Indianapolis Times, Indianapolis, Marion County, 18 May 1952 — Page 41

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, 1952

polis Anthis year beginning 26. The 1e Murat p.m. clude 54 have for 1 as ornaze number

ve booths ut-of-town

copper, Haviland, sen and be shown ical banks

AY P.M.

- ®

——— —

Old

I NEVER FIGURED t But he may be.

He very well could be the wise old pulse-counter, teamed b

with Treasury tonic, to put the pink back into sales cheeks. || Buying has slowed down but, population hasn't. It's going up at 80€s into the stomach of a hog, |

the rate of about two million year.

They are all people who use ; merchandise, - from baby oil to dent of Specified, Inc.,, he makes] play pens, to tricytles and bikes WDat he calls “Farmaceuticals!

buttons and bows,

Then they all eat, like to go mals will eat what's good for| places, be entertained. They need them: Otten, people don't. a bigger flow of money. And that's | where the Treasury sirup comes!

in. 5"

THE DOSES are getting bigger. 5¢Ives. Right feeding makes proThey are running about $50 bil- | fit for the stock feeder.. The hulion a year now. After June they’l1 [Man just fills himself with whatbe stepped up to $55 billion, and |®VerY he likes,

around voting time they shoul be at $58 billion.

.Bales are soft. As Milton Biow, It in the trough and they guzzle, the big advertising man, said|l' Set fat, and are sold at a here last week, “We've got a Profit.

mouthful of goods. We've got t have a little time to swallow it. The big sense of direction is fa

more important than the little| (OY aren't food. They are catacapricious straws which blow one |\YZers—which help digestive orway one day, another way the 8208 get the most out of food.

next. : ” »" " HERE IT IS at a glance. Population is up. Employment Is down, slightly. Unemployment is running about two milHon (12 million in 1832). Retail prices are tender,

wholesale prices worse. Retail PAarty-goer once told me, after a

goods, on the shelf, stand at the highest in the nation since last June. Wholesale inventories are the highest ever.

The same goes for the factor- |

ies, biggest load of goods they've ever had.

This is Indiana’s picture, with(30 vitamin

its broad blend of a brisk indus trial north, an even-tempered mid

dle belt, and farming, all grades.. And I had the feeling that it x =

Section Four

Real Estate

Today «Business New Su

re ———

"The Indianapolis

SUNDAY, MAY 18, 1952

Doc Stork Here Are the Homes Housing Experts Choos May Save Us |} TE 3

By Harold Hartley

he Stork as much of a doctor. :

a Chicken or cow than we do to people.

He ought to know, As presi: |

‘for the Feed Trade.” And ani-|

» ~ ~ BEHIND THAT lies a somber reason. People care more about! {money than they do about them-|

Foundation of the Southwest

da! With the animals there is little or no pyschological factor. Pour|

o! 5 » » |

»| HE GAVE ME a better line on |} r| Vitamins than I had ever had.

And that, he said, explains the {drinker’s “D.T.'s.” Whisky con(tains plenty of carbohydrates, {but no vitamins. The nerves can’t assimilate {the alcohol sb they “go to pieces.” (And that's why drinkers often {nibble a few B vitamins. One

{long hard night, “I just double

my vitamins.” It made him feel |better, .

2 » s JOHN BEASLEY started his| business. with “$5000 and a lot|" [of nerve.” And now he has about! compounds which|

ow f | . gr aster, stay) the judges.

-'make animals - healthier.

fF | ® ® {people had as much sense about C ¥ B {el WHAT HAPPENS to the Da- themselves, as they have about t Y ul ers

tion is happening to you. No one

feeding

k livestock, you’ wouldn't e I 8 ‘ scapes. It is all tied together /have to sit on somemody else's AHend Meet

We've got a backlog of goods, at high prices, a slight slippage in employment, on the down side, : On the up side is old Doc

Stork, building population, and |

consumers, and his big doses of Treasury lettuce.

Now you see why Regulation gician was Sebastian S. K W was furloughed, why Regula- 0 resge,

tion X for housing may be lifted may be lowered.

lap when you go to a doctor's office,

Sebastian S.

| You've seen the sign, “Nothing {Over Ten Cents.”

