Indianapolis Times, Indianapolis, Marion County, 23 March 1952 — Page 39

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Real Estate

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— ~ SUNDAY, MARCH 23, 1952 __

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ianapolis Times

Real Estate ...... 39-4| Business ......... =: he Woke Scale Model Home .. 41 Classified ....... 42-55

PAGE 39

Today «Business

be} Sales Feeling wa Bunny Tug

: By Harold Hartley

THE EASTER BUNNY gave sales a tug. He didn't| break the harness. But he gave figures a healthy up-jerk. In one week, ending Mar. 15, sales moved up in depart- |

ment stores.a seasonal 16 per cent. Thatf means people are buying) more, coming out of their shell of reluctance. And that they're be-| ginning to wonder how much of a lift you can get out of a new § hat, or dress, or suit, or a nifty pair of shoes. ! But if eyes’ drift back over the, year to date, sales are still run-| | ning 11 per cent behind last year.

= » ” IN THE NEXT few weeks the: full up-draft of Easter will be felt. It never fails. And the] later Easter this year will move, more lightér garments, things] which can be worn in late spring | or summer. | Outdoor buying is on the rise,| & garden equipment, lawn furni-| ture. About the latter, buy it) § early. Stores know it is highly seasonal. They stock it for a short run. And if it goes as it did last summer, - outdoor furniture fac-| ; tories may not catch up. Now, is the time for this. Don’t wait.]

o » » | THE KEY POINT in the whole economy is Easter. What hap-| pens after Apr. 13 will either) send us on a depressing skid, or, buying will shake out of its cau- | tion and let go with a bang. i The big fellows who , play around with trends and charts and a mysterious world all their|pretty well in his take-home pay. own have consistently put their| fingers on Easter as the turning men.

point, up or down. » » » a get 80 KEEP an eye on the head-,, 4 ver and discussed.

LITTLE "BIG BIRD’ — That's what Bill Krafft, president of Monarch Buick Co., was pre sented by his 160 employees. The miniature Constellation was engraved with the names of the magic Places he visited on his

round-the-world flight, just completed.

But they've

topportunities,

These are great days for young has handled previous Home Show got to getijobs in 1950 and 1938. |around, expose themselves to job|garden clubs from the Central themselves West District will put in various

fines. Read the ads with a price,

If they’ve got the stuff, and they

} a

Home Show Plans Near

40 SUCH SHANTIES—Bulldozers leveled the

area,

Completion |

With “moving day” still 10 days off, the Indianapolis Home Show has completed all preparations for| taking over the Manufacturers Building at the State Fairgrounds, ireports J. Frank Cantwell, man-| aging director. :

The Home Show next Sunday) {will start building Sewell J.| Mathre's “House for Moderns.” | The show Will open at 5:00 p. m.,,| Apr. 18 and continue through Apr. 27. |

The centerpiece house .will be built by the Marion County Resi-| dential Builders, with Emory Bax-: tor designated by the group to] | supervise the construction.

| Interior decoration will be han-| |dled by the Rainier Furniture Co. {with decorator Harry Lindstaedt| yin charge. Mr. Lindstaedt also] decorated the centerpiece house for the 1950 Silver Anniversary Home Show.

Landscaping is under the direction of Fritz Loonsten, who

Seven

flower gardens around the centerpiece.

YALE APARTMENTS—Rents include ranges, refrigerators, automatic hot water, venetian blinds.

‘Memphis’ Low Rental Housing ‘Miracle’

