Indianapolis Times, Indianapolis, Marion County, 21 April 1952 — Page 2

AT HOME IN INDIANA FOR 80 YEARS

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is fashion week in Ayres’ Men’ s Store

+

and the theme is

Come Info Ayres’ Store, lef one of our rained salespeople show this new, lightweight trend. You'll find it in hats, suits, shirts, accessories, sportswear, X and shoes. All tailored with discrimination . . . all planned for your lightweight living.

Ayres’ Men's Store, Street Floor, South Building

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1872-1952

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Lightweight living.. . . dedicated to the propesl. tion that all men have the right to look smartly dressed, yet keep fresh and cool . . , whatever their budget requirements may be.

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Lightweight living is essentially a fabric story, Never before has men's clothing been designed in so many . . . and so many different . . , fabrics for cool summer comfort, Some come from natural sources, some are old standbys of the past, many more represent the new, man-made fibers in their natural state or joined in combi. nations that give comfort, long wear and smart

WOOL— highly absorbent, rich appearance SILK= the ultimate in lightweight luxury LINEN— lightweight distinction

COTTON-—tops for absorbency; moth-proof and mildew resistant

WAN Mads

RAYON«=resilient, cool and inexpensive NYLON— tops in tensile strength

ORLON-— washable, won't shrink or stretch, durable

DACRON—— durable, wrinkle resistant VICARA— absorbent, comfortable DYNEL— strong, shrink proof

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RAYON-NYLON=lightweight comfort plus

wear

NYLON-DACRON— wrinkle resistant, long

“wearing

WOOL-DACRON— absorbency; wrinkle o resistant

PALM BEACH--absorbency plus washability, SPRINGWEAVE-—-wrinkle resistant durability JAVA WEAVE--looks like linen, yet inexpensive

SUNFROST—costly appearance, yet inexpene "sive.

MOMAIR-RAYON= lightweight WOOL-RAYON—lightwaight with body WOOL-NYLON—-wear plus body ° RESORT WEAVE—Ilightweight and poreus.

Ayres’ Men's. Store brings you all this and more in the new season's newest fashions. From head to tos, men will be wearing clothing that is lightweight, with less bulk and unnecessary body, yet handsomely fashioned to the most discrimi.

nating taste. Look what we have assembled for

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