Indianapolis Times, Indianapolis, Marion County, 2 September 1951 — Page 29
¢
Pn Section Four be Real Estate |. _
=: a . . ain oe
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x
_ not caught up with the drop-off schedules on TV.
Parade of Tien ay eS Sund
50 Builders Display
“Today Business
The Magic Day, But Which Way?
By Harold Hartley «|
THE MAGIC DAY is at our fingertips. It is the in-| visible marker which stands between the windless business seas of summer, and the rising hum to Christmas. -It is the turning of the page which comes at Labor
Day. On form, it means more 2 0 ww jobs, a faster money flow, more : f= buving. TV Tunes Up
The question this vear is wheth-
: TELEVISION IS IN er it will follow form.
other lift,
for an-
- The government 18 spending 1t's the Japanese treaty confer$2.5 million .a minute. But even ence in San Francisco. That's that is not enough to keep -the history in the making. But some-
wage pumps primed. It takes real thing else big will happen at the business, earning and buying, to game time.
o the trick. q ® trick When President Truman opens
I am guided by Purch Jo the conference at 9:30 p, m, Tues-
the organized They watch
demand. in the bigger areas of day noun, i ind be me Brst buying. And they are profes-| COAS)10-coas) leleonsl.. sionals. They don't miss much.
" ” o . THAT MEANS MUCH to TV. THEY REPORT the backlog of It’ will tap the Hollywood talent orders has been on the decline for P00! and serve it up hot to the six months. Production has been east. dropping for three; and still has Add to that the coming foothsh WEBM,
u oN.
Have Greatest Week of Sales -
in orders. Kiley confided, will carry - om ; Le Pricés, - they admit, confuse seven big ‘Baturday college games ~ Ninety sales totaling $1,296,160 them. OPS has thrown normal and 12 pro football games on Sun- Were reported this week by ‘he
checks and balances out ‘of line. days, Associated North Side Realtors. "Employment "is high’ and, Then the big hames will be back It was the group's greatest week promises to go higher. But stack in television. Milton Berle, Ken of the year. against this ‘the sobering factMurray, Fred Waring, Ed Sulli- "Realtor Joe Berger reforest:-3 that purchasing agents are buy- van’'s “Toast ofthe Town” with sales to top all others, ing on very close range. They're a delayed televising of the Come-| ~ Ine sales: not’ sticking their necks out for dy Hour from 11 to 12 on Sunday Robert E. three months, or even 90 or 60 ‘nights, ingham Dr. days. : su =n Fred T. Hill # 4 a THE PULITZER PRIZE plays St. BUT THE PURCHASERS point will be back on Friday evenings Knight Realty Co. out that should civilian or de- and the other big shows, summer- St. . fense demand step up, inventories rested, will be dancing through have been cut to the point where picture tubes again.
Wialker—329 Buck1030" N. Meridian 230 W. 36th
* Gerdenich Co.— Lot 32 Barthol-
r i 92 a Ji y there will be a “wild scramble” This will be television’s biggest omew Addition, 2300 Bic] Ave. for materials. vear. And remember, it delivers Sohn Max Realty Co. 4750 E. th St.
should blow $100,000 worth of entertainment your
If “the Russians fire in our faces, that would do free to it both in civilian and defense night. Heights, 3d section. spending. That'll keep a lot of people at! Willis Adams —6!; acres Dandy Nearly everyone I know is home.’ And bring Lei neighbors Trail.
whittling away at inventories, F. C. Tucker Co. trying to turn materials back into ‘Like hri tr combe Addition, co-operating! money in the bank. And (hat c $ mas’ broker Gil Carter, iot- 69 Windalone has a way of putting ‘the RETAILERS WEREN'T blue combe Addition, lot 214, Montgrinding brake of caution to free- 13st week. They looked down their rose Addition, and 3201 Broadwheeling business, clogged aisles. They were solid. way. i 0» No daylight filtered through, i Bruce Savage Co.— Lot 26 Dixie The information desk at Ayres yuy : 5303 N. Pennsylvania Sf.