At Capital

once a traveling salesman in

It is all & part of freeing the Stores, one in Memphis, Tenn. (board of directors.

economy to move the backlog of| goods from the factories and iE wholesalers, through the retailers,

to you, to make it easier. » J ”

THE BIG CATCH is taxes. Higher wages do not mean you

can buy more. They never can Detroit store. And right at the, More than 300 NAHB directors ber is drawing nearer. {beginning of the automobile age. Will attend the ‘meeting in the na-; .

do that. For all of the increased wage goes into prices, and only part of it goes into take-home pay.

and the other in Detroit: While in Washington they als

{will confer with members NOW THIS is how smart Se-|Congress in an effort to hav

|bastian 8. Kresge was. They de- Regulation X lifted or relaxed,

the politicians are worrying (sudden-| {a whole store. And Mr. Kresge Marion County Residential Build- |

lcided to split up, each one own|Mr. Bauer, president of

‘hit the bullseye by taking the|ers, announced. | The “Nothing Over Ten Cents” [tion's capital May 24-28.

sign lost some of its meaning in World War I when he decided to

From the Dun & Bradstreet expand into higher price ranges. over 25,000 home builders, wil figures, there is no cause to be-/He then made it read, “Nothing | confer with home building lead

lieve business cannot be nursed, in reasonable health, through the rest of the year. - » . AS FOR NEXT year, it can well be a different story. Even the smartest periscope boys, from the curbstone guessers, to the ivory-towered chart set, won't lay a single word on the line with any degree of confidence.

Screen Shrink?

THERE'S A turn-around re-|

ported in TV screen sizes. Buyers of big low-priced sets for use in small rooins want clearer pictures. : Frank Della Penna, who has a radio-TV store under his name at 5044 E. Tenth St., told me there

is a definite trend to sharper pic-!

tures, and better sets, » » = » IN THE LAST WEEK he has had trade-ins of larger screens for the clearer, smaller sets. He said, “It is better to buy a good 17-inch set than a questionable 20-inch set.” So you can take that right out

of the book of experience -from al

man who is as close to workable television as his own hands. He also mentioned the begin-|

‘ning of a new TV market. It is|

the second set for upstairs. Some pat them at the foot of the bed. Others use them in the kitchen,

Mr. Vitamins

JOHN BEASLEY came in, He's!

a vitamin man, for animals. But he told me a few things about

le. Pe pay more attention to what| WISH at 8 p. m. today.

stores. { 2 8 = { THAT WAS the creep-up in the ° economy, gnd the wing-spreading| of the five-and-ten. th Now in Kresge’s birthday week, \n Washington, {the stores, including Indianapolis, [fOF more are reducing prices, and taking ROUSIDE,

| tions. Oppose Public Housing

dollars for socialized housing.

not to, the old five-and-ten. Don’t Touch, Hot

{bought a battery cap. And I never heard of anyone {else who did. They come with [the juice box; {to the ash can. Why everybody neglected bat(tery caps, I wouldn't know. But] this hands-off policy just couldn't meeting: he; aug, last. . Combat the Slums » 5 »

| NOW A NEW battery cap has| The ‘New Face for America 'been made by Industrial Research nation-wide slum rehabilitation (Inc. which actually tells you|program, recently launched by ‘When your battery's low without NAHB President Alan E. Brock-

looking. It is called a Hydrocap. It is supposed to hold battery Dank, will come in for additions?

|water eight times longer, wash study. escaping acid fumes back into! Another agenda item will be a the battery. : (study of ways and means to ini {sure smoother flow of mortgage | AND WHEN the battery gets/funds. New aspects of providing {low, the caps get hot.. Just touch!low cost rental housing for low {them with your fingers, and with/income groups will be surveyed. (a wise, all-knowing look, tell] Mr. Brockbank recently apthe filling station man to fill ’er peared before the Senate Banking and Currency Committee to recommend amendments to the National Housing Act permitting builders to erect houses for low. rentals, President Bauer said.

war year, Mr. Bauer said. | Progress of defense and miliand 23 with it tary housing, present primary target of the buiiding industry,

Pp. The battery, I mean.

Hear Harold Hartley on

oe K. Lloyd Jr., transferred

~ owner it W, H. Klass,

NORTH KESSLER MANOR—The Hitch Realty Co. sold this \ he Kes home at 2509 Dell Zell Drive recently for Cmdr.

Building Contracts Show Seasonal Rise

Times Special

NEW YORK, May 17-—Con-struction contract awards in Indiana during March were $46,-

cent from March, 1951.

The three-month 1952 total of awards was $86,052,000—-12 per cent less than the comparable 1951 figure, announced the F'. W. Dodge Corp. ‘| Non-residentfal awards In March were $28,239,000 compared with $13,078,000 in February. Residential contracts of $10,017,000 in March were 69 per cent higher than February. The threemonth 1952 .residential total of $22,828,000 was 31 per cent lower than the 1951 figure. y . Public and private works and utilities in March were $8,202,000, substantially more than Febru-

AWARD OF MERIT—Presented by the Housing Research

home. The house features plank and beam roof construction and wide expanses of glass. A pa living.

