Indianapolis Times, Indianapolis, Marion County, 8 June 1952 — Page 30
THE INDIANAPOLIS TIMES
PAGE 30
UNTREATED SANDY SOIL
This soll is absolutely worthless and barren of growing properties. It is powdery, dry, and a LARA A A powers, This is the soil that was used in this laboratory test. « loamlike
LABORATORY TEST NO. 2
A UNTREATED HARD CLAY
This hard packed clay Is death to plants. Roots cannot spread. Rain cannot penetrate. Vital air and nitrogen cannot get to roots. Neither lawns UM por plants can grow properly in such soil. This packed soil is the kind of soil that was used in this test.
| OARDENERS!
AFTER SPRINKLING WITH LOAMIUM
Here is the same sprinkled with a solution of | to 20 parts water, The LOAMIUM has mechanically changed the soil structure! Small pea-sived particles have been formed with strong adhesive power. The soil has been chemically changed into consistency.
OHANGES HARD PACKED CLAY INTO RICH, POROUS, AERATED TOP SOIL |
AFTER SPRINKLING WITH LOAMIUM
A special penetrant in LOAMIUM forces even this hard packed clay to absorb the | to 20 solutiop of LOAMIUM and water. Instantly LOAMto work and breaks down the hard It makes it porous, easily workable and crumbly, It does this chemically. As in the sand test above, soil particles become the size of
HAVE A THICK GOLF GREEN LAWN GROW THOUSANDS OF FLOWERS... BUSHELS OF VEGETABLES
- AMAZING NEW LOAMIUM “CH "HARD CLAY OR SANDY SOIL INTO RICH, FERTILE LOAM-OVERNITE!
THE FIRST SOIL CONDITIONER PLUS MIRACLE PLANT F00D NO RAKING + NO SPADING « NO HOEING JUST SPRINKLE ON!
ee —
ACTUAL LABORATORY TESTS PROVE LOAMIUM’S INCREDIBLE SOIL CONDITIONING PLUS PLANT FEEDING ACTION :
LOAMIUM'S ability to both condition soil and provide it with vital Jife sustaining plant food is so extraordinary that not 1, but 2 different research organizations were asked to test jt. Their finds were even more astonishing than the claims made by the manufacturers. Here are the actual results they proved and which have been testified to in writing.
dry, sandy soil after bei rt LOAMIU
Seeds planted in
the concentrated soaked up. Vital the plant and it natural moisture
GARDENERS! TRY AMAZING NEW LOAMIUM YOURSELF WITHOUT RISKING A PENNY.
ROOTS SPREAD—PLANTS GROW!
porous top soil quickly take hold. They spread out easily without interference. As they dos so,
and lawns thrive in 6 inches of rich, nourished
—
apn”
=== 2 WORLD FAMOUS RESEARCH LABORATORIES REVEAL ASTOUNDING
NOW! ENJOY THESE AMAZING RESULTS IN YOUR GARDEN -
3 Ne other does what LOAMIUM does’. . . both chemically’ changes - dry, hard feil’into rich, porous loam AND places in that soil the vital plant ' feeding elements needed for luxurious growth, LOAMIUM alone does BOTH instantly. just by diluting in water and sprinkling on the ground!
TURNS “58% STRAY INTO RICH GREEN Lawn
summer gk. just sprinkle with LOAMIUM. As it 2epe in, LOAMIUM chemically changes the soil -into the richest, crumbly the same time vital plant food ele-
{of thick, healthy grass. LOABTOM
‘i Suarantees you continuous gro! of thick, heavy lawn from the ¢ fie you sprinkle it on to late Fall..
present lawn, and for a cost of pennies!
