Indianapolis Times, Indianapolis, Marion County, 16 March 1952 — Page 41
R. 16, 1952
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~ Charle
‘SUNDAY, MAR. 16,1952 ©. ~.
California | Designers Stressing
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Fashion
Feminine Curves
elose terms with old Sol, come up with some new ideas
not only for under the sun, but for the witching hours |
as well, These talented style creators advocate feminine curves. While some sources say the walstline is a floating affair, (it'gy going
up and down like a department
store elevator), California designers anchor it where it should be anchored—at the waist. The middy look is fine for Uncle Sam's sailors, but it's the hand-span midriff the boys want to come home to, and the West coast trend-setters of the fashfon world agree. . x 0» THE GOLD THAT USED to be in “them thar hills” is now to be found in some of the fanciest fabrics that ever graced the feminine back. There are cottons with as much glitter as a Hollywood picture premiere, but they're still washable, Gold and silver threads are woven in / a plaid effect, or some cottons gleam with a printed metallic luster. There are also jewelled jackets, beadtrimmed bodices and rhinestones sprinkled generously on shorts and skirts and dresses to go marketing in. Best news for the gal who works—and this includes those at home as well as in offices— are the fabrics that need no ironing. Orlon and nylon, and mixtures of the two, come in various guises. In one case, it looks like a fine wool fleece, but all you do is wash it out and hang it up to dry... and when it's a coat that's able to be tubhed, it's news.
Other synthetics have a cool, porous, frosted look, similar to fine tweed, but they are so light and you can wear them in the hottest weather—and what's more, those pleated skirts stay in forever. ; . " EJ CALIFORNIA DESIGNERS tip their bonnets to grandmother for the Gibson Girl in
fluence—and here's where the |
California favorite of shirt 'n skirt combination, not to mention that curved walstline— comes in.
Today, with a swish of a more-than-ankle revealing skirt (it hits mid-calf this season), petticoats are worn in layers under a full-blown dress or coat. In some cases, particularly in street suits, the skirt is less full than a season ago, with gores stemming from a smoother hipline.
Practically every designer has a Spencer jacket or coat in the current collections—they are all-important as an accessory after the fact—the fact of full, bouffant or flared skirts that are-in such favor. » - td STRIPES ARE TO be found in abundance—wide and narrow, printed or woven, raised or textured. Sometimes called candy stripes, or mascara stripes, or pin stripes—all are used in variety for coats, dresses, suits and playclothes.
And what about the silhouet? Is it long and lean, or is it
- rounded and full? The answer is
yes to both, for no one silhouet is dominant.
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A SPRING HIT—Tiny waisted, wide skirted frock of quilted rayon faille will swirl at the head of the Easter Parade. From ao collection of gay young clothes for the teen-ager in quilted prints, checks and plain colors at Dayan's, sizes 9 to 15, for $10.99. Accessories also from Dayan's. g
new easter collection
_our own imported pure silk
Scarfs
Dinner at Eight Design Size 18"x18"
eye-catching colors . . . a glorious array to choose from The Penguins Design Size 24"'x24" only
$3.00
for now... and for Easter Gifts
¢ Mager a Company
29 WEST WASHINGTON STREET
WHo says there's nothing new under the sun? Cali- ! fornia fashion designers who have long been on }
TUCKED FRONT—Ortlon and nylon make a pin.striped blouse with tucked front, big sleeves in navy, white, red and brown. From Strauss’,
BLOUSES are the mainstay of every woman's wardrobe, They go under suits, they go. to. the tennis court, they go to tea and they go .dancing. What
more is there to say about their long and useful life? “Tea for Two” blouses are for mother and daughter for afternoon parties and teas. They could arrive under suits, appear miraculously fresh when you take off your jacket. The daughter's blouse is rayon crepe with a lace front that has its own lingerie lining. It comes in white, mauve, aqua, eggshell and black for $9.98, sizes 32 to 38, from Block's. ol yb THE MOTHER'S BLOUSE is new nylon georgette with alternate rows of pin tucking and lace. Long, graceful sleeves also have lace insertion. It 1s $15, sizes 38 to 44, at Block's. Dot and Dash is a sparkling silk shantung polka dot blouse. with a tricky scarf neckline,
Poult or Peau? Take: Your Choice in Silks
New weaves in silk and rayon fabrics require a dictionary to interpret. Two tongue twisters are Peau de sole
i : J L
THE INDIANAPOLIS TIMES : al
Blouses Are Most Versatile Garments In Milady’s Ward
and Poult de soie. Peau de =ole is a very smooth, nearly satiny texture with a fine diagonal weave, It literally meaning skin of silk) is shown both for evening
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robe 3
DOT AND DASH—A polka dot blouse with plenty of dash can be worn with scarf tied high or low.- Colors are yellow, or navy silk shantung with white dots, From Strauss’,
TEA FOR TWO-—Daisy fresh and loce-trimmed, these two white blouses are pretty enough for tea-time. Block's Second Floor,
The scarf may be tied in a clover bow, a high § jaunty knot or a low sailor knot. It is the per-. fect suit blouse, but also teams well with a sport skirt or dressy skirt. Colors are navy or gold with white dots, sizes 32 to 38, $8.95 at Strauss’,
* * 0°
EMBROIDERED NYLON organdy makes one ‘of the prettiest blouses of the season. Big puffed sleeves give a pert Gibson Girl look. It is avails able in white only, sizes 32. to 38, for $8.98 at Wasson's,
Three shades of one color make subtle shadow stripes on the nylon organdy-Gibson Girl blouse. The flower-like collar stands up around the neck, plunges low in front. It comes in blended shades of green, blue or orchid, sizes 32 to 38, for $10.95 at Wasson'’s,
Orion and nylon are combined to make a lustrous, sheer blouse with a tucked front. Very fine stripes give it a changeable look in navy, red, brown or all-white, Sizes are 32 to 38, the price $10.95 at Strauss’,
EMBROIDERED NYLON OR- § . GANDY ~—Muffin sleeves, jew- ~ eled buttons, tiny round collar ~ (right). Wasson’s Second . Floor.
SHADOW STRIPES — Nylon organdy with blending stripes (left). In green, blue or orchid. Wasson's.
dresses and late dresses and suits. Poult de soie has a fine but full rib and lies somewhere between the failles and taffetas,
afternoon
The rarest, most desired fibers known fo man (woman!)—woven into fabrics of great luxury—and hand tailored into coats as smart as they are fabulously fine—
CASHMERE— The soft, downy undercoat of the Tibetan _ Cashmere goat—light in weight, wonderfully soft to the touch— It has a natural luster that takes dyeing beautifully.
GUANACO—A wondrously soft texture of the Guanaco (or Huanaco) of the southern part of South America. He is the distant, handsome cousin of the Camel—his coat fibers are delicate and rich—with a luxury feel—uniquely their own,
VICUNA—=The finest of all known animal fibers—there is nothifig beyond it! It has a silken-like feel that is as rare as the fiber itself— for it takes the fleece of forty Vicuna to make a single precious coat,
The Specialty Shop—on the Third Floor— presents these coats in a marvelously complete collection— The coat you cherish is among them—
-
cn HB eet” ERR E
Guanaco with wool 98.50 Vicuna with wool $110 Sketched 1009, Imported Cashmere $125 Th Guanaco and Cashmere 159.95 i 100%, Imported Vicuna $350 : ; COATS—THIRD FLOOR