Private Project Rents Units at $33.50 and $41

By LOIS RAY CROWE

Press-Seimitar Real Estate Editor

MEMPHIS, Tenn,,.Mar, 22—A ‘sharp pencil” and cone stant, long range efforts to build decent homes that lows income families could afford are the practical explanations

of Mr: and Mrs. Wallace E. Johnson, builders, to what has been called “The Memphis Miracle." The $33.50 and $41 monthly| rentals of the 88 apartments in the Johnson-built Carver Homes are said to be the lowest in the, nation for new housing. ! But the real “miracle” is that] these modern apartments, on| which rentals compare with those of public housing, actually were | built entirely with private capital, —with no government handouts’ of any kind. They represent the! country's first slum clearance and redevelopment by private enterprise, Twenty dingy shacks housing 50 families in cramped squalor stood on the weed-grown site two years ago. Unsanitary outside toilets stood back of nearly every shanty, Ancient wood-burning stoves were used for cooking. Kerosene lamps served for lighting. It took 18 months of planning by the Johnson organization— for off-street parking and chil aE Pan ant Sing or res play ares, with Playground er JhatcTig and. oe 8g equipment, are other features. 8 efore the bulldozers) The 602x30614-foot site allows

moved in to lay aside the ram-(480 square feet o ound ver shackle dwellings to make way unit, qu t of gr p

for the new. There are 76 two-bedroom

Several of the displaced families were moved into Johnson- | apartments and 12 one-bedroom

operated apartments and a few apartments, each furnished with

were able to buy homes. Families apn electric refrigerator, gas that could not find Suitable hous- range, gas circulating heater, auAng for themselves were moved tomatic hot water heater, veneinto public housing, replacing'tian blinds, double compartment over-income families who were sinks and built-in medicine cabmoved into Johnson apartments. |inets in modern baths. There is Site Clearance Difficult an Sutsige drying yard with steel Multi-ownership of the site posts Poet chi ment. plaster« made it necessary to clear a num-\paard walls and cellings, painted ber of titles. One tax indebted|i, soft colors: asphalt tile floors lot had to be bought from thelon concrete slabs; driftwood

city. Another purchase required proof of sanity of a previous Siained woodwork and Inlaid Hae owner. And when an elderly

Mr. Johnsen . , , rebuilds slums

Screen Tenants Carefully

- The ‘Multiplier’

memory. And you can tell for, .. 1h.rq enough, even they may yourself whether our ice-hardi, =o oriceq at how well they prosperity is turning to slush, or| =". ; : refreezing, for a slick, fast-buy-| : ing earning - and - spending scoot | ittle Ad, Big Sale THE POWER of a little classi-

through election day. fied ad always amazes me. But lit shouldn't. I've been living with I HEAR, frankly, two sides. them, and from them, for years. One is mildly optimistic. These; are the employment men. From the workers, and then unions I hear another story. A top union official said, “We have layoffs in plants in Indianapolis, Muncie, Evansville, New (Castle and South Bend. One or two have been down 50 per cent for eight months.”

used washing machine, or an old bath tub, a home, or a lawnmower to. keep it trim. But when a big drive-in theater moved through a Times classified ‘ad, I have to admit, that was news to me. It was the Greenwood Drive-In, bought by Marcel D. Brazee.

» = 5 THERE IS a “multiplier” in even small unemployment. Other employees, still on the job, see it

w » » I DON’T know how big the deal was, but I would guess somewhere

happen. They take the story home within an approach shot of a

. ) {quarter of a million. to their wives. Together, they Tw qo spat from a little classi-

decide to tighten up their spend- oo a is dan ing. 4. he of this has happened. and $4 And, of course, some people have The Greatest Story

out of money, are . ! 8 Hain taxes and other EACH LENT I wonder why no : one has made a film of the Life deductions. . io» of Christ, using all of the re THAT IS WHAT the button-up has been about. But Americans dustry. don’t keep thei rpurses buttoned! Films are persuasive, they can up long, if they can help it. {teach, and preach, as well as en-

. {tertain. Yet, for some reason, Job Hunting?

Ino one in recent years has chosen A MAN CAME to me looking/10 Produce the Greatest Picture or a better-than-average job.

