Indianapolis Times, Indianapolis, Marion County, 23 March 1952 — Page 40

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: Business Outlook— ; Le ; | “iy at ! fe Wait Until |} After Easter ay

By J. A. Livingston Unlike Jenny, in the Lady in the Dark, I can’t make up my mind. I'd like to be able to. commit myself, to say definitely that: 1

The recession, or business lull, has - run its course and a spring upturn is f6 be ex- elem —— pected. Or failing ‘that: the percentage decline to the The readjustment” will gather Present momentum and get worse,

Pet. Rise Date of

After Korea Peak But I'm not sure. I'm susnend- pA USINESS Vor UME = urable goods produce " ‘SR ing judgment until after Laster. Nondurable goods produced 9 Feb ‘SI I want to see what happens to Comirustion In April 'S) onagriculture employment 4 June ‘3 department. store sales, Factory employment » April ‘51 At the moment they're down PRICES ap Cont of Nving ..." 0.1. C1 Sian, M2 ”

11 per cent in the week ended wi. i.ate 14 Mar.'m _

Mar. 15, That's partly because Farm products io Mar. "5) : ; : : : : . a“ 80 far as the experts were con- the hub. | Easter's later this year than 1 Industrial products 15 Mar 'M EMPIRE LIFE'S NEW HOME—Empire Life and Accident Insurance Co. this week will move inte cerned, this was all to the good. . | year than last. [atrial pred aide po Mar 0 P . ls FHA Financing However, a late Easter is often SALES ~ » its new home at 28th and N. Meridian Sts. Construction started on the new office building in 1949. They wete Plegsen Jit Jow vob ’ : ih 13. bs. 27 | : ) Durable’ goods mir on HR ~~ ] : { iti ' ume when . nancing wi ave - 4; mes chandising a Map, Nondurabie gods mrs, 3 sans The structure offers 40,000 square feet of floor space and is fully air condiiened. For employees fl Tres rey The Trt ra Narva: oles ro . curs on Mar. Department stores 21 Jan. 'M service a special snack and lunch room was included and parking space for employees” cars js alse | AINE Tell in the circum: oof teas deceloped under FHA'S Bids an yeul oonter 8 Srdly Aureble gods Imire al « n_. provided. The company has more than $100 million of life insurance in effect in Indiana, President ' \ .c : Section 608 with a mortgage in| Apr. 13, as this year, oe a Nanquishie sede mrs... Y.- June “8, joey M, Drake reports. Fa 5 | It isn’t regular procedure for the amount of $399,500 on terms

KR SU rising: tan, ‘A, latest date has a chance to get in some sales. The reason retail sales hold the

manship. That happened n 50! key to the business outlook is and definitely affirmed the 1950 this: Manufacturers of men's and business upturn. Then Easter fell'women’s clothing and of shoes

G ” rains Uneven: bt on Apr. 9, which is comparable are counting on a sprihg upturn. with this year. Right now sales If it comes, the entire soft goods enera OWer ate at 1950's level. [industry will pick up. ’

That will indicate that the con-|

Beneath the Statistics | Sumer has worked off his excess Korean Outlook nventories, | . . Superficially, that would make’, I R . ' Brings Selling it seem as if department stores ariay on a Kecession | But if sales lag, prices will have

ren’'t dol badl ’ By United Press sten oing badly, They ren Llto come down further, That would | CHICAGO, Mar,

dollarwise. But since prices have mean inventory losses. It would markets on the Board of Trade risen about 10 per cent in the also suggest that manufacturers were lower this week with the! last two years and only apecial|°f nondurable consumer goods |

exception sales f t 4 {autos, television sets,

out t refrigera- | i ut custom-| ors wiil have a big selling job |¢T0P deliveries. ers; the showing isn't Actual volume of

of a few of the new

800d. on their hands, despite defense! Mixed reactions dominated merchandise| cutbacks. ; : trade this week with the markets, | en n recent weeks 've | ve pnt | ' ' | 8 ) ti 8 mov dh down about 10 per cent) ard people say: “I'll be darned |1#IPE and falling several time | 50. In view of America's/ jr I'll turn in my 1951 car for a /n one day's session. However, me eased capacity to produce new one. Why, it'll cost me $700 the general trend was downward, | autos, television, clothing, ete. Jor ip 1 can’t Jake that depre- | ,ygually led by the nearby March clation in a year.” g wage in- | (ontracts which were under conmanufacturers catering to the : ultimate consumer hs too] FASe In stb], followed by a siderable liquidation since they ha price ‘increase, won't help mat-|j]| expire at the close of trade! This 1s distinctly a two-sided ;

ters. today. To a race-track odds-maker.! economy. Steel and nonferrous- zn economic recession would due to hopes of an early settlemegal production climbs regularly stack up as a three-event parloy. ment in Korea, mostly favorable to new highs. That explains why| first, the lag in soft goods sales comment from the grain belts the National Production Author- must persist. Second, the slippage and lack of foreign demand for ity is able to Increase alloca-iin sales of consumers durables {jnited States grain. tions to auto and other civilian must intensify. Third, construc-| The wheat market was a loser, goods manufacturers. Equally, I of new plant and equipment |] week since quietness prevailed] explains « the pressure on the must drop off sharply. That con- in export quarters and the do-! Wage Stabilization Board, Steel jectiure of events—in the midst mastic flour trade. Also selling is an industry in which immedi-|of defense expansion——isn't an .ame into wheat after the Departate demand still is above ‘supply./even het. But then neither was ment of Agriculture's report on Therefore Philip Murray'sithe lag —the stretchout—in the (yrmers intentions to plant which

