Indianapolis Times, Indianapolis, Marion County, 11 November 1951 — Page 49

11, 1951

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SUNDAY, NOVEMBER 11, 1951

PAGE 49 Small House Plan ....:000ue. 51

Today «Business

you which side is losing. -

The two-story pull is between defense and civilian But the anchor man on the defense end of the rope is Uncle Sam himself. And

business.

he is winning. The contest has been hot for the last month. We were in the

ae) Ford Will Beat - Model Freeze

By Harold Hartley THERE'S A TUG OF WAR going on.

And I can tell

«

'his patients. Don’t they buy his bread and pay his taxes? | If an apple a day really keeps

model change-over period, dress- the doctor away, most doctors

ing up products for 1952, Changing over meant new machine tools, This is the power equipment, ingeniously designed, which does the work of man. ~ ~ . CIVILIAN manufacturers wanted it. So did defense plants. And that's when the government took hold of the defense end of the rope, and sent civilian factories skidding along on their heels. It was the government's crackdown order to the big steel users,

automobiles, refrigerators, all other appliances, including TV and radio. « ¢ @

E DEADLINE a. tools is Feb. 1. And the question hanging like sr smoke wreath in mid-air is, “Where will that leave Ford?” . - s coming out with a new a a new body. It is the second major step of Henry Ford II (HF-2) in the development of small car efficiency and luxury. ~ » FREEZE order should not worry Ford, except per haps on its new “8" engine. An with a little pushing, that © will come through. The valve-in-head motor will appear all the way. The body will look wide and luxurious but will be mostly illusion. But Ford, I can assure vou, will have the biggest “small car look” in the world. Also move the motor up to 110 horsepower.

oo" THE MODEL

”. . = FORD, 1 SUSPECT, will be the

: he last ‘of the Big Three to take t wraps off its 1952 models. The Feb. 1.

will be pretty close to Suis by hol time, Ford should have all of its essential machine tools. And if model changes get locked up for several years, Ford will be locked up with probably the newest car on the road. = ~ . CHEVROLET DOESN'T worry mach. It holds its lead, month in and month out, mostly on price, simplicity and economy, but not without that touch of luxury Americans love to well. Don't look for much change in Plymouth, always a steady, solid car. But until the 180-horsepower Chrysler came out last year, Chrysler Corp. was as conservative as a country doctor, and just as reliable,

= = r MODELS DO NOT change radically without reason. And

Ford's reason is to close the gap existing between Chevrolet and regain its No. 1 position. There is no secret about this. Henry Ford II has said that's what he has in mind. The trouble {8 GM heard him. And this sprawling giant of transporta-

{would starve. But not this one.

|His office gets too full, his pa-|

tients sit on each other's laps. | Multiply his crop by the other 1.5 million bushels raised in Indiana this vear, and it should be a hard winter for the medicine men.

Want It?

HERE'S A HALF - MILLION dollars worth of business, If you can turn out the stuff, you can have the money which, incidentally, is my own guessfigure.

~ » » BILL. BAYT called. He has drawings up in the Air Force

FOR ‘new Procurement Office in the Test

Building showing exactly what the plane manufacturers need. If you have a plant, and think you can turn out the parts, stop in, take a look. That's all good dough, you know, our very own, coming back from Washington.

Voices THIS time of year you begin hear familiar voices. They are the turbaned boys of finance, the predicters. First one to break shell with the all-seeing look at 1952 is that old standby who still claims he tabbed the drop off the 1929 cliff, Roger Babson himself,

to

~ =» = FOR A little wad of sugar he will let you in on what he thinks.

them. And some of the best are not selling their see-all-know-all to the public They are on the payrolls of the big corporations who cannot afford to make mistakes,

» » ~ THERE ARE A FEW in town So I promise to tell you, in due time, not what Roger Babson sees for ‘52 but how some of the privately employed pros add it up. And T'll bet, averaged out, they'll be closer to the target than Mr. Babson.

8 Out of 10

INDIANA BELL has just hooked in its 600,000th telephone. A. B. Nail, division manager, reports that Tour out of 10 in the company’s service area had telephone service nine years ago. Today it is eight out of 10.

= . » YOU CAN CALL UP practically anybody whether you have anything to say or not. And a gnod many people do.

500 a Minute

CAMERAS SHOOT faster than

guns, I can prove it. Bernard Lehmann, who runs the Photo Sales Dept. for Remington Rand. ‘1535 N. Meridian,

But this I have found out a “In time” he added, “I'm cerpredicters, the woods are full o that the activities room will

Efroymson home

“WHEN 1 WAS THERE the

+

tion won't get pinned to the sales t51d me about a new microfilming mat without giving Ford a feW machine he has which shoots 500 rough tumbles, > pictures a minute, photographs ~ ” » both gides of a document. and AND WHAT ABOUT the inde- takes them with automatic feed pendent companies? Where will up to 1413 inches wide. ey come out? 2 = =» ee been bunched on the AND I SAID to Bern, a gadget back stretch since the big war, which shoots that fast and never while the favorites in the race misses must cost a pile of maare stretching necks toward the zooma. He didn’t think so, but I finish line. did. It was $3950. And the finish line, as far as But if you want fo take 500 all new models are concerned, Pictures a minute, that's probably should be as scheduled. cheap. But I'm sticking to my That's Feb. 1. Brownie

‘ ’ One-a-Day Bo-Du I NEVER HAVE had so much GIRLS TIE THE BEST bows.

They'll do it even beter, now that ; te. . ’ troubles over anything so simp they've invented a gadget to help It. was apples.

them. Each time I go Into the base- gy. AcGee and June Willie, ment a heady fragrance greets .....iarjes for the Minnesota Minme. It is a bushel of Red Dell- 0 5 (Scotch tape to you) had cious apples I picked up in & ,. 1400 They wondered if there foctor's orchard not long ago. wasn't a short cut to making all The doctor had made a mis- ,p 0 fancy bows which go on (ake, He bought a farmish place cp, istmas packages. with barns and a chicken run and a place to keep a couple of riding horses, garage.

» ” ~ SO THEY WORKED out a plus a three-car gadget to do it with plastic tape {that's where Minnesota Mining . u 8 comes in) in all colors, IT HAD belonged to a fancy They had to peddle their bowfarmer, one of those city guys tyer for awhile. Then a big ribwho wants to go back to the soll hon maker came through, and defore he goes back in the soil. bought exclusive rights. On the place he got a fair-sized The thing is called “Bo-Du.” srchard, not in very good shape. And in time, it ought to give your 80 he had it pruned and sprayed. gift packages that store-wrapped Nature did the rest. It left him perfection. | fumbfounded. * ha : * uu Toy Cake Mixes LIVING ROOMS on Christmas morning will look as if flour had been dropped on the carpet. as ai that will be exactly right.| vhat to do with so many apples. re oy rt ne How to get them picked up. packages of cake and ple “crust So he told his friends and pa- mixes. fents to “come on out, fill your a 0 8 ar.” That's what I did, and DPEMONSTRATORS are on hat's why the bushel of apples hand to prove it is the real stuff.| t the foot Qf the cellar steps. | They bake toy ples and cakes, i” » and let children eat them on the] T KE 4 spot. : 2 TUS FEAR the stop le ood : And that makes sure-fire sales, | hey are appreciated. Otherwise, ~0 Plan to keep your vacuum

leaner handy on Christmas hey would bring bett rices. © i . yatmal ey whips B er Prices. orning, or better vet. ask the

Take the doctor. Te couldn't get enough out of his Papa Bear for a new one.

0 pay for the spraying. What I couldn't understand was Be doctor giving his apples to

round was solid red under the rees with blushing apples, plump vith their cooling nectar, their tweet meat. His trouble w

“The Human Side of Busines” on WISH at 3 p. m. today.

-/Y

oo

“Activities Room'— Parlors OntheWay To Limbo

Modern home builders, aiming at better living, are eliminating the stuffed shirts from living rooms—it’s all a

matter of design. ce, Architectual, rather than social.

Since the Victorian Age drawing room foppery, ‘the prudish parlor of grandmother's time, the| horsehair sofa for “Sunday” use| during the early 20th Century— the modern living room today has bloomed into a room ‘designed for living.” Not for pretense. One of the first such to be built in Marion County is the gracious ‘activities room in the spacious Williams Creek home of Mr, and Mrs. Charles F. Efroymson. “We find that we spend almost all our spare time here in this room,” Mrs, Efroymson said. Room to Relax “The effect it has on guests is marvelous. They are far more relaxed. It is a wonderful room in| which to entertain,” she added. Prominent in Marion County so-| cial activities, the Efroymsons en-! tertain friends quite frequently. “The effect of the room isn’t an accident,” Mrs. Efroymson said. “0. C. Winters, who bulit this home for us spent a long time with us to learn our hobbies and activities. “That way he found just what we wanted and was able to design the room exactly for our needs,” she added. Mr. Winters, who builds homes which sell for $25000 and up, indicated that the activities room is by no means limited to the luxury type house. “Now that the idea has become popular here, many builders in the medium price home field are including the room In their floor plans.

Will Replace Parlor

mpletely replace the living room, or parlor. People who now have these rooms designed for living find they spend all their time there in preference to the parlor.” The activifies room In the is paneled in birch and a large section of one inner wall is taken by a stone fireplace and planting box. A glass partition separates it from the dining roam. The outside wall is almost entirely glass—32 feet of windows which reach from floor to ceiling. Two of these slip down into the floor and as they drop, pull down a roller screen, They are operated by an electric motor. “It’s like moving a room of your home right out into the backyard,” said Mrs. Efrovmson. The room is tastefully furnished in bright colored drapes and rattan furniture. The floor is of marblized light gray asphalt tile. “These rooms actually take the place of a porch,” indicated Mr. Winters. "And for the amount of time a family actually uses a porch — it's the most expensive part of a home.” Glass Walls Popular The broad walls are also another favorite for the modern home builder, Mr. Winters said. At present .he is building a home which has §4 feet of solid glass wall running through three separate rooms. The idea for the activities room originated on the West Coast and in the Southwest where life is considerably casual than here,

Mr. Winters

DESIGNED FOR LIVING—The activities room in the Charles F. Efroymson

really relax,

NATURE'S MURAL—Mother Nature paints a beautiful mural on the wall of the Efroymson home through 32 feet of glass span.

Williams Creek home is a spot where guests can

nSiaie Building

14 Local Projects Affected

More than $14 million of Hoosier industrial and busie ness construction faced a Na-

tional Production Authority red light during the final quarter of 1951, Here in Indianapolis 14 cone ' cerns were denied four-quartes allotments of critical building ma«

terials under the Controlled Ma~ terials Plan. This represented more th.n $3.48 million construction. : They include: Massey-Harris Co., farm machinery service, $23,000; Cummins Diesel Sales Corp., sales and service, $23,700; William E. English Foundation, an office building, $1.3 million; Foster Engineering Co., office and sales, $99,000; Indianapolis Power & Light Co., administration building addition, $271,500. Maurice Atlas, warehouse and store, $245,000; LL & L Building Corp., retail store, $49,000; Superior Trailer Mfg. Co., warehouse, $160,000; R. R. George, storage building, $7000; Steel Sales Corp., warehouse, $227,500; Bookwalter Printing, addition, $397,600; City of Indianapolis, three fire houses, $321,552, and Epsilon Mu House Association, fraternity house, $51,760.

Construction Record High

With construction running at the highest level in the nation’s history, pointed out Bill Rightor, NPA director here, it was inevitable that some construction would have to be halted tempo..rarily as more critical materials were going Into the defense program. Biggest piece of construction to be halted was the $2.85 million Ft. Wayne Civic Coliseum, which has been under construction for the past two years. The NPA denials for critical material allotments hit at everything from churches to detention homes outside of Indianapolis. Two Indianapolis firms filed for allocations and then learned that none were needed for their building plans. These were Kingan & Co. which planned installation of $86,100 worth of air conditioning, and Superior Trailer Mfg. Co. which altered the design to exclude steel. Both ve gone on with their projects.

Book Factory Swamped Their business swelled by the baby boom of the war era, the Bookwalter Printing firm, which prints school text books, is burste ing at the seams, admitted Keith L. Johns, executive vice president of the company. “We've got the equipment to

G21 ge ak &

What Will

And

L-

GOP Do?—

Public. Housing

Politics

By DON TEVERBAUGH

Times Real

Estate Editor

THAT HOT POTATO public housing was neatly juggled through the recent election by both candidates and

But it was right there knew it and the voters knew it And now what's in store for multi-million dollar public housing program here? From a Democrat crowded city council this program got a slow nod. From the new Republican

more relaxed and council the nod may never come.

It is quite possible that the new

council may turn thumbs down on

“But we're catching on pretty all Housing Authority proposals.

said. fast,” he smiled. “Building is a progressive thing.

stay abreast of the field, perhaps a little ahead,” Mr. Winters commented Fireplaces are very popular in new homes. Some of the larger houses have several; the luxury homes as many as three “or four. “The real spot for that fire-place-—one you intend to use—is in the activities room where vou can enjoy it best,” he said.

Roofing Sold by Square

slum clearance program —

Another possibility is that the Authority may be combined with

A successful builder must the Redevelopment Commission.

un » 5 a THIS WOULD indicate the council felt public housing is a and that's just the way that several Republican members feel. “We don’t feel that the Housing Authority is a political .body,” said Don Hanson, director. “Low rent housing will benefit both Republicans and Democrats - some of boh live in slum areas.”

Just az eggs are sold by the Mr. Hanson relates that both dozen and butter by the pound, Sens. Paul Douglas (Dem.) and asphalt roofing is sold by the Bob Taft (GOP) have by their “square.” A square of asphalt voting records indicated approval

shingles contains enough shingles of public housing. To Mr. Hanson to cover 100 square feet of roof this means that public housing is not a political argument.

surface.

*

5

. SOUTH SIDE—The Edsel Realty firm sold this home at 2242, Hear Harold Hartley with | E. Gimber St. for Harvey Clevenger. Buyer was

Norman L. Scott,

The house include} four rooms, hardwood floors, a picture window

and automatis oil heat,

expanse of glass Never became an open campaign issue.

all the time—the candidates “Mr. Republican himself (Taft) introduced the Taft - EllenderWagner [Housing Act of 1948 which became the foundation for the 1949 Housing Act, which Mr. Taft also supported,” Mr. Hanson said. An interesting sidelight of this is that Sen. Taft will be one of the major speakers at the national convention of Realtors in Cincinnati this week. Commenting on the recent elec-

tion,. ‘builder Albert Thompson felt the. election return showed a trend away from the left—away from federal controls “Even the man on the street has got a bellyful of the Truman Administration,” Mr. Thompson said. ~ = ~ MARSHALL ABRAMS, managing director of the Cohstruc-

tion League, saw the election as a reflection on the national program of fast spending and public housing. : “Bayt has been a fine mayor did a good. job - caught in a reaction of the voting .publie,” commented Mr. Abrams, “I feel this election has been a mandate to the city officials from the voters, demanding a change of direction for public housing,” he added. Councilman Charles P. Ehlers, a holdover GOP member of the ineumbent-counecil, said, “Housing is not so acute that the government is forced to start condemnation of private property for public housing sites. “I think the Housing Authority {should start rebuilding the slums, if they are going to do any building what-so-ever,” Mr. Ehlers said. | Glenn Radel, a new councilman

but he got

{from the 3d district, announced he housing-—but|

{favored adequate felt it was a local problem and should be solved by local people and funds,

“I don't believe that the people’

of Indianapolis want public housing here

he added.

start boiling.

certainly not in credit-| able - residentiat—neighborhoods,”|

City Realtors Off to Meeting

More than 50 Indianapolis {Realtors and their wives will {jaunt down to Cincinnati this week to attend the annual convention of the National Association of Real Estate Boards. Headquarters apolis crowd will be the SheratonGibson Hotel. Realtors Fred Tucker and Bob Butterworth plan to take their entire office staff down to the convention to attend the brokers panel meetings Thursday. * That's where the top real estate brokers in the nation will give away trade secrets.

Building Awards Soar in Indiana

Awards for construction during August $55.2 million which was an in-

crease of 114 per cent over July and an increase of 22 per cent from the August 1950 figure, F. W. Dodge Corp. said today. The eight month contract award total of $288.99 million was 12 per cent more than the corresponding total for 1950 Nonresidential awards totaling $33.8 million were 297 per cent above July. Residential contracts at $14.34 million were 22 per cent more than July and 39 per cent less than the August 1950 total. Public and private works and utilities at $7.06 million were 29 per cent more than July figure.

Richmond Builders Takes Membership

Richmond Builders, Inc., of Richmond have been elected to the Prefabricated Home Manufacturers’ Institute, the group announced this week. The firm entered the prefab field in 1946 and specializes in the production of low-cost and medium priced homes, Its marketing program includes Indiana, Ohio, Illinois, Kentucky and Michigan,

through Realtor Wayne |

Purdue Man Says—

Still Free

for the Indian-|

{increase our production by 30 per cent, but we just don't have the {roem. With the tremendous increase in school enrollment, the demand for school books is really up,” he said. { Mr, Johns was hoping that the firm would get their allotments of critical materials approved for the first quarter of next year so ithe company could build additional space. : The construction industry—sec-! The four-story, $1.3 million ofond only to agriculture in size— Bos Siding being built in the : ock on N. Alabama St. by has not yet sold its birthright for the William E. English Foundasubsidy by the government, Prof. tion had gone as far as the Frank W. Stubbs of Purdue told foundation when NPA officials the Construction League Thurs- turned thumbs down on their apday. plications for allotments of steel. Speaking at a luncheon meet- |

English Building Halted ing of the group. Prof. Stubbs

Building Industry's

“We only need 150 tons of re

in Indiana totaled’

predicted a bright future for the construction industry if it can shed the confusion of governmental red tape and controls. “Take a look at the bumper crop of war babies now flooding our schools,” he gaid. “It can’t but make you wonfier. The record home building year of 1950 was just the beginning of the job. “And as housing grows, grows all industry and business, Prof. Stubbs said. As head of the Purdue Civic Engineering Department, he explained how the school was attempting to make their engineering courses more practical and better equip the student for practical work. Too much time is spent on designing monumental bridges and structures while in school, he said Many of student engineers and architects feel it beneath their dignity to work with two by four beams and such, he added. “There's a good deal of advantage for the student engineer in knowing how to use the shovel,” he said. Attempts to liberalize the course had gone as far as to introduce English Literature, he grinned. “To me Shakespeare is far more technical than torts,” Prof.

RO

"

the

Stubbs laughed.

WINDEMERE HEIGHTS—Edgar Allen Pos and wife are the new And next January this stew wil bedroom bungalow at 6352 Monitor Lane. The home was purchased from the Byco russian Whiffing. It features an “L"-shaped living room two-way fire

enforcing steel—not structural— to complete our plans,” said Paul Ross, director of the Indianapolis Foundation. {. The building is being con. structed under provisions of the will of the late William E. English and will house private wel fare and health agencies of this area. Indiana Tractor Sales, Ine. planning a $237,645 general office and warehouse at National ahd Madison Sts, had to delay the entire project which would have added 50,000 square feet of floor space to their very crowded facilities, The Indianapolis Power & Light Co., was forced to delay their plans for an addition to their administration building at 1230 W, Morris St. They have refiled for llotments for the first quarter of 1952, company spokesmen said,

Builders Shift

Officers’ Installation

The installation of officers of the Indianapolis Home Builders Association, originally scheduled for Tuesday, will be held at 6:30 p.m. Nov, 19 at the Antlers Hotel Boulevard Room. Secretary Robert Dillehay ane nounced the meeting date had been changed because of the na« tional convention of Realtors in Cincinnati this week.

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