Indianapolis Times, Indianapolis, Marion County, 20 August 1951 — Page 6

Carl J. Reith

> ide Direntiig the activities of more than 1,000 Kroger employees in the Indianapolis area is the job of Carl J. Reith, Kroger Branch Manager. Reith has been in charge of local operation since the iirst of the year, at which time he was promoted from

the position of merchandise man- with the shoppers’ convenience in ager in the Bt. Louis branch. mind,” sald Mr. Reith. “We

Reith joined Kroger in 1934 in Peoria, Ill. He served in various operating and merchandising ca-~ pacities there and in Terre Haute and Atlanta branches before taking over the company’s training program in 1948. Later that year, he became produce merchandiser in: St. Louls, becoming grocery merchandiser before being named Ji Heads 79 Stores

fall under jurisdiction of He also oversees the oper-

ation of the huge Indianapolis

recognize that our customers desire wide variety--they’ll have more than 2,000 different items to choose from in the new stores. We feel alsg that the growing traffic and parking problem on

our large paved parking areas at both stores.

“We are constantly striving to improve our service to Indianapolis homemakers, and our remodeling and building program will continue until we offer the best possible combination of stores to the city.”

District Manager

the South side will be eased by:

THE INDIANAPOLIS TIMES

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CHICKEN]

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NOODLES

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9 |

A EV a

* First Quality Orchard Queen

MARASCHINO

Farm Brand

APPLE BUTTER

5 ak

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S| tion in 1921 he made his official =| start with the company as a =| grocery clerk.

&| ity that inspires enthusiasm in| =| fellow workers is the drive and

Swift's Famous

PEANUT BUTTER

PAGE x

Division Manager | ol Began Career at 12 al

=| Indianapolis is one of five | branches of the Kroger Co. 5 that come under the supervi- | E ortice. And heading that divi- = sion as manager is Wilbur R. E Korengel, a jovial, one-time groc- = ery clerk who has held almost § every job in the food business =| during his 30 years with the com~ =| pany. | Very few youngsters enter the =| careers they dream of, but when 8 Mr. Korengel was about 12 and =| helping out in a Cincinnati KroEger store on Saturdays, he made =|up his mind that food retailing =| would be his life =| Kroger was the company he want- |

§/ed to work for. His high school f/annual predicted a successful

sion of the Louisville division

ork and that

Kroger career and after gradua-

Up the Ladder

After holding several store positions in Cincinnati and Dayton Ohio, he was transferred to Cleveland as grocery merchandiser in 1934. Later he was put in charge of Kroger stores in the Akron area and the Akron subwarehouse.

His appointment as manager of the company’s branch in Roanoke, Va., came in 1940. He had also managed the Chicago and| Cincinnati branches of the com-| vany before his promotion to! Louisville division manager earlier this year.

Added to a dynamic personal-|

super market at 1201 Prospect]

Kroger in this area said. “With consumers

super market to be successful] cannot be just a large store, it|

Wilbur R. Korengel

secret supply of some spe plus-vitamin as yet unknown ta science. ¥ More than 300 Kroger stores an eight-state area, including {His 77 in Indianapolis branch ; up the Louisville division. Othep: branches under Mr. Korenge

supervision are Atlanta, Louise ville, Memphis and Nashville. 5-8

Heads 300 Stores fo

The 2000 retail stores that’ make up the Kroger organization are scattered in 1200 communiti throughout 19 middlewestern an southern states. Under the direce tion of a general office in Cincinnati and five division offices, the territory is divided into 284 branches, each with its own wares" house, office and retail stores. These branches are located ‘in important trading centers from"® Atlanta Ga., to Madison, Wisi - and from Kansas City, Mo. te* Pittsburgh, Pa. In addition: to Louisville, division offices are lo=* cated in Cincinnati, Detroit, S&~ Louis and Chicago. %

It Wasn't an Accident

“It was no accident the Kroger |

was perhaps one of the most fm" portant factors involved in plans

St. was built in Indianapolis, | ning the store, for the amount Carl Reith, branch manager for|of shelving, aisle space, the num-

| ber of checking stands and the

expecting| size of the parking lot all demore convenient service and new| pend on the estimated number of equipment in today’s stores, a|persons in Indianapolis who will

| shop at the new store. ov “It is at this point that the.89.

use, the main offices in the witehouse’ bull

must be also a store that is tai-| years’ experience of the companys lored to the community in which|pecomes most valuable. On the it operates. The tailoring opera-| basis of the results already obs. tion calls for careful and detailed | tained in more than 2000 stores; « planning even before construction! the shelf space needed for an -

starts. estimated number of sales Ale. “Most shoppers at the new ready is known.

Kroger store are probaply unaware of the amount of prelim-| Easy Shopping . linary work needed to create this! Placing items in the store also’ modern food market.” he added, 1S & carefully planned operation.’ “Almost as much the outgrowth | On the basis of a study of shopof the automobile as the drive-in| Ping habits with regard to the” theater, super markets must be| frequency certain items are pure: designed with the demand. for|chased, combined with theis* speed and convenience always in| bulkiness, items are placed where’ view.” Mr. Reith then explained| Shopping will be easiest and most» the Kroger operation for locating| convenient for the average cus" a new store. | tomer. = Three Steps “Other improvements not so" “Betore Kroger seactad_tne| STACI 5 the average, bopper Prospect St. ocation. ts yes) | as shelving. ©Id style .vertical ; ESTE CEPATIMENtS | yu) shelving is fast disappearing. . ; y Seka utined Taking anything from the bot«: th Sodianapolis: and its people.| tom or very top shelves was. ale. EE oe es) ih ict, proces, ut Bw ¥ ne island floats, and lower. Finding a syitable location, lay-| ¢ shelving designed by Kroger,.

