Indianapolis Times, Indianapolis, Marion County, 13 January 1952 — Page 38

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PAGE 38°

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Business Outlook— Advertising A Slump

By J. A THE COMING America

maybe the end of the boom, call it more and more advance notice.

is advertising it—indirectly.

af-the-Union message to Congress, ——

he said “Planes and tanks and other weapons—what the military calls hard goods’ —are now beginning to come off the production lines

in ‘volume. Deliveries of hard gnonds now amount to about a biland a half dollars a month:

A vear from now we expect this rate to he doubled We shall have to hold a high rate of military output for about a year after that In 1954, we hope to have enough equipment so that we van reduce the production of most military {tems substantialy. The next two years should

therefore be the peak period of defense production.”

Beginning of the End like anv other forecast these that's subject to two major reservations—Joe Stalin and the achievement of the production goals now established. Already the administration has postponed the peak of production

days

from 1952 to 1953. But the important point — for economic analysts and forecasters — {is

that barring war or a new act of Soviet aggression this the beginning of the end of the defense boom. This, in itself, is a factor in the business outlook. It restrains inflation. When the North Koreans first crossed the 38th Parallel, the defense economy was as big and as wide as individual imaginations. But now the magnitude of the conflict has taken form. Plans are for a limited war, not an allout war. The specter of shortages and belt-tightening, which produced a run on stores in July, August, and September, 1950, and again in January, 1951, after the Chinese Reds had entered the struggle, has disappeared. Consequence:

Livingston ; n depression or recession—er what. you will—is getting

Even President Truman In the course of his State-

Copper, has “hazarded the hope that the “copper supply will improve materially” in the second half of this year.

of Anaconda

And the Wall Street Journal reports that steel buyers are wary.” : One Midwest manufacturer

offered steel at warehouse prices just before Philip Murray's steelworkers agreed to a ponement. Now he can’t of it at mill prices” face of the scrip shortage which forced U, 8.'Steel to bank furnaces. Thus, fear of plenty has become

strike post “dispose

even in the

a powerful force in the U, 8 economy today, far more impor {tant than the fear of promised shortages. Automobile companies are concentrating cn lightweight economy cars, according to the

Pacific Finance Corp., because of pressure to keep prices down Companies like Packard and Kaiser-Frazer have not into effect authorized price advan

put

Why? Because used car sales and prices slumped in December and dealers’ stocks of virtually all makes of new cars are still

plentiful.

Stocks Off 15 Per Cent

For more than a®vear now, the upward pull of defense production has heen balanded by the

downpull of vivillan goods indus tries. How long this sidewise ‘bal ance can last is a question a de cisive question.

Department store inventories are now down 15 per cent from their high of early this year

after retailers went on their post Korean splurge to keep pace with their customers. And sales have edged up about 7 per cent from their low. Inventories no longer are far out of line with sales. Hence, any

| New “Windows

several

Businessmen and business ana- real upturn in department store lysts are face-to-face with a para- volume would result in reorders dox. to manufacturers and a pick up DPA Administrator Manly in production. That, plus expandFleischmann has just announced ing defense could tip the pro-

additional civilian cutbacks for the second quarter. Auto makers, for instance, will get only enough! copper and aluminum to make 800,000 passenger cars and enough steel to make 900,000. However, the industry will he! permitted to stretch out these allocations—either by substitutions or out of {inventories—to make 930,000 cars. That would] compare with a million cars in the| first quarter. The cut in home appliances will be 10 per cent from present levels

Steel Buyers Wary | On=the other -hand, manufacturers, wholesalers, retailers, and| ultimate consumers are not in a great rush to buy. The day of plenty, though not at hand, saems' within reach. Cornelius F. Kelley, chairman

[ VENEER CONTRACTING for the MIDWEST TOWN & COUNTRY HOME

done by

Merle Hazel

7932 BARLUM DR. GL. 3140

WATER

SOFTENER for

Midwest Town & Country House 155 W.73d St.

Furnished by

J. B. Glanton Co.

418 E. 22d St. TA. 2544

BUILD A WING ON YOUR HOME

{5 . should be

duction off dead center. As against that, however, the cutbacks in automobile output, further curtailmert of homebuilding, and prospective decline {later this year in plant expansion are disinflationary influences. You can make a good argument either way on how the economy is going to jump out of today's high-level lull. Meanwhile the 21 per cent drop in department store sales from a vear ago for the week ended Jan dircounted. The comparison is with the buyingspree period after the Chinese Red entry into Korea.

