Indianapolis Times, Indianapolis, Marion County, 20 January 1952 — Page 35

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Section Four

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Real Estate “1. i ALIS.

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e Indianapolis

Today Business Builders Boil Ee) Greenlight a For Tomorrow

By

LLOOSE LIPS are talking jitters. But business is not that bad. As the top confidence is ‘solid. Last week the stores bounced back 21 per cent, but they still were 5 per cent under the ditto week a year ago.|

This is new model month, T've been looking at cars, refrigerators and television. There's the urge to’ buy in every one, And. there's money to buy, too. un ” ” THE BIG EFFORT this year will be to make people want products more than their money. That means selling, advertising, and enthusiastic promotion. Look for new products, and a heavier push on the ones just getting started, like room air conditioning for cleaner, more health: ful living. 5 I have been talking recently with scientists who work for industry. They can do anything. Their biggest problem is to know what you want them to do, how you want to live. > on td ” THEIR TOOLS are physics and chemistry. And one of the newest Is called petrochemistry, the chemistry of oil. They work with the free things of life, coal,’ oil, minerals, vegetation and air, And out of ‘it they make food and soap to wash the dishes, clothing, plasterboard and a whole new world of synthetics, cheaper, and better-formed. o » x THE FIND-OUT world is moving faster than ever. We're licking time and space, and disease. Waiter Patterson, president of United Airlines, said that within 25 years, and jet development, we should be able to take off in New York at 12 noon, and land at 12 noon in San Francisco. » nn. x WHEN THAT day arrives man’ will be able to move himself at! the. same speed as the crust of the earth. So take care of yourself, and live for the future. It will out-Verne-Jules Verne,

Happy Day I HAD LUNCH with Carl J.| Reith, the energetic branch manager for Kroger's. And he was a happy man. : On his desks calendar, he had appointments with seven men. To every one he was to bring good: news. They were to get better jobs. These better jobs all were filled right inside the Kroger organiza-| tion, step-ups, and rewards for years of effort. This is the greatest incentive known, ‘a pat on the back. a few bucks in the pay envelope, and a good word. Hu = = MEL HACK, the produce merchandiser, will go to Chicago with| Rodgers Brown who heads up

Kroger Wesco Foods. He'll be po-|

tato buyer. Audry McCoun, district manager, will move up to produce manager. And Mel Merriman of Kroger District 4 will take over Mr.

McCoun’'s district. " = ”

ROBERT McKAIG, store man- - ager of the super supermarket at] 1440 W. 16th, becomes a district manager. And Paul Powell, manager at 1201 Prospect, goes to the 16th St. store. Glenn Barnard, manager at 2030 W. Washington, goes to 1201 Prospect, an uprating. And Robert Castetter, manager at 5718 F. Washington, takes Mr. Barnard’s place on W, Washington. Norman Watkins, branch meat trainer, gets a store of his own. z ” 8.2 AND ROBERT SPIVEY, head meat cutter at 13th and Central, becomes meat trainer. for the Indianapolis branch. $ It was a warm feeling for Carl Reith to hand out all of that ood news. I think he liked it as much, or eveh more, than if it had alll happened to him.

A ‘Good Joe’

THERE'S A comforting feel-

Harold Hartley

neighborhoods, whole towns, and to big business. It got so bad that I thought business got so cold that it got confused. The whole plant became machinery, the flesh and bone along with the steel. * The only difference was the flesh-and-bone tools money every payday. And machinery got oil. " 5 n

THIS HEALTHFUL change is showing up everywhere. Chain stores like their managers to get mixed up in. civic things, the community drives, the charities, and to give the town a lift. And the factories encourage it along the production line. They know it does something

Hoosier Oasis— for a man's dignity, They like men to do the things that go deep

2 City Me 2 City Men side, as Keats , “Too bi . ar nse oe vee Build Swank

scribe.” :

Fh Florida Apt DEAN BYRUS at Linde Air ori a Pp *

Products out in Speedway thinks that way. Eli Lilly and Co. has, There's a fast-growing Hoosier its vast foundation devoted to its|0asi§ on the sunny sands of town. There are countless others. Naples, Fla., where a clan of InNow I see the Pennsylvania |dianapolis folk have set up camp. Railroad has appointed John F.| Of chief interest to Hoosiers is Murphy as supervisor of com-|the smartiy styled, new ‘14 unit munity relations; another bare- Holiday Apartments just comfoot boy from one of those little pleted by two Indianapolis towns, Eufaula, Ala., who has the businessmen. common touch. The Partners