Ever Made. { = » » I began to fish around among; y TALKED with M. D. Brazee,

leading personnel men on how ener city manager of the they pick better - than - average greater Indianapolis Amusement men. . Corp. He started in the film "One told me, “We're always (world in Chicago with Balaban looking for good men. We snap and Katz. Then he spent 21 years them up. But if we don’t have with Warner Brothers. a job right then, we often hire : He agreed with me that somethem anyway. Good men mean one ought to do the Life of the good business.” [Nazareth Carpenter, And what's Common ‘labor 1s plentiful. But more, he knew who should do it. for the skills there are still good “The man to produce it would jobs. That's what he told me. be Cecil B. DeMille He has the . . breadth and the imagination, Jobs for Juniors plus the delicate touch to handle + AND THERE are plenty of (ne subject.”

companies looking for “junior; s 5.x oan These are really ap-! 1 WAS HEARTENED to hear

prentice executives, learning to Mr. Brazee say that religious take over the Old Man's job in films with breadth, and still hu10 to 20 years. mility, never fail. Then there has been more job He said the “King of Kings” spread at the top. There was a as a silent film, was an outstandtime when a man would take on ing success, But so were other three or four jobs, work day and faith films, such as “David and night, for good pay. ; Bathsheba,” and “Samson.” Now, with taxes mopping up an more of his pay the higher he SO THERE is next to no figoes, the big executive is asking nancial risk. And there i= a genhimself why he should work so uine thirst for deeply spiritual hard. film documents.

General architect for the show is Richard E. Bishop, now in that capacity for the fourth consecutive year. Mr. Bishop is credited with originating a. pit design this year that will be a radical departure from previous Home Shows. The mall in front of the house will feature a dis-

You can sell a typewriter, alplay of

sources of the motion picture in-

| decorator’'s windows. ! {Each window will highlight a {particular item.

Space Sold Out

CARVER HOMES—Eighty-eight apartments renting from $33.50 to $41 per month. so

| All exhibitor space is sold out, (with nearly 150 exhibitors schedluled to display the newest and] finest items in home beautifica-| |tion. These are in addition to, the firms who will have deco-| rator windows in the mall. :

“While the Home Show was not able to accommodate all the firms who wanted to exhibit, we {were able to make certain dis-| |tributions of space to the mu-| [tual satisfaction of a number of *=

i Real Estate— Looking Into ry Windows

| exhibitors,” said Mr. Cantwell. “Each year we have the prob-; lem of fitting too much into too] little space. We work it out as equitably as we can.”

Times Real

will be set up in the Manufac-| {turers Building for the Home Show as of Mar. 30, enabling ;both the Home Show staff and lexhibitors to facilitate opera-

OI’ Noah Webster says windows aré “Openings in the wall of a building for admission of light and air.” That's pretty stuffy stuff, but it

| fact it was right until only a few . years ago. North Siders But let's start at the beginning. That was about 900 B. C. and it was the Egyptians, or imaybe the Assyrians, who startSell 3) Parcels led it all. To them a window was ; merely an opening in a wall, an f opening which they attempted to cover with animal skins, straw Wort mats or perhaps parchment, | y ” = ” f THE ROMANS, in between Thirty-two properties worth a wars, made the first big step. total .of $395,250 were sold last They built a bronze window frame and into this set bits of

week by the Associated North

By DON TEVERBAUGH Estate Editor

IT HAS TAKEN windows a long time to get where they are today, but right now they're pretty wonderful. Take ing

[that’s a subject around which that women center

Office and telephone facilities a look at their history. It’s interesting.

, and he should know,

start about women, got to ‘what you're talk-

Woman's Angle Vital in Sales

Selling “from the

real estate work,

‘‘“When you talking homes to youve know

about tar

vs ——— I} () 81° Of their service” and it's free to the home life,” Mrs. Leitz . Mrs. owner. Here's the way it works: says. irs. Leitz

The prospective seller receives|

blank upon which he names three realtors of his own choice! to select a fair market price. He may accept or reject the opinion. But if his own evaluation is too high the property will not be listed on the board's multiple ligting service. The Providence realtors point out that they aren't trying to] compete with regular appraisers,

but merely trying to break up the log jam in their multiple listing service,” caused by over-

priced homes for sale, | |

ns ; Active in numerous social and jyons. was right when he wrote it. In from the Real Estate Board a civic programs in Broad Ripple, Mrs. Leitz is a junior member of

the Indianapolis Real

Negro woman steadfastly refused to give up her home, the Johnsons accommodatingly trundled the little house on rollers down the street to another lot they bought for her several blocks away. Land costs amounted to about $380 per unit for the 88 units,

