Indianapolis Times, Indianapolis, Marion County, 13 April 1952 — Page 35
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Real Estate ..........35, 35, 37 Business : rrr rial Small House Plan .....%......37 Classified ..........u% .. 3547
fou amelie Finish Strong er By Harold Hartley
TIP-TOEING through hushed church doors this morning. fresh with color, will he seen the sum total of the Faster business.
And the buying-Qoosting bunny, exhausted and puffing, will have crossed the finish line, EE a. mmm his whiskers not too far from last load, then went back to their year's figures. cars and brought more armloads This is something merchants of winter clothes to he cleaned hardly felt they could hope for, Pefore being put away. Sales had been dragging, aisles sn =n looked thin. But the register SOME HAD to press equipment tapes were telling a better story. into use at night. It meant overThe people who were downtown, time. And help was scarce. One
even in last Thursday's drizzle- dry cleaner said, “We're not only to-chill, were ghelling out their at the bottom of the labor barrel, dough for Easter finery... They but we're scraping off the were people with a purpose, and splinters.” that purpose was to buy, The cleaners have just come ” ” » over the mountain of their two FRESH STRAWS, gay with DiRgest weeks of the year. It left ribhons and flowers will be out to- them puffing, tired, and their day, come ‘what may. . cash tills full. Children, dressed like dolls, and sn a feeling a little conspicuous in all I'VE LONG suspected that
those new clothes, and maybe a most of the Easter parade is their smudge of rabbit chocolate in lip handiwork. Everyone tries to corners, will be the best dressed wear something new, but it ian't of all. all new. There's always old clothMen spruced up. They went in ing mixed into the costume somefor suits, with the youngish touch where, of |pring, ties which spoke out in vivid color of the joyous day. ~ n "
FAMILIES which had denied
the cleaners, Tomorrow their load will taper
themselves apparel in last year's off. For the cleaners it will be cay will just about end the need a view
“shortage race,” began: to put like the stores,-a breather.
their money on their backs this
A long Close Look
year, It was about time. Hard goods took it on the chin. ‘ IF YOU HAVE anv doubt Few had time (or money) to ling- ahout the worth of going to
er in the heavy appliance depart- school, forget it. ments. The line formed in finery,’ mqycation isn’t cheap, but it’s to stress the newness of spirit, jp ,ndant. And while the giants the rebirth for which Easter .;;me ynschooled from log cab=tands. ing, or weather-beaten mountain . an shacks years ago, they don’t now. BUT WHAT will happen after jyndustry is scooping up this Faster? Were those long-haired year's graduates, three to five predicters right last January? jobs for every owner of a sheepThey crystal-balled a slow slide skin. “And what it means is that in business till Easter, then a to get anywhere in life you have deeper cut into sales levels. That to have a running start. You get puts us at the pivot point, where that in schools. time, in its inevitable way, will 2 rn =» teil how right, or how wrong, they ALLISON DIVISION were. looked over its personnel files] Stores will swing fast to light,land found 137 colleges repre-| comfortable and colorful clothing sented. It counted 976 graduates It isn't fad- on the payroll, 210 from Purdue. dish any more to wear exciting The rest came from practically] sports shirts, or colored shorts out every other accredited school in! in the yard. Nobody looks, no- the country. body cares, what you wear, 20 What pays best? long as you wear something. » - ~
of GM|
There is no
gineering. AND IF YOU'RE looking for, This country’s prosperity. and after-Faster sales, you'll have to security, is built on wait at least a week. Easter nov- know-how, men who know drawolties will be marked down this ing boards, and tools, physics and week. But the big sales” won't chemistry. pop until at least a week from LOomOorTrow. Stores are watching closely the
~ ~ ~ SO IF YOU are a senior in high school, and are going to set your reliminary course for your life's effect of raising the exemption P : lavel on Regulation W from $50 work in some colleges next fall, tn $100 Too asrly to tell: It you'd better give engineering a
c<hnuld loosen eredit on sales be- long, close look. tween $50 and $100. South Wind's Town
» » . UNSETTLED LABOR is laying town a stroke of doubtful gray over the hy? ; huying =ky. \
Has anything passed you
When there's trouble > in the wind, people grow cautious.'« The steel strike, temporarily healed. the telephone and Western Flectric long linea strike, the Red Cab dynamiting war, and dozens
And whose job is it to tell you? The South Wind Division of Stewart-Warner didn't pass the buck, employees, not about South Wind,
of other festering labor wounds and the glories of the balance ere bringing out a rash of un- sheet, but about the town they ht 4 g live in after they leave work.