I'M GUESSING THAT we're in po for easy-going. Good wages as said, “It's just like Christmas.” ang 700 block Southwood Rd.
living room each The Spann Co. Lot 80 in River
Lot 17 Wind-
It was several things, pre-school
good as they've ever beéen-—plenty buying, holiday = ; Driscoll Realty Co.—3702 la ports shoppin to buy and buy with, and the irresistible lure of rE i8alle St. co-operating broker But-
No worry ' from picked aver. terworth Co., dnd 5829 Crittenden
The smart women will get in Ave, co-operating broker Jack C. : , ; first, get the best designs and! “2rT: They thenj} reese heir dollars. |» cloth patterns, and that, I guess, Walt Veon Co. Then theyll stoc Kpile do Rs is why they're smart, and look View Dr. 3537 N. Lesley Ave, ha! Hoy Ope Jul Ye 8 mat ©! petter than other women. 3302-4 N, Harding St., 3417 Ralste ing » who try to fi re! They have the pecuMar quality ton Ave. 3902 Washington Blvd., things a PD into trouble Bure of being able to think in terms of $459 Evanston Ave. cooperating a he Ber ho throw things N€ [first frost and pumpkin pie/ broker Norm Hammer, 2522 E, i Nir ones who throw NINES weather while the August sun is/40th St. and 712 E..64th St, c ’ , ‘beating down. ; . That's what the government's wn Peal. Remember? operating ae Cars
now until f all styles not vet Christmas unless the virus of
fear hits the buying public. «6305 Forest
-3420
doing, and as a result, no one : Gregory 3 knows exactly which end is up. Last Fling Rural St, - cooperating broker = TP Jack Carr. Palm Beach Holds SUPERMARKET CASH reg-| 5, uu worth & Co.-5014 Cen- : jsters were running warm. Arms tral Ave
WHILE MOST men’s suits will were loaded with be higher next year. one big com- sacks. Alfred pany held the line. It was a bomb- And potato chips, without which Ave. shell in the clothing trade. a picnic is not a picnic, were A. H M
The Palm Beach Co. announced having their last fling of summer. Pershing St.,
shoulder-high
Campbell 5866 Shimer
Ine.— TE 3612,
Graves, Augusta;
that it would hold the price on its} One. maker was shooting the and 3732 N. DeQuincy St. $29.95 skeleton-lined (m'e ans Works. He tempted buyers with! jJaek C. Carr, Ine.-3955 Winpartly lined) suits. a full pound fog .59 cents, and {prop Ave. co-operating broker
Palm Beach added to the line cut deep in the market. anew suit at $39.95 still low in’ vy un ” the field of quality summer -wear. - HOT WEATHER cold meats Kessler View; 1333 N..Pennsylaa, got a whirl. But is wasn't only ,yania St., 1458-60 Congress Ave, . : for picnics, It was the revival of 5997 Cornelius Ave. co-operating THE SIMPLE TRU TH is that o . ; 15227 Cornelius / ' 8 most clothing prices. will go up. the-quicit=fix-turch:~ Schoo days Broker “BrUte SAvVALe; 21101:
Haynes Realty Co.; 645 W. Drive, Woodruff Place; tracts 4,5 and 6
They're tied to wages. And the Rus Jome at noon. Something Pamela br. 716 Migyie bz. only way to get the wages back 1. g: . Woodruff Place; 106tn St. anc 3 : : Even soups, of which tomato cgpllege Ave is to put them in the price tags. . ege AVE. ‘ : : > ‘is king, felt the healthy up-pull as yr ip Q 4647 Palm Beach. however, will raise of. the start of school." And Also 3204 W. hth St, 7 the prices. of its Springweave, .,ji jen ahd noodles. two Tats for] ROCKWOOd Ave, 4353 Guilford “RAunfrost and .Resortweave lines 59 cents. a meal for four were Ave. 4006 N. Keystone Ave, 2432 from $5 to $5.50. But boys’ sizes leaving shelves empty Catherwood Ave, 2443 N. will get a break and stay where r . : Ra : Webster Ave. 4249 Broadway. they are. But student sizes re- go... LAST StU dogg co-operating brkoer American . LAST SUMMER"R y = N quiring a little more cloth will UMMER Tioliday Estates, 4485 N. Pennsylvania St.
