Indianapolis Times, Indianapolis, Marion County, 9 September 1951 — Page 39

[. 9. 1951 eeks e tools and atry over the rugs tered furniture, ork, ceiling and nent was used prevention of inter clothing, -

LADIES

Hy Uy

e Account

UGE

_ Section Four

. Real Estate

# » “4 v ? - }

2 3 X

The 1

Real Estate LR . 39-40-41 Business. ....... . veeeere 3940 Small House Plan ...¢...... 4]

at 4201 Sherman Drive.

st Parade

Today Business i

Stores Expect |

Normal Upturn

By Harold Hartley

THE FIRST CHILL of autumn air usually means buy-

ing will go up. buying the other way.

It wasn't bad. But the

last year. Then everyone was saying, #Grab it quick. There's going to be a war.” There was. It was a 10 per cent war. And the shortages werz 10 per cent, too. Even with “big war” fears subgided, for the moment, public buying is down only 3 to 5 per cent. Unit-wise it may be more. Prices are higher. Stores are confident of a steady rise through the fall. But they aren't rushing to market, buying right ‘and left, any more. = n = SAID ONE BIG store buyer, “They hollered ‘wolf’ too often. We don’t pay much attention to threats of shortages now. “The factories told us to buy while we could get it, and said delivery might be 30 to 90, days away. The stuff came back in the next mail. Then we got wise. They were using shortage talk to make business.” Customers now feel sure there ill be few, if any shortages. ey're sitting back. Some even expect lower prices. They're probably wrong. ” ” » EMPLOYMENT is beginning to pick up. It wobbled during the

Las: week's break in temperature sent

totals had to shoulder up to

and then. And theyre pretty good guessers, those boys who ‘pick 'em for a rise” off the big board.

And they're betting on “a sta-

bilized 1929" with better distribution of the money, fewer war plant millionaires, more bread on the tables. And I'll put my biggest blue chip behind the same opinion.

Step-Room I PAY ABOUT AS MUCH attention to women's fashions as most men. I don’t look in the windows much. But when the gals have them on, I do look, sometimes twice: But I dropped in to see George Madden who. with his compact staff. turns out those alluring

‘ads for the Wm. H. Block Co.

He showed me around. I saw the illustrators at work, their photo studib, the word artisans who turn out the copy, with precision and speed, but not without charm.

” td = THEN HE TOOK ME into a little, narrow room where dresses and coats, carefully cellophaned, were hanging on racks. And there I saw the styles that are going-to-be.

from the stock. You'll see them

They were selected

Rr ——

summer, But the State Fmploy. everywhere this fall and winter. ment Security Division last week And this I pass on to you: The reported. more jobs and a decline ,,heq. or narrow-waist is comin claims for unemployment insur- jo pack with the flared wideance. bottom skirt with that free and This, I think, is the story. The easy swirl. Plenty of step-room. flow of money, and volume of Athletic. business, will pick up steadily be- They reminded me, not of hoop tween now and Christmas. Behind skirt days, but one of those this lies fundamental reason. graceful girls in a ballet, twirlThe government eis shooting ing until her skirt balloons out. fresh billions to defense. This be- My word fort is “fee: wheeling: comes wage money, and most pypgpE WERE other things. people spend it ds they get it, al But that's what I saw on the rack. of it. And I think, that’s what you'll see nearly everywhere else inthe next month or two. And for this advance tip, I thank George Madden. And I think the women who want to Jook like the fall of 1951—and not the fall of Rome —will thank him, too.

Why Sales Slip

THE BLUE CROSS public relatjons and sales staffs have been sitting and listening for the last two days in the Warren Hotel. There were about 50 there, and ‘hey were . listening to one J. Archer Kiss, sales consultant of

un = = THE RISE IN defense spendIng will bring a rise in business. Prices will be held back. This means people will be able to buy | more, And, as we now know, there will be few, if any, shortages. The government holds the controls. It can set prosperity wherever it wishes, right out of the U. S. Treasury. And it can set prices, too. And what the administration wants now, more than anything else, is another four years of power. That means it will put the needle to prosperity, : make the money spin, to get Continied on Page 41, Col. 4

baskin. = = boy ee— gy 8 8 \ Hear Harold Hartley. with

EVEN THE cagey stock mar-. “The Human Side of Business” ket feels coltish, kicks up now' on WISH at 3 p. m. today.

ndianapolis Times

SUNDAY, SEPTEMBER 9, 1951

NATURAL BEAUTY—Scenic splendor marks Devon Woods.