certainty. But fundamentally were, as thev always have been on fairly safe ground are thelr high hurdle. But they know people must wear clothes, eat, and stay In out of the rain,
merchants 5 NN THEY - CALL the httle folder “South Wind's Town. It's a pocket-fitter, 1 what's here, what the noted for and things to do. That means to me that South
convenient
Costs
town's
» ~ » SWAPPING DOLLARS for Wind considers itself much more zonda will. go on. But it takes than a men-monev-and-machines
nnly a slight closing nf the fingers aperation
an the dnllar. to whack hillinons It's a citizen, and a friendly off sales tntals neighbor, making an extra effort And it is those fingers everv- jike a ecnrdial host, ta see that its
hody’'s watching, and how tight people enjoy themselves after they thev’ll get. have rung out for the night, It you want a pretty good an vw os
swer, how are your own THERE'S MORE to this than meets the eve, Cleaned and Dressed OR IS OYRY ah does anes ALL OF THE Easter bulge from work, has a lot to do with wasn't the sale of new clothes vhat he does at work Nobody could tell vou hetter than the dry cleaners, Hear Harold Hartley with Customers brought in last “The Human Side of Business”
on WISH at 3 p. m, today.
year's spring outffts, by the arm-
a kf he
GREENWOOD This attractive stone: suburban home at 515 W, Broadway, Greenwond, was
matching
¥ 3 x
Business You'd Hardly Recognize These as Bathrooms
IT'S A LAUNDRY TOO-—Go ahead and rinse out a few things. This place is equipped for it,
If you aren't a bathroom loafer now, chances are you soon will be once you get a glimpse of the new ideas the Crane Co. has for the bath in your home.
They've had architects design
different type bathrooms that'll suit you to a “71.” And that's one of the big changes a "“T” shaped bath-
three functional com and, the architects
room into partments
for a second bathroom for most families, Costs are cut cating all plumbing fixtures,
bv. centrally lolines and
New Activities
But that bathroom becomes much more than it used to be, It now houses many activities dressing, make-up, exercise, sunbathing, storage of clothes, linen, cleaning equipment, personal laundry and baby’s bath. Rut Crane. Co.'s ideas for your new bathroom are by no means limited to the “T.” More than a dozen new ideas for rebuilding that old, or installing your new bathroom, are illustrated in color in their architect's sketchbook of design. You can ‘see it at your plumber’s shop, or at the Crane Co. display rooms, 333 W. Market St. | Actually color for bathroom fixtures really isn't new with the
- Crane Co. manager William 8. dianapolis Home Show,
Hague points out. The company
doubt about the answer. It's en- pioneered the idea more than 25 many people as
years ago But today, among the medium
technical and luxury priced homes, color in standing in
the bathroom is practically a must. And color plays a vital part in their new designs. They've got a bath for every home. The architects have even gone so far as to match the hath to the architectural design of your home,
Colonial Styling
You might choose a “Colonial” hath, perhaps. It has wood panel
IT'S GOOD to know ahout your design papered walls, appropriate Amounts of 140 each. A
wond cahinets, a red brick wall over the tuh and matching tile floor. Mavhe vou'd prefer Vietorian styling with 1t& marbelized wali
and, of course, a Victorian dress ing table, And the Modern bath features a wall of transparent plastic material with indirect lighting, black marbelized shower walls. and floor. The sleek lines fixtures, designed by Dreyfuss, have the gold medal of the
of Crane Henry awarded
heen
Architectural league of New York for excellent design For larga older homes with many closetg, (Crane has a special half-bath It fits right intn that extra closet and features a zpecial corner lavatory, There's a hathroom that
with the family." De rectangular double lavatory, and bathinette,
second toilet
‘Rrows signed in includes a showerstall he latter a
tub For may he ubstituted when baby gets older
A Laundry Too And why not a laundry in the bathroom? They've got one. Nowadays there are just as man) nvilons on ‘the towel raci As towels, =o (‘rane has a special
pA
> 1
sold by Harold R. Donnell of Jack Carr, Inc, for owner Robert McClure. The new owner is Allison
0
employees, Sylvester Lux. nw J
,
1 .