geared up tache® on stocked 50 hy average.
to paint the per
white musthirsty, cent
5936 Ralston Ave., 4538 Wentworth Blvd.. co-operating broker Edgar Brodbeck, 3415 Salem St. 5820 Crittenden Ave., co-operating
edge up about $1 retail. . ” ” ”
Stores above PALM BEACH,
preferred
Hoosiers, is outting- a wide swath-- ‘While the “away-from-home : ols fn hot weather men's wear. The season was bowing out, the soap oa Realty Mr Joie company which gives men the companies were beginning to push. Allisonville Rd. »
privilege of light and airy cloth- Proctor and Gamble blanketed
ing which heretofore only women the towns of Central Indiana JOE BERGER — 6038 River have enjoyed, is going after with coupons good for a dime on view DF, 4832 Brouse St. 8608 volume. giant Tide, Oxydol or Dreft, Manderley Ave. 121% Nicholas And + Woodbury’s started its/Rd., 6229 Kingsley Dr. 1702
Palm Beach knows how. Elmer Ward, Palm Beach president, isOne-cent sale. You buy three bars, Barth Ave,
layi 1.3 million on the line 8et another for a penny. Sweet- 4521 Ralston Ave. Be 3 advertising and heart is expect to ditto soon. It|Ave., 1207 Nicholas will shift its big advertising from Vill save you money. |Manderley Ave. 1722 N. LaSalle
Life Magazine to. the deeper- Hear Harold Hartley with St. 8753 Westfield Blvd. 1208 reaching and more responsive! “The Human Side of Business” [Nicholas Rd. 5145 Broadway,
newspapers. on WISH at 38 . |co- -operating broker John Max, = Pap ? em {4828 Brouse St, 722 W. Dr,
| Woodruff Place, 5430 Crestview] /Dr., lot 108 Maple Lawn, 4836] Brouse St. “1211 Nicholas Rd, 1216 Nicholas Rd. 1215 Rowin| Rd., 5927. Broadway, 6126! {Ralston Ave; 3115 College ve.,| {5920 N. Keystone Ave, 4702 N.| [Mlinois St, Ave,
1224 Nicholas Rd, 3529 Central Rd., 8607
Pitman Co. Sales For July $137,650
sales were made during ‘the past ' 30-day period, Mr. Pitman said. | The sales: 3252 Broadway, 4900 {E. 56th St, 5105 Burgess Ave. 14920 Hillside Ave, 6051" N. Ox(ford: St, 2036 Goodlét Ave. 18055 NL. King St. 6047 N. Oxford 8t. 12509 E. 10th St ‘and 5321 N. Ji
Leet st. ig 4,
ENGLISH GABLES Rasher Ketineth E. Fry sold this attrac. tive seven-room home at 315 Bugkingham Diive for Edward Herrmann and wife. Purchasers were MF. and Mr}. Robert D. Watt Jr. ; Mr. Wath is vice. president of the Mayer Stamp Co.
‘trial. work. has not been enough to
and 8611 Manderley|
oA total of 10 real estate sales at a combined value of $137,650 were reported this week by the Jerry Pitman Co. ealtors. The
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SUNDAY, SEPTEMBER 2 1951
trek bes ed
ry
North Siders ~~ SEE
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Te tte ee ey—
Real Estate... Business. .. .. . Sma House Plan... ...vv un.
eeneerrr, JAGR
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—y PAGE 29
~Claswified ..