CONTROLLED 'CLIMATE—Changing seasons are a from the living room of the second prize home, but the climate { remains the same inside. The two-way fireplace was popular with

Home Builders John E. Bauer, |A. H. M. Graves and Albert E.| _ J It had a magic. and the. ma- Thompson leave this week for Gait Washington to attend the annual!

» Penmsylvania who joined J. @, ®Pring meeting of the National and why stock market margins \;.crory in 1897 to open two Association of Home Builders!

of)

Over 25 Cents.” Then the price|ers on current industry problems. | limit went to 50 cents. And now it| Standing committees will report payments on the lower _ priced rolls up into the dollars, in 691 new activities and review opera: homes—those under $12,000—will

On the heels of the recent Na- | onal Public Housing Conference |

Despite uncertainties of mort-|at the same level gage es and government re-{houses by Regulation X. . strictions over somé materials, IN ALL MY life, I've never; ders feel 1952 housing repre-untary program was sagging so |sents the best buy of any post- badly, the entire plan was dumped!

(will be reviewed at the spring maker is concerned. And he's!

458,000, a substantial increase, over February but a loss of 8 per crabapple, little leaf linden, Chi-

Institute to this Pale Alto, Cal.

ved terrace provides for outdoor

$13,000 to $25,000.

large lots.

Real Estate—

Hush Before The Boom

OPEN PLANNING—Use of "frankly" exposed plank and beam construction, plywood walls and contemporary interior design in the prize winner pleased the experts. The price? From

"SECOND "PRIZE~This_confemporaty home in Morristown, N. J., was the judges second choice. Builders of this project were cited for good site planning and use of existing landscape and

Real Estate Golf Tourneys Open Thursday

Better sharpen up with that ol’

By DON TEVERBAUGH Times Real Estate Editor

A BOOM FOR HOUSES in the medium price range—I|is card

putter and “nine iron” because | Estate time high for any four-month

{the first of the Real

PAGE 41

i Real Estate ..........41-42 Business .. : Small Home Plan ...........860 Classified ........000...43:59

vennase shennan] 7

rvey Shows Big House Market = eg ~ Home Hunters Numerous, Price Range Is Changing

-It will be open season for house hunters. all during f (1952 and '53, according to a survey completed recently by the Federal Reserve Board. » § Consumers planning to buy homes this year and next,

| |according to the survey, are just . - — 8 ¥ J given to the differences between

as numerous as they were in 1951] -~the second greatest housing! year in history. | The study showed however, The buying public was a little {more certain about their plans {than a year ago. The “maybe I'll buy” answers were fewer, And the middle income groups, | whose family income annuLlly ranges between $3000 and $7500) will make up a considerably larg-| er slice of the housing ple. That, means a stronger demand for homes in the $10,000 to $15,000 bracket, [Arthur M. Weimer, dean of the Indiana University School of Rus-| |{iness! commenting on the survey lin the Review, publication of the! {Society of Residential Appraisers, writes: Homes Top Choice | “The results show a continuing strong demand for new houses throughout 1853. In contrast to the continuing heavy demand for housing, the survey reveals some decline in plans for purchasing automobiles and consumer durable goods. “Of the consumers covered, six in every 10 are of the opinion that prices of things they plan to buy will rise during the coming year. However, less than one in 10 consider the present a good time to buy before prices may go higher,” Prof. Weimer commented. That will accent selling, most observers agreed. Four of every 10 consumers surveyed expect their incomes to increase during 1952, but about a third of all consumers questioned do not expect their incomes to keep pace with prices during the year. “In analyzing surveys of this

changes, |

buying plans and actual carrying out of such plans,” warns Prof, Weimer, “Factors likely to alter buying

{plans include changes in incomes, [terms and availability of credit and, of course, prices. i