‘xB ” . WHAT THE Pennsylvania, The partners in this. venture wants to do is to be a good neigh- are Charles E. Cox Jr, who was bor wherever its tracks touch a|the first manager of the Indiantown. It wants to share the apolis airport, and S. D. Murphy,

town's problems, carry its end of president of Mouldings, Inc. Mr. the load. Cox is the son of Judge Charles

To me that's just plain getting COX, Whose farm at 46th St. and friendly, and being the good Arlington Ave. has long been a neighbor who will always come landmark in Indiana. through with an egg or a cup of The attractive apartment sugar when you're right in the building was designed by Mr. Cox middle of baking a cake. i » » I'M FOR IT, plenty. It means business. wants to understand. its people, and its neighbors, keep its lawn cut, and live in a town, not out of it.

Wheel Balance I SPENT AN evening new group of professional gineers. And I sat next to Ryman Rotz (rhymes with oats), and president |

of the Central chapter of the Indiana Society of Engineers, and

Gordon Henshaw, state president. I never feel completely com-

that

got the

and apartments. Unique for Florida apartments, ‘these feature a two story height [ceiling in the living room and assure an exceptional view of the

{floor bedroom. Many Postbilities

Mr. Cox first got the idea for {the resort apartments while writing a magazine. article about the many opportunities in Naples for sportsmen. As a topnotch {free lance hunting and fishing (writer, Mr. Cox was quick to see

with a en-

and includes 12 two bedroom units i a pair of three bedroom |

!Gulf of Mexico from the second

SMARTLY DECORATED—Fourteen two- and three-bedroom apartments with complete privacy. |direct opposite of the view ex- material

fortable around engineers. Nolthe possiblities for We litle : : . 1. residential town. : ~ z — matter what I mention, .I think] Naples is the southernmost]

They know more about it than Ti on ™on the Gulf side of the

5 =» |Florida peninsula and near the ics . {tamed hunters’ Paradise, the THEY TRANSLATE humanipyeroiades. During the tourist] work into machines, improve Our|geas0n its population of 2500 living, sift out the dreams of men, | wei1s to 5500. The city is manharness the forces of the world. [,064 hy another Indianapolis man build dams and automobiles, Jet], wiiler. - - | engines, and highways. | Realtor Tom Owens of Amer-| Busy fellows, they are, makingijoan Estates, has hired another the world over, so man, getting|yy,ogier, builder High Brem-| softer by the century, can live merman, to build his home in better with less effort. Naples. : ns =u a Just back from Florida with a HANK SHILDMEIER, glowing tan is Realtor Fred T. H. C. Schildmeier CO.|3r); who's really sold on the

TAKE of the

which makes wheel alignment yy soy Apartments after a few Walt Jackson and his orchestra. ness centers is creating a lot of new values for suburban

equipment and wheel balancing weeks there—so that he’s now devices. He sat on IY Tent naalin® Indianapolis agent for the That was my chance. {place ofaen wondered why, when I buy |” Place To a new car, that it ought to havel «n,,100 js a its wheels balanced. It seemed §0 1. »

Relax swell place to Mr. Hill said. “It's not

toastmaster, “retiring president will-act; as in- these areas may be found in the; «——— : -

Board Primps For Banquet

Feb. 2 will be the big “dress-up” | night of the year for the Indianap-|

| | | | | |

olis Real Estate Board as they]

install their 1952 officers with a| formal banquet and ball at the Athletic Club Ballroom, The- banquet starts at 6:30 p. m. and will be followed by installation ceremonies and dancing. Music will be provided by

Chairman of the affair is Fred T. Hill, who will also act as Jogeph Argus, the

stallation officer. New officers to he honored are

" SUNDAY, JANUARY 20, 1952

at Naples, Fla.