1 29.30.40, en 40.
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PART OF THE PARADE—Built by’'Dawson Construction Co., these homes in 5900 block of N. Hillside Ave. sell Datwagr $17, 000 - $28, 000.
3
LOW PRICED FIELD—Built to sell in the $9000-price bracket are homes in the 1700 block of Bauer Road by the ABC Construction Co.
LUXURY HOME—Open to the public during the Parade of Homes is this house built at 1529 Butler Ave. by the Justus Contracting Co...
Industrial py Building Is « Far Ahead
Industrial million,
®} Hous Reve
‘building, at $85.2 tops “all, other classes of
t
Credit, Babies and Baths—
es Bigger, rsing Trend
C000 and less
{ing their home. census shows that owning one’s 'own home is getting to be even
Y
More Than 500 Houses In Weeklong Program
It is curtain call time fo
the wings. are: More than
r the Parade of Homas. In 500
houses, - representing’ the
talents and workman: ship of more ¢han 50 Indianapolis and p
Marion: County buiiders. 3
And the curtain goes up “next Sunday. Home conscious td a great de gree by necessity, the public had its appetite spiced only last week
by a general relaxation of downpayments. on homes casting $12.They®ll be looking and buving And there gavill be plenty to look
‘at. plenty’ to buy.
¢ Throughcut the city and suburbs will’he numerous completed open houses to which the public is invited, . The TIMES will. chart these on a map for your convenjence # a special feature of the Parade of Homes section .to be published Saturday. = And there will be hundreds of
. homes not yet finished. at which
the various methods of construc tion may be observed. You'll be able to see how its done and. learn the ingredients of a-mod-ern home, w- 3 See "Em Built Builders hope to arrarige their work schedules so that the interested public may watch foundations being poured, the framing of a house, a roofing job in progress and installation of elece trical equipment ‘and plumbing fixtures. You'll be able to, spot any ne § rade of Homes site by the numerous multi-colored banners which will be posted on the lot. A lot of folks are going tc see their dream house during the Parade of Homes and many others will get ideas for variations on favorite home designs. The Parade of Homes houses of all shapes, sizes designs. There will be oS ad frame, brick, stone, ranch .types, Cape Cod, Colonial, New England models. Elderly couples who .have watched their children grow into maturity will find small bungalows to fit their needs. Mr. Average will find his two or three bedroom home in most any design or floor plan. And the boys with five figure incomes will have numerous’ swank homes complete with all conveniences for their selection.
Sifers
Homes for All There are homes. to, fit any family and any: budget. The Parade of Homes is the builder's big chance to show the quality of his work. Like any workman sincere in his job; the
builder is proud of his efforts and the only person he hopes to please is his customer---you. The fact that more than
owned by the people living in ~~ them testifies the importance {Indianapolis folk attach to ownAnd the 1950
more important—home ownership increased 17 per cent in the past 10 years here and is now 68 per cent.