Selling pressure this week was

United Steelworkers union can|defense program. showed a lajger wheat acreage put on the heat. A strike would oe eT than the government acreage delay the defense effort. rurther- Building Up goal, | more, any price increase granted New Corn Up

by Price Stabilizer Ellis Arnall by Irie Subir vs Amalllyy February Corn id better than other

ly by hungry customers, Steell CHICAGO, Mar. 22—Construc-'grains with the new crop deisn't like woolens or cotton cloth, tion contracts for the area com- |jyeries advances of 1 to 2 cents where customers have been balk- Prising Indiana, northern Illinols,| 0 some buying appeared

ing. Today it's inappropriate to, lowa, northern Michigan and low- the govern-

say: “As steel goes, so goes the °F Wisconsin in February totaled '© be estimated by nation.” {$83 million or 24 per cent more ment report on prospective plant- ; {than in January but 6 per cent ings for 1952 which were about Disappointments Ahead? less than in February, 1951. the same as in 1951 but five mili R. H. Ray, regional vice presi- 1. acres less than the goal of Because the “as steel goes’ dent of F. W. Dodge Corp., said 89 million acres cliche has been ballyhooed far the two-month 1952 total of os and wide, the steel settlement 1s $151.17 million was 25 per cent supposed to set a pattern. Yet, lower than the comparative 1951 seemed to meet pressure caused if workers In men's clothing, figure. by indications of a larger acrewoolen or other temporarily de-i Non-residential awards for the age than in 1951. pressed industries expect to get a area were $29.94 million in Feh- Sovbeans reacted much the boost akin to that in steel, they're ruary—13 per cent higher than same as corn with the nearby due for a disappointment, January and 2 per cent higher contracts losing ground while dePsychology is a big influence than February a year agh. ferred deliveries advanced '2 to today. For six to nine months| Residential contracts at $31.44 | cent a bushel. after Korea. prices and produc-/million were up 14 per cent over! Compared to Friday a week tion boomed. . But now minus January but down 31 per cent ago, wheat ruled 's to 2 cents a signs, though not large, are from February, 1951. Public and bushel lower, corn 1, lower to 2 dominant. You can sense the private works and utilities totaled higher; oats 13 to 1, lower; rve let-down in the following table. $22,227.000 or 66 per cent more 4% to 1% higher; soybeans 1! It shows the percentage change than January and 62 per cent lower to 1 higner; lard 25 to 43 from Korea to the peak and then' more than February last year. !points a hundred pounds lower.

Buying interest in oats was rather indifferent this week and

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: w ; SUNDAY, MAR. 23, 1952 ". |White Overalls White overalls are the fashion in one power plant, says Factory ‘Management and Maintenance {publication. The management is !sues them on the theory that if lother clyic and private enterprise the whites get dirty, “the plant lleadefs. A man who does things isn't clean. thoroughly, Mr. Fowler has kept)

(Memphis posted . on significant !month-to-month changes in the’

THE INDIANAPOLIS TIMES

+ Steel Strike Memphis on Threat Slows | como re Week's Trade [:- 0s

Daily Averages “| public, ever since. Little Changed |

In a recent speech at Saginaw, ‘Mich., where he was invited to| By ELMER C. WALZER {tell about “The Memphis MirUnited Press Financial Editor acle,” Mr. Johnson suggested that; + NEW YORK, Mar, 22—Threat perhaps part of this taking stock! (of a steel strike more than offset could be done by the Chamber of, {many favorable business items Commerce, “ ot {that came with spring time and lett stocks almost on geaq center .. will have to assume leadership

|during the past week. and the responsibility of seeing! Daily movements of the aver-ithe jon through. He has made it ages were measured off in pennies cjear that he and Mrs. Johnson! * 'and not in dollars. Bales volume haye no intention of operating it ifell to the lightest of the month i, any place except the three! land there have been only a feW states Tennessee, Arkansas and

{smaller weeks this year. Alabama, of which Memphis is

4 & x * a + 3 sR

FW Sir gl. ww

Next, he said, -some local build-'

stocks on of 32 years and seven months, It 'atrike news. They didn't, But is estimated to have ~ost $484,000. they did shun the market {Financing is being handled by, But there were some excellent Marx & Bensdorf, real estate and| |performers, many of them in is- mortgage firm, ind the National!

sues which are outside the group Bank of Commerce, “oth of Mem-|

of stocks making up the averages. phis.

