Indianapolis Times, Indianapolis, Marion County, 19 June 1952 — Page 18

PAGE 18

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IN BEER. AS IN CHAMPAGNE, EXTRA DRY © MEAS THE BEST YOU CAN BUY!

In France you say “Extra Dry” when you want to call for the finest champagne. “Extra Dry” means the best you can buy. Jt's the standard mark of quality.

‘Like “sterling” on silver or “14K” on gold, Extra Dry means “the aristocrat in its class.” And of all beers you can buy, Redtop is really Extra Dry. Think that over. Then try Redtop. You'll soon find out why Redtop has earned the name Extra Dry. Cet going on Redtop and you'll never leave it for lesser beers. It's the best you can buy!

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RETO BEER PROMISES YOU NO BLOATED AFTER HET

Due to Over-flavoring and Excess Sugar Residue

THE INDIANAPGLIS TIMES

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DRY BEER OUTSELLS ALL OTHERS IN NEW YORK CITY ™

Proof of the amazing change in beer tastes is the fact that dry beer outsells all other brands combined in New York! And it continues to grow!

Not only in New York but all over the country, beer drinkers are flocking to dry beer. They've found out how important it is to ask for and get dry beer.

Once you get accustomed to the different, true beer flavor of Extra Dry Beer, like Redtop, you realize how much better it agrees with you. Redtop Extra Dry contains no over-flavor-ing or excess non-fermented sugars like old-fashioned beers do. Redtop Extra Dry is easier to digest. Redtop never gives you that bloated feeling that's so common with heavier beers.

Youll want to switch to a lighter, dryer beer yourself. You'll want to drink and enjoy the beer your friends enjoy. And

DON'T BE GUILTY OF THIS...

in this part of the country that means Redtop Extra Dry. An exclusive brewing process makes mellow, clean-tasting Redtop Extra Dry the best beer you can buy. For drinking pleasure and drinking comfort, it's Redtop

There's just no need to offend from the unpleasant after-effects of beer that contains over-flavoring and excess sugar residues. There's no excuse for it. Because Redtop can help you avoid this kind of embarrassment.

Of course, you should be moderate, no matter what beer you drink, Too much of any bever-

age can upset your digestive system. But you can drink Redtop Extra Dry glass after glass and remain secure in the thought that no overflavoring and no excess sugars will ever make you uncomfortable.

So when you're set for an evening of fun, don't spoil it. Set out the Redtop!

Beer Drinkers name Redtop “The Dry Beer” hy overwhelming margin

Extra Dry.

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We asked about 1,000 people, “Which beer is the dry beer?” The answer? Redtop — by more votes than all the others put together, as the chart at the left shows.

The impartial survey shows that beer drinkers are alert to the beer that's really Extra Dry — Redtop. That they realize how much better Redtop Extra Dry is.

Make mellow, clean-tasting Redtop your beer, too! It's extra light, extra dry, and because Redtop is brewed close to home, there is no premium price. Redtop Extra Dry means the best you can buy.

Redtop is ideal companion on fishing trips

Why Dealers everywhere are featuring Redtop

The best outlets in town are featuring the new amazing Redtop Extra Dry Beer. These leading dealers know beer from long rience. They know that comfortable mellow Redtop is the one beer that completely satisfies their customers. Talk to your favorite dealer. Listen to him carefully because you can rely on his judgment. He'll tell you why he is featuring Redtop Beer. He'll tell you that Redtop never strains your digestive system with excess sugars, never gives you that uncomfortable, bloated feeling due to over-flavoring.

EXCLUSIVE PROCESS

_ THURSDAY, JUNE 19, 1952

3

OF BREWING DOES IT!

Now at last you can avoid forever that bloated feeling due to over-flavoring and excess sugars found in old-fashioned beers! -

- Redtop’s exclusive brewing

process does away with all that! This process, available to you only in Redtop, brews out the excess sugar residues. By more complete fermentation and longer aging, Redtop brings you the true, bright beer taste. No over-flavoring is ever needed. The result? Redtop Extra Dry! Glorious, mellow, clean-tasting. You can drink glass after glass of Redtop Extra Dry and keep on enjoying it. And while you're enjoying your Redtop you can have peace of mind in this fact: Redtop Extra Dry is less filling. Redtop Extra Dry is less fattening than beers with extra sugar, extra flavoring.

That's why we say, “really Extra means the best you can buy.” That's what you'll say after an evening's enjoyment of Redtop.

NOTE TO NEW REDTOP DRINKERS: Your first glass of Redtop may taste “different” to

Good News for the Girls

Extra Dry Redtop Is Low On Calories, Won't Interfere With Dieting

you, if you've been Sranking an old-fashioned, over-flavo beer. Stay with Redtop for at least a few days. You'll be glad did. Because never agai will you settle for o_o than the finest beer that can buy. Redtop Extra Dry!

Here is Why You Should Acquire A Taste for Redtop

The fresh clean taste of this honest beer is, of course, different and better than other beers. If you are accustomed to drinking the over-flavored, old-fash-ioned beers, it may take more than a glass or two of Redto Extra Dry before you fully 44 ize how much it gives you.

So don't decide on the first glass or two. Give yourself a chance to get acquainted with this great beer. When you do, no other beer will ever again give you the complete deep down satise faction you get from Redtop.

Redtop Extra Dry is ideal for fishing trips, week-end parties and vacations generally! These are the times

When you try a case of Red-

“I drank —Redtop—and still lost 6 pounds in 8 days, on this wonderful meat-and-beer diet,”

“For eight days | went on a meat-and-beer diet,” says Miss J. M., also of Columbus. “It

when a real good beer tastes even better . . . times for wh Jovll understand hy Jie’ says Miss I. H., of Columbus, Ohio. beer pleasure without those unpleasant after-effects. about the way Redtop sales :

was fun—and best of all I lost six pounds.”

You can enjoy Redtop’s goodness without experiencing that uncomfortable, bloated feeling due to excess sugars

are soaring up and up. And once

Careful about your figure? You'll find Redtop Extra Dry Beer a real friend. Extra Dry Redto

or over-flavoring, Jue scquiiatty fl with i Jow on those prrisnaie calories. You can drin = you top, join in all the party fun, and never give Redtop is brewed to flavor and richness, but it's also understand why more and more a thought to extra poundage due to excess on

brewed for comfort. So make Redtop your companion

during holiday good times.

beer lovers are switching to this smooth, clean tasting beer.

or over-flavoring. In fact, Extra Dry Redtop is so low on calories —

lower than milk, soft drinks, apple and gra ce — that it can actually be oy in doting. joi Not only does the low calorie content of Redtop Extra Dry Beer help keep yodr figure trim — but also a glass of Redtop with meals controls that desire for a rich dessert or over-sweetened coffee. Change to Redtop today — it's extra good. © Redtop Brewing Company, Cincinnati, Ohio

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