Indianapolis Times, Indianapolis, Marion County, 23 December 1951 — Page 37
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Less More Deliveries
By Harold Hartley
| | wers from five’ to ten per cent
' store executives. were up 20 per cent, with a lot|"
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6432 Dean Rd,
~The Indianapolis Times
SUNDAY, DECEMBER 23, 1951
io
$60,000
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THIS IS ABOUT ONE DAY, and one world. : The day is tomorrow. And it's the Christian world |
of gift-bearers.
The stores will get their last. burst of buying. But
it will be of a different kind. {socther from long distances and| There will be few .big-décision|
gifts bought, things which run|
into money.
Instead there will be quick buy-|
ers at the cosmetic and counters, mostly ‘on the
soap
pocket, IT IS THE DAY for the “little
remembrances,” h a n d kerchiefs,| scarfs, costume jewelry, station-| ery with stock initials, umbrellasiover last “year, both in dollars pyjlder might scheme out a se ond |Pasement, " _ |and tonnage. The stores hit a hard week. -It| was first snow. Then slush, ankle|chain spokesman said, “There's deep. Then ice. Shoppers stayed] home. But they had phones, and|
and carry-home packages.
they used them. - » » DEPARTMENT STORE switchboards lit up “like Christmas trees,” as they say. And buying rolled in by wire, not only from Indianapolis, but from towns
One PBX operator sighed, “We're positively swamped.” Clogged trunk lines was only part of the trouble. In previous years stores had placarded their floors with signs which said, “Carry home the little ones.” They meant packages. #” sn ” BUYING BY PHONE changed| that. The “little ones” had to go| by truck. At the loading docks, packages were loaded in 400 or 500 to the load with a driver and helper aboard.
{key prices. Some stores let their| first | floors, and a lot of it paid out of
hey had a system. One took| each side of a street. They,
‘worked late at night. And that|
made store executives huddle over|
angther question. : ¢ at time do people go to
bed?” ” » » THEY WANTED good will of their customers, and routing them! out of a sound sleep wasn’t the way to keep customers. So they were careful, watched to see if downstairs lights were on. If lights were on, they knocked. If they weren't, they tried an up-late neighbor. And sometimes
back. » # ”
HERE'S HOW IT figured. Sales
down, according to Indianapolis But deliveries
of pocket-sized packages going by truck. Exactly how much it was down was hard to tell. One store boss mentioned “5 per cent.” Another laughed and said: “If he's down only § per cent, he's lucky.” The stores are pledged to make all of their deliveries by Christmas. And they will. It means long hours. But some of the drivers will get time off after
o ” » DELIVERIES mean something else. Buying by ’phone means charging it. And that piled up the charge accounts. But the stores didn’t flinch. It was Christmas, and Christmas is their job, They have to make
And that's what they've done.
They Waited, Too
THE FOOD MARKETS felt the weather. They went into week with back rooms loaded to the ceilings. But customers put it off, They had a sure thing. Af there's one thing people do on
far from over,
Christmas, it's eat, Families. get
Sales,
with the four-day holiday, din-| ners were bound to be big. » # - THERE WAS a spread in tur-
big ones go at 59 cents, others|30y more de luxe houses.
63 cents, with the smaller hens
[lifted completely.
ports came. The people could hold to build a nice,» comfortable two out no longer, Sales were soaring pedroom home. With planning a
bathroom.
Even with higher sales, one big| But that’s it, the experts say.
thing as short.” few around.
Fireproof rem: CAN YOU fireproof a Christ-' g;9 g, 80th St. built in fash-| mas tree? I am told you can. - jonahle Windcombe, by the Marks It’s a lot of fuss and bother, construction Co. this home is and you probably won't do it. sfrered, for sale by Atkinson & And if you do, you may notic, It offers two bedrooms with have time left to trim it. |walk-in closets, an oak paneled But it's fun to know, and|jen an electric kitchen and an here's how, |attached two car garage.