The Real
“There ownership
on Values
home transcend ‘the
are values in
which
construction contracts reported I - : purchase price---things like privthis wees by the ¥ngineering By DON TEVERBAUGH acy, pride of ownership, healther News-Record. . ; | ) mes Rea, Estate Editor environment for your children, _ With a 35-week - cumulative! NEW HOUSES are getting bigger again, and they are security for your family,” commented C. A. Wacker, president
total of $2.87 billion industrial far better equipped for convenient modern living—
construction is-now-24+7-per cent-day’s
above the total for weeks of last year. . The high" level _of activity The, trend In the size of homes mantained this -vear in indus- is interesting Generally, the size
declined from 1100 square feet of floor space in 1940 to an average of 980 square feet in 1950. But then the trend reversed, Homes bui't in 1951, the Bureau of Labor Statistics reports, gtart-
of “$257 milion wag down 24.9 ant per cent. from the average week °d getting larger. The perce niage of homes having at least 1000
to: date this year. and was 8.2 per cent less than its 1850 count- Square feet of floor space jumped erpart. from 38 per cent to 59. Contract total for the 35. weeks of this year is billion, up 23 per cent over same period of last year. Private construction
offset reductions in private housing and commercial construction, however,
As a result, this week's total
first $9.8 the
” ” » ONE REASON for this was the cancellation of the low-cost market by Reguladon X. “Another reason was the continuing -bump-
ALS z totals op crop of babies. ; $5.18 billion for the first 35 weeks ¢ course evervthing went up
of 1951, compared with $4.56 i, tne 1039-49 era. The cost of billion during the same period living went up 70 per cent, buildin 1950. This repregents an in- jhg costs climbed 108 per cent, crease of 12 per cent. and wages boomed 150 per cent— Public construction, - with a from a median annual income of cumulative total of $4.61 billion $1431 to $3577. for the first 35 weeks, is 27 per By comparison, the cost of a cent above the $3.36 billion posted home rose 40 per cent less than
during - the same period in 1950. income.
SUBURBAN=—This atiractive séven.room Hie at 108th St. and College Ave. was sold recently by Jack C. Carr; Inc., for Milton C. Deering and wife. The new owrer is Stua-t E, Halliday. The = home has oil oh owt: shu SN UNL divi voom. sre Sepeted
oN
[during
red by Mr,
~but to-
postwar homes all sorts of
And into’ the Americans crammed
conveniences and appliances at a sored by the Marion County Res- certain hours. For example:
rate never known hefore, Electricity jumped from 79 per: dent to 94; private baths from 68
to 77 per cent; mechanical refrig-
erators from 44 to R3 per cent, and 12 per cent of American homes had TV sets
o
» ” FIRST TIME
. THE in history owner - occupied units - outnum; bered rentals. In 1940, 11.4 mil lion families owned their own homes, but by 1950 this figure
had reached more than 19.5 mil-lion--an increase of 71 per Some newer trends illustrated by the Bureau of Labor Statistics
“Parade of
cent.~Marion County
of the Marion County Residential
home-owner-is-putting 33-per-eent-less-of his earnings Butiders. the first 35 into his home, according to reports from the 1950 census.
“These things make a home an investment in proper and better living,” Mr, Wacker said. The Parade of Homes is spon-
idential Builders in with the Indianapolis Real Estate Board, Indiana. L.umber & Builders Supply Association and the Electric League of Indian apalis and . the Indiana Gas Asinciation,
cooperation
Glamour Homes displaved in
Homes might
The houses the
well
prove tb be the last of the luxury or “glamour” models, Bill Mohr executive vice president of the
Residential Builders indicated “The Controlled Materials Plan,
rifle.
