Indianapolis Times, Indianapolis, Marion County, 20 August 1951 — Page 8

MONDAY, AUG. 20, 1951

HY, | EVEN

PRIDE IN HOME—Paul Powell finds plenty to keep him busy working around his trim, new home at 5238 Crittenden St. during the few hours not occupied with his job as manager of new

Kroger store.

Paul Powell, New Store’s Chief, Has Come Along Well in 12 Years

WHAT HE once thought was life’s bitterest disappointment today is the cause of rejoicing for 29-year-old Paul Powell, manager of the ultra-modern new Kroger super-market on Prospect St. He’s not sorry today that his dreams of a career as a U. 8. forester

were - shattered back in 1939 when he was graduated from Washington

High School. ‘

Then he tried to get a scholarship to the U. 8S. Forestry School in Wyoming. But he did not have the 94 per cent, four-year scholastic average required of scholarship candidates. “So there was nothing to do but look for a job,” he explained. » s on “JOBS WERE not easy to get. I did not have much choice. I started working in a grocery, the same type of work I had done on a part-time basis in my senior year of high school. How well he enjoyed the work is well recorded in his steady advancement over the 12-year interim. Today, at an age .when many men are still BQuiing down subordinate positions, he has a job that calls for: ONE—Sole responsibility for more than $400,000 invested in the new store. . TWO—S8upervision of 65 employees. YHHEE — Planning and ordering‘ merchandise that will sell quickly and give his company “maximum return for the cost of the shelf space they take up.” > FOUR — Maintaining "good public. relations with the buying public. ” 2 n “KROGER’S has been good to me,” Mr. Powell explained, relaxing in an easy chair at his trim house at 5238 Crittenden St. “Why, I even got through Kroger’'s.” As his vivacious wife busily worked in their neat, well-ar-ranged kitchen he told how he first met the former Ruthanna Allen, daughter of Mr. and Mrs. Clifford Allen. “It was about 10 years ago when I was working at the store at 30th and Illinois Sts. Many times she would come into the store to wait for the streetcar that would take her to Shortridge High School.

on ” » “WE STRUCK UP a speaking acquaintance, but I did not see her anywhere outside the store until several months later when we both happened to be invited to the same party. “We started going together in December, We were married in July.” At this point, his Teminiscenses were abruptly in-

my wife

After finishing her work in the kitchen, Mrs. Powell joined the conversation. “How does it feel to be the wife of the manager of a new Kroger store?” “Swell,” she responded. “The only thing is I'd like to see him more often. Seems his work is never done. It even follows him home here—phone calls and many hours of working out solutions to store problems.” . Then as her quiet, modest husband listened sheepishly, Mrs. Powell described one of the more humorous events in his Kroger career.

2 2 o “PAUL CAME HOME early about 11 p. m.—that night” she explained. “He had a program on TV that he wanted to. see. But he first went into the bedroom to get into. his pajamas and slippers. - “Then the phone rang, A weak voice asked meekly, ‘Is Pafii home yet?’ “I called Paul. He went resignedly to the phone, talked a few words and headed back to the bedroom to get redressed., - 8 “TI asked him what was the trouble. Then it all came out, ‘inn: Mis haste to get home, he'd locked up the store not real-

Mzing that two cashiers were *

still down in the basement. .He

had to go back and let them

out.” “And,” added her husband, “I never did see that TV show.” ” ” o + TALKING FURTHER about his off-the-job life, Mr. Powell said he had little time to be active in fraternal or social organizations or for any hobbies. His main relaxation after the hustle and bustle of a working day is in reading. The bulging magazine rack beside his favorite easy chair was mute evidence. Mixed in with popular magazines were trade journals of the chain store business. Even at home, he explained, he never really got completely away from his chosen calling. Television shows, an ocecasional movie, brisk rides in the country with the family, romping with his playful daughter, giving the dog a bath, doing necessary little chores around the house, occasionally washing the car those were the chief time consuming elements of the young store manager's off-duty hours, During the conversation, Mr. Powell causally mentioned that

packed up our belongings and decided to take an extended motor tour of the western states. “We came back broke and my wife pregnant, so then it was a matter of buckling down to work again.” - Back to Kroger's he went. His pre-war record of managing the store at 26th St. and Capitol Ave. indicated more responsible posts. After two months of retraining in the war-changed methods of chain store operations, he managed the store at 224 St. and Talbot Ave. for a year, then three years at the store at 30th St. and Sherman Dr.

