5666 Antiques make distinctive and appreciated gifts. We have them in
china, silver, glass and brass.
y * * Watch for the announcement next week of our opening. You won't want to miss this event. BRIARCLIFF ANTIQUES
4502 NORTH EMERSON CH. 0516
* *
I'm on the hunt for more of those choice antiques you have been asking for. SPILLMAN ANTIQUE SHOP, 4125 EAST TENTH ST. IR. 6779.
CH. 0534 -
White Cross Unit Meetings Are Scheduled
tist ‘and Bellaire; Wednesday— Broadway Methodist; Quaker and Perry Township; Thursday ~—Temple Sisterhood, Municipal Garden and Ben Davis, and Friday—Sun Rae, Tabernacle Garden and Mt. Comfort.
Now's your chance, folks, My own pair Rose Carved Love Seats, beautifully covered in a background floral cotton - for town or country decor. My very
‘large, round, marble top coffee
table. Rare, Royal Vienna Urn on pedestal base. Ladies’ and gents’ chairs in blue velvet. Two unusual footstools, white Bristol lamp with French gilt and prism candelabra—French, three branch wall sconces. Mahagany grandfather clock, 3piece signed porcelain inserts. 7-Ft. Solid Birdseye Maple poster
bed. Walnut pester bed. My |
own, recently made to, order, 40-year-old Cherry Lazy" Suzan dining table. If you want quality merchandise, folks, this is it. The shop and warehouse are also crowded with good merchandise, some of which you rarely find in this section. There are now three shops in this little town, which should make your short trip interesting. All my merchandise is original. Any restoration is pointed out and guaranteed to be as stated. You can buy here with confidence and without being robbed. Leave your plating and buffing work here to be done at 10 per cent over low cost of handling. I'm out ing so often, it’s best to ca to avoid disappointment. VILLAGE STORE, 11 miles East of Indianapolis and four miles West of GPeenfield - on U. 8. 40.
* * .¢
Marble-top coffee table, Lion glass, figurines, ot dolls, Hav. C. & 8. BERRY’'S ANTIQUES, 886 N. ARLINGTON. Open Daily , . . THN P.M.
* * Antiques not sold at our recent auction offered at great reduction. JORDAN'S ANTIQUE SHOP, 4225 College Ave. HU.
* *
Imports and Amerfcana. HOURS: DAILY 8:00 TO 5:00 P.M. GRACE WONNINGS, 2038 N. MERIDIAN, HI. 1666.
* * 413 E. 4
7’
Sevres clock set with |
THE |
the mink stole, the American male cannot tell the difference. To his dazzled eye, rhinestones look as shiny as diamonds. Photographed are a few of these clothes that will ‘be seen in local stores in August. The molded torso trend is neatly done by Junior Sophisticates (upper left) in .a new orlonnylon: fabric that looks like wool, It will be available in Ayres’ in sizes T to 15, for about $45. Couture designers did not use synthetic yarns in their collections. Their fabrics were the finest wools and silks, These natural fibers, properly handled, have better draping qualities and can be dyed in more subtle tones than synthetics, but are very expensive. s ” . FOR LOWER priced clothes, synthetic fabrics can achieve the same effect at less expense and the upkeep is not so great. Mar)/ of them are washable and pleats need not be reset at every cleaning. Chiffon weight tweeds “were abundant in every collection for dresses, suits and even coats. International Dress Co.
“| does a simple one in gray with black velvet and white faille |
accents. The dress: zips down the front so the hipline remains smooth. Here is a dress that belies its price of about $40 (left, center).
Popular
1 8812
11.20
| By SUE BURNETT Here's that popular - halter sundress that insures an enviable suntan, requires so little fabric. Topped here with a town-going jacket in bright contrast, Ideal for vacation days. Pattern 8812 is a sew-rite perforated pattern in sizes 11, 12, 13, 14, 16, 18, 20. Size 12, dress, 3% yards of 39-inch; jacket, 134 yards.
