Indianapolis Times, Indianapolis, Marion County, 10 October 1951 — Page 37
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WEDNESDAY, OCT. 10, 1951 ____. ih THE INDIAN
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| ‘Hoosier Poet’ Lab
-'M. O'Connor & Co. president,
ments, coffee and tea and. other...
| ‘Poet’ Labels Assure Housewife Of Quality Foods
Poet” label on quality foods
.a household word throughout Indiana A unique and far-reaching business transaction was completed late in the life of James Whitcomb Riley when the beloved Hoosier Poet authorized the firm to use his picture and signature on its proposed line of canned foods. In return, Mr. Riley extracted only the promise that nothing but foods “above reproach” would be offered under the label bearing his identity. Through the years the 0'Connor people have kept their bargain. And today the familiar “Hoosier Poet” label is widely respected as a symbol of finest quality. Treasured Record The poet's letter of consent is among the most treasured records of the wholesale grocery firm, located at 600 Kentucky Ave. In the letter, Mr. Riley made this humorous reference He said he was reminded of a ‘tonsorial squib” "he had scen which stated “satisfaction guaranteed or whiskers refunded.” The company continually strives to give complete satisfaction to the consuming public, according, to Roy L. Davidson,
Mark Riley's Birth "The Hoosier Poet label ap‘pears on the firm's line of canned fruits, vegetables, condistaple products. The firm's 75th anniversary observance this week coincides with the 102d anniversary of Mr. Riley's birth last Sunday. Eorn in Greenfield, Whitcomb Riley began contributing poems to Indiana newspapers about 1873. Much of his verse is in the Hoosier dialect: Among his most famous works , are “The Old Swimmin’' Hole and Other Poems.” “Out at Old Aunt Mary's” and “The Little Orphant Annie Book.”
Coupon With Coffee | ONVEYOF'S Speed Warehouse Operation
M. O'Connor & Co. prides
James
RILEY LETTER—This letter from James Whitcomb Riley authorized M. O'Connor & Co. to use his name and picture on its: "Hoosier Poet" brands.
M. O'Connor & Co.'s ware- eration has speeded up, reducing | The firm now is planring on
itself on its Hoosier Poet coffee, | house has a two-way stretch. | costs and fatigue. extending the conveyor system It's vacuum packed to retain At the big building at 600! Cases are unloaded from the |i, the far reaches of the second
freshness. Each can includes a Kentucky Ave. incoming ship- big trucks and sent humming simplifying the
{ floor, further
‘ort a T cen , i i . ov i : coupon worth about T J! ents. . ments by rail and semi trailers down the conveyor lines to all warehouse operation. Housewives can collect 12 ¢ou- | are unloaded on the south docks. parts of the warehouse—the two Th abel 1s Protected pons and get a free pound of | Qutgoing loads are funneled basements and first and second je Warehouse Is Diafsetec coffee. through the north doors. floors. against fire by an extensive
: | Heading the huge operation’ When merchandise is removed, sprinkler system throughout the Sales on Upswing is John 8. May, warehouse su- the lines are reversed. Tho elec- building. And hand ‘ira exFast becoming a popular item | Perintendent, assisted by Emory | trically powered belts carry tinguishers are located at key in M. O'Connor & Co.'s Hoosier Craig. Their crews handle both cases upstairs in no time at all. points.
Poet line are cans green beans and shell-outs. It was introduced within the last year and sales crease,
of tender cyt Operations five days a week. Can Reverse Lines
With the installation of rapidare on the in-| wheel and endless belt conveylors in 1945, the warehouse op-
A car can be unloaded in one “We've never had a fire. aland a half to two hours now, | though the sprinkler system has Mr. May says. Before, it took a | gone off accidentally orce or
trucks carrying 25 cases. nor, company vice president.
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Congratulations to our distributor!