FORD FENCE

Lowest Prices

Visit America’s finest display of fences and iron work.

Display Room 2110 N. Meridian 2

FENCING—GATE ERECTED COMPLETE

ORNAMENTED IRON WORK

Free Estimate—Easy Terms Free State-Wide Engineering Service

BR. 5421 Factory 6544 Winthrop

Eves. BR. 1245 IR. 8663

=m 3 Be sure to ! notice the 4 ROMER iy LIGHT FIXTURES || | in the a BEN OLSEN | FEATURED HOME i

OT 12)

106 SMERIDIAN

PANEL WINDOWS — Large area, little cost.

* The system, a I. 8. Bunker, manager of the new method of bringing insulating glass and large window areas in Indianapolis, and T. A. Clarke, into the moderately priced home, LOF regional sales promotion will be demonstrated to members manager, will conduct the demonof the Mariom County Residential stration. Builders at their monthly meeting

Tuesday in Turner - Athenaeum J 3 Puts $200 Million

Hall Developed by many builders in [nto Home Mortgages a quest for greater home day- . . y oo lighting with economy of labor WASHINGTON, Jan. 12 (UP) and matertals, the panel windows The government pumped nearly are made from simple frames of $200 million into the tight mortrabbheted Paes whieh--are assem- yage market during the latter bled on the job. Fandarilatvatiies part of 1951 to speed defense, There are nine standar m which. when used individually or Military and disaster housing. in combination, fill every window The Federal National Mortgage need from a single window in the Association reported today that bathroom to a large window wall by Dec. 31 it had made advance in the living room. commitments to builders: to purVentilators of wood or metal chase $199,625880 worth of their : . mortgages on emergency housing. an be used in one or all of the "ne sornmitrents were author ized under an amendment added

window openings, giving a complete choice of ventilation. All late last summer to the Defense Housing Act,

the panel window frames are rabThe mortgage contracts pro-

beted to receive two standard : sizes of Libbey-Owens-Ford Ther- vided $200 million for housing at | lat] las 451, atomic installations, $119 million mopane Insulating RIass -— 4952 on. other defense areas, $52.7 mil-

. 951 inches y = §_ inches Lor Jy lion for military areas and $7.59 Units and cee Vy vin million for disaster areas.

lators. —<e

This gives to the home buyer Sound Proofing

panel window

the advantages of permanent double glazing —less heat loss, more comfort and minimized condensation on the room-side glass surface. The panel window units are available in prefabricated form or can be cut and rabbeted by the builders themselves. Two carpenters have assembled a nine-light window frame (80 square feet) in 20 minutes,

Builders are seeking ways to soundproof home interiors, according to a report from the Na-| tional Association of Home Build:! ers, However, home-owners can do much to reduce noises by use of furniture, draperies and rugs. Generally speaking, the softer the furnishings, the quieter the room. AA

RADIANT HEATING

WITH

JANITROL EQUIPMENT

AS ILLUSTRATED IN FEATURED HOME IS AVAILABLE FOR YOUR HOME

H. C. Gammon Co.

1073 E. 54th St. GL endale 2281

Nation's Shops

® More Nights

(around the

LLibbey-Owens-Ford district office it has created a new competition

BUILDING

MATERIALS

PLASTER & MASONRY SUPPLIES

Used In Model Home by

SPICKELMIER CO.

1100 E. 52ND ST. BR. 2424 105 S. DENNY ST. IR. 1192 so ea Ea ——————

THE INDIANAPOLIS TIMES ____ ny Shown

-Joe Berger

Staying Open Tops Million

An increasing number of stores are open in the evening in order to

topped

drownd the country staying in

year. s increase thetr sales, according to npr Berger reported 16 sales ve the current issue of Business j,<¢ week at the meeting of the Week magazine. Be Associated North Side Realtors.

