Indianapolis Times, Indianapolis, Marion County, 21 September 1951 — Page 14
wacR lr
Ary. Air Fi orcel
Plan New Radio|
And TV Splurge|
By ROBERT CRATER Seripps-Howard Staff Writer
~ WASHINGTON, Sept. 21—The Army and Air Force have added four new shows in their million-dollar-a- year;
gplurge into radio-TV advertising. In radio they will pay $434,000 for 37 weeks of Frankie
Lane's band, $350,000 for 48 five. minute broadcasts of the sports 14 convince him he should enlist, feature, “Big Inning,” $81,000 for js to write him a letter explainseven = football "broadcasts in ing the advantages of enlisting | “Game of the Week,” and $254,000 over waiting untli he's drafted. for 26 weekly sessions of Bill Yous don't need a radio or TV Stern's sportscast. show.” An Army spokesman said no Sen. Douglas agreéd. He said
TV shows Nad been signed “as radio-TV spending was “purely ‘wasted money."
Sen. Aiken said he could see only ene “advantage” to the military in radio-TV shows.
yet. Fast fiscal year the Army-Air Force recruiting service spent nearly $1 million for six radio and TV shows designed to enejurage enlistments. This year's total already is $819,000, with indications that more will be spent.! The money already lined up to be spent will surprise members| of a Senate suhcommittee on ap- | propriations. They recently heard!
‘Costly Propaganda’
“They serve as high- priced 3 propaganda mediums for the!s {Army and Air Force to sell them- =
{for military advertising made it!
selves to the public.” he said. oH Both Senators said spending =
Col. W. G. Crawford say the Army planned to spend only §735.000 on radio-TV recruiting shows
harder each succeeding year for E
Senators to challenge military! :
spending proposals for possible! waste.
the entire year. Colonel Explains Col. Crawford defended gpending of 85.3 million last year of bonds. gnd $3.1 million this year on ad- = vertising. He explained - that a man who enlists is a better bars Bain and likely to be a better! . Soldier than a draftee. The colonel said the Selective Service Act _ Ordered the military to carry out an intensified voluntary enlist. thent program. Radio-TV shows ire ways of doing it, he said. Sen Gearge RD (R. Yi) Douglas ( in Catia. - “You don't change a young =an's mind by having him Beas i thang or see a roller
N OW! al TANES . the GREATEST VALUES ever
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Meanwhile,
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idihille
ISTHE EES
Heal ee
BE
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TT she a dca
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