: s ; Real Estate .......... 35-34-48 TIM 'S ar LR Business... i eaeeisien 38 ite? > : : cia “Small Home Plan ........ or .48 ~~ a — PAGE 35 | Classified ..... rere lA]

Little Steel Saved; - They Say; Jobless Rolls Seen Growing

WASHINGTON, Jan. 19— The nation's home builders are angry—fighting mad-—at the second cutback in materials the National Production Authority has thrown in their teeth this year.

0

The cutback announced lasteg week by the NPA ‘added spice to tomorrow's opener of the national convention of the home builders at Chicago.

About 90 local builders will attend the Chicago meetings this week, Bill Mohr, executive | seéeretary of the Marion County | Residential Builders, announced today. Many of these hoarded the special cars of © the Monon “Tippecanoe” which left Indianapolis’ “this morning. Some 1700 builders and. suppliers are expected to attend the show, the displays of which are valued at $3 million.

Described ‘by the NPA as a 23 per cent cutback in materials for

1952 homes, the builders say it really amounts to a 40 per cent : cut from the 1,030,000 housing W. P. Atkinson J GF > 1 volume of 1951, and more than tors already have folded up thelr 50 per cent of the '50 pace, i business and started subcone “No. 1 Blunder” tracting jobs, Mr. Hohlt said.

“It is the number one blunder Shed Headaches

of the controls program,” snarled : W. P. Atkinson, president of the They'd rather shed the headNational Association of Home Jones and work for wages,” he aqaaed

Builders. The cutback was a tremendous blunder, Mr, Atkinson argued, because it ‘does tremendous harm and accomplishes next to nothing. “By curtailing home production the NPA will save the infinitesimal amounts of 42-100ths of 1 per cent of the nation’s steel production and only 94-100ths of 1 per cent of the copper production,” Mr. Atkinson pointed out. Sunday-School Picnic

M. I... Hall of the Meridian Con= struction Co. felt that the volume of home building didn't need any further restrictions than credit controls had already applied. Numerous builders now have unsold homes on hand because of the high down payment demands, he ‘pointed -out. They won't be able to start more homes until these are sold. And this will slow down production se. riously, Mr. Hall said.

Builders

He charged that unemployment in the auto industry caused by materials cutbacks would look like a Sunday-school picnic com{pared to the vast unemployment (certain for the building industry

Rallyi as a result of the 40 per cent re- of ying

duction from 1951's volunie. The annual Chicago convention “It will mean another housing ,,q4 exposition of the nation's shortage such as the nation faced nome builders which opens today jin 1946 and will dump 400,000 at the Conrad Hilton (Stevens) {building trades workers and tens sng Congress Hotels is expected g of thousands of workers in allied to attract more than 17.000 |industries into unemployment,” builders and material suppliers. {he warned. : The five-day convention, which | Not only would the severe! will run through next Thursday, {housing cutback cripple the indus- features about 250 housing extry, but it would skyrocket prices hibits, but the real business of ton existing housing, Mr, Atkinson/the conventioneers will be to find | pointed out. : |answers to some of the indus- { “In addition, the cutback is the try's current problems, including shortages and the "| pressed by President Truman this|scarcity of mortgage funds at the week in his message to Congress low interest rates required for

Real Estate— To a

How to Clock ~The Values

in which he said that adequate veterans and Federal Housing {housing for the nation is a vital Administration construction, necessity,” Mr. Atkinson charged. The industry erected about All Tooled-Up J090,000 new nouses in 1951, but . : 2 8 leading experts expect i : If the NP\ is permitted to year’s Hv) Sx fall Exper Si extend the cutback throughout goo short of that figure largely the year and only 650,000 unitsithey claim, because lenders are are started,” he warned, “it will reluctant. to finance housing. at mean that only 400,000. homes the government's interest rates will be available for the nation’s] Another big topic at the home home buyers—for 250,000 homes builders’ convention will be pub-

By DON TE Times Real

DECENTRALIZATION

and rural properties.

are earmarked for defense lic housing. The builders plan to VERBAUGH areas.” : take a strong stand against what Estate Editor : The home building industry,/they call the “tax-subsidized” of urban shopping and busi- the NAHB president said, was public housing program planned all tooled up with no place to go. by the Truman administration, “Builders here will have to co-' Congress gave the go-ahead operate fully among themselves,” last year for construetion of 50.-

And one of the best methods of flidging ‘the value of|commented John Bauer, president 000 public housing units during

Indiana Highway Department. Their system of 22 automatic

me that a big motor companyi, ont club town, but it has James Hurt, president; Robert/traffic clocks tell you just where

would not turn out a car that was wonderful beaches—.seven miles) not as perfect as they could make| . opie sand beach and it is alll

it. : lic. And is only 12 He told me why, It is speed, RUDIIC. An s only 125 miles from

and sensitive front-ends.

wonderful,” Mr.