Biggest Public Building Era Since War Due in '52

“The cilities for the Signal Corps in Ft. Monmouth, N. J.; the Eastern Chemical Depot at Edgewood, Sa : Md.; Aberdeen Proving Ground,! runner of a continuing high level Md. and numerous other specialof military construction for some jzed service centers, costing $10: years to come,” is the 1952 de- to $20 million each. fense construction program as Need Private Architects described in a current issure of The building types include troop Architectural Record, published housing, training facilities, storby F. W. Dodge Corp. age .facilities, utilities, bridges, The defense program for next jaynqries, dry cleaning plants, year will comprise heavy engin- hangers, incinerators, meat cuteering works, but will also include tine and storage plants, sewage hospitals, schools, office build- gigposal plants, pipelines. docks, ings, and family housing. hospitals. schools, academic buildLarge scale building by the de- jhoc office. buildings, medical fense services means that this centers, and research facilities. work load will fall upon private Private architects and engineers architects and engineers, says the who are relied upon to design magazine, predicting that many’ ost of the defense construction offices in 1952 will be increasingly oo. now being authorized, will absorbed by such work. work . chiefly with district and regional offices of the Army, Navy and Air Force. Local officials negotiate design contracts with architects and engineers.

NEW YORK, Sept. 8largest single public building program since tne war, and a fore-

Build For Permanence

Deputy Secretary of Defense Robert A. Lovett has recommended to Congress that it authorize the services to design the projects it approves without waiting for separate action on. appropriations. Perhaps most important of all, the hand of the Defense Deépartment is seen in the decision to abandon the construction of “tem-| porary” buildings, with their] short life, high maintenance, and relatively high original costs, | and to build enly permanent or semi-permanent structures. Some representative projects of the huge program include a $22 million Army records center in St. Louis, also headquarters fa-

O'Donnell "Gets Listing Among GE's “100 Best”

J. ¥. O'Donnell of Electric Appliances, Inc,, has been selected as one of the “hundred best ap-| Hance distributor sales counseors” hy GE's major appliance division, He gets a trip to- Chicago on the company. :

East, West, North, South—Anywhere In Marion County--The Par

% 5

# ro YINDCOMSE ADBIVION-=Tyyiss of the homes in an earlier Atkinson development is this at can find about 800 good reasons

Atkinson Homes Capture

“PAGE 39 | Classified ..........0u.. 42-54

Of Homes Opens Today

Fourth Annual Show Set Through Sept. 16; 800 Houses on Display

By DON TEVERBAUGH

; = Times Real Estate editor Thirteen million dollars worth of Marion County houses

go on display today for the house hunting public as the |fourth annual Pardde of Homes opened here for an eight-

day stand. It’s the biggest and best Parade {of Homes yet seen by Indianaplolis, and probably the top housing |display in the entire nation, C. A. |Wacker, president of the Marion {County Residential Builders, says. «|About 800 homes in various stages lof conatruction, as well as those ~oimnpleted will be displayed.

The builders are out to show why Indianapolis and Marion County are foremost in#he nation among “home owning" sectors. Home ownership here climbed 17 per cent since” 1940 and now stands at 58 per cent.

The Reasons And if you wonder why, you

today throughout Marion County. These homes come in all shapes, sizes, designs and price ranges. You'll find Cape Cods, English bricks, ranch types, bungalows,

C. A. Wacker

1236

‘of their size.