ing out the store, and determin-| dise sily withi: ing merchandise to carry in the, a eaary n:

3:21

0 : x os : : 2 — SRR Swifts's Famous. All Vegetable

Shortening. Makes delicious crusts,

PICKLED BEETS

SETH MCULED wn Bugg SaLY. VINEGAR ane PACKED BY

Indianapolis warehouse, Had Rapid Rise

handling more than 3,000 items, “I've been opening stores si to the stores 14% mil- pening Sires since on ports ¢ of food every four|{he late twenties,” said Chester 12-01. . : yr Expertly trained drivers|« I t c move .pemitrajlers more than an 125,000 miles in performing this Impastant phase of food distribu-

one office at 1011 E. St, Clair|district the New St. contains the merchandising, Prospect Street accounting and personne! depts Store will oper Responsible to Reith for sales in| 3!¢ has been a

their respective departments are District Man- DIET DELIGHT APRICOTS

for the! No.2 grocery merchandiser, James 85°F : Cc Hatch; meat merchandiser, Wik [por 9 Be Son Unsweetened, Non-fattening ean }

lam Robinson, and produce mer-| He was trans. chandiser, Melvin Hack. ferred to this Mr. Long = Others Help city in 1932 and has been direct-

Homegrown Pop Corn “Warehouse and transportation|IN8 various Districts throughout f operations are under the directton| Central Indiana ever since,

of Floyd Knoy. Walter Kearns, Starting as a grocery clerk in

§ the Dayton Branch in 1923, Chet E J ny : % ; si ig. I p LA ARC 4g, +Jaistrict Manager ff the . hoi eles en pili Ah Ba ry 7 x Yichmond, Indiana area in. just X a, ng wp the personnel aspt. 5 years. He has been with the is" Paul Dietrich, Dietrich super- Kroger Company. since that time vises hiring and training of alliwith the exception of a 4 year employees for the 79 stores, the/leave of absence during which he E warehouse, the office, and the/served as a Major in the Army. S ‘bakery and dary units, operating] Chet and his wife live in Plain-

lL Ta

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-36/|

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ACT AD STN At terme

cy A

AH: 5 ——————— I AAS 0

store,

in" the local warehouse buildin field, Indiana. He is a member of | Opening of the Prospect Street she Scortish Rite hn ndianap olts| Kroger will mark the second jan h nd. . Be No In major unit added since Reith be| e mon came branch manager. He cently announced opening of a vig ; Buying the Best néw Kroger Store in Kokomo.| In 1950, Kroger representatives | Another large store is scheduled! attended 149 4-H and FFA Live-| far opening in the next few weeks! stock shows and sales and puraf 3120 Southeastern Ave. {chased more than 1200 head of Our new stores are designed 'livestock at these sales.

Other Kroger Stores

Krogers modern roger are situated in all parts

Butterfield POTATO STIX

Wonderfully digestible.

I ——~ { A RHEE REAR Te ;

CARNIVAL OF VALUES FEATURE!

ol a Ct a ous 000

Here's a Top Value!

MILNOT

“Indianapolis’ whole were analyzed. The gen-| eral type of employment, the av- | erage income, the cars owned, and traffic counts of ars used for shopping in the | city were all determined. The city was studied for street access | to the new location, and the site had to be chosen with availability of parking space in mind.

Estimate Volume

habits of families in Indianapolis and choosing the location,

habits as al

number of

“After analyzing the shoppingi

the expected sales volume of the

“Surveys indicate food prefers. | ences vary from community to

{ community. For example, cheese

may be a large volume staple in. one, while in another, homemakers want only limited amounts, | Because of this varying prefers. ence, Kroger merchandisers in _ the company’s branches in 19. | states are constantly reviewing - | the buying habits of shoppers {in their area so as to provide the right items in the correct quane tity. “The entire operation is dee. signed to give each community¥ the type of store its homemaketr§

store could be estimated.

THERE'S ONE IN YOUR NEIGHBORHOOD

A FRIENDLY, CONVENIENT KROGER STORE IS WITHIN CONVENIENT DISTANCE FOR SHOPPING WHETHER YOU LIVE NORTH, SOUTH, EAST OR WEST

VISIT YOUR KROGER TODAY!

TAKE ADVANTAGE of “CARNIVAL of VALUES”

2030 W. Washington 724 E. 63rd Street 2947 N. Sherman Dr. ~~ 420 N. East Streef S14 E. 13th Street 5148 N. Keystone

1440 W. 16th Street 1533 N. Illinois = (ozge Ave 4547 E. 10th Stree : 3836 N. lllinois 555 Fairfield (Beech Grove) 240 Southern Ave, 3816 N. Keystone ~~ 5818 W. Washingfon

Increase Your Visits Increase your chances §

This| want,” Mr. Reith said.

aren mada in oe 4 ] E : CNL ou ae vd # 0 3 > 1, » DRTC SHA) »

VALUE | PRICED! STOCK UP TODAY!

3:21

OINT ‘DOG FOOD

Full of all the just right vitamins your dog needs. Feed ‘em HyPoint, watch ‘em bark with joy.

ofTh ndianapolis. Many of the features of the newest Kroger store have been incorporated in the neighborhood stores! lidted below, and, of course, quality Kroger merchandise ig€available in all: 2080 W. Washington St. 27 N. Sherman Drive 34 E. 13th St. 1440 W. 16th St. 4565 College Ave. 2470 N. Illinois St. 3836 N. Illinois St. 287 Northwestern Ave. 555 Fairfield St. @20 Main St. (Beech Grove)| 240 Southern Ave. 3816 N. Keystone St. 15818 Ww. . Washington St.

724 E. 63rd St. . 