” 2 # MR. POWELL then spent nine months at the store at 16th and Harding Sts. for gaining experience on larger operations. “The big change in chain store groceries came during the war,” he explained. “The shortage of manpower forced stores to go more and more for the self-service system. The idea clicked with the public. They seem to like it. Today it is the outstanding feature of our; operations: “It is ‘a matter of a lanmge volume of merchandise, attractively displayed for quick turnover.” Of the newly instituted prof-it-sharing program adopted by the . Kroger chain, Mr. Powell was most enthusiastic. “I only wish"that we had had

such a program for the past [Kroger in 1882, the company's

{growth during the early years

What will it mean to him | was relatively slow and conserva-

| tive, increasing store by store in Cincinnati and a few surround{ing towns. |there were 58 Kroger stores in {Ohio and Kentucky communities,

nine years,” he added.

persanally? ” » ” ABOUT $35,000 to $40,000 extra in a personal estate within 20 years—a tidy sum even for a man at the age of 49. Again came an interruption.

‘This time it was little Terry |cepted members of 1200 comniuni-

GOT M

‘than 2000 modern stores iti Sion gradually was 119 Middle Western and Southern’ {states is the story of the devel{opment of Kroger.

| |

FUN WITH DADDY—Five-year-old Terry Lee Powell playfully pounces on daddy when he gets home from work. Mrs. Powell, glancing up from magazine, watches horseplay with a twinkle in A

her eyes.

CHOW TIME—Terry Lee is a popular miss with Fluffy, the tiger cat, and Cinders, the black cocker spaniel. She gets equal glee from responsibility of feeding her pets.

How One Kroger Store Grew To Chain of More Than 2000

{. The growth from one small sup, jelly, -amd household supplies Kroger stores are served be? [Store on Cincinnati's’ busy i

riverfront in 1882 to more

THE INDIANAPOLIS TIMES

WIFE TH

BC nits

[were manufactured. 3

As the number of stores in-

| fleets: of ‘*gnodern “ trucks

ROUGH KROG!

—

IN THE KITCHEN—Mrs. Powell prepares a big, special cake ' to celebrate opening of new store managed by her i :

a > 5% 4 3 Yi.

AT EASE—Favorite relaxation of Paul Powell when day work is done. Reading -includes popular as well as technical ma

azines. H 8%

Science Brings Prime, Tender Meat to_Tables R

" Initiated more than 15 years ago by the Kogeer Con : znd) the study of beef tenderization was carried to sucoess<

trailers. Well insulated trailers Pany,

creased, the manufacturing divi-| make it possible to carry even the ful conclusion in 1939. Instrumental in development of the

little loss through! Refrigerated trailers| Four dai- are used for meats and other ex-|

Today there are 14 bread and|tables with cake bakeries and two cracker spoilage. and cookie bakeries. Founded by the late B. H. two coffee roasting plants, a pea-| Recognizing the responsibility | nut processing plant, and a gen- business owes to the community eral factory complete the list. in which it operates, Kroger gives| More than 25.000 men and More than $260,000 a year in supwomen work full time for Kroger Port of civic and charitable enter- |} and nearly a third as many more | Prises, such as Community Chests work part time. An extensive 2nd the Red Cross. Kroger em-

By 1903, however, personnel setup is responsible for| Ployees also are encouraged to

keeping records of their progress, life,

and promoting many projects for their benefit.

: |W

Today Kroger stores are ac-

ries, a milk evaporating plant, tremely perishable merchandise. |P8Y and the Kreger Food Foun-

expanded. most petishable fruits and’ vege-Tenderay process were scientists of a nationally recognized

institute ® of |the Westinghouse Electric Com-

Tenderay Idea

research,

industrial

As explained by Dr. M. D. Coul-

- ter, Kroger fellow at the istitinlQ A ; (who developed it, the Tenderay| jee S ging {process hastens the breakdown of [tough connective tissue in beef.| " This is done at relatively wen (f Choice Meat {temperatures and humidity in an

atmosphere purified by ultra-vio-hiring and training employees, | take an active part in eommunity jot ray sterilamps, invented by