~ SUE BURNETT | The Indianapolis Times | 372 W. Quincy St. Chicago 6, Ill. No. 8812 , Price 25¢ Fashion Book Price 28¢ |
'.:
Name Sscsnsnnsnnrnsssehesnsens canens CRs bNmastNatRteRs ens, Street SEIN RNINsEINIINEIRRN RIN, City Rees cshnc nna stannestnal
State SRtssesnssrrsi mene vanans
642 East 38th St., Indpls, Where It's Pleosagt to fot
It will be avail- |
Folks Whe RIL ot
PORTRAIT NECKLINE — Typical of the new covered-up cocktail dress is this teal blue tof-
‘feta with a beautiful draped neckline, full skirt
David Levine designed. Will soon be in Block's for about $45.
and bracelet length sleeves.
THE INDIANAPOLIS TIMES g
Couture Ideas Are Being Adapted By Moderately Priced SyleWise Fashions’
USO ISU EC TON
9
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STYLE-WISE HAIR-CUTTING OUR SPECIALTY!
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TEEN-AGERS FLOCK HERE! NO APPOINTMENT NECESSARY
Ture Left from Elevator
ROYAL BEAUTY | : oy x
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including the New Titan oi Cut”
Drab hair? gray hair. No excuse.
We lighten, very Nig ht Yarien. OPEN ALL DAY eliminate Hair Experts for 25 Years SATURDAY
401 Roosevelt Bidg. 4h Floor—Corner ILL. & WASH.
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“Tomorrow's Fashions Today” ARLINGTON at TENTH
FALL ENSEMBLE—Joan Little of Del-Mar de- ; signs a:multi-~alored. tweed water repellent. seat adios with matching skirt trimmed with self fringe and worn with a blue wool jersey blouse. The entire ensemble will cost about $120 at Strauss’.
able in Wasson’s later in the | season. | Low necklines are still in order for cocktails, but the Ir new. dresses have a more cov- | ered-up look with three-quar- lo ter or long sleeves. Skirts are | still full, but pleats and gores | give a more fitted line below | the belt. » t » TYPICAL of this new feel-
ing is the cocktail dress by |
David Levine in teal blue taf- | feta. It will retail for about $45 in Block's (center, right).
The ensemble look, coats with matching skirts or lighterweight wool dresses dyed to match, are also a new couture idea. Joan Little of Del-Mar | does an ensemble in muiti-col-ored tweed. The loose coat is | water-repellent and a fringed | scarf finishes the neckline in | place of a collar. The royal blue worsted jersey blouse has the new high-wrapped neckline that will be a perfect foil for some of the heavy gold necklaces you soon will be seeing. The slim skirt has pockets on each hip finished with self fringe. The coat will be about | $90, the skirt and blouse about | $30, in Strauss’.
| Shree Westinghouse \
Starts Monday, July 7th
famous name Costume Jewelry
Rings ® Watches ® Watch Bands SILVER e POTTERY e GIFTS
13 vw 15 OFF
OPEN FRIDAY ‘TIL 9 P. M.
HUNT JEWELRY CO. |
Convenient Parking
DRASTICALLY REDUCED Starts Monday at 9:30 A. M.
5 Air-Conditioned ke FREE PARKING
T9129 OE
DO NOT BUY
Be TT
SEWING MACHINE
EARN ONE
HERE'S HOW! -
VE lode Bb Jr 5 Bf «A
We have a plan whereby YOU can EARN the new FREE-WESTING.-
-HOUSE Sewing Machine of your choice by pleasant spare time sewing
in your home. Yes, you can actually EARN your new FREE- WESTINGHOUSE by sewing in your spare time at home . . . and all the while you can also use the machine in any other way you wish such as outfitting the children for school or making yourself a new fall wardrobe. Never before have women of Indiana had such an opportunity
and may never have again. We can offer this chancesof-a-life-time NOW to the first few Joes who'apply, SO HURRY: NOW TO THE BEN HINSHAW’S STITCHMATIC SEWING MACHINE COMPANY nearest you. Store Hours—9 A. M. to 5 P.M,
2129 PROSPECT INDIANAPOLIS
«TWO LOCATIONS =>
a Bt RL
2460 CENTRAL COLUMBUS, IND