shape, it
design to Include space for a washer, dryer and ironing hoard You'll find lots of new things In the sketchbook. Walls of colored plastic, leather, built-in aquari-um-walls, cork tiled floors, and lots of green, leafy plants. One bathroom “went native” The tub-shower is surrounded hy a Jungle of foliage. The walls
And you can het ten to one, room, sleek and glistening in soft are papered to look like hambhoo those old clothes have been to pastels. The design divides the and the ceiling ig covered with a
basketweave material, You can even have a bath with Picture windows, recommended only for country homes, however... Or a “his and hers" bathroom divided by a modern rippled glass panel, No more bobby pins in your shaving mug, each side has complete fixtures and accessories, And for the photographer, there's the bath that doubles as a darkroom. No makeshift arrangement, it is designed for this use. But amid all these new attractions there's one familiar landmark. You won't have any trouble recognizing this equipment.
ABC's Will Solve Waiting Woe
The traffic committee of the Inpuzzled getting ‘as
by the problem of
ossible through the model hou%é, has come up with a plan designed to reduce line during rush
evening hours,
E. a. Peabody, commitiee chairman, said the show is adopting a special ticket plan to he used only during the show “ours when traffic through “The House for Moderns” |g particularly heavy, The plan will work thix way Tickets marked “A.” R ete, will be distributed in
akl
special system will an that letter throvigh the
public address nounce, for example, A” 1&8 now going
model house
Holders of “B” ticket& would he
It spoke right out to {ts Paper, a lamplighter’s chandelier alerted that it would soon he their
time to enter,
Instead of standing in line
show visitors can spend their time viewing the 150 exhibits of the show. They can gauge their time to visit the house according to the letters being called Mr Peabody emphasized the plan would not speed up traffic That is not -the intention Of ficials have always félt and #1 feel vigiters should take as muh time to view the house and gar dena az they wish This plan, If it ig to work to evervone's gatigfaction®> will need the eca-operation, of the publie
said Mr. Peabody. “It is not our intentron ta control our Show sitorgs in. any way We are merely attempting to give them a simple means of enjoying the Home Show to the fullest extent We gre pleased and proud so many thousands of people come to the Home Show, We want to: make them as. comfortable as pos Ile The 274h angual Show will tart Friday, and continie through Sunda Ay TT... at the Manufacturers Buildink. State Fair (Grounds
F. C. Tucker Co. Has Good Year
ihe FF, C gince Jan. 1
esidential es for Tucker Co, Realtors, reached
654, Mr, ''ucker
volume of $X054
announced this .
$170.000 worth of sales for each
men ern ploved added In the idential properties
William 8, Rnleman,
I'icker i monthe ‘hae snd Hh2 re etaff, are Ankenhroek Fdward Rahert FE. Houk, and Fred-C.. Tucker Jr Until 1948 the F, C', Tucker firm handled anly commercial and industrial properties
LeGore to Speak Past a polis [.eGore,
the IndianBoard, Dan the luncheon hoards weekly the Wash tell the
~Ranth
président of Real Estate will he. the irgday at Hotel. He will ahout hiz recent American. trip: ti : ; .
speaker for
vee Th
neton gil
% > realinrs
e Hunters Turning Out For Spring
% i OO Slee Fi
IY
&
THE NEW LOOK-—Bathrooms with growing plants and pic-
ture windows.