» ” » 3 | 10 Highland Manor Court, FIRST YOU WEIGH the tree. .. , "Harold Honderich and
Thay is wo Squall on = By "our, offered for sale by Realtor Willis wife will let you carry the tree Adams, includes a 200 by 225 foot upstairs. But I suggest bringing | Wooded lot, radio controlled garthe Scales down (age doors, and the latest in auto-
If the tree weighs 16 pounds | matic accessories in the home. you put the base into four| 410 W. 63d St, offered for sale pounds of ammonium sulphate.[by the Bruce Savage Co. This Then add one-and-a half pints of three-level home is built by water per pound. But don't do|Arthur Baynham in the Springthis in the living room. mill Heights Addition and inIt must be in a cool place, the [cludes three spacious bedrooms, a garage or a far corner of the | paneled den, two fireplaces, a 175 basement. {by 165 foot lot and. 16—that's ” ” {right 16 closets. WHEN THE WATER is ab-| 9190 Kerwood Dr. built in a sorbed by the tree it is supposed [natural beech forest and offered to be fireproof. I am not sure|for sale by the American Estates of this but a big chemical com-r€es;—this—iuxurious rancho feapany says it is. But you can find |tures a circular entry hall, two out if you build a fire under it bedrooms, a convertible den, a TV and see. |activities room and an attached If it isn’t fireproof and goes up|two-car garage. with a poo-ff, you can spend the| 8002 Broadway, this Bedford holidays. with your neighbors. stone Willlams Creek home, built They will welcome you with the hy Joe Murphy and being sold full Christmas spirit, but finally through the Evans-Bromert Co. they will .get tired of you, and has three large bedrooms, a choice drop a little remark about the|location, Thermopane picture winhotels being pretty empty during dows, a library and an ultra mod-| the holidays. i ey | 6224 N. Tuxedo Ave., built and NOW IF YOUR tree is really offered for sale by the W. L. made fireproof, your troubles are Bridges & Son Co., this Sylvan |Estates home built of beige brick, Come New ‘Year's Day you features a black walnut paneled have to get rid of it. You used to living room, a marble fireplace, drag it out in the yard and burn modern U-shaped kitchen, a soit. But not this year. It won't|cial room with fireplace in the burn. basement and a 112 by#240-foot So you cut it up in 18-inch ligt. : lengths and tuck it into a rubbish| 4580 N. Meridian St., built for can, which is probably already|sale by Ford Woods and Co., this full of holiday throw-away. (Williamsburg styled home is not nn yet completed inside and will sell THEN COMES the day for the between $45,000 and $50,000. It
rubbish man. You carry it out| ~~ to the curb.
And the rubbish Real Estate Board man comes by.
He says to his partner, “What's| Plans Christmas Party the matter with this guy? We| The newly decorated Hawcan't load up with all the Christ- thiorne Room restaurant will be mas trees, we'll have no place for| ne site of the annual Indianthe bottles. |apolis Real Estate Board Christ-
So he leaves it right there. It mas pi party at 6 p. m, Thursday. losks unsightly. The neighbors "p. c. ations are requested, and
will give you dagger stares for making the block look like a city! all who attend should bring
dump so you-carry it back again. | along a §1 gift.
» » ~ { AND FINALLY you decide to hide it in the bottom of your, 00S From Wood rubbish can, one stick at a time, | ) and by mid-April you will be well| NOW being made at a $20,000 exrid of your Christmas tree. perimental plant built by the It isp’t easy. But it's awfully British Columbia Research Counsafe. So they tell me. cil, says - Chemical Engineering : CL m—— publication. The council hopes Hear Harold Hartley with [this project will provide a new “The Human Side of Business” |industry for the wesf coast of on WISH a¢ 8 p. m. today, Canada. :
FR
|ern kitchen. |
819 E. 80th St., $33,500 They Won't Build -More—
If You Want Deluxe Home, Better Hurry
The cold war has laid a silencing finger on the saws and hammers of the luxury home builders—there won't be
At least not until present restrictions on steel, copper fat 75 cents and 78 cents, somejand aluminum are relaxed or 2 x = hi
At the end of the week the re-| Present allotments are enough)
If you've a mind to buy a luxury; Bedford stone-redwood rancho plenty. We don’t list a single home—one with a price tag of features a 13 by 28 foot living{$30,000 and up—there are still a dining room combination, a large These are some of modern kitchen with breakfast
{be harder in Fuel gas from wood waste 1s!
