Indianapolis Times, Indianapolis, Marion County, 18 April 1952 — Page 29

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7th Home Show O

| Home Show model house will be televised over WFBM on “This Is for Men” program sponsored by L. Strauss & Co.

The prize-winning home * design by Sewell J, Mathre, graduate student at Cranbrook Academy, will be featured ‘in the show. It represents the best of more than 200 designs submitted in the Home Show's annual architectural competition. Surrounding the model house are attractive floral displays and gardens created by members of the six garden clubs in this area under the direction of Fritz Loonsten. Mr. Loonsten also landscaped the 1938 and 1950 Home Show model houses.

The interior of. the house is

Opening Ceremonies To Be on TV, Radio

With all the excitement of a Hollywood movie premier the 27th annual Home Show opens its doors'at 4:30 this afternoon at the Manufacturers building in the State Fair-

grounds. | A——— More than 100,000 persons are] Master of Ceremonies and .xpected to visit the show and Home Show President, Verne K.| nspect the 150 exhibits and the Reeder will introduce the follow“Home for Moderns” modeling honored guests: Gov. Schrick1ouse before closing day Apr. 27.ier, Mayor Clark and Alan BrockExhibits include the latest bank, president of the National appliances and materials for Association of Home Builders. houses, You'll be able to see the Gov..Schricker, an annual newest models of all appliances, oyest at the Home Show, will be customized kitchens, sleek new resented with a gold lifetime furniture, air conditioning units, ace to the show during opening TV sets, washers, dryers, fénces .. ois by Mr: Reeder. —just about anything you can At the 6 : da ks aget imagine for a home. | e. opening day banquet, : an Sponsored by the Marion County Doors to the show open at 4:30/p, i 0ntia) Home Builders, Mr p. m. and offclal opening cere-ip. .y..y \el be the guest monies start at 5 p. m. and will," The "baer ie gues be broadcast by radio station Speaker. e banquet is under WISH. om ithe direction of $6 shairmen AlBefore the ceremonies start best LO Robert Mason the Boys Concert Club of Techni- 20% OU MOHEE. cal High School will blend their

terpiece.

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decorated by ‘the Rainier Furni- t ture Co. under the supervision of, One Home Show exhibit espe-!

Harry Lindstaedt, who also dec- ia); ractive to the suburban! orated. the 1950 Home Show cen- y attractive : :

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home. The public address system will inform you when your turn is up—and until then you are free to wander around and inspect all the exhibits, Another feature of the show is the booklet of the top 50 new home designs from architectural competition. It will be offered for sale to all persons attending the exhibits. The booklet. represents the cream of more than 200 plans submitted and all-®are strictly modern. It i8 an amazing cross section of architectural thinking and planning for homes of the future,

Display Power Tools, For Home and Garden

and rural home owners should be

New to the Home Show this the John D. Muir Sales and Servyear is a ticket plan which will ice display of power lawn mowcompletely eliminate line stand- ers, garden tractors and tillers, ing for entry to the model house. and other similar equipment. Under this program, to be used Experts in their field, the firm . : only during the rush hours, the has a complete service and repair At T:15 tonight the film show- code letter. on ¥bur ticket will department for all garden and lade. 5 |apolis Real Estate Board.

43 voices in 15 minutes of song. |ing the construction ‘of the 1952 designate your turn at the modellawn power. equipment, - fs

Court of Honor

the show's

{Edmonds 8t., Producers Council;

pens This Afternoon

mi —— a ——— ————————— re ————————, ———— —

Designed Strictly for Moderns, That's the 1952 Model House

By DON TEVERBAUGH architecture makes the world outs + Times Real ate Editor }

y . . 8 -at as You are going to see a different kind of model house Sigal lea bee mogt pig at the 27th annual Home Show. It is a home for moderns. home. ! Mr. Mathre says this design is his idea of a modern home for a typical family of four persons,

Chosen for Home Show

The Court of Honor for the In-

dianapolis Home Show is an-

nounced, It includes Miss Barbara Jung-/ . . claus, 5131 N. Pennsylvania 8t., A home of ideas, designed for 1952 living.

Simin. Gator, 0808 Madison Ave, | Dom't let its flat roof slow you up. Get used to it, Indianapolis Homebuilders; Miss there'll be quite a few flat-roofed| : - = [qt 15 new and refreshing ‘and Nancy Schnitzius, W. 50th St, homes in Marion County within livability ahd convenience we offers the kind of life you'd like Landsca pe Association; Miss a year or two. And maybe you'll laughed ourselves out of before to live,

Georgene Thorn, 630 Carlyle OWn one of them. ithe design was accepted ought to I like it and I think you will

Place, Garden Club of Indiana. In a city that is-a stronghold '€ach usa lesson. "00 Miss Yvonne Edmonds, 1305

Cookies Free to All At Colonial Booth

A “Colonial” couple will hand out free cookies to Model House visitors during the 1952 Home Show. Dressed in authentic costumes the pair are representatives of the Colonial Furniture Co:

of the Colonial center hall house! Sewell J, Mathre's Home Show design, the strikingly different house represents the best of more model home is bound to be a than 200 designs submitted to the shocker. But maybe we need a'!show’s architectural contest. . shock. Its simplicity and planned use Miss Mary Hargis, Indiana Uni-\qpo pupiie couldnt swallow|of space is head and .shoulders versity, ‘Marion County Resjden- Frank °Lloyd Wright's “Prairie above the great majority of totial Builders; Miss Joan Izor, 3543 p10" pack in the early 1930's/day’s homes. If there is one outN. Pennsylvania St, Indiana 80- other, but today that design is standing factor about the design ciety of Architects. the tremendously popular.ranch it is planning. Miss Pat Cronin, 4240 Winthrop home. . | The house 1s designed for: livAve., Electric League of Indian- . We, the conservativé public, ing—as we do it today. It is de- The cookies will be bak apolis, ahd Miss Jeanine Grins- laughed at the new design, but signed for both conventifnal in-the over f the Wasting 5939 Gladden Drive, Indian- today we knew that the joke was door activity and the booming range, a part of the ‘really on ourselves. And $i the popularity of outdoor life. Its hibitat the event.

Miss Nancy Adams, 3015 N, Meridian 8t., Chamber of Commerce;

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