CONDITIONS SOIL IN SECONDS—_FEEDS BUSH IN MINUTES!
aa i
In an actual laboratory test, the soit beneath a bush was found to be completely conditioned within seconds after LOAMIUM was sprinkied on due to the penetrant contained in LOAMIUM which makes the hardest-packed soil drink it in instantaneously. And by actual Radio Autograph — it was found that -the food elements in LOAM“JUM had penetrated to the ost Jive of the nid within 30 . that the entire plant promoting food!
N Contained growth
»
BRINGS SICKLY PLANT BACK TO © VIGOROUS NEW GROWTH
In actual laboratory test; a { plant was placed in dry, caked, i: crusted, lifeless soil and watered. Within one day it was & drooped, faded and dying. LOAMIUM was then sprinkled in the transparent pot. Before the researchers’ eyes, the dry, clay-like, muddy mass was seen
this newly created soft and
lant food in LOAMIUM is life giving substances nourish emerges into the open. Then and rain do the rest. Plants -
a pea. top soil. to mechanically into THESE SENSATIONAL RESULTS ARE NOW BEING ENJOYED BY THOUSANDS OF HOME , prised Nm, Siouil Yiich
amazing change you see here took place.
BANISH NOEING AND RAKING! Other liquid soll conditioners do
not have the special penetramt con
Jrousd. Pack breaking work! And tained in LOAMIUM: They settle ruins your lawn landscaping on top and do not sink in. Have for an entire season. Not with to be raked or hoed in But not 4 LOAMIUM) with LOAMTUM! .
v
: JUST SPRINKLE LOAMIUM ON! NO BACK BREAKING WORK! # GET MIRACLE RESULTS WITHOUT DIRTYING YOUR HANDS!
JUST SPRINKLE LOAMIUM ON!
Yes. nothing else 10 do. Special penetrant in LOAMIUM forces it into soil. It acts chemically. No fuss, no muss, no work! And LOAMIUM does what no other soil conditioner does. . plants at same time!
it feeds
LRA
oe
meager crop of right shows same plant A with LOAMIUM. § Same produced As many tomatoes up to 2 each. Here ia proof of fantastic results pessible when average soil is conditioned by 1LOAMIUM Sontalning Srarle dian food! Now you, too, can 4 have of luscious vegetables, thousands of berries and fruits by overnight poor soll into rich, nourishing loam.
SERRE PROSE LN CARNBAE a H
2
DA ID NN
Bes aa “ APSR
ACTUAL PICTURES BEFORE AND AFTER USING LOAMIUMI ONE SPRINKLE OF LOAMIUM MARES THIS AMAZING DIFFERENCE!
Everybody loves roses. But the average gardener gets results like this rose bush shown at left. This is an expensive rose bush planted in average svil with rools stunted in hard clay-like soil and starved of vital minerals. But see the difference in the on the right! Here you see the same bush bursti with roses for (he simple reason that LOAMIU was sprinkled on the soil beneath. Nothing else >a done. Now you can perform the same mirdcles in . your garden with nothing but » watering can, water wd LOAMIUM
hands! "Research scientists at 2 world famous research’ Ibori ‘working together have finally perfected the most revolutionary
To have a velvet steep lawn alllon
ONE GALLON OF LOAMIUM IS EQUAL TO 3 TRUCKLOADS OF RICH FERTILE NOURISHING TOP SOIL! MAKES 168 POUNDS OF COMBINA-
TION SOIL CONDITIONER AND PLANT FOOD... ENOUGH TO COVER UPTO 2,000 SQUARE FT.