_=uits their needs,”
Building Better Cities Is Challenge, Says Lund
The greatest challenge to home rule today is to build better cities and Jt igs a challenge wa can . meet Joseph and, Boston, president of the National Association of Real Estate Boards, said this week at Grand Rapids, Mich, Four needed to dodge federal First, . modern
successfully,
specific programs are build better cities and control, he said highways and § mass transportation systems must be developed. They are a must for every city of more than 50,000, he =aid Second, attract more of today’s urban land = development into established city areas through effective re-use of land now in neglect or obsolete use and ripe for redevelopment.
Enforce the Laws
This barely touched source of new land offers many improved
Joseph Lund , , , better cities.
lsites for residential, commercial hring in” needed additional reve
and industrial development, Mr. nue to the city. Lund said. “The financial health of our Third, conserve sound existing cities lies In adequate local tax structures when neglect and ob- systems rather than dependence
solescence can he overcome on federal handouts from Wash-
through rehabilitation and en-lington,” Mr. Taund said. forcement of city ordinances re-| “Each of thesa four steps is garding housing and bulldingiclosely related to the others and
standards, Fourth, overnaul our system of continue their present local taxation to broaden the tax- costly and destructive drift to dispaying base beyond current “over- organization.” the NAREB presi dependence” upon real estata todent concluded,
Opens Office
Unit to Hear he Builders Head
week The firm will handle dential and erties
Realty (Co Haverford business this
[Lem Glidden offices at 56806 opened for
now res| husiness prop and- will later offer a full § { line of fnsurance, “ Mr. Glidden sald In real estate for the past 10 vears M1 Glidden
farm
work
mo st recently WHS A salesman Mr. Glidden for the (xlenn O'Connor—6rm For many years
he acted a= a real estate commis loner for Marion County Mr, Glidden is a
estate hroker
courts
licensed réal
and hag extensive
Mir. Brockbank , , , speaker, busine experience He was the firgt- Phileo radio dealer in Indi Alar ¥ rns and nre&ident Alan K } kbank, prefids in A Masan for 20 vears Mr of the National Association of ¢)idder « A memher of {he OO: Home Riiliders will he guest ent Ma annie [.odge, Senttish £. o iy speaker at the Home Shaw. har f quet at 7 p. m. Friday at the State Fair Ground's Women's building. lum Clearance Formal opening of the Homi One of the main objectives of ‘ 1 x the National 380 int f Rex Show will be at 5 p. m € nal A wiation of Real I't Estate Baard« this year fs to The Salt e (ity builder s ) ! ralse tha standards of redidential alton sp an elected Hi ‘ es t heen an els ed oth- rope r through a wide-spread cial of the NAHRB for the past prog®am of rehabilitation, Cr&at IX ears. A leading” spokesman 1s inder this program, have fie nade Ir (Charlotte Falti or the home | ding r mor Pasadena, and Corpu Mr RBrockhar A a" enn- oy y a tar Or a gove Or : ho ng matter e NAHR president Home Ownership Up I I: itlnak for hnme ng Ae. ¥ the highésal ratin d ng 14 and fede y f {Ame 5 per nver the ‘indistrye ont AVAL knnwn in ti coun H t ‘here ia anzared V tr A Ineeph W. Lund. Re the non Count P” {er | ton, presider of the Natihnal A= Builders . sociation f Neal Ketate Boards
taf
Inhn A, Walldre wm,
BRICK COLONIAL—This two-story brick Colonial hame at 31833 N. Delaware St. was. sold recantly by Walter: Eaton, of the Fieber & Reilly Co. for owner Mrs, Jessie Fletcher, Buyer was Walter E. Loman. : : >
- x ' hil " : n
without all of them our cities will formless, *
PAGE 35
Tax Law Change Puts ; Houses Back on Market
The telephone, business barometer for real brokers, has beep ‘jangling * consistently during the first, quarter of this year at a rate very close to the 1951 pace, a survey by The Times showed this week.