The publication took soundings of some fifteen retailing centers country to find out the answer. Reporters came up with a variefy of replies, but the predominant note is an unhappy admission that more night opgnings seem to be in store. 7 The megchants “had twé big reasons for taking on the night shopper: competition and a changing marketing pattern. First, the disappointing sales of 1951 eggeH retailers into grabbing at any device that looked like more business. Even some of the big ones who look askance at the practice say, “If business goes sour, we may have to come to it.”

cluded the following properties:

lyn Ave, 5416 Carvel Ave, Central "Ave, Addition, 1617-19 E. Kessler Blvd, Carvel Ave, 8610 Manderley Ave, Kessler Blvd, Ave, 438 W, Meridian St, St., and 2323 E.

44th St., 6177 N. 58th St.

Lesson Not Learned SPOKANE, Wash, (U.

the judge she had

Buying Habits Changed lesson after a one-day The scramble to the suburbs has had a two-pronged effect. It

has changed: buying habits, and

stay

forgery charge. passed.

Many court again, and sthe

are

for the downtown stores. of the new suburbanites young families, Sometimes both the master and the mistress of the house work — which leaves Saturdays and eve- | nings for shopping. In other cases the housewife can't get away for

forgery She

vears.

again. got

to suit your needs

daytime buying because she haz Yjimestown White to baby-sit. That puts a good bit |stees Kitchen Cabiof the marketing up to the man of |} nets butt and ‘tnthe household stalled exactly as vou : want them, Phone

Night time, too, is the time when a couple can shop together for big-ticket items-—home furnishings, appliances, and the like. Suburban stores, therefore, tend to stay open more frequently than the big-city store. And in many cases, the central store opens in self defense.

: for estimate.

G-E APPLIANCES VEOS WALL TILE RUBBER FLOORS

RAUP cisier co. 2451 N. MERIDJAN HI-8983

Realtor Joe Berger, who's business is strictly a qne man show, the million dollar mark 1951 for the. second straight’

The sales. totaled $301,000 and in-

8613 Manderley Ave. 5854 Rose6954 lot 176 Ambleside 8606 Manderley Ave. 5420 5235 Carrollton Ave. 3 2305 E. @ 8609 Manderley | # 7689 N.| Delaware |

P.).—A 25-year-old Spokane woman told learned her in jail when she pleaded guilty to a The judge gave her probation. I.ess than a month The woman appeared-in prosecutor said it was the same .old charge 20

FOR THE 1951 HOME SHOW HOUSE BEN OLSEN JR. CHOSE A

SNOW WHITE MARBLE ROOF “THE MOST BEAUTIFUL AND DURABLE ROOF FOR THE HOUSE WITH A LOW PITCHED ROOF" FURNISHED AND APPLIED BY

REESE ROOFING & SIDING CO.

EXCLUSIVE DISTRIBUTORS OF SNOW WHITE ROOFING MARBLE IN CENTRAL INDIANA

1143 E. 54th :

BR. 5486

— LUMBER —

‘FOR THE

MIDWEST

TOWN & COUNTRY HOUSE FURNISHED BY

MPT Oe " NT RE: Losprany

The Mid-West Town & Country Home Featured .

on this page is equipped with the

REMOTE CONTROL WIRING SYSTEM

A Practical Wiring System for Homes—Factories —Office Buildings—That Is More Convenient, Safer, Modern, Economical and Reliable Ask Your Electrical Contractor for Fukther Information

GENERAL ELECTRIC SUPPLY CORP.

326 W. GEORGIA ST. © INDIANAPOLIS

sll

—

of Warsaw, Ind.

WEST SIDE—Salesman Edward Dillehay of the J. S. Cruse | Realty Co. sold this home’ at 245 N. Pershing Ave. recently for Edgar H. Sellmeyer: The new owner is Harry O. Blodget, formerly

A Year in 33 Minutes v Time . Sales Doubled

Lumbermens Munow writes as

CHICAGO - tual Casualty Co. much insurance every 33 minutes as it wrote in all of 1912, ‘when it began operations. In 1951 the firm wrote more than $100 miilion in insurance, compared with. $29,562 in its first year.

THE LUMBER AND MILLWORK

in the :

Midwest. Town and Country House Featured on This Page

Was Partly Furnished

NEW YORK —- Television net-

work time sales of the National Broadcasting Co. have more than doubled in one year, according to Joseph H. McConnell, president of

NBC. In

1949 gross

television

time sales to advertisers totaled

$21 million,

in 1951 gross sales were approximately $50 mjllion,

Be Sure fo See the Midwest Town and Country Home Now Being Shown of 155 W. 73rd St. in Meridian Hills!

