Indianapolis Times, Indianapolis, Marion County, 20 May 1952 — Page 7

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TUESDAY, MAY 20, 19520..." © °

Order by Mail

- THE INDIANAPOLIS TIMES

(Advertisement)

Val. 1, No. 2

Block’ i’ Fashion ‘Beauty News

or Phone CA. 8511

Published by The Wm. H. Block Co.

‘the face, starting as usual at

treasurer.

fleld for many years. It will

BLOCK'S .OFFER PRE-HOLIDAY TOIL

Beauty Hints by John Roberts Powers |

During the summer months ahead you'll want go step up your beauty care to keep your skin radiant and protected

from the harsh effects of sun, wind and swimming. Point number one to consider will be keeping your skin scrupulously clean without harm.

Different types of skins react differently to the effects of sun and chemicals in bathing pools. Some skins pour forth more oil to make up for that which is lost. Others become tender and flaky. You'll have to decide which type your skin is, then choose a cleansing fluid that suits. John Robert Powers, famous beauty adviser, has compounded two special cleansers for his lovely New York models. They are now available for purchase - in Block's Cosmetic Department. For dry, sensitive and over: exposed skins there is a rich mild fluid cream that, while it

. carries off all grime and cos-

metics clinging to the face, removes none of the natural oils. The skin remains smooth and supple. In addition the cleanser contains soothing and cooling ingredients which help protect and soften as they cleanse. ’

Here is how to use it. Apply lavishly with fingertips. Start at the base of the throat, and using a circular motion, gently work upward and outward to the forehead and hairline. Remove with tissue. Repeat. Finally. saturate a cotton pad with Powers Fluid Freshener and gently whisk off any traces of cleanser remaining on

the base of the throat and working upward and outward. A clear peach color fluid is for the care of oily skins. This product 1s made on a special formula containing rose water to soften. the skin. A secret cleansing ingredient removes from the face in one operation both oil and water soluble soil and cosmetics. This cleanser has deep pore action that loosens impurities hidden in the pores and floats them to the surface. When used faithfully, blackheads are almost an impossibility. To use it, squeeze out a cotton pad in hot water. Saturate the pad with the fluid cleanser and, starting at the base of the throat, and outwardly and literally “wash” the face. Rinse off the impurities that the cleanser has floated to the surface by generously splashing the face with warm water. Repeat with fresh

—pads until pad ;shows no soil.

Finally blot dry with a soft towel. Follow with Powers Fluid Freshener.

Chlorophyll Helps Reduce Tooth Decay

Keeps Mouth Feeling Fresh Many Hours After Application

Latest discovery in the scientific’ world that is now sweeping the nation is the use of Chlorophyll, an antiseptic that is the ‘most powerful deodorant yet to be found. A small pinch of chlorophyll in a test tube of pure essence of skunk can make it smell like new mown hay in 30 seconds. Chlorophyll has been a known quantity fer centuries. It is the ingredient that makes plants green. It is. particularly active in alfalfa. Just recently, however, have serious scientists learned how to extract it and how to preserve it. Its benefits in a product such as toothpaste are obvious. Chlorophyll does not kill bacteria like penicillin, but it prevents new bacteria from growing and keeps an area clean where it has been applied. It completely banishes odor and its effects are long lasting. In combination with other fine ingredients, chlorophyll toothpaste is one of the most important advances in this

reduce tooth decay and keep your mouth feeling fresh for hours. Chlorophyll toothpaste, called Chlorodent, and made by Pepsodent Division of Lever Brothers Co., is available in Block's Cosmetic Department.

Tussy Fragrance Trio Cologne Value

A different scent for your different moods—Tussy’s triple cologne value gives you three different scents . . . a whole collection of fragrance ... for what you might pay for one single Y pottle! These famous Tussy!. fragrances make such an attractive-looking trio, you'll - want to give the set as a gift too. The Fragrance Trio is only 1.25 plus 20% tax, avallable for a limited time in Block's Cosmetic Department.

gentlyg stroke upward |

Invisible Beauty Strap is so called because it becomes invisible

on the skin . face, chin and throdt.

. yet it works for hours, firming and lifting the Takes only two minutes to apply with

upward molding strokes. Two Ounces is enough for 60 treatments . +. priced at $5 plus 20% tox at Block s Cosmetic Department.

Helps Counteract Nature's Facial Lines, Retains Beauty of Youthful Appearance

We are living in an era of age - defying beauty agents. With new scientific discoveries being made every day, women are able to keep their youthful skin beauty well after the dan-ger-mark of 30. Also the application of these wonder creams is becoming more simplified. Among the newest of these on cosmetic counters is "Dorothy Gray's Remoldine, a contour facial that will help you keep.,the dewey peauty of youth in your skin. Remoldine helps a woman counteract puffs under her eyes and jaw, helps smooth crepey lines on neck and forehead, and at the same time gives the skin a fresher, younger look. Many special ingredients have been incorporated single preparation. It contains a blend of gentle astringents and rich emollient oils. Used as directed, they help firm and lubricate the skin at the same time, smoothing out lines on the neck, forehead and at the mouth,

into this"

It contains hormones in the right scientific amount to sift into the skin "and give it a fresher glow. It also has a special antiseptic agent to suppress skin bacteria to keep the complexion free from externally caused blemishes.