. MODERN BRICK—This homa four bedrooms and was ol by Joseph: Goldsmith,

Charm of Wooded Hills

The Atkinson brothers, Waf- do not guess. They are selecting ren and Linton, are the best future home sites. And if they walkers in town. They walk, and have a secret, this may be it: think, and dream. : * They look for landscapes. This Theirs is not the hard con- needs rolling land, well drained, crete. You find them footing it With towering trees. over the knolls of luxuriant roll- 100k around at the rest of the ing, wooded acres. . neighborhood, for theirs is to be Peace and quiet is what they're good. There must be no_blight. : fnpody’ Then they walk the land, not after. And they're walking the : lonce, but hundreds of times. They unlaid streets, the unsodded A get the feel of the ground with lawns, in sun-speckled forest] : their feet, know whether it is shade, in the enchantment ofi . yora or so whole neighborhoods yet to rise. te TB BY tas ’ Tih the towh spills over, asl That's when the Atkinson's do : i » ““ltheir dreaming. They picture

most towns do, they find new I ; - {homeg and where they might be, living room in the cream of the ang curving streets,

They then

gracious living, not run-of-the-/5t quickly without bottlenecks, mine housing. It's something or inducements to dangerous more. speeds. ;

Respect for Beauty Next they measure distances,

You can see their respect for beauty Devon Woods which runs from 8reat. 42d to 46th Sts., and from Sherman Dr. east. There, with ultimate care they RQave lots, taking advantage of work closely with the Union Title the roll of the land and the pic- Co. Topographers maps are made. tured beauty of the wooded hills. At Windcombe, which from 78th to 84th Sts., ang from College Ave. east, you see it Continued on Page 40, Col. 1 again in 248 iots, the same studi- FA SAL - ous planning, the same freshness

of living, an addition in full flight July Contracts

from regimented fatigue. And back in 1945, while a few : : red ration-stamps were still hid- Drop in Indiana ing out in cupboard cups from the war, they laid out Canterbury, from 1200 E. Kessler, Blvd. south to 56th St. with 173 lots of down 13 per cent from June, and estate measure. down 40 per cent from July 1950,

Almost Half-Acre to Lot it was announced by F. W, Dodge

out at'areas. These must not be too

Titles are Clear

Then comes the title ta the

Then Canterbury had a small Corp., construction news and mar-

annex on the south side of 56th ali 5 specialists. EE re cD ST i Tose|keting Specialists in six acres, which tells the story

They also laid out Sherwoo Village, 71st to 73d St., east of total for College, with 104 lots in 36 acres, awards at And next came Albemarle, ther out, from 86th to 91st St, and from Spring Mill Rd. to THi- 77 nois, a plat yet to be recorded. June but

1950. $8.5 far- per cent less than June.

million. or 5 per cent

144 acres, That's nearly half an works and utilities were $5.46 mil

acre to a lot. Warren and Linton Atkinson than the June figure.

2500 Feet of Floor Space Offered

WILLIAMS CREEK—The biggest in the Parade of Homes, this beauty at 80th St. and Broadway has 2500 feet of floor space and was built by Joseph Murphy.

‘

ah 160 Pernvidge Drive has a during the Parade of Homes.

Lo ope 3

~ : 7 “i > he

precuts, prefabs—just about any-/| thing any home buyer would ask. Prices range from $7700 to $65,000. :

an exceptional chance for families to shop for a new house free of any type sales pressure. You'll be able to take your time, see the

You won't have any trouble homes as they are being built | finding houses displayed in the and judge for yourself about how Parade of Homes. All sites are each meets your own particular staked out with brightly colored standards and needs.

laid out Jand. That must be clear. They

Aerial photographers shoot the runs land from every angle. And en-

The total for seven months of 1951 was $233.76 million or 10 per 4 cent more than the corresponding : Nonresidental million were 34 way, statistics show.

flags on six-foot poles. And for your added convenjence; The Times has included a full page map showing all loca-| 'tions of homes in the week-long show. The map may be found on page 19. . And the entire week. focused its housing as all

nation this

attention on!

{home shows and open house disIplays. The reason? think they've done a good job

their planning, both downtown and to shopping and they'd like to show how.

