Indianapolis Times, Indianapolis, Marion County, 20 June 1952 — Page 18

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Tv and Radio—

A TV Star Loses Out—Then What?

By Kathleen TELEVISION, the hungry giant of entertainment, has gobbled up talent, material and programs faster than

stage, radio and movies com- :

bined. TV has also eaten up sponsors’

money speedier than their aching

heads care to remember, Some stars—Arthur Godfrey,

Milton Berle, Dave Garroway— = manage to keep their place in the

front ranks, but the TV hospital

is filled with distinguished casualties—Iless lucky stars who hit the - =

top and then slid back. What happens to a TV star

when he hits the skids? Let's 3

look at a few of them now. Madcap Jerry Lester ruled briefly as the nation’s Beanbag King on his popular “Broadway Open House.” But Jerry ran

afoul of his beer sponsor and now |

CO.STARS—Barbara Britton and Leif Erickson take starring roles

in "Say Hello to Pamela" tonight at 8 on Channel 6.

Seems the shows now being are hundreds of them floating

sits in lonely splendor on the NBC presented, with Irene Dunne as around in Hollywood which might sidelines. He just sued the net-|femcee, are a string of “pilot never have seen a projector if work for $112,000, claiming he’s films” and the best to be had in “Stars” hadn't come along.

to get $4000 a week whether or and around Hollywood.

not he has a regular TV show. Talented Jack Carter was onc TV's leading comedian.

style was fresh and uninhibited.|

But somehow, he fell into the

funnymen.

him out. In desperation over los- |

| WCPO-TV—Channel 7

ing his audience, he simply increased the noise content of his

program without freshening it up.

Result-——he’'s unemployed, Danish Victor Borge brought

whimsy to TV as the star of his 5 Bw own show. His humor was pri-| 6:00 marily directed at the arty set,| $:30~f but he wisely added a sure-fire| 7:30— gimmick of low comedy—spoofing|

the. music masters. He was

dropped by a sponsor, however, 1:00~Komio 16: 30-—-8pace Patrol who felt the pianist's humor was 1: J:43—News J: Western Trails too limited for mass consumption. | 8; {i0F, O. P, Quis 13:30 Bertat He's doing guest shots on TV es the tohen

besides night club work, now. Don McNeill made two brief bids for TV fame with his “TV Club,” Major reason for the

show's demise — McNeill tossed!

his successful radio format overboard and attempted a semi-slick

variety-type program. Viewers! couldn't identify the familiar Me-|*®,

Neill type of folksy corn that makes him a radio favorite. Roberta Quinlan, one of the

more luscious plano stars, had al,

loyal following on her suppertime musical, but she fell a victim to her sponsor, too. When it pulled the rug from under her, she had no other national sponsor to turn to. Besides, the easy-going pace of her show, intended to put viewers at their ease, possibly surpassed

that goal by putting them to sleep} ;

early.

Another pianist, Al Morgan, 10: was the toast of the DuMont net-

work a year ago. But Al, although. he's a show business veteran, never learned one important lesson—you have to be nice. to people off-stage as well as on-stage. As a result, he made many im« portant enemies who jumped in at the kill when his TV future] faltered. At present he’s making with the music in night clubs. - » ” IF YOU think the new “Playhouse of Stars” serigs is better than ever—there's a reason. :

show to advertisers and agencies. A lot of the shows never get to stale, noisy Broadway concept of |arst base—although of exceptional As a result viewers quality.

over the country started tuning “Stars” has latched onto. There

And (it's these films P.

The show can be seen tonight Every once in awhile, someone at 8 on Channel 6. e comes up with a play he thinks Hig | Will be sure-fire on TV-—so he makes a sample or pilot film to

J vy

4:00-Paul Dixon i 30-4. Gun Theater mop Cadet

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Bus Time 1: :30—We the People A. M. N

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Greatest Fights 10:00—Three City nal 10: 15-~Bummer [heater 10:45 Weather 11: 100-Now rents ews 11:10Family Playhouse

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org UNEXCELLED TV SERVICE AVAILABLE DAY AND NIGHT YOU BE THE JUDGE—USE A OBS COLUMBIA TV SET 30 DAYS!

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New York can accommodate helicopters landing with last-minute

newsreels for TV, - =

. “KUKLA, FRAN AND OLLIE,” which has been making new friends guest - starring on other network shows, has shown a definite up-swing in the ratings department. Burr Tillstrom, the genius behind the TV package, reports the stanza has reached its highest point since the show went on the network. Right now it's placed only slightly below the popular Dinah Shore show.

i “Ollie” can bé seen daily at 6

p. m, on Channel 10.