And brake drims may be out of/ing are balance, just a little. But when added. : speed is applied to a one-pound| Mr. Cox, who retired as chief|

error in’ balancing, it becomes a of the nation’s first radar school

40-pound weight spinning arounditwo years ago, now manages the: .

on a wheel at 60 miles an hour. |apartments he designed. That makes the car wobble and| . Constructed of masonry and shimmy. Then car makers like featuring large expanses of all-|

Walker, vice Veon, secretary, Brewer, - treasurer. Outgoing officers

president; Walt and Charles

are Joseph

About 400 realtors and their wives are expected to attend the affair. Formal” dress is optional.

Wells Is Counselor Robert F., Wells, formerly with

ing, walking Aone. and hearing {jree thick and fat. And tires ac-/glass jalousie windows, the two|the Indianapolis Engraving :Co.,

someone y from across .the stfeet, “Hiya Joe.”

tually expand from zero to 100/bath units afford miles an hour. And they don’t al- ventilation and unexecelled views

excellent this week was named book match

advertising counselor for the Cen-

In big cities, and big companies, ways expand evenly. So there isiof the Gulf, expecially since city/tral Indiana District of the Dia-

it got so everyone minded their another weight swinging around ordinance prohibits building with- mond Match Co.

own business, too much, It seemed that the ‘guy beside you didn’t give' a hoot about you, if you lived or died, or just bruised a finger.

THAT'S changing. And thankful. And the country store atmosphere is coming back to

CAR OF TOMORROW ?—One of many at the Ford Research | Center. isis the speedometer numbers on the windshield |

on ca ts. teardron,

Lr.

more leg room.

be

on the edge of the wheel. in ” » ~ SPEED, afd delicate steering balance, brought in the need for Continued on Page 48—Col. 4

two squares of the beach. Each unit has its own entrance to assure greater privacy. t

McClanahan Co. | Opens New Branch On Madison Ave.

| ‘McClanahan Realty Co. 2041 Shelby St., yesterday opened their new Edgewood branch office at 5527 Madison Ave. firm president | F. V. McClanahan announced. Don Shine will be the sales manager of the branch office, which will specialize in residential

Hear Harold Hartley with “The Human Side of Business” on WISH at 3 p. m,

John Garrity, sales manager of | the main office reported that the branch was opened because the

doubled its 1950 volume of sales during the past year.

7

{ Apartment Owners Meet Leland Smith, Indiana Secretary of State, and Clyde Black, State Director of Motor Vehicles, | are the guest speakers at the! luncheon meeting of the Apart{ment Offners Association Wednesday noon at the Bamboo, Room of the Washington Hotel,

i Simmons sats

‘Realtors Hear Editor _ ‘Walter Leckrone, editor .of The Times, will’ speak before the Indiariapolis Real Fstate Board at!

pointed

chrome light beam centér, Also note lighted road map I pi gl seat. And ero the weekly. meeting tn the Gold Room! E

ig a Pi Ld / i - ue 5 = wl gialte gs Shiniebe Bonita satay i I~ = SI ‘ Led

del

‘ot the Hotel Washington. = i

sales in the south suburban area. | 2 [24

McClanahan realty business had §

Ee

Mr. Wells is president of the Indiana Association of Industrial Advertisers,

Agency Honored The Indianapolis Insurance Agency, headed by William T. Smith, has been named the “leading Agency of the Month” by the Wisconsin National Life Insurance Co. for topping all other agencies in sales during December.

