Indianapolis Times, Indianapolis, Marion County, 18 November 1951 — Page 43
. 18, 1961
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A Get the Bird, It's Time Now
By Harold Hartley
TUBBY TRUCKS ARE WADDLING out today, bending the slender spokes of distribution’s wheel. Their steel-ribbed stomachs, plump and tight with crate and carton, carry the nation’s second biggest dinner
{ the year.
Whether hoecake or honey, they
carry the goodly heritage of man or his humble thanksgiving. For food is at high tide, and the eternal seasons are bringing in their blessings.
THANKSGIVING, with its harvest spread, is winter's bedtime hour for the producing fields, which sleep in gowns of lifeless brown under ermine blankets, to await the warm and gentle nudge of April's sun. Thanksgiving is the food day, when the harvest gets its blessing. But it fsn’t the biggest eating day by 10 per cent.
» = »
MORE FAMILIES get together for Christmas. They travel farther, make But women will Flour consumption will rise 10 per cent. And here the “mixes” are taking their toll. For the cake and pie-crust packaged blends will rise even more, about 15 to 20 per cent. » ~ ~
THE BIGGEST rice is where vou think it is, in turkeys. For Thanksgiving turkey sales jump 2000 per cent. And next to them comes the lowly ‘oyster, for the half-shell, the cocktail or dressing. Its sales will rise 400 per cent. Third heaviest is wines, mostly port and sherry. They add a touch, and sales double. And in some of the smarter homes, the very sweet wines are used along with the dessert. Not many will think of it in thiz world which has never been able to feed itself, but there will be plenty in Indiana, and the rest of America, from cranberries to pumpkins, and candied cherries.
ONLY THAT, but this vear Hoosiers will have, as they have the last 10 years, the money to buy with. And register tapes beginning tomorrow will read as high as $40, but on an average less than half of that. For the supermarkets Thanksgiving is the feast before the sales famine. After the heavy dinner, families nibble and redo the leftovers for a few days, right down to the carcass, which makes excellent soup.
NOT
for
xn - ” A TIP TO WIVES: like second day turkey when it's creamed. A tip to husbands: Sharpen your carving knife, and dig the fork in deep when you start to slice. That will help keep. the turkey off the floor
Holiday Hustle
NEXT FRIDAY the Christmas shopping season kicks off. But there's been a lot of cheating, people who didn't want to
Husbands best
be caught in the crowds, and who —this is important, too—had the money. . = » THE STORES HAVE seen
Christmas goods dribbling out,
for about three weeks in fairly good volume. They can tell by what it is. If it's frilly, boudoirish, fancy or shiny, chances are it will wind up under somebody's Christmas tree, . = ~ GIFT WRAPPING have felt a little tug. And if you haven't already, by next Friday, when you see the ads, you'll feel a little tug, too, that you've got it to do, and you'd better be doing it. Gift selections are at their best right now. And 1 suggest, as a familiar figure in the aisles on Dec. 24, that vou take advantage of the next three days,
Dryer Dry-Up FROM WHAT I HEAR, the
biggest scramble this Christmas will be for clothes dryers.
counters
People are buying TV sets. With the half-dozen booms TV has had in Indiana, you would think the market would soon be all set, add the “s” if you insist.
» ~ ”
BUT TV IS booming. The reason, I suspect, is that you get so much more for your TV dollar than you once did. One distributor told me that {10-inch screens were $225 not so long ago. “And today you can get a 17-inch screen for almost the same money.” THere's a lot of money ready to bang the Christmas market. So if you want to get vour choice in TV, 1 wouldn't wait
Harder Every Day
WHEN THE NEWS broke over the politicak horizon that used car
more of an effort prices had been cut 6 per cent, | bake more. dealers first frowned, then smiled. |
One said, “Oh Lord, they make!
it harder for you to take a breath
every day. I guess you've got it!
coming. What else can you do?” Then they discovered that the so-called rollback was a fooler. It was 6 per cent, but most cars,
EE
SUNDAY, NOVEMBER 18, 1951
Home Around a Fireplace
|
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TOUCH OF AMERICANA—This cozy fireplace with ovens, warmers and roasting spit, is the
winter centerpiece in the home of builder Robert Mason, 4190 N. Pennsylvania.