“Kroger’s Tenderay is ona. of estinghouse researchers. the greatest contributions to the Enzymes Chemistry meat industry since the invention During preliminary studies on|°f mechanical refrigeration,” said

Lee, wearing a bright Indian |ties throughout the Midwest and |

feather headdress and bran- South. Under the direction of a general office in Cincinnati, the territory is divided into 25 ger Company has followed the

dishing a little toy pistol. “Bang. Bang. I shot daddy,” she chortled as her father appeared to be not too much upset as the photographer's flashbulbs went off in his face, “Oooo, isn’t this fun,” little Terry Lee was still singing to herself when the interview and picture-taking was completed.

Shop in Comfort At New Market

Clerks Promoted | From its early days, the Kro- |

branches, each with its own group | policy of promoting men within]

of retail operations.

branch offices are located in im-| positions. portant trading centers from At- managers and other executives lanta, Ga., to Madison, Wis., and started as store clerks or in other!

se | the i eo These| the organization to responsibl {ly designed for customer eon Theis work also brought them in-|

Many of its branch!

from Kansas City, Mo., to Pitts-! minor positions. |

burgh, Pa.

Baked Bread

As early as 1903 Kroger was manufacturing many of the products gold in its stores. At that time there were bread, cake, and

The new Kroger Super Market cracker bakeries, a coffee roastat 1201 Prospect St. boosts to ing plant, and a factory where four the number of the firm's Kroger's own brands of baking

store which are air conditioned powder, flavoring extracts,

the year round.

Other air conditioned super markets in Indianapolis are located at 2030 W. Washington St.,

he had been manager of four

terrupted by his 5-year-old oo Kroger stores—with a

daughter, Terry Lee, who

bounced in the room and playfully pounced on her daddy. It was easy to see who supplied the pep and enthusiasm in the otherwise rather quiet Powell household. Hearing the playful commotion, Mrs. Powell came in from the kitchen to decoy Terry Lee out.

” o “IT'S TIME you fed Fluffy and Cinders,” she told her daughter, who immediately went skipping and singing out

three-year interlude out for duty with the Army overseas. » on ” THE OVERSEAS DUTY, it turned out, happened to be with a mapping unit of the Army Engineers that earned five battle stars as it went from England, through France and into Germany, supplying the battle maps for the First Army. “While T was overgeas,” he explained, “my wife worked as an elevator operator at Block's.” “When I got back, we just

1440 W." 16th St, and 428 N. East

St.

Carl J. Reith, manager of the| Company's Indianapolis branch!

said:

definite customer reaction

“Sales results indicate a to]

comfortably air conditioned]

stores. It’s only natural that Mrs.

Smith prefers shopping in com-|

fortable surroundings.” “Wherever practicable,” Reith continued, “the

new units, to govern

Mr. Kroger! .Company will continue to install interior

"kitten 18 months ago If she

temperature the year round.” |

You Could Win A Foxworthy Ford

rd Will be awarded to some) agreed to be quiet when we lucky visitor to an Indianapolis Kroger Store sometime drove home from a vacation within the next four weeks, C. T. Foxworthy, long estabtrip to Florida,” her father. 16° “Metad MULE WNKNE, aint Sauce Fateh, RIOger Bro “And she wouldn't let 58 tor. chandiser, announced jointly yesterday. get that promise. on The New Ford will be a Black:Tudor sedan eomplete , ‘Where’ kitty- : Pp Te Wheres my kitty-cat» With white sidewall tires and heater and is on exhibit at -=nd that's how we got Fluffy.” the new Kroger store opening tomorrow at 1201 Prospect St. . 8 8 . : . > THE DOG joined the Powell ‘No purchase is necessary to win this beautiful new household about a year later

the back yard. Fluffy turned out to be a Tiger cat; Cinders a black cocker spaniel. The two pets greeted their young mistress with obvious enthusiasm, the food she prought them with unbashful delight.

enjoys the playful many Kroger stores in Marion County.” - #

wd dud o 3

RYOger grocery mers

Foxworthy Ford,” Mr. Hatch said, “however, it will be and alreagy he. family Necessary to register for the drawing at any one of the

¢ ERR

particularly j, antics of the two pets who make The date of the award will be announced in the near

rd on

Low cost group life, health and

{aecident, as well as surgical and medical, available to employees. unions operated by the employees | provide interest. Plan provides retirement income at no cost to the employee. A new profit-sharing plan has just! cat-/ been put into effect,

insurance plans are

Credit

loans at a low rate of The Kroger Retirement

Ishop at Kroger.”