estate
3 ap tere at ae strong a————————— as yes Jatoren) 1s Just 48 Sony Real Estate Board-—Financing is Home buyers are a little more the biggest headache. The GI cautious, careful shoppers intent home loans are out of the queson getting the most Tor their tion and loans for older houses money are hard to get and require a very Who huyvs the houses’ Mostly large down payment, : patablicshed and expanding fam However, buyer demand io ilies, real estate men say. About VOY strong and quite steady, 75 per cent of these have a home Mr. Hurt said 5 : tn sell hefore they ean buy, the done Berger Buyer activity is giirvey showed very, very good I've @old one One of the hig reasons real More house than in the first quar. estate activity is so strong, ac. ter of 1951 and my dollar volume cording to Realtor Fred T. Hill, 18 about 3 per cent higher. {is the tax exemption for home Money Is There
“People have got the money, they've just been hesitant about spending. it. They want and If he puts the money back into Should get more for their money. another home of equal or larger There is a steady demand for price within a vear, the seller well-built homes in the $18,000 to idoesn’t have to pay a tax on his $25,000 price class and the big “Inflation profit.” trend is definitely for the ranch type among the new home buyers,” Mr. Berger said, Wayne Whiffing— “Our volume ple to sell their homes and huy a ig about 300 per cent over that of newer, or larger-house that hetter the first quarter of 1951, but that Mr. Hill sald. was our first full year in the field It is also shaving off of the for our firm. sales price the amount of the tax, “January, February and March which was usually added to the progressively have heen record price, Mr. Hill pointed out, months for our firm and April | Gl Carter—""We've had more looks like it will be another recactivity at our office in the past ord,” Mr, Whiffing said.
sell their houses at prices and make a
owners who today’s high profit,
Encouragement to Sell
“That's encouraging many peo
{10 days than in the last two! “Houses priced at market value months. Buyer interest is really are selling quickly, but buyers up, but that's partly due to the will no longer pay premium
‘weather. Bright sunny days are prices. We're selling everything aur best salesmen,” Mr. Carter we get, they don’t last long said. enough to build up a listing,” he | “The value of a home today is said. by comparative value. The buyer, “Our biggest demand is for | looks em all over carefully and homes in the $10,000-$14,000 price {he’s a sharp shopper,” he said. range -- but that's because of |The market is very good for down payment requirements. [Properly priced houses in all Must Sell to Buy brackets. “Most of the people we sell “S8alesmanship really tells now. homes to.must sell their present |A realtor has to know the an- house. Last week we closed a {swers, he has to show houses|deal which involved five homes,” when the buyer wants to look, Mr. Whiffing said. [not when it is convenient for the Bruce Savage — “Values are {salesman,” Mr. Carter added. definitely competitive. If the | Volume About Same house is priced right it will sell | William Boyd, branch manager immediately — that should be {of Jack C. Carr, Inc.—-Our volume about 10 per cent above the 1948 {of sales is less than one-tenth of price. 1 per cent off compared to last] “There is a shortage of homes {year's first quarter, but dollar in the $20,000 to $30,000 price [volume i= higher per sale. range, homes of three and four | “Jack C. Carr Co. listings are bedrooms. But location is importthe highest in the past two years, ant,” Mr. Savage said. except for last June; we have 108) Buyer activity is strong, he now,” Mr. Boyd said. added, but they are much more James Hurt, president of the selective,
, Real Estate— bp} Looking at . The Buyers
By DON TEVERBAUGH Times Real Fstiate Editor
LET'S TAKE A LOOK at the home shopper in today's
house market. He's Mpchan ged animal. His tactics are different and so is his Thinking.