Finally, it contains Elfanol, a brand new exclusive emollient

of the lanolin family which is”

even kinder to the complexion and can be used by women. who are sensitive to lanolin. Remoldine works 24 hours a day because it is greaseless and vanishing. It can be left on all

day under makeup as well as at.

night. It should be applied caressingly to neck and face twice a day—in the morning before applying make-up, and at night before retiring. You will see results almost immediately. Remoldine, by Dorothy Gray, is available in Block's Cosmetic Department and sells for $5 plus 20% tax.

New Fluid Make-up Serves Function of Powder Base and Works All Day Long

For the first time since the introduction of powder bases to give new beauty to skin, a famous cosmetologist, Germaine Monteil, has succeeded in combining the ingredients of a beautifying Ey with her new powder base. Called Anatome Fluid Make-up, it contains activating natural estrogenic hormones that do the work of a night cream under your makeup all day long. Cosmetics have always had two purposes—either to improve the basic health and structure of the skin or to give it an

illusion of beauty by covering up imperfections and improving on nature’s colors. Four years ago Germaine Monteil directed her chemists to take a new approach in their studies of skin care, She felt that it should be possible to combine these two purposes and create a make-up that would serve both skin care and skin beauty at once, After countless laboratory experiments and tests on thousands of mixtures, Monteil's chemists finally created Anatome Fluid Make-up. Activating natural estrogenic hormones are combined with newly discovered . essential oils to stimulate the skin to a healthy glow. The make-up does not show the slightest trace of oiliness, yet the oils are there to combat skin dryness.’ Amazingly light in texture, it looks and feels like velvet on the skin and helps to conceal imperfections and unwanted lines on the skin. It is available in Block's Cosmetic Department in seven radiant

shades from light champagne:

through tints of peach and rose to darkest bronze. One of them is sure to be a perfect complement to your natural skin tones. Block’s beauty advisors can help. you select just the right shade. The makeup sells for $5 and $8 plus 20% tax, + ‘» » 1

Lavish French Perfume

In Unglamorous Package

Designed for Wearing Enjoyment Not Dresser Ornamentafion

When a woman buys a precious imported French perfume, a good percentage of the price she pays goes into the fancy

bottle. Working on the philosophy that every beautiful woman should be able to

enjoy the lavish use of fine French perfumes, Lucien Lelong is now offering his exquisite Passionnement perfume in a plain bottle without trimmings. He believes that the woman who recognizes and loves fine perfume buys it for its value to her rather than as a pretty ornament for her dressing table. His streamlined produetion of this fabulous perfume-—

one size plain bottle, a simple”

cardboard box and plain brown paper wrapping makes it possible for you to purchase two ounces for only $9. You pay only for the perfume—not for frills. ; Says M. Lelong. “Since you can't wear the bottle, why pay for it? Perfume should ‘be used lavishly in order ‘to create that enchanting aura which becomes a wofpan's personal identity.” He believes in perfume for use day in and day out, and is making every effort to make it possible for American women to use it in this way. Passionnement is a warm, poignant fragrance long adored by Parisiennes and always before available at a much higher price. M. Lelong considers it one of his most triumphant perf'mes and is sending it across the ocean in an unglamorous package at a price unheard of for fine French perfume. Two lavish ounces for as little as $9.00 plus 209% tax at Block's Cosmetic Department.

Handy Stick Cologne For Warmer Weather

Lightweight and Will Not Spill Handy for Almost Every Purpose

If you have not yet discovered the cooling joy of using a stick cologne during warm weather, it is never too late to begin. Each spring this type of perfume has been gaining momentum and is available in more and more different fragrances. Now it takes its place in popularity along with time-tested perfumes and colognes. Stick cologne is a wonderful traveler, too. It is lightweight and, of course, will never spill and ruin your baggage. It is also perfect for keeping in your desk drawer, club locker, and in your dressing table. In the small size it can be carried with safety in your handbag, too. Lucien Lelong is making solid cologne in nine. of your favorite scents — Balalaika, Cachet, Indiscreet, Spring and Summer, Sirocco, Tailspin. Tempest, Whisper and Opening Night. The purse size is $1.10, regular size, $2.00 and giant size, $5.00, plus 20% tax.

May 20, 1952

BLOCK'S STORE HOURS:

Week Days: 9:30 AM. to 5 PM. Thursdays, 12 Noon to 8:30 P.M.

Telephone CA pitol 8511

Block's feature a revolutionary new cosmetic to conceal facial lines and shadows called Ayer Magic Pictured on the left is an Ayer model before the application of this new beauty aid, on the right is

the same model after treatment.