Ome gallon can of amazing LOAMIUM will completely convert up to 2,000 feet of dry, caked hard-packed lifeless soil into rich, fertile loam. You would actually have to buy 3 truck loads of heavy topsoil at $6.00 a cubic yard,-a total cost of about $180.00, to get the same results. Then you would have to spend days and weeks of back-breaking work digging the top soil in, completely ruining the appearance of your lawn and landscaping. And you would have to do this same “digging in” with other dry soil conditioners. But NOT with amazing liquid LOAMIUM. LOAMIUM dilutes in water. You just sprinkle it on the ground. The special penetrant. added to LOAMIUM makes even the hardest packed clay drink it up. Then it does its magic work chemically. It breaks down hard packed svil into crumbly rich top soil. It converts dry sandy soil into pea-sized particles that are bound together into a fertile loam. And as it performs this miracle, it also provides your soil with every vital life-giving food needed for luxurious green growth and production of flowers, fruits and vegetables. It does all this with unheard of economy. One can is so concentrated that it equals a ton of natural fertilizer, enough to grow thousands of flowers, grow bushels of vegetables, revitalize hundreds of square feet of rich, thick lawn. It does all this without digging, without raking. You just sprinkle it on!
CH EEAUR
_—
o LLY RAE EE AAA AEE RE ORE
EEE EOE JEJE,
. SUPPLIES OF LOAMIUM WITH POLYACRYLONITRILE SCARCE.
LOAMIUM’S NO RISK GUARANTEE MAKE THIS AMAZING OVERNIGHT TEST!
Absolutely nothing sold today compares with LOAMIUM’'S amazing DOUBLE
i en sn te i
———_——_—_— —— =, So o_o o_o" 1] Sit. soe
MAIL THIS NO RISK FREE TRIAL COUPON TODAY! LOW COST!
| GALLON OF LOAMIUM CONDITIONS AND FEEDS
RESULTS OF LOAMIUM . .. SHOW HOW IT MECHANICALLY CHANGES SOIL, MAKES LAWNS, FLOWERS, VEGETABLES GROW LIKE MAGIC
Imagine being able to turn hard patked, growth resistant clay loose sandy soil into rich, porous heavy loam i sprinkling on a miracle new highly concentrated liquid soil tioner. Imagine being able to supply this dead, lifeless soil 4
same time with every vital, life-giving element that flowers, bushes}
trees, shrubs and grass need for luxurious growth! Yes,
changing the top-6 inches of. pail op ybur entire place overnight rich, nourishing loam, without lifting a spade, without dirtying yous
gardening development in 100 years.
NOT just a soil conditioner. NOT just a plant food, BUT a! revolutionary new combination of both so one gallon diluted in water will transform up to 2000 square fest of ‘dead, Tifeless soil into the richest, most nourishing expensive
effective that!
loam. And it will do this not in months . . , not in weeks—but overs’ oo name of this remarkable product is LOAMIUM. LOAMTUM is made with amazing new POLYACRYLONITRILE. When you sprinkle LOAMIUM on the top of the ground, a special pene-t trant in LOAMIUM makes even the hardest picked clay absorb if instantly. As it seeps into the ground, it a y changes the me~ chanical structure of the soil. A hard, packed mass becomes loose, crumbly and rich in consistency. Loose sandy soil becomes rich and heavy because LOAMIUM binds together the small soil partis cles 2 that they become from the size of a pinhead to a pea. It perv mits life giving nitrogen, oxygen and other elements to reach the plant roots. It enables the soil to hold more water. And at the sams time LOAMIUM provides every vital, life-giving substance to shod new life into every root in the soil! And it does all this without anp digging of any kind! Do you realize what this means-to you? Are there places on your lawn that just won't grow grass? No longer do you have to buy expensive peat moss. No longer do you have to dig up your lawn to work in old fashioned mixtures. Just dilute a little LOAMIUM in a watering can and sprinkle on. Instantly the soil is chemically changed into the richest fertile loam. Instantly the grass roots are nourished with vital food elements. Within 7 days a new luxurious, heavy green growth will be yours. At last, you can have the mest luxurious, thick, velvet green lawn you ever saw... and have itall summer long! Are you having trouble growing the kind of flowers or vegetables you really want? There is only one reason for poor results. Like all average home garden soils, your soil is just not rich enough, wo of the right consistency, not nourishing enough to make plants to their full potential. But a few En of LOAMIUM and a change takes place! Flowers that were sickly and small grow to flower-show size and where “you had 10 or 20 blooms before, now you can have hun-/ dreds! Dying trees, expensive shrubs and evergreens back to life almost overnight and take on new growth. Sprinkle diluted LOAMIUM on your vegetable garden and you'll scarcely believe your eyes. Tomatoes actually grow over two pounds in size frony the rich, nourishing soil that LOAMIUM supplies. Cucumbers will be 10 inches long. You'll have giant heads of lettuce, the sweet corn you ever ate, delicious strawberries, peas, beans othet vegetables. And all for one simple reason. Instead of your vegetables growing in hard, caked soil where the roots are stumped! and where nourishment is scarce, those same roots will grow iB
* times as long in the soft, porous LOAMIUM soil. Those lon,
roots will be fed with the miracle life-giving elements in LOA TUM. And you'll have bigger, tastier, more nourishing vegetables than you ever had before, and all without any extra work.