FX

13369 Forest Manor Ave. was sold vans. The two-bedroom home

Fl FOREST MANOR—This modern five-room fr

hall and is_fully la : Pedy, ne

people are going. And that's important, Because, to a certain extent, the value of a business property is de-

3 2a | “The town has a nice golf Argus, president Arnold Davis,ipendent upon how many people A TIRE ISN'T exactly round. course and the fishing and hunt-|vice president Joe Goode, secre- pass it every day. It’s the busi-| Hill tary, and Lee Hargon, treasurer. nessman's job to make ’em stop.

And here's what the State Highway Department reports about November traffic , . .

It's up. Sundays averaged 5082

{cars, as compared to 4484 in 1950.

November Saturdays were up from 4629 to 5053. November

weekdays averaged 4400, up about 320 cars over a year ago. The ‘biggest increase in the state during November, says Harvey Morley, public relations director of the department, was at the juncture of Ind. 67 and 39, northwest of Martinsville in Morgan County. The clockers show it up 17.5 per cent. There has been a 16.8 per cent increase in traffic at Aurora on U. 8. 50, On U. 8S. 421 south of Medaryville: in Pulaski County, traffic is up 15.3 per cent. On U, 8. 40, east of Greenfield,

*: Salesman will

vind

\

for: Raymond C. Norten. New owners are Dr. and Mrs. Harold features an attractive reception

. lent owners.

York inventors have patented a

2 |tub with a walk-in door, no more, : |mbing in.

ame bungalow at ithe fdea in France, ‘recently by the Barth Realty Co. |

of the ABC Construction Co. andthe fiscal year ending next June Wa Head Of he Marion County Resi- 39 Tue Program comes up for ex- > ential Builders. ension in Congress : heavier traffic. And this is one of Co-operation Is Key June, and Re hetime in the most traveled roads in the «cq.operation will answer more 10Pbying hard from now until state, averaging 6560 cars Der of our problems during 1952 than that time to help kill the whole days. anything else,” Mr. Bauer said. Project. (He also felt that this year would -

thave a high mortality rate on Harrison Heads

; the many newer small volume . I knew someone would do it. |home builders. Architects Board Merritt Harrison, local archi

1 should have known it would] “They can’t handle the paper] be. a Texan, : work and when supplies ‘get short 3 » tect, . Realtor Bruce Alger of Dallas, they'll be the first to feel the ra- j..¢ ee ap glsciey Bre of Registration for Architects.

tioning,” Mr. Bauer predicted. %0ld on the theory that home "p,q, 1g Hohlt agreed and buyers—like all Elected vice president of the

others — don't pointed out that any cutback in

November saw 13

House Automat

like. a salesman breathing down volume would mean that home 8TOUP Was Alvin Strauss of Ft, “Reale. Duilders would lose their regular WAYne. Roy A. Worden, South workers who would drift off into Bend, was elected executive comsteadier jobs, perhaps in defense Mittee president, Mr. Harrison succeeds Walter Many of the smaller contrac- Scholer, Lafayette, as president.

their ‘back, has opened a teria” Now home seekers can browse plants. through a comfortable modern office and size up some 100 different houses by scanning revolving racks of illustrated cards.

"

The cards are 7 by 11 inches, in full color, and include a photo of the property and a simple sketch of the floor plan, The cards are grouped according to price, age and style, Salespeople are there to help, of course, but if the prospective buyer prefers to look at the And the even give him a note of introduction to the pres-

house alone, he can.

That's the self-service brother, and how!

Rub A Dub

| Well, they finally did it—they

{took the bath tub out of the

rumble seat category. Two New,

trend,

It takes the skid out of bath-

ling, they say, ’ | The leak-proof door, ‘which SSRIS. k ,opens at the ‘center of the tub

lsidewall, operates on float lock which prevents ‘the door . from opening while water is. inside. And speaking of tubs, it was

ve on Hl

old Ben Franklin who introduced . ] : : their. use in this.country:. He got. TUCKER SALESMAN-Fred Tucker Sr. ‘president of the Tran F. C. Tucker Co., Realtors; at right, discusses sales plans ‘with But. when he tried to sell it the firm's newest salesman Edward J. Boleman, Mr. Boleman was -

here, people hegan to feel uncom-| formerly amployéd in the: sales department of the National Cash Joriable in his presence, Bathing Registe- Co. Sales for the Tucker firm this month total $298,450, Continued on Page Cok 3 | Mr. Tucker report: en J ie

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