MAJOR ELECTRIC APPLIANCES by HOTPOINT

Completely equipped with

)

» Doing It Yourself ; or " sn Furnish RE Contractor

USE OUR EASY

Range—Re

FoodWaste Disposall—Water Heater—Automatic Laundry—

frigsratorrecsermBishwashors

Washer—Dryer—Ironer 5

ig "

Address 6. E. Supply Corp., 326

Write for your FREE Copy of + "Your Next Kitchen by HOTPOINT"

See Your Hotpoint Dealer

W. Georgia, eT dnopie . or Building Contractor ee ;

General

rate

Hectric ic Supply C Corp. ). = di

@ REMOTE CONTROL WIRING SYSTEM

5 installed in the

Mid-West Town & Country Home : oy

ACE ELECTRIC CO.

Quality Wiring 1819 Millersville Dr.

CH. 1453

SAVE MONEY CUT ERECTION COSTS REDUCE UPKEEP

: When You Use CELOTEX

CEMESTO

R80. U. 5 PAT. OFF,

EE orreeesreerp er

Everyone is rapidly recognizing that Celotex Cemesto panels are not an alternate material but rather a time and service-proven construction tool offering Odvontages such as:

® Double duty moisture and vapor boris . Cemesto has strength and permanence . Double duty heat and cold barriers

| MEETS BUILDING CoE REQUIREMENTS

| LADUE SUPPLY, Ine. “33 |

~s nee

| | Aeowmecronauy comer

Presents

THE MID-WEST TOWN AND COUNTRY HOUSE

: 155 West 73d Street Overlooks Meridian Hills Country Club

OPEN FOR INSPECTION SUNDAY (TODAY) JAN.

13,

. Week days by appointment. your Realtor or call MA. 2050 -

The Marion County Residential Builders, Inc.,

| TO 4,P. M.

Consult

Ranch type, limestone and redwood construction, 3 bedrooms, radiant heating, 1!/; tile baths, utility room, attached 2-car garage, overhead doors. Large landscaped lot.

SALE PRICE $35,000

Includes complete draperies, storm sash, complete kitchen and laundry appliances

BEN OLSENY JR. BUILDER EWING MILLER, DESIGNER

CURTIS WOODWORK

is featured in the

Midwest Town & Country

- Home 155 WEST 73RD STREET

A special Curfis representafive will be available af the

OPEN HOUSE

SUNDAY, JANUARY 13

to give detailed information about the

CURTIS KITCHEN CABINETS

SILENTITE WINDOWS

Wholesale. Distributors “i

Nl 207 tt Mig Stust

{

Sw REA dawn tnws bh oie ss ’

BEDRO(

eye

BEDROO « Ee

By DEAN H. Again the hom can hardly be ca it is a beautiful been duplicated ir the country. It wide lot unless, © one had a deep c the garage could Space will not | ing all-the nice th of the floor plan

, the first place, t

vides for a ities... : There is little n "this size withou notice that two o the game room 3a are all in the ba children as they tain can keep p themselves. They the house through without botherin; father if they dc disturbed. There are three the two outside the same size. TI has a private bat ond bath is con other two bedroo to guests. The bed large closets with and speaking of cl 13 in all.

There is a dir another snack ba nook off the Kite dry and furnace |! rate and there & leading to and fr The bath in the ba guests using the well as a step sa in the kitchen.

The two-car ga part of the house because of the 1 along this side. Almost everyont this home has changes, such as 1 kitchen laundry r modate a maid's main plan itself popular.

Grain Ma

sepa

‘Mostly Irr

CHICAGO, Jar Grain markets we! ular on the Boar week with soybea definite upward tr The bean mar much as 613 cents the average rangin 6 cents. Soybean aided by firmnes cotton and vege buying against e

. ‘beans and -soybea

and Belgium were for about 1500 to Japan was bidding goes of the beans. Wheat prices wi the nearby March a cent while others: 3, to 1 cent a bus ‘March contract f week was the ‘firs sign of weakness strength only o Other deliveries v frequent fluctuati "aged to finish on t Mixed sentimer traders appeared some of the nervc ment witnessed no but in-other grain news was regarde but more or less continued to pre pastponement of Japanese buying o

BiLTe MILL ~

Unexcell 80Y Manufacturi

MILL WO

' White |