The man who wanted to build a fireplace and wrap a
honie around it, had it right.
The fireplace is the center-
with the possible exception of piece of winter living, the huddle
Cadillac, already are selling more than 6 per cent under ceiling levels, ” » » THE RATE OF drop in used car prices, 2 per cent each quarter, is about right, although prices might not even keep up with that level. The worst part is the readers saw the word “rollback” which to the quick reader means a cut in prices. But the cars already were much or more below ceilings. So prices may not change much on used car lots,
- » » THEY'RE PLENTIFUL. Aud nearly everything else is, too. As a dealer put it, “the only thing scarce these days is a kind word for what they're doing to us down there (in Washington).”
The Finger’ THE RAIL AND DOCK strikes look bad to the State Chamber of Commerce. The C. of C. labels them as “a strange and persistent pattern of transportation workers’ strikes, fomented in many instances by only a few individuals, which seriously have blocked ment of goods.”
the move-
= = =
WHAT THE STATE C. OF C. Is saying, but in milder language is that the transportation strikes look as red as a flannel undershirt. So the C. of C. boys passed a resolution asking for a congressional investigation. Most of these flop, but there have been notable exceptions, such as «the Dies Committee and the Kefauver investigation, and a few others. ~ td » WHO KNOWS, maybe it's time for business to put the finger on the guys who are putting the finger on them? And, no matter how much you hate big business, you'll like another resolution they passed. It said “In the absence of all-out war, no more increases in taxes.” They can hope, can't they?
De-bugged IF I sneeze now, right. No dirty looks from the rest of the office, and mumbled washroom cracks about “that guy trying to spread his cold.” Yes, it's new, and “Yes” is it's name, “tender touch tissues, although nothing I know is tender to a sore and oozing snoot.
it will be all
* ~ = THE NEW TISSUES have antibacteria action. And that means they've sprayed them with a bugkiller, to Keep you from sharing your cold. : As Jong as they were spraying
spot for the family, the cozy talkcircle for drop-in friends.
But Hoosier builders of the better homes say a fireplace is more than masonry, beauty or. §
even warmth. Building one follows rules, quite strict. On Solid Soil First, where do you want the fireplace? Should it dominate the room, or should it share honors with a picture window or a setting of furniture? Even the soil on which the fireplace sits determines whether it will make the home a headache or a heaven. If the soil is not firm, or if it settles under the weight, the fireplace goes Gown, too. That's real trouble. Good builders avoid it. It Stays There Once you decide where you want the fireplace, that's it. It can't be moved around. One sim-
ple rule is that it should not be placed where traffic from door to
fire-
door must pass between the
place and the furniture. They're built of many things brick, stone, tile, mostly And
some have mantles and some are cut right into a flat wall Large or Small
Size is important. Men like big fireplaces usually, unless they have to clean them out. Then
too big a fireplace, architects say, will even dominate the people in the room, make yncomfortable. And too small a fireplace is like a variety store diamond, you just can't see it. Many older homes place trouble. It is lack of chimney draft. Before you buy a home it is best to check the fireplace carefully. And light a piece of newspaper to see if it i= whisked off up the chimney.
them feel
have fire-
Have Plenty of Hearth
A common mistake in fireplaces is to skimp on.the hearth. If it's too small, the sparks fly out on the floor or rug. It should extend out from a foot and a half to two feet from the opening and should extend no less than eight inches to either side. But the worth of a fireplace are in the snow - and - blow months, And that's something else in their favor. They can be built in the off season for masons. They're always an inside job.
Glenn O'Connor Lists $80,500 In Sales
Property sales of $80.500 were reported by Glenn L. O'Connor of
the O'Connor Realty Co., 4054
I've talked with several dealers, them, I had hoped it might have College, in an active three-week
but I remember most what Bud been Beeler, at the Goodrich Store, 44/Sin."
N. Delaware, told me. » ~ ~ HE SAID deliveries on clothes dryers are running six to eight weeks behind. If you want one, get your order down. And push.
But than that. For if I had a cold I couldn't smell it anyway.
they were smarter
Hear Harold Hartley with | “The Human Side of Business” on WISH today at $8 p. m.