TV Tips

MY FRIEND IRMA .. . Irma and Jane are contestants on a; radio quiz show, and when they fail to give the right answer, they

THE INDIANATOLIS TIMES

lcrime ean strike anyone without warning . . . WISH, 7:30 P. M.

recelve a zany assignment which is climaxed by a tussle with the) law . . . CHs. 6 and 10, 7:30 p. m.!

BIG STORY . . . A persistent reporter succeeds in solving a {murder mystery despite anon{ymous warnings to drop his in|vestigation. The reporter is Con[rad H. Collier, who was with the

PROGRESS IS WONDERFUL: {Houston (Texas) Chronicle at the The roof of a new CBS studio in time .. . CH. 10, 8 p. m.

WLW-T—Channel 4

FRIDAY M. PM, i: 100 Hawking Falls §:30~Cavorting

PLAYHOUSE OF STARS . Leif Erickson and Barbara Brit-| ton co-star in “Say Hello to Pamela,” tale of a traveling salesman, Hostess Irene Dunne plays an insurance saleswoman in a prologue that sets the scene for the story . .. CH. 6, 83 p. m. ITS NEWS TO ME ,. . . The gifted monologist, Cornelia Otis

Skinner, makes her first visit to|

the show, bringing with her charm and an illustrious show business

background . .. CH. 6, 8:30 P. M. On the Air ROY ROGERS . .. The crooked

marshal of Indian Hills frames an

innocent man and forces him to!

steal, until Roy comes to the

WD payment. or your trade-in, will

No One Can Offer Lower Terms \

OPEN EVENINGS

goin LL LU

Carnegie Hall Concert of 1938 ., , |WIRE, 9 P. M.

Anderson Firm Seeks $15,808 Tax Refund

| The U. 8. Internal Revenue Bureau has been sued by an Ander|son manufacturing firm which seeks a tax refund of $15,808. The C. E. Miller Manufacturing Co., which filed the suit in Federal Court, contends the bureau refuses {to allow a refund claim based on company losses sustained in 1945.

What's going to happen in Washington? Read Washington Calling, prepared by a full staff {of skilled reporters, in your Sunlany Times.

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FRIDAY, Y, JUNE 20, 1052

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[FnaTY ION » Cane 10 I S s Channel 6 i — FRIDA w=b:15 P. Mo 9:30 P. Mo 3 I 4:00 P. ey 10-Blue Room 6-Boston Blackie PP a Ea aM Connen 1 FULL Guide Me JMR Douglas | ANAM | 66-GAl 10-Films 6-Sports Parade 6-Big Top | 6-Weatherman I i158 P. Moe 10~-Those Two 10-News -l12 Hovam 10-Film —b:45 P. Mom Indianapolis Times | S-Whistling Wings : o-Movis Quis 1 Renews Photos Soi —1230P. M—~ | 10-Captain Video — ua chu 6-Roy Rogers : : eas M~ aot Harmonies 10-Industry on Parade 1:00 P. M.— I { -THnS fie — les —10:30 P, M.~— ¢-Chuckwagon Tales | Superb 06-g 5:00 P. M.—~ Beulah Show 6-Greatest Fights re 1 without heel 6-Talent Showcase 7:15 P. M.— 10-Break the Bank _ : Tal I ! ments to Ro 10-Western Ledger 6-This Is for Men —10:45 P. M S-Cluckwagon Tales | | denler bea =3:13 . W— «7130 P. M.— 6-Musie in the Night —2:00 P. M.~ | Wille 1800 ST Tine! 6&10-My Friend Irma —11:00 P. M.— 6-TV Teen Time | ' 6-Bible Story pr uh Wo 3 Cavalcade ot un —2:30 P. M— | LEADER. ~=5:45 P. M.— 10-Big Story 11:30 P. M.— 6-Wild Bill Hickok NN 6-Town Topics 10-News —3:00 P. M.— : E-X 10-News-Sports 8:30 P. M.~ &-Film | i ~6:00 P. M.~— 8-1t's News to Me SATURDAY 10-Musical Matinee } : harha 10-Happy Valley i » 6-Weatherboard —9:00 A. M.— 3:30. M I ; Men's | 10-Kukla, Fran & Ollie «9:00 P. M.— 6-Hoosier Playhouse yl idY. T's Woman 1 : 8:05 P, Mn 6-Judge for Yourself 10:00 A. M.— 6-Stu Erwin : : WOVE 6-Haymakers 10-Wrestling 6-Space Patrol 10-Armed Forces Y §

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