Ayer Magic Makes You Look Younger

A Revolutionary Kind of Cosmetic The Final Step in Art of Make Up

Have you ever wondered why’ motion picture stars never show signs of age on the screen? The secret is the expert use of luminescent cream that is applied by make-up artists to the face of even young stars wherever hollows or shadows that reveal signs of age appear. Advancing age casts its shadow in four critical areas’ of the face—the sides of the temples, under the eyes, between nose and mouth and from the corners of the rhouth down to the jaw. Filling in these places with a cream that reflects light erases signs of age under the camera. However, this makeup is too heavy for street wear, Harriet Hubbard Ayer, long’ known for making fine cosmetics, has been working 14 years in experimentation with a luminescent cream that is invisible on the face. The answer is Ayer Magic, a completely new makeup that will soon be as indispensable as lipstick. It is not a foundation cream, not a color, not a mask. It is a highlight cream. that blends invisibly with your other makeup. You can’t see it or feel it on the skin, but you can see its beautifying effect. Ayer Magic is a cosmetic to be used every time you do a complete make-up and whenever repairs are necessary in between. It is as easy to apply as lipstick and will do as much for your looks. Apply it over your regular make-up but just befor you apply powder and lipstick. Pick up a tiny bit on your moistened forefinger, dot over shadowed area, then blend like cream rouge until it disappears into your other make-up. : There are complete directions for applying Ayer Magic in every package. There is only one size, one shade, and it sells $2.50 plus 207% tax. One package will last for months. It is available in Block's Cosmetic Department.

If you are an economical woman who knows that neglecting your glamour never pays dividends, you'll be interested in hearing about a new kind of perfume that will give you a longer-lasting scent for less than you are used to paying.

It is Houbigant’'s new Liquid Skin Sachet, the first of its kind to be introduced in America. This preparation is a delectable, creamy-pink liquid made specifically for skin application. The

* warmth of your skin will bring

out the fragrance and make it a part of you. Because of its special ingredjents, this skin sachet can be applied over a large area of skin leaving it smooth and satin-soft. It will cling more tenaciously than perfume. Because of its sachet base, it evaporates at a far slower pace than a liquid, so it will stay with you for hours.

NEW!

Elizabeth Arden

Here} is fragrance frappe . . . soothing, smoothing, refreshing Blue Grass. The inimitable Elizabeth Arden perfume in a convenient frost-stick form. Neither soapy nor sticky, Blue Grass Solid Cologne liquefies instantly . . . absorbs faster. And because of its special strength, it is so much longer lasting!

Charming hostess gift . . , perfect tuck-in- a-suitcase farewell gift . , . happiest choice for a hospital-bound friend.

BLOCK'S COSMETICS, STREET FLOOR

plus 20% tax v

It is self-applied in a few seconds.

New Houbigant Liquid Skin Sachet

In addition, your own natural skin oils do have a way of “sealing in" the fragrance, making the aroma linger longer. It is available in Houbigant's famous Chantilly aroma.

It should be used anywhere on the body where warmth will enhance and release its delicate fragrance, Try some at the pulse of the throat, below the neckline, on the wrists and in the hend of the elbow, Liquid Skin Sachet is economical to use, too. A half ounce flacon which will last a long time is only $1.85 plus 20% tax. It is available in Block's Cosmetic Department.

presents ...

bouquet

of Bouquets!

Fine flower-fresh fragrance to match the changing moods of spring. Dainty replica

bottles—l/;-01. each of Bouquet

Lilac, Red Rose, Muguet and Gardenia—delightfully packaged

for giving or keeping!"

* Lentheric—Pink Carnation,

ETRY SUGGESTIONS

Portable Hair Dryer

Suitable for Travel

Especially Helpful for Week Ends Practical and Useful All Year Long

It's not too early to start planning what you will take on your summer weekends at the lake. One indispensable item in your suitcase should be an auto= matic hair dryer.

There's always the tempta« tion to take one last dip before supper, Then there you are, hair dripping. ment. A few minutes with a hair, dryer is the solution.

An electric hair dryer will’ be a boon all year round, too, for setting your hair and getting it dry for a party at a moment's notice. If you have sm#ll chile dren, don’t overlook the value of drying their hair quickly with an automatic dryer. In cold weather especially, you will find it a good way to prevent colds, In fact. if there's an automatic hair dryer handy, the whole family will muscle in on its use and you'll soon wonder what you ever did without one! There are a number of automatic hair dryers on the market. One of the best is the Handy-Hannah which is light in “weight, and has a powerful induction type oilless bearing motor that the men in the family will ap= preciate. It works on graphite bronze ollless type bearings so that no oiling is required and there is absolutely no chance of partivies of oil blowing into yqur hair. It comes with an adjustable, removable base, An exclusive feature of this dryer is a damper regulator so that you can regulate the heat, This dryer is $8.95 and is avail~ able in Block's Cosmetic Department. It is green baked enamel with chrome parts. An all chrome dryer is also available at $0.95. :

Pick Your Own Lipstick Shade

Have you ever had a yen to try out every lipstick shade on the chart? If you did you would probably want to have at least three favorite shades constantly on hand. Charles of the Ritz gives you a chance to find out just which shades are best for you. You can try 15 different shades with his new “lipstick wardrobe” package. Each shade is done up in a package of matches and each match will make two full applications, They are fun to have. on hand, to slip into your purse, or to keep in the guest room. A carton of “matches” is only $1 plus 20% tax in Block's Cos»

metic Department.

Red

00 Tax

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