includes three large bedrooms, {living room with colonial mantle {and built-in bookcases, full sized
{dining room, a social room in the
6291 Allisonville Rd., offered for | sale by the Walt Veon Co. this|
nook, 1%; tile baths, full basement and attached two-car garage. It was built by Ralph Beam. 6929 Washington Blvd., up for sale by Realtor Joe Berger and built by, Sidney Gernstein in the Arden Addition. This home features a housewife’s dream of a kitchen and breakfast nook, paneled den, two bedrooms, two baths, a full basement with social room and attached two car garage. i 6401 Dean Rd. this roomy rancho in stone and redwood is built in the Sylvan Estates Addition by Mr. and Mrs. R., T. Fisher and offered for sale by A; H. M. Graves Inc. It has the woman’s touch, radiant heat, plenty of closet space, two fireplaces, 2; tile baths and a patio. 6432 Dean Rd. offered for sale by Realtor T. Lorin Driscoll,
Home Builders
Convene in "52
Some
of the Home Builders.
and supplies.
20-24,”
At Chicago
16,000 home from across the nation are expected to meet in Chicago Jan. 20-24 at the Conrad Hilton Hotel for the eighth annual convention National Association of|
Being held at the same time in the Congress Hotel is the annual | = Exposition of building products valued at $110 million has been| The real cost, opponents say,
The program includes special
“clinics” to discuss defense and city is finding that it will mean
military housing,
the controlled
materials plan and other con-
niques.
struetion problems
and tech-
builders
PAGE 37
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Applications Housing Plan Home builders here have turned in applications for 2200 units of defense housing—more than twice the figure planned for this area— the Federal Housing Administration anounced Friday. And about nine of every 10 units applied for were rentals FHA reported. Original government plans were for 500 rentals and 500 units for sale. + The FHA announced that it expects to notify builders whose aplications have been accepted in the 1000 unit defense housing
program either Wednesday or Thursday.
Of U.S. Housing
i
Builders shied from applications for defense homes for sale after a quick spot check at the personnel offices of the Allison
By DON TEVERBAUGH Times Real Estate Editor
jother metropolitan city is reacting to such projects. I refer to Los Angeles—the city of angels.
SLIDING DOWN public: housing hill, it might be a good idea for Indianapolis folk to take a look at how an-
plants, Naval Ordnance and the
Army Finance Center showed only
a very few employees interested in buying such homes. Under specifications from Washington, these homes must be sold to employees at these three places, but only those employees
There, a public housing project lunder way since 1949. In that the 10,000 unit public housing
“Chicago will be the housing| year. LA asked for 10,000 dwelling Program may be found by dividcapital of the nation, during Jan.| units. said convention director Paul 8. Van Auken.
|ing this number into the bond isBut today they are calling it | sue of $110 million, which includes a “Trojan Horse.” the cost ef razing the property. . The people don't want it. The 2 = n y fo ear THIS SIMPLE arithmetic ina to Ns. ’|dicates a cost of $11,000 per unit.
| In an article published Wednes-| _ The LA housing authority says
\day in “The Wall Street Journal” |the additional costs for sewers! Top builders from across tHe the full significance of the public|and streets will only be $351,000,
nation will discuss their construc-| housing program in Los Angeles but the city officials shake a col-
labor.
Sen. John J. Sparkman, chair- 12.6 milli { man of the Senate Banking and J will ave to make good om (his |this—Los Angeles doesn’t want
Currency Committee, part in a round table discussion! of 1952 housing problems. This|
Senate Committee controls the out sufficient information,” said federal pursestrings on housing. | one city councilman.
Also on hand will be Manly] And when the council applied a battle of authority is now brew-|
tion and sales methods. This|is illustrated. pooling of ideas is expected to be| the builders’ best answer to in-|, creasing costs of materials and|
will take
{lective head and say costs will be ® & = {much higher, They cite the 113 THE ARTICLE points out that new school classrooms needed as
he city may not be able to stop a result of the project will cost (the project, for the U. 8. Treasury $3.4 milljon alone. {has already pumped in more than| But of course the big point is |public housing now that the full picture and expenses are known,
but can they get rid of it?