| | ey . Mr Johnson speaks of himself) 1 Utilities Strongest - as a “Mississippi country boy.”! Best performers in the stand- whose mission in life is to build ard sections were the utilities men and homes. Twelve years which set a new high for more ago he made $37.50 a week as a {than 20 years. The .rails tried salesman fn a Memphis retail 'hard to penetrate their high put lumber vard. Aware of the av-|

profit-taking prevented that ac- erage-income family’s need for complishment. good low cost housing, he set Investors were reported buying about designing a five-room home the utilities because of their to =ell for less than $3000.

i , ilders said it couldn't be strong earnings showing and a Bu | relatively sheltered tax position. done. But Johnson and his wife,

Natural gas stocks were the out- Alma. went into husiness with it | standing ‘performers. and today employ R800 persons in

4 | Another highly favorable ‘de- An organization that averages a velopment for the market as a 1300 dwelling units a vear. They

sit whole, as the analysts saw it, was have built 10,000 in the past 10 MARS HILL—This residence at 3116 S. Lockburn St. is the’ a sharply improved position for YeArs. Welioke. tH} bora new parsonage of the Mars Hill Church of the Nazarene. It was the automobile shares. Most of; ey helieve that anv housing, sold to the church for owners Francis P. Casey and wife by Realtor

ighs and they Problem is a local problem, to be i in Te Bor ¥ handled entirely on a local Cleo Taylor. The property includes three lots and a small apple closed N'& . orchard.

Wiig af ign al he Dea rw rentals are relative, and! Hogs and Most Cattle .. Lower; Sheep Prices Up

[postponement of a projected steel TCT CORCEAS BR 10S SATRE) strike, centered in the automobile yy. "7, op points nut. “The low {industry. Ward's Automotive Re-|, : : : By United Press on all fed lambs scaling 115 CHICAGO, Mar. 22 (UP)-—In pourlds upward. the livestock market this week Compared to Friday a week

. .~_.income group in one region is (ports, Inc. estimated auto PIO" rften the middle income group [Suction this week up ree Peri another section. Memphis . {cent to a new high or e year ,.iiders aimed at housing the and said Detroit workers are |ow income group in their combeing rehired in increasing num- munity —they built to a price. The bers to meet the improving pro- game can he done anywhere in hogs and most cattle were lower 280, bulk good to prime 95-109-| while sheep prices began an ad- Pound red rodled a Shuring Oil companies supplied a batch vance, Hog prices were fully 25 SE WP 1of favorable earnings reports Ath th ot ,, De cattle market was erratic ,nq some members of that group 18-50 gents lower w © MOSH this week on all except scat-lmoyed higher in the stock mardecline on weights 230 pounds tered loads ‘of definitely prime ket. Others, which had been reand below. steers which were steady to 25 the five trading days as receipts y mal. a , lower at the end of the week Qutlook for increased building continued liberal throughout the after heing at least 50 cents to together with higher construction corn belt. Eastern packers placed $1 lower at one time. figures during the week stimulatfew orders for lightweights and Prime Steers $38-39 ed the building group. prices on these weights dropped (Compared to Friday last week,

market men to- sell

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duction situation. the U. 8. A” Oils Up and Down - : its high Oth a cent strong leaders, fell off on i Cents Yuner, er grades were realizing selling considered norHog prices declined on four of unevenly steady to fully 50 cents g g Metals tired after their recent sharp gains. Chemicals sagged

to new lows since April, 1950. less than a dozen loads prime and came back in some instances. The week's top was $17.60 with 1210 - 1448 - pound fed steers Tire shares netted a few cents on Prompl closing top at $17.25. Choice 190- brought $38.75-39.75. The top. balance on a favorable statistical § N £39.75, a new 1952 high, was paid position in the rubber industry ; Delivery 230-pound butchers closed at (or 4 jad of J311-pound weights. generally ! $16.85-17.15 with most choice 240- A\ost high choice to low prime ve Order 260 pounds at $16.50-16.90. Bulk fed steers were $26-38.25 but bulk 270-290 pounds averages sold Fri- steers sold under $38 with choice LAWN or FACTORY N day at $16-16.50 with a sizable steers hulking at $32.75-35.75 Y ¥ ¥ ¥ ¥ Y ow

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many things those with a ing budget. is rectangula be a saying went around a home it cos It is all ot basement, ar ture, Admitt living room g look not four of this size. look equally or wood sidin would be sli than brick. There is ! about the ci this reason tl house for a | self if he wa! mer and saw. Let's take mentioned be is large and change that be to move tl the left two living room s entrance ther with a coat and there cot railing or na box on the le

Simpl

Changes lil tioned to sh basic plan ca to provide ° ality. The kitche lHving room | efficiently pl: The dining ¢ bar separatin proper and cc ity room in room here | matic laundr sewing cente The two bt size and havi wardrobe ty] ing doors. is convenient as well as tl of the house A breezew: be added to t by placing ¢ two windows bedroom cou right by e through the the extra ro end of this

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