Easy Parking a noted scientist who studied the iss softening that occurs ® noted sciénlist who stu ; Is a Feature naturally when beet is aged, Dr. ProCtsa for tenderizing beef.

The 100- 16 ast .| ‘Tenderay was developed by the e 100-car parking lot at the Coulter and his associates con | roger Food Foundation in* roger Company's new 1201/ducted extensive tests on methods operation with an internatie ally Prospect St 5 -|us houses, nal pe Feet Store was special-{used for years in packing houses. =." Co. laboratory in

Pittsburgh and Westinghofise to the comparatively new field of i enzyme chemistry. | Electric and Manufacturing Com-

pany. Enzymes in meat, Dr. Coulter Tenderay beef will be featdhed

in the new Kroger store at 1201

venience, according to Carl Reith, Indianapolis Branch Manager.

The lot is layed out, he con-| i tinued, to provide easy accessi- Pointed oul, Become attivaied ast

bility to either of the store's two! TF the animal is slaughtered. This

: : Prospect. St | » rapid chemical reac- : entrances. rs {causes more rapi : 50 cars can be parked |i. in the connective tissue.

enpances, ig sank . The new tenderization probess e left, or est side, of the| & ’ i merely streamlines nature's own building and 50 cars |" Research showed the action of y

may be! ' in h S ed as flow aging method, explained parked on the right. in Jeet i Jetarded ow George Garnatz, director of the “The reason, of course,” Mr. temperatures, but as soon as the Kroger Food Foundation. Beef Reith said, “is to save Mrs. temperature is raised, action of Of higher grades is held in sealed Smith as many steps as possible, |the enzymes is accelerated. The| rooms in which humidity, tempers and make it easier for her to problem then became: How ‘o| ature, air velocity and air stere hasten the tenderizing process yet|!lization are carefully controlled. prevent the meat from spoiling. [At relatively high temperature The sterilamp, an outgrowth of and humidity, the natural Bn. Westinghouse research, offered| zymes in meat act to ten ® the answer. Its invention, cou-| the tough connective tissges, pled with the development of a! While uitra violet ray lamps Kgep meter that measured ditra-vio-/ the air ree from bacteria #hd let ray emission, supplied an ef-|™% in 8 fective means of keeping the in. The temperature and [he 5 3 e terior of meat coolers sterile. [trolled to hasten the tende The Lamps’ Work

{ process, while the sterilamps, i Dr. Coulter pointed out, how-

vent spoilage. Nothing is ie ever, that the lamps alone, with-/ to make the meat tender, t out the other component parts of lamps serve only to keep the Tenderay process, have no! cterile. The meat is hun iin tenderizing effect on the beef; these processing rooms for Hwa they merely protect the meat. to three days, and in this 0) Tenderay was first introduced|period attains a degree of ten to the public in Cleveland, O,|ness equal to'that obtained in% in 1939. Before it was announced to 30 days under the older pi the process was subjected to ex- ess of aging in cold storages haustive tests and a pilot plant] The first Tenderay plant J was kept in operation for a fulljopened by the Kroger Com year, During this time processed|in Cleveland in 1939, shortly af} samples of Tenderay beef were the first U. 8, patent on any submitted to meat packing, res-|derizing method was grante taurant, hotel and home economic] : ‘ ; Ero tm UG oot von REDE Offer. ests and subsequent use of | Tenderay throughout Kroger ter- fa Alien, Kroger Tuc Hitory demonstrateithat Tenderayl oq a special DOOKIE te beef is definitely more tender and| ph. heart of every brid that it has as good or better! tains recipes and menus an keeping qualities than untreated) ijeas on how and what to feat, : at the home reception, write Jean Allen, Kroger Foundation, 1212 State Ohio.

re Jy

[Brand Names

At your Kroger store you win Cincinnati 4, |find a wide variety of the brand 3 {names that are the choice of mil- Managers {lions of homemakers. It is Kro-| One out of se

py B