A similar case is developing {right here in Indianapolis where
{amount if the city chooses—to stop the project. “We signed a blank check with-
Fleischmann, to speak on the| for, public housing in 1949 the LA ing between the Housing Author-
this home is built on a wooded
rooms and two tile baths.
'52 Will Be
“The realtor who can solve problems will be a successful broker in 1952,” nods James W. Hurt, newly elected president of the Indianapolis Real Estate Board. Mr. Hurt is a partner in the
tor-builder who has developed such additions as Mars Hill, Oak Park, Lafayette Heights and Airsworth. He has also been responsible in locating such industries here as an Allison plant, Mouldings Corp., Bridgeport Brass Co., Liberty Engineering Co. and other smaller firms. “International developments will control our local affairs during the coming year,” Mr. Hurt predicts. “Housing will cost as much, maybe as high as 10 per cent more than now. “It will be a year of problems; a year for low cost housing; mortgage money will return to the VA and FHA markets, but the high down payments are here to stay,” he adds.
Future Plans
Mr. Hurt also feels that it will '52 to sell older homes because finances on them will tighten. As president of the Real Estate Board, Mr. Hurt fully intends to make the board an: active part of the community.
‘Committee
> .
“I hope to have members of our
Hurt Bros. Realty firm and a real- -
A Yea
REALTORS’ NEW PRESIDENT—1952 will be a year of problems
a
r Of
RG
controlled materials plan for 1952. mayor in a special message to ity and the new GOP City CounOther subjects to be discussed
lot 150 by 300 feet. Top quality include housing design, planning, local funds would be involved. | throughout, it has a 15 by 24 lighting, heating, decoration, land | foot living room, paneled den, planning, neighborhood developradiant heat, three roomy bee JHent, market analysis and rental| per unit do not indicate ousing.
| taxpayers assured all that no/cil.
the new inthe real coming council says, {about that.”
|accepted bids of $6587 and $7486 |with, their program,
| cost of the project.
| Ii :
of (1950. However,
family—everyone
who have come here since Dec. 19, military personnel are excluded from this. The survey showed there weren't many employees in this category. The builders have an “out,” however, If after offering these defense housing units for sale, or for rent to qualified employees for a specified time, they may accept 11 comers for the units.
Unfair to Wives?
Miners in Pennsylvania were confronted with picket lines made up of their wives last month. Obviously they refused to cross and three mines of the Consumers Mining Company was closed. The women were protesting the sale of company owned homes. The mines reopened when the union local voted to return to work ani put the matter in the hands of union officials.
Small Town Progress
A coal mining community In West Virginia—population 1400--
The public housers say theylis reportedl the fir Foes of public housing say that have full authority to carry on/city apt Y ey orromie {pipes for a municipal water sup-
“We'll Be Ly and distribution system, Coal
Age publication, says.
the Building Commissions,” Mr, Hurt said.
The new preiident also plans [fo appoint an active tax commit-
Problems For Brokers, Hurt Says
“‘tee to continue the work done by
the present group of realtors— that of preparing new bills for the 1953 Legislature and recommending changes in present tax laws, “Our effort is not merely indiscriminately to slash off taxes, but rather to keep taxes down by seeing that tax money is wisely spent so that taxpayers get the most for their money,” Mr. Hurt pointed out, A charter member in the Real Estate Board, Mr. Hurt has twice served as a director and as chairman of the board's arbitra-
tion committee (a real hot seat) five times,
“Now a Profession” “Real estate brokerage today
has become more of a profession
than when I started in 1910," he said. “Then, a man was little more than a land trader.”
Mr. Hurt comes from a flying including his
»
a - .
dicts James W. Hurt, new president of the Indianapolis Real Estate Board, ry
pointed members or advisors tojagencles. Including the gils. Zoping Board, Boards all important city and county| Board, the City and County Colla isaritesion. Boards of Health ne
wife is & cloud hopper. His daughter Doris was flying at 15. But it was his son Willlam who's con-. stant flight chatter (he was a World War II pilot) which got the entire family interested, Li In addition to his flying, Mr, Hurt has had an active life in the National Guard, but now is retired with a Colonel rank. World War II he served a
NE 7