HOOSIER STAR—TWA has named a new Constellation
"The Star of Indiana." But it will never see Indiana. Instead it will shuttle the Atlantic. The plaque Gov. Schricker is breseming 10 C. E McCollum, TWA's regional sales boss (center) and S. V. Vail,
~ gindianapolis sales, will live its life on cabin wall,
’
f
“Midnight in Paris” or “My!
market. The properties transferred were at Dean Rd. and 62d, 633 Berkley Rd., 4516-18 Carrollton*Ave., 4057 S. Rural, 6829 E. 42d, and 3830 Kitley. Buyers were cautious, ported, but reasonable moves property quickly.
he repricing
{Death March
KNEE-HIGH, LESS BENDING—This is the new idea, with a Ww Max Moore of Denver, a mem- percentage of the returns to meet
i
Realty Grou
°
Business ......oatsiasvsess.80
P
PAGE 43
Foresees Rosy
Pictu
By DON TEVERBAUGH Times Heal Estate Editor
Speakers at the 44th annual real estate convention in Cincinnati this week might well have borrowed from
Charles Dickens “Great Expecta-
tions” —for that's their view of the future.
Things look bright. in business, §
home building and politics, But the biggest real estate question mark of the coming year —~the defense area tag and its effect — was completely ignored by the convention plan-
critical
ners. Not so by the nation’s real es-
tate editors covering the session.
The nation’s 65 critical areas already named and others yet to be so classified will be the fertile fields for home building in 1952 and all the scribes knew it. Their eyes are focused on Indianapolis: for we're the first metro-| politan city to be classified critical. They wanted to know what happened here, because their city might be next.
Indiana in Spotlight
Indiana leaders earned a large share of the convention spotlight.
{Dean Arthur M. Weimer of the
Business School of Indiana University, and his associate Prof. John K. Langum, also of IU, painted a rosy picture of economics and real estate in ’52. Mortgage money will become
!more plentiful and cheaper in the prove conditions and earnings of!
|coming year, they predicted. Home {building will get more and more iscarce metals from the nation’s Iproduction later in the year—this was seconded by Benjamin J. Fairless, president of United, {States Steel, and Richardson {Bronson of the National Produc{tion Authority. Discussing the real estate mar-| ket problems of the current year,
| said. homes purchased needed financing|lizer Tighe Woods asked that all |—and the rate is even higher housing construction be halted
re in '52
CINCINNATI CONFAB — Talking things over at Exhibition Hall of the national realty convention are (left to right) T, E. Grinslade, John D. Case, Albert E. Thompson and Joseph Argus, president of the Indianapolis Real Estate Board.
,building businesses,” Mr. Wheaton|classification was further boosted
“In 1946 84 of every 100|during the week as Rent Stabi-
w.” {except in critical defense areas. There will be greater interest in| L the, FHA and VA mortgages . during 1952, predicted Mr. Wheat-!| on, because there won't be wheat: refabr icated demand for institutional lending] at higher interest rates and the
{ » - large lenders will be seeking = Homes diversify their loans. Low Income Property WI For the first time in the 44-year | g cceptance
history of the NAREB conven-| tions, a panel discussed how to im-| MINNEAPOLIS, Nov. 3—Pre{fabricated homes are playing an fegements and low rent PTOPET"|over.widening Yole In meet the | Realtor R. Gordon Tarr of cip.{ 23400 's hioteing ig Join cinnati urged real estate man-i wc ok at the fall meeting of Pre-
agers not to accept management a i of any such property until he Bas(iaoicated Home Manufacturers
made a thorough inspection and] had a program of improvements The PHMI president reported approved by the owner. He also| that the production of factoryrecommended a budget msnage-uade homes during the rst wile ment which sets aside a re Tr ma guia industry’s output for the cor-
ledge for the casual sitter. This formal design is in the home of ber of the NAREB board of gov- all estimated expenses, including Tesponding period of last year.
Ernest Spickelmier, 6484 N. Chester.
Use the Basement: It's
One-Third of
Now's the time to start thinking remodeling the base-
ment.
about
and think about it: Of two - story home's one-third is in the
Stop the floor
average space, basement. But to all practical purposes, this space is seldom utilized. And now is the ideal time to do something about it. Partitions are essential in almost. any remodeling plans. They can shut off a coal bin, or furnace, and turn the remaining space into a den, workshop, or laundry. Careful planning of just where to place these partitions will :ave vou a lot of space and time.
Shower Is Invaluable
. A basement bathroom with a shower stall, rather than tub, is n wonderful feature for any home. Children may use it without tracking through the house and it is an ideal clean up spot for after gardening, outdoor work, and golf. Walls and floor of waterproof clay tile will make the basement bathroom both attractive and easy to clean. Installing a ceiling in the basement does wonders for
Survivor Speaks
Clay Conner,” former guerrilla leader, will tell the story of communism in the Philippines before the Marion County. Residential Builders Tuesday night in the Athenaeum. Mr. Conner;-formerly with the 27th Bomb Group at the fall of Bataan, escaped the death march and lived with pygmy tribes and Filipinos behind Japanes lines until the return of Gen. MacArthur, The builders also will hear of the national meeting of the National Association of Home Builders, and developments on the critical defense housing area,
William Mohr, secretary, said.
~ LANDSCAPED—Locatea at 5035 Primrose Ave., this two-bed- | room frame home with a fenced rear yard and oil heat was sold |= John Max 5630 Broadway.
recently by Realtor Ed Martin for Charles M. Allen, New owners | Fred T. Hill Co.—House on Rd. Rentsch, Catherine Mansfield, William Jennings and George
are William M. Beisel and wife.
1
_cory,
the House
its general appearance and helps to keep it clean, eliminating many nooks so attractive to cobwebs and dust. A fire resistant, dustproof ceiling is an excellent safety feature, as well. A _ suggestion for brightening up your laundry facilities in the basement is to finish the walls back of the laundry equipment with clay tile, or other waterproof materials.
Light is of topmost importance in the basement, so be sure to paint all walls in light colors.
North Side Sales Over 720000
The North Side Realtors rang
the bell last week with 59 sales
‘reported for a total of $720.200.
And this is how they stacked up: : Jack C. Carr, Inc.—5455 N. Meridian; 917 N. Temple; 1105 N. Concord; 3550 N. Kinnear; 3434-36 N. Salem: 3201 W. 57th; 1821 Win. field; 2632 E. 58th; lots 16 and 17 Northern Estates; 813 N. Tacoma: 3718 Creston; 2229-31 Central Ave.; 2729 Forest Manor; 1211 N. Pershing: 2002-04 Broadway; 2022 N. Kitley; 4620 Roland: 122 W. 29th; 3850 Kitley Ave with O'Connor Realty. : - Others were, 2608 Broadway: 102 N. Sheffield; 2001-03 Ruckle. 954 N. Olney; T17 Congress, and 5619 Winthrop; 413-15. N. Oxford with Porter Realty; 3318 E. 10th: «15 'N. Bosart; 2015 College; 938 W. 32d, and 4706 E. 35th, with McClanahan Realty, Bruce Savage Co.—Ferre property, Carmel; 5023 Park; lots 40 and 41, Wellington Park Heights; 2600 Ryan Dr., with Alfred Camp-
bell; 2860 N. Delaware: g belly : 111 EB.
F. C. Tucker Co.—1406-08 N. Emerson; 3210 Sharon, lot 5 Mea-
dowbrook, and represented buyer!
for 7525 Pendleton Pike; 6107 Gre1545 E.
Teeters Co.
Fieber and Reilly — 312-14 W, (13th; 316-18 W. 13th, and 320-22 W. 13th. - Willis Adams—3711 Governors Rd. 5 Hugh Teeters Co.—4225 Graceland, and 38 W. 42d. Driscoll "Realty Co.—213 W, |Westfield, with Evans-Bromet Co., (and 3964 Broadway with Gregory and Appel. Ford Woods and Co.—320 8. Holmes. Norman I. Hammer 1731 Christopher Lane. Robert E. Walker view Dr, Butterworth?and Co. Westfield Heights,
6517 River-
Lot 75,
Forest B. Kellogg - Lot 97, Wil-|
liams Creek, with Harry lL. Rob|bins.
1267, Brownsburg.
I
ernors, said: “Today people are buying terms |—not houses.” He meant that home-buyers are forced to take less house than they really want because of the high down payment demand of Regulation X on homes costing over $12,000. People who are sound prospects for the priced home are being buy the low-cost home, Mr. said. W. L. Cooper of Port Huron, Mich., said that three of every four people seeking to buy a home today already own one. And these people were becoming more realistic about the price they asked for their present home, he added. The . builder who builds the same type home today that he put up two or three years ago is headed for trouble, according to Mr. Cooper. New homes today must be really new—they have to have glamour to sell. The buyer is becoming more of a shopper, he said.
Appraisers Trust Fund
The American Institute of Real Estate Appraisers, meeting concurrently with the realtors, started a trust fund for educational research purposes. It is aimed at raising standards of appraising work and will be used to finance seminars for less experienced appraisers, to establish a library and scholarships. They expect to have collected £25.000 of voluntary contributions by January. Contributions will be sought from appraisers and associates in the real estate field.
Mortgage Facts
The Mortgage Study Committee of the NAREB has recommendation that a study of the mortgage field be made as approved by the resolution committee. During the current year. according to banker W. W, Wheaton of Columbus, O., 32 per cent of all mortgages were made by savings and loan associations, 21 per cent by commercial banks, 15 per cent by individuals and only
financially mediumforced to Moore
10 per cent by insurance companies “Mortgage money {is the life
blood of the rea! estate and home
A WN
81st, with Hugh LE
' realtors and their wives aftended
a 1
maintenance and repairs. | “This was accomplished despite He added that most of Cincin-|a drop of 23 per cent in all new nati's tenements had been cut up| housing activity,” he explained, into three-room apartments which “and in the face of tough comaverage $6 to $6.50 per week|petition from conventional buildrent under such plans. jers, many of whom have copied 5 {the techniques and methods. of Brokers Institute \the prefabrication industry nad | Fred Tucker Jr. a member of Dave applied them at the site.” the board of governors the Brok-| Mr. Taylor, who is also presiers Institute, reports .859 new dent of American Houses, Ine, members enrolled since Jan. 1 New York City, told the institute and that the group now has members, that “our industry is swelled to 9778 members. now firmly established, our prodAcross the nation 21 real estate uct is generally accepted by inboards are 100 per cent members telligent builders and home ownof the institute, he added. |ers, mortgage companies like it.
. x | “We have reached a place
iwhere we are no longer ‘swimMrs. Aileen Klaiber of Indian- : apolis was named a regional vice ming up stream,’ Certainly this
. . : is an important milepost for us president of the NAREB women's to have passed” he added. . “We have established the prac- : : Pp Ross Hutchinson of Cambridge ticability of our ideas and I beCity was elected a regional vice jjeve from now on our research president of the Institute oF Farm gngq development will result in Brokers. our industry producing a place to Mary Binford, sécretary of the live as far superior in appearIndianapolis Real Estate Board, ance, comfort features and costs, was named secretary of the Sec- as the present-day automobile {retaries Council for 1952. {excels the old buggy as a vehicle From the news standpoint the Of transportation. convention was unexciting, pro-| “Not only this country but the ducing little startling copy for Whole world needs this developthe realty editors, who were dis- ment and it must come from our appointed at not finding panel Industry. Awaiting this developdiscussions of the critical area ment is the biggest potential problem. Mariel in the world,” Mr. Taylor In a hurried interview with sald. - ni More than 70 officials of 30 Hoban Brady of Wighia, who leading prefabricated home Spo vi mn hiianshy Bea manufacturing firms in the 10 118 CONVENTION. ar. “er United States and Canada are atrelated his city’s problems under tending the meeting. The proa critical defense label. gram features panel discussions “We beat the government {0 on ways for lowering costs the punch and imposed our own through the development of more rent control, which we administer officient methods for producing, locally. It has been a great financing and distributing presuccess. fabricated homes. Industry lead“When Washington programmed ers who are experts in their vari2600 defense housing units, our ous fields are leading the disbuilders were all ready to go to cussions. work. We had organized a critical area committee and arranged for sas all necessary credit,” Eady Writing Ads said. Effective ad writing will be the But Wichita received the criti- topic of Robert Dinn’s address becal area tag under the Defense fore the Secretary's Seminar of Production Act, whereas Indian-|/the Indianapolis Real Estate apolis was labeled under the Board at 7:30 a.m, Thursday in newer and more confusing De- the Columbia Club." Mr. Dinn is fense Housing Act of last August.|3 member of the American
The importance of critical area Estates Realty firm.
the week-long sessions which