TEST 7 DAYS WITHOUT COST!
The changes that LOAMIUM will make in your lawn and garden! are so astounding that there is only one way for you to realize what' it can do. Try it. We want you to try LOAMIUM at our risk. We unconditionally guarantee that every claim made above will be. fulfilled in your own garden or LOAMIUM will cost you abso-| lutely nothing. Mail the coupon below today before the supplies are exhausted.
Supplies of Double Acting Loamium Are Limited. Mail No Risk Coupon Today!
WHITE HOUSE CO, (LOAMIUM DIVISION) Dept. B 42
- IQ @ Q @ ACTION of both conditioning your soit and adding vital plant food at the same 35 40 000 LBS OF SOIL! WARRISON, NEW JERSEY time. Prove it to yourself at our risk. Here's how. Put a little LOAMIUM in » §w . watering can and add water. Sprifikle on one section of your lawn. Then tomorrow IQ * Aa ¥ . Sentiomen: 1 want fo iy Smazitg sew LOAMIUM pe ceed puto ore md i= of GAEL OR RESO woven wy 1-400 a Ee al song 1 AMI Sor-youssell Ae-incredivie-difierente-hn sol ARtOrE: = 3 dry, caked. dirt has become rich, pa loam 6 inches deep. See how the grass | » : (4 hs.) 1000 " " LOAMIUM Mllowcan(s) SdoAMio 1 wil ul 1s Sresay non Sew Slo aud lite from: She Wa) growing Soma 8 ! 1 GALLON $9.95 . covers up fe | tee that it must do everything you claim, cover my lawn a : 2 1 with thick, heavi luxurious grass. ..grow thousands of 1 you are not thrilled, if LOAMIUM doesn’t do everything claimed in this ad, you don’t ! (81bs) 20003q. ft. | flowers, and bushels of vegetables. ..with no work on ‘even bave fe return i. Koop the unused portion and we will refund your money of ence. - [CJ] my pit, OF You will sefund nm immediately, no is un, Sus 5 I 2 GALLONS $15. oovers upto | questions asied. ¥ money hin But supplies of LOAMIUM are will limited, Production may met meet the tremendess t (180s) 4000 sq. ft. demand. Only if you mail the ne-ritk guarantee coupon THIS WEEK con we guaranted Su ' NAME delivery. Fill out coupon and mail new. We pay pettage. S 1 5 GALLONS $45 . covers wp to = 1 3 YY NY YY OY CY Se AYO 8 Im) 10,000 39.11. | ADDRESS ; : SAVE eITY ZONE. STATE : 1 IMPORTANT { SEND CHECK OR MONEY ORDER : « “1 1 ¥
RUSH COUPON AT ONCE FOR SURE DELIVERY
CONDITION YOUR SOIL NOW BEFORE SUMMER HEAT STRIKES, BE CERTAIN OF LUXURIOUS LAWN, FLOWERS AND VEGETABLES
ALL
SUMMER LONG.
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