Indianapolis Times, Indianapolis, Marion County, 21 September 1951 — Page 14

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Ary. Air Fi orcel

Plan New Radio|

And TV Splurge|

By ROBERT CRATER Seripps-Howard Staff Writer

~ WASHINGTON, Sept. 21—The Army and Air Force have added four new shows in their million-dollar-a- year;

gplurge into radio-TV advertising. In radio they will pay $434,000 for 37 weeks of Frankie

Lane's band, $350,000 for 48 five. minute broadcasts of the sports 14 convince him he should enlist, feature, “Big Inning,” $81,000 for js to write him a letter explainseven = football "broadcasts in ing the advantages of enlisting | “Game of the Week,” and $254,000 over waiting untli he's drafted. for 26 weekly sessions of Bill Yous don't need a radio or TV Stern's sportscast. show.” An Army spokesman said no Sen. Douglas agreéd. He said

TV shows Nad been signed “as radio-TV spending was “purely ‘wasted money."

Sen. Aiken said he could see only ene “advantage” to the military in radio-TV shows.

yet. Fast fiscal year the Army-Air Force recruiting service spent nearly $1 million for six radio and TV shows designed to enejurage enlistments. This year's total already is $819,000, with indications that more will be spent.! The money already lined up to be spent will surprise members| of a Senate suhcommittee on ap- | propriations. They recently heard!

‘Costly Propaganda’

“They serve as high- priced 3 propaganda mediums for the!s {Army and Air Force to sell them- =

{for military advertising made it!

selves to the public.” he said. oH Both Senators said spending =

Col. W. G. Crawford say the Army planned to spend only §735.000 on radio-TV recruiting shows

harder each succeeding year for E

Senators to challenge military! :

spending proposals for possible! waste.

the entire year. Colonel Explains Col. Crawford defended gpending of 85.3 million last year of bonds. gnd $3.1 million this year on ad- = vertising. He explained - that a man who enlists is a better bars Bain and likely to be a better! . Soldier than a draftee. The colonel said the Selective Service Act _ Ordered the military to carry out an intensified voluntary enlist. thent program. Radio-TV shows ire ways of doing it, he said. Sen Gearge RD (R. Yi) Douglas ( in Catia. - “You don't change a young =an's mind by having him Beas i thang or see a roller

N OW! al TANES . the GREATEST VALUES ever

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ISTHE EES

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