The property is managed by a well staffed department that screens tenants carefully, considering their credit ratings and Job stability, Ordinarily not more than three persons are alowed

Material from the old bufldings|'® 2 three-room apartment and

was given to the wreckers in re-

not more than five to a four-room unit,

woman's angle” is an Important factor in according to Mrs, Virginia Leitz, a new memher of the Walt | Veon realty firm.

turn for tearing down the shacks and clearing them off the ground. Site preparation was reasonably inexpensive, simplified by the fact monthly rent. ih 550 age tenant that the block already was sut- Sani ith Bigher ee Founded i dnved streets. 4 he not Oder Torte they can city insta sewers an e Johnsons paid for the sidewalks. afford higher rentals or. buy Once the paper work was out] cm . x of the way, however, the Johnson aunt oy operation iN Ai organization moved fast. “ ’ : 1 An assembly-line technique, per- any 2 per Sot ot jl fected during the 10 years since tenance risks e’ poo . (Mr. Johnson built his first $2999 , [house for the market, speeds con- Carver Homes, 3 amed after the struction and cuts costs on John- a Weed BO aS catoy, son jobs —hence the low rents. brought hope, progress and a new A “code system” of Shippingly,,%.r jie 'to' a neighborhood materials and allocating labor where disease, list nd works smoothly, the materials despair existed. essness an being timed to arrive at each job pare that f ] ; as needed and labor crews of on rsonal erly as spent {designated skills following each on and Nquor men Atos lother in dove-tail sequence from!“ "" * Avan yes od junit to unit. ’ Modular Design Secent living apso Fodations, Mr

No Magic Formula

A magic formula? The Johne sons have. none. They have accomplished low rentals in Mem-

Occupants’ incomes must be at least four times as great as the

Johnson projects are specifical{ly designed for use of standard lengths of materials, avoiding extra handling, cutting and waste. A well organized millwork and

Estate cabinet shop prefabricates tele-|phis by turning building skill to

Board and has heen in realty phone niches, kitchen and linen|the needs of the community.

work, specializing in North Side cabinets, louvers, outside window | residences, for the past year,

Hamilton County Home Show Thursday

The fifth annual

Hamilton County will be held next

home of dling the others.

But first, in Johnson's opinion, jand door frames and as many a community must study its needs, other items as possible before and he recommends the organiza they go to the job site. Most items, tion of a Citizens Committee on are pre-cut, and a cutting shed is/Housing, patterned after the com'maintained on the site for han-'mittee in Memphis, to take an inventory of the housing situation,

Construction started Aug. 18,) Oddly enough, the Citizens

Thursday through the following 1950, and final inspection, includ-'Committee in Memphis is headed

Sunday at the Nohlesville ing landscaping, was made Mar. by

Armory.

With two major promotional at-

ir the man who also runs 22, 1951. Memphis’ sizeable public housing The Carver Homes development projects. Joe W. Fowler, execu-

Side Realtors, Chairman Guy translucent materials — thin Friend in Deed jtractions scheduled for this year, consists of nine groups of semi- tive director of Memphis Hous Boyd Jr. announced. sheaths of marble, sea shells, show officials are forecasting a detached two-story frame build-'ing Authority, knew more about The sales: horn and mica. Realty broker Bill Barringer of record crowd. ings, meatly finished in cedar housing than anybody else when Fieber & Reilly—4612-14 Cen But buried amid the rubble of Washington, D. C, grabbed a Saturday will bring an Appear- shingles with white trim. They the committee was formed at the tral Ave . Pompeii, archeologist found public relations brass ring last ance of the Circle B Gang of are arranged with attractive cen- height of the postwar shortage ’ : the first real glass-glazed win- week as he watched long-faced radio and TV and the coronation ter courts and Jandscaping as and he was elected chairman by The Spann Co. Inc. —2243 4,w made by the Romans. taxpayers waiting out a slow Of the show's queen will be held suggested by the FHA's Land Broadway, 710 Congress Ave. And when the Romans came moving line to the nearby In- Sunday, Planning Service. Service drives (Continued from Page 39) Robert E. Walker—Plot 29 In to the Isle of Britain they ternal Revenue Department of- — trem en | BE re ———————————————— ———— a ——— a Brendonwood. brought along their culture—and fice . CL ] _822 ;. the window. The English did First he rounded up all avail- Y C S Th L D hi T ad hist Srges 4 Son So X Some Be Satiiedial Windows able office chairs and red their ou an ee IS uxury ou e i ay wi eaded panes. Later they de- . . > Hayne Realty Service —4620 055049 hed windows. Use 1hen he ordered tolfes for Wie” x fr 4 Haverford Ave., 4518 Norwaldo : . oro