of the homes in this area are
which has been pent up for the past 11 months by Regulation xX” Mr. : Mohr said f Most buidtters little indication or building costs will trend in. labor. ma taxes is upward in piral Builders displaying houses -in the Parade of Homes include M & 8 Construction, R. T. Fisher, Joe Murphy, W. L. Bridges & Sdn, Meridian + Construction, Everett J, Holloway, J & L Realty- Bruce-Zeager, ‘Lawrence S. Eaton, Alig-Stark Construction, Wirsching Realty. Good Homes, Inc., Carl O. Eagler, Stanley Herman, John Belcher, Indianapolis Homes, Inc., Martin A. Blunck, Grinslade Con~ struction, C. A. Wacker, David Augustus, Stanley. Valinet, Murphy Construction. : Wililam M. Murphy, Harry Dillehay, ABC- Construction, R. Emerson Whalen, J. B. Kittrell, Pike Realty,” Harry Agerter, D. Pilon, Enright Bros... A. H. M.’ Graves, Case Construction, Robert M. Butterworth, R. C. 8Soots & Sons, Dawson Construction, Fred L. Palmer & Son, and Harry Miles . Jr. “
512000 House Is Completely
Air-Conditioned
| FREEPORT, N. Y.—This =outhern Long Island eommunity is witnessing one of Americd’s |big dreams come true, Complete residential air tioning at a cost easily wit average home owner's bfidget is now a reality, according/to builder Harold B d Harry Schwindt, eastern Long Island “distributor for York rp. Delworth Homes, Inc, a new housing project here, is offering year-round comfort air condition~ ling for its $12,000 price range {seven-room basement and garage homes at a cost so low that
there is hope that drop. - The :, and the continual
feel
terials
builder Bell is quoted as saying
that “the monthly amortization rate ag part of the house mortgage would be about what the average smoker spends per week on his cigarttes.” Maintenance costs are actually no greater than those of the modern home refrigerator, he adds. Reported in the current issue of the Magazine of Building, the new air conditioner is a one horsepower model with a completely hermetically sealed - refrigerant circuit manufactured by York Corp. It is designed for installation either in conjunction with warm air heating system, thereby utilizing the same -air ducts as provided for winter heating, or as an independent air conditioning system, Cuts Humidity
Mr. Schwindt explained this air conditioner, which cools, filters and dehumidifies both fresh outside air as well as recirculated inside air, is of sufficient capacity to condition approximately half “the-rooms-of- these smati-homes-at one time, This has been accomplished bv
‘damping off’ air ducts to those rooms not generally in use during when
downstaifs rooms are in use, thes air grilles “upstairs are thereby directing all the cooling downstairs. Or Vice versa The publication's within tha next 10 years all new,
closed,
views are ¢
small, low-cost homes will likely be equipped with 4 comp air conditioning system At .the Freeport project to
costa’ *includi ig freight and all insfallatign charges, for this type system are $£750.000, Mr. Bell said. The unit occupies only 17 inches square of basement space alongside the oil furnace. 'It was
reports are a preference for alum- Which now has engulfed all con- Pointed out that the larger res-
inum window frames and the fact that part of the added space in new homes is for a second bathroom.
Use of coal
Continued on Page. 30, Col,
i Joe Berger Biss Bl Noor $600,000
Nearly $600,000 worth of real | estate business was transacted the months April, May and June by Joe Berger, Realtor, A total of 36 sales, were reportBerger. They include 6083 Riverview Dr., 4832 Brouse St... 8608 Manderley Ave, 1219 Nicholas Rd. 1702 Barth 'Ave., 1224 Nicholas Rd., 4521 Ralston Ave. 3529 Central Ave. 1207 Nicholas Rd., 8607 Manderley Ave. 1722 'N. LaSalle St, 8753 Westfield Blvd, Nicholas.Rd., 5145 Brofdw; y, C¢Ooperating broker John M&%, 4828 Brouse St., "22 W. Dr., Woodruff: Place, 5450 Crestview Dry, 108 Maple Lawn,
1211 Nicholas Rd., 1216 Nicholas
JRd., 1215 Rowin Rd.. 5927 Broad-
6229 Kingsley Dr.,,.
208
4836 Brouse St...
struction, will limit the use of metal in new homes,” he pointed out.
“Also, many of the builders will
the ‘expected
of March,
WINDCOMBE—Located at 7816 Forest Blvd. this atrachive ies
dential air conditioners for large houses were equally aA ATs as the one horsepower unit, and could be located” in almost ary
for heating new be aiming theit new construction unused area in the home such’ «s at the low cest market to meet! increased. demand.
closets, attics and spare spaces of garages,
‘way, 6125 Ralston Ave. 3115 Col-' Windcombe house i is the new home of E. E Carmichael: district
lege Ave. #920 N. Keystone Ave, ‘4702 N: Illinois St. and. 361) Manerie, ed
sales representative
eid em —————————
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