5.5 Million Homes

Since 1946 private home builders have erected 5.5 million new homes and apartments -— more than enough to handle the housing needs of the eight largest cities in the nation—New York, Chicago, Los Angeles, .Philadelphia, Detroit, Boston, San Fran-cisco-Oakland and Pittsburgh, To put it anothér way, they've built enough homes to house half {the population of England. The 1950 census shows that one of every seven non-farm persons lives in a new home or apartment. And for the first time in his-

7a s i - Awards for Indiana conStruc-j;,., more than half of the homes tion contracts during July were in ‘this nation are owned by the

people living ih them. And there're good reasons for this, too.

Home Ownership Benefits

Mr. Wacker of the Marion County Residential Builders cites these 14 reasons. . Financial Independence. More people have gained this through home ownership than in any other

copper and aluminum.

All of the homes now being displayed were built or started prior to the clampdown on scarce building materials including steel, As a Tre'sult, many of these homes will have such equipment—but’ houses 'yet unstarted may not.

across the 48] 1 : and main states National Home Week is| egl rl S

wooded countryside. They create arteries to let residents in and being observed with thousands of|

ernie wees HOI MOFt@AZES

In 2d Reserve Area

NEW YORK, Sept. 8 (UP)— At the end of May, 4378 registrants in the Second Federal Re|serve District held mortgages. to {the amount of $18.98 billion, the Federal Reserve Bank of New York revealed today.

This is the first time that such information—which was compiled in connection with the enforcement of Regulation X — has ever been made available, the local central bank pointed out. Eventually, it added, comprehensive data on mortgages will | be compiled for the entire country.

Of all types of registrants, the study showed life insurance companies held the largest dollar volume of mortgages for their own accounts. The 22 life companjes held mortgages to the amount of $8. billion, or 44 per cent of the total volume held by all registrants in this district. Mutual savings banks held second place, 164 such regis-

Security. In times of stress the{;ants owning mortgages to the

35 per cent less than But it will have only 80 lots in July last year. Rublic and private

lion or less than 1 per cent higher

Residential awards totaled $11.--home is always something to fall jaunt of $6.27 billion or about ahove back on.

one-third of the total. Cash Equity. A wisely purchased - commercial banks (including home is as good as a Savings {heir trust departments) account- - account. - ed for $2.2 billion, or 12 per Credit. A home owner always cent of the total. However, two has plenty of credit. of the 815 commercial banks in “peace of Mind. The home owner the district “held no mortgages.

knows that provision: has’ been gayings and loan associations

made for his family’s shelter. Social background for

upbringing and development.

to play. No critical landlord. Development of responsibility

nite part of his neighborhood.

terest in doing his share. A chance for Your home represents vour family. Permanent

you anc

environment. Last

A safe place for your children! In

The home owner becomes a defi- all mortgages owned by

Civic and municipal affairs. The home owner finds a greater in-

individualism.

to the number of 440 held mort-

YOUr gages in aggregate amount of children. A proper place for their §1.67 billion, or 9 per cent of the

total, the aggregate, the above four groups of registrants held ./$18.56 billion, or 98 per cent of regis-

trants in the Second Federal » eserve District. . The above data, the study

pointed out, represent mortgage ownership and should not be used 1 as a measure of the volume of mortgage credit originated by the -'various types of financial Insti-

ing friendships develop. tutions. because “much of their Thrift: A home will teach you portfolios may have been acquired to save and get the most from through brokers or from other your money. : “lenders.” Health. Work arouhd the house, Moreover, the totals for any gardening and such are needed given region do not represent the especially by office and factory mortgage indebtedness of that workers. region, since, particularly in this Savings. Statistics show it iz district, investors have iarge holdcheaper to own than to rent ings of mortgages secured by

housing today.

properties located in all paris of

The Parade of Homes will be the United . States,

"CALIEORNIA RANCH—This luxury home at 7475 N: Pennsylvania St. is open +o the public. It. was built by Jack Berk and listed with American Estates. = 2

ih L

Ly |

ade Of Homes Has A Display

a \