About 1400, or thereabouts,

(Ave. 5211 Guilford Ave, the English came up with the

And on S8t. Patrick's Day he

3 a = |. Why then, I ask, doesn’t someSO A 1.OT of them are Sur- .,.. qo it? Now. rounding themselves with bright young men to take some of the Hear Harold Hartley with

load off their shoulders. And the top executive still comes out

“The Human Side of Business” on WISH at 3 p. m, today.

~ Greenwood Drive-in Sold

Bruce Savage Co.—5524 Haverford Ave. Wayne Whiffing — Property In Bargersville, Ind., 6001 W. Morris St., 508 Stover Ave. 3925 Car'rollton Ave. co-operating broker,

(Jack C. Carr, Inc. : “| willis Adams—Lots 137-8 Wil-~

lfams Creek. lots 1 and 14 Orlchard Acres, co-operating broker, Harry Robbins. Ford Woods—29 S. Addison St. | F. M. Knight —9512 Central JAY.

Driscoll Realty Co. — 2350-52 Broadway. Jack C. Carr, Inc.—607-09 E.

24th St., 2123-25 Station St., 5329 |E. 20th St., 2901 Stuart St., 2363|65 Park Ave. 1036-38 N, Parker [Ave., 1144 N. Concord St. 21 E. 137th St., 2619 N. Delaware St. 12811 N. Ritter —Ave.. -1860--N. ‘Pennsylvania St. 1321 Burdsall Pkwy. 1117 W. 28th St.

Brownson to Speak Congressman Ch¥rles B. Brown-

THE EDSEL REALTY CO. this week sold the Greenwood f°" Will fly here from WashingDrive.in Theater, just south of city limits on Ind. 431, for owner A. J. Hansen. The property, which includes 17 acres, and the 900. day noon luncheon meeting at the day's home seller back down to This one will reach its peak about car theater, was purchased by Marcel D. Brazee. Ray Hamner of

Edsel Realty firm represented both parties,

ton to address the Indianapolis Real Estate Board at their ThursWashington Hotel. His subject, {i= “Too Many Dollars and Not Enough Sense.”

. ordered doughnuts topped with —| Bret Joubie hung window, Thats you guessed it--green icing. e type we have in millions of ° lot of t ! American homes today-—the kind 4 lot of taxpaVers ale going to

that slides up and down. That remember Mr. Ballinger. brings us up to date. J 10 Sate Boom Ho! AND HIRE'S the biggest It was nice to hear Roy Wenz-|

No longer mere openings in in the mid-1960's. It was especial-|

walls, today windows are, in ly nice to hear it from the na-| some case: walls themselves. tion's foremost real estate: Their purpose is no longer lim- economist. ited to illuminating and ventilat- Because fhat's the boom I!

ing. {wrote about last September on! Modern windows now are pret- the basis of the U. 8. Census rety potent magic. They can take port. i your. home “outside,” make a, Mr, Wenzlick, a former newsscenic view a permanent part of paper reporter for the. St. Louis your living room, bring to your pogt-Dispatch, was scooped .on daily life the warmth and grace that one. . of nature's growing, changing, pj= remarks before the Real living patterns. . Estate Board this week went The new windows have scored. home to the more than 500 real Public demand is strong enough { re and g to &pin conventional home stylings like a top,

uests at the luncheon,