High Income Trend’ “Current trends point to the continuation of high incomes with the possibility of some further advances,” Dean Weimer writes,’ “There appears a tendency tos ward relaxation of credit come trols, Whether relaxation of such controls would result in avalle ability of mortgage credit on terms that are more favorable than those prevailing is probleme atical, It would have a “major effect on the market for houses in price ranges above $12,000,” he said, Any easing of the mortgage mar« ket, plus relaxation of credit cane trols, would provide a very real stimulus to housing demand, the IU professor writes, “Prices can bhe.expected to stiffen during the later months of 1952. With strong demand and relatively stabla costs, housing markets should remain firm and may show upward pressures in some areas,” he writes. The 243,000 starts made by home builders in the first quarter of this year is especially signicant, Prof. Weimer points .out, because it compares very favors ably with the volume of 1951's first quarter, when most of the starts were financed by commit. . ments made previous to mortgage credit controls and the Federal Reserve Board's decision to unpeg government bond prices. “If the patterns established in the first quarter are indicative of future trends for the year, house building in 1952 is likely to run

type special attention must be

April was a record month in sales for the Bruce Savage Co, and added to the first three {months of 1952 produced an all-

{Boards five big golf tournaments period of the firm.

$12,500 to $25,000—awaits its cue offstage. It will come Indianapolis Country Club.

e/of down payments—and soon.

Controls are crumbling. Elected!

any migrant breeze.

lumn Apr. 27, rumors of an im-|drinks will be handy, too.

The directors, representing 196 pending relaxation of high down| local building associations and payment demands have popped Bathroom Gadgets

More luxury in the modgrn [bathroom will really give the It isn't likely that the down bathtub vocalists something to sing about, Particularly the gals.

liup rpeatedly in new réleases -| from Washington.

be relaxed. - Morigage makers {won't co-operate. They like the present arrangement,

shower. A scented pellet is

{the shower,

down payments for older homes

The “volunteer” end of the vol-|

new miniature dryer that also may be suspended from the last week. |shower curtain rod. That makes it pretty clear just, whis won't speed up traffic, but | Where the down payments will be they've now. got a special bathjeased—so far as the mortgageiroom magazine rack—a long needed item in our house.

(kingpin right now. The lender has gone “just about wg ge |as far as he can go” with credit! for low priced homes—he feels. |g ome Ui ing And in the luxury home market [the size of down payments aren't . {too important. Most people buy- Bans Lifted ing these expensive homes prefer

jlo put dows pretty close to half Yo Untick Pa 'the cost, regardless of n] yn as . trols, 3 8 of credit con-| yw) SHINGTON, May 17—The|

That puts the spotlight on the government this week removed |

medium priced home, right where the ban on building projects for &

i rs before Regulation X amusement and recreation, It |started, October, 1950, [elec Joosened controls on com-

‘Street Scene, U. S. A. mercial and other types of con-

Take a look down the street struction. of a new subdivision. One built up| There was good news for home since the war. There's a big dif- builders too. Starting July 1, they ference, may use 250 pounds of aluminum Most of the homes are low(2Pd 1500 pounds of structural slung. Like a modern auto. The 5t¢€l in each one-family house, rancho is the big favorite and|!® ®ddition to their present small becomes more popular every day, 2/lowances of steel and copper. And that’s made a big differ-| Henry H. Fowler, head of the ence in trees, {National Production Authority, A one-story house doesn't. need 0Nounced a series of amend-| a three-story tree. You're going to ments which ‘officials said should | |see fewer towering maples and Pring construction back to near-| 'supple elms. normal by the end of the year, | “The trend will be toward small-| Providing supply of metal is not r trees—English maple, flowering| Interrupted. In a separate action, Mr. Fownese corktree and mimosa. Get|ler removed all controls from | used to the names, you'll hear a|lead, bismuth, cadmium, and] ot about ‘em in the next 20 years, antimony, which have a wide

general use both in military and The Long Vacation

civilian production. Akay, so you can’t take the/ The government has been dewhole summer off for a vacatfon. controling these metals gradually Who can? {for months, But he warned the! But you can make the many time has not come for decontrol-| leisure hours of this summer seem ing all materials. more like a vacution for yourself! Mr. Fowler removed the ban and family right at home. on amusement and recreational; I'm talking about that spot/projects by amending NPA's just outside your door—your front building controls order. Builders porch. Get it in condition now. of such projects may start New screens, awnings for the preparatory work at once. Start- | south or west sides, perhaps aling July 1, they may “self-allot”

by the Navy to Maryland, New paitti gC TR Ric *

new floor of tile, small amounts of material with TV on the porch during theselout applying to NPA,

¥ Stadio

Leon Sullivan and John Wallace, chairman and vice chairman

Since first reported in this col-] Small tables to hold long, cool of the tournaments, request early

reservations for the events.

Men over 50 years may play {nine holes, double their score, {figure their 18-hole handicap and 'be eligible for tourney prizes.

All Blind Par Events

ed for Thursday at the!

jcompany, Mr, Savage announced. | Mr, Bulgar previously owned land operated the Bulger grocery, {38th St. and Broadway. The {store was founded by his father in 1907 and Mr. Bulger has op|erated it 18 years. | “The expected relaxation of Regulation X down payments on {more expensive homes,” Mr, Bav-

All five tournaments are blind 28 said, “will open a new fleld

must play in at least three of

dropped into an attachment onthe first four tourneys to qualify

For fragrant males for the fi , But they agree down payments there are masculine scented pel-|awards. Ral competition's special} which agitated required by the present credit ets, government socialized control for higher priced homes the: NAHB Directors’ are too high. And most of 'em

| These include the President's

Here's a real space Eaver—g trophy, Associates’ trophy, Union {plastic utility bag to be hung|Title trophy, the Eugene Pulliam advantage of the heavy supply of meeting is expected to reaffirm Were ignoring the oluntary creditt om the shower curtain bar. It award, the John C. Ryan trophy, goods—a move back, toward but the industry's opposition to tax restraint program which pegs, .¢ pockets for a sponge, sham- The ‘Times trophy and the Jack

, slippers, washcloth and other |C. . get” fop-new Foo. 2 PPETS, Washtlolhy an ic Carr trophy

The first blind par for each

And for the gal who is prone to tourney will be presented with a rinse a few things out, there's a|golf cart by the Union Federal

Savings and Loan Association. However, repeat winners are ex-| lempted.

Builders to See Pre-Fab Movie

“Homes Unlimited,” a 30-min- 60 state architectural firms.

ute motion picture prepared by National Homes, Inc., will be shown at the monthly meeting of TE gs the Marion County Residential Builders Tuesday evening at the Athenaeum. The dinner starts at 6:30 p. m., John Lookabill, chairman, announced. po Mr. Lookabill, Hn local National Mr. Lookabill Homes dealer, announced that James and George Price, top executives of the Lafayette prefab homes firm, expect to attend the session. wit

NORTH SIDEThs active teva séam, home Won Each ace oh ie banc

« §

NORTH -SIDE—This attractive seven.

“Many people have been pro-| hibited from buying the type of!

Sales during this period were {23 per cent greater than the pen : : Hillcrest Country Club will be vious high era, January thro © from the Federal Reserve Board in the form of a relaxation y, Ate of Ho oat La tour |April of 1951, Mr. Savage said. neys set for June 26, July 17 and! Aug. 14. The tournament returns/thé 16 member sales staff, comhot Hoosier summer evenings to the Indianapolis Country Club pleted two sales worth a total of should be pretty attractive, you'll course for the final event Sept. 11,/$62,500 his first week with the {ly) about public opinion. Novem- pe right out in the open to catch!

John Bulger, newest member of

ahead of 1951," Dean Weimer concludes. " '

Bruce Savage Co. Reports Four-Month Record Sales

home they want and need by the excessive demands of the control,” he added. :

Architects Will Show Designs At Block's

The 1952 exhibit of the Indiana Society of Architects, featuring the latest in contemporary design for housing, schools and commercial buildings, will be held here June 5-15 at the Wm. H, Block Co. store auditorium.

as well as planned structures. The work represents more than

“We want to invite the entire public to see the exhibits,” William Caleb Wright, group president said. The display will also be shown at South Bend and Terre Haute later, he said.

‘April Building Record New construction outlays rose seasonally in April to a total of nearly $2.5 billion, setting a new record for the month, according to a joint report of the Building Materials Division, U, 8, Departmeént of Commerce and U., 8. Labor Department's Bureau of Labor Statistics. The total value of new construction put in place

Displayed will be photographs, | {drawings and models of recently - tcompleted homes and buildings,

‘Dorothy Carter

. Joins Spann Co. Mrs. Dorothy Carter has the sales staff of The Spann Coy Ine, B, W, Duck Jr., vice Sie dent, announced this week.

properties, he, said. Ws

Experienced in ties, Mrs. Carter anf her

the Carter ter Bldg. in for many years were active in’ operation of the Carter Farm Market, a family business founded _ 18 years ago. ia Mrs. Carter is active in social and civic affairs, having been Red. Crnss captain in Broad Ripple. and currently active, in , the: Sunnyside Guild. 4

vi ne Education Meeting Realtor-builder Robert L. Mas: son will discuss i. and Building” at tomorrow's Edus. cational Class of the Real + Board starting at 6:15 p. m. at’

during April was 8 per cent above the March total.

the Antlers Hotel. Presiding will . be K. Vv. Ammerman,

u &