Little Crow Milling Company, Inc. Warsaw, Indiana
full crew a half-day using push | twice,” says William 8, O'Con-|
POLIS TIMES ___
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BUYERS—William Wheeler-{left) and H. H. Christie, key buyers and assistants in the sales division, ‘heck products to be offered for sale. Mr. Wheeler buys paper products and canning supplies, while Mr. Christie buys coffee, salad dressing and candy.
i i Be ——— {
Finest Tomatoes Q'Connor Firm Gathers
‘Buyers on Alert | Grown in Wd Products on Global Plan Officials of M. O'Connor & Co.
keep their fingers on the nation’s food production pulse. Buyers are constantly on the alert for hetter food varieties. heir aim is to provide top Yual- - ity pRoducts under their firm’s labels. “The best locations for quality selections are constantly be-
state in the country, says Roy |
The four corners of the world, Mr. Davidson points out that | L. Davidson, M. O'Connor & Co. | are the buying territory for M. public taste in foods has shiftO'Connor & Co., wholesale gro- ed through the years. As the cers. buying power increases, the pubPineapples come from Hawaii, | lic buys better foods and more
i ia 3 | of them. . 3 : : tea is shipped from India and © ov : “Hons. Pave ard tp find in any other section Ceylon, coffee is gathered from | He says many item: have
f jca.” ri 7 : ! y I the cannin America,” Mr. Davidson says. South America, spices are routed been developed by g
‘ i { i : process. “Forty-five years ago Ingiana has ihe lepuistion Lffom the Orient. | canned foods were ouly a small
president. “The ‘deep red color and fine ‘or of the Indiana tomato is
Sr a
brand.
over the nation of packing they , Other vegetables and fruits | J momnt among our items,” he | ing observed Jor I royemyuts: - finest quality tomatoes.” |are obtained in this country, | svg | says Roy L. Davidson, company Naturally, Indiana tomatoes | principally from the Northwest. | pa jists today's greatest sell- |.president. : : are used in the M. O'Connor & | pom that section come pears, | ers as: “If one section of the country Co's "Hoosier Poet” top quality | pyperta peaches, purple (prune) | Corn, tomiatoes, peas, green | happens to develop a better comTheyre packed whole | lum, Blue Lake green beans beans, tomato juice (“never modity, we go there to do our and red-ripe. ' and Royal Anne cherries. | dreamed about in the early buying. ; In addition. Indiana tomatoes | ph" Wisconsin come the fin- | days”), Hawaiian pineapple, | Mr. Davidson cited Wisconsin are used in “Hoosier Poet” cat-| oi oo wn peas, selected from |peaches and fruit cocktail. |as an example. “They suddenly sup. tomato juice and tomato |... oo ious varieties and sieves. isis ates ti | developed a finer whole kernel Puree, | . | goldén corn up there so we're i Cites Best Bean Canned Sliced Beef using that variety now,” he said. Washboards Dropped | The Opa Lanpesially (Good for Sandwiches i prou | : . Times change in the wholesale | bean. . to or jie. Popes Sew! Stock All Sizes crocerv busi ust like everv-! “It i nized as the finest M. ¢ Co. : grocery business Just. Hike BVery tron ey says Roy L. {Hoosier Poet line is canned, M. O'Connor & Co.'s line of tping else. Years ago. M. 9 Cou} Davidson, firm president. “It|gravy with sliced beef. quality foods varies from eightnor & Co. bought washboards by |. tne best color and flavor! It offers .a very convenient ounce cans of fruits for small the carload. But they're passe and stands up better on steam and fast way of preparing sand- families to No. 10 “short galnow. Electr ; ing i 8 f ur institutional | wiches, says William 8S. O'Con- lon” cans of fruits and vegenow. Electric washing machines tables .o 0 5 y ND siaent Lies os the institctitaal trade have ruled them out. trade.” nor, company vice president. tables for tt s ! trade.
We wish to congratulate
M. O'CONNOR & COMPANY
on 75 Years of Business
We are happy to supply them with
HOOSIER POET PACK
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~ FRENCH SARDINE C0.
Terminal Island, Calif.
K-B PRODUCTS CORP.
Catskill, New York
WALTER B. SHIEL C0. WASHINGTON CANNERS
Seattle, Wash, t
Vancouver, Wash.