But what about you people who sell houses forg and huilders have you shift- in rere ed gears with the change? reaction sales. ‘These are intere The huyer has shed hiz skin esting to watch and profitable ta {and today ix a shopper, He can handle
-the reales
[take hig time ‘and he'a doing just Here's the way one worked! that, . He's looking the field ‘over, The Veon firm took a house at "trying to get the moat for his 1208 N. Linwood Ave. in trade money The desperate demand On. a new hoffe at 7827 Wind-
vital combe Blvd. The Linwood house was then sold by taking as part payment a home at 1416 N. Wale
for shelter ‘a no longer the factor it was
He's got the money, Yes, even
eriough ‘for. the large downpay- lace Ave, ments, mortgage makers ask to This home was then sold by day But he’s in no big hurry to Bob Sturm, Veon sales staffer, pend it at least not until he sees Without further ‘trade.
And as Mr. Veon points out,
exactly more and more of today's buvers
what he wants at a price
he feels fair Pon't make the mistake of must sell their present home bhe« thinking he doeegn't know what he fore they can buy their dream: wants. He dnos And after he home. =tidies the market he knnws H's a challenge tn tnday's nretty well what it has to offer realtor and his ingenuity, =ays yi’ Mr. Veon. . And he's right, The New Home Market p ota Are Selling How ahout the market for new Sine '" : homes? Are builders producing Since .the end of the war, one the type buyers wart” Some are of every 25 homes built and zold and some aren't is a prefabricated house. Mora Builders with foresight .aren’t than a quarter million prefabs missing a he! I'hey are dropping have popped up since 1945. ; the 1938 house with its postwar, prefab makers did a good job mummers rma and producing a of selling, for they not only had
really new type postwar home to sell the public, but.the buildThev're ilsing newer, more eca- ers, bullding inspectors, mortgage nwomical methods sto * cut cost lenrlers and the FHA and VA I'he now peli g the re nf Mortgage inzuring department the Brame ir ret the price 1 And in 1952 the prefahhers are nat ihe : . gunning for R per cent nf all new The y i hig alae butt his2ire Chri a BE trian .- Biggest Market ip with a Inst cozt | ne that The Natior 3] Azzociation of different, .hut far hetts ted to Home Builders already has starte our changed™ post-war ing ed their sales talk for the biggest habit home buying market in the na- . tion's .history. Any Change a Risk 'hey are the Kids now swelling
By the
overcrowded schools.
And the change in n¢ 16 means a change and a hig one i-60a they'll he home buyers n sales programe Teanle, pat na thev'll know what they want tleular Midwesterner re I i home vthing new NAHR istributing an
Jacki ious of an
let to teachers of
They have’ definite 1dea thout eight-page ‘hook homes, hut gr? he ele ntermiedidte and upper grades are changing Nat. fast enough I'he call if “Rettetr Homes {nr however Thev have tn’ he old. Family living and it presents And that will take ‘demonstra n play form the zcope and ad“Hons Vivid harp illustrations: vantages of modern home buildenf why hnuszea nf new dezign are ing hetter, more .caonvenient mare adaptec 0 on ( wed living s ; Auansed do. our enanged Ink Realtor Essay Conlest
The sales pattern is inevitahle.. The National. Association of It ‘has happened throughout the Real Estate Boards will sponsor merchandising world automo- a nation-wide essay contest for biles, soap chips, TV, sets, refrig- the second year on the subject: erators, farm, Implements. And “What the Bill of Rights Means now houses, to Me." Pupils ffom accredited 5 2 =n public: and parochial high schools . » may enter the local competitions Chain Reaction Sales “conducted by Morini hoards. The sales. volume for the Walt throughout the ‘nation. The naVaan Cn. last month was hoosted tinnal winner will receive a fiveto $163.000 by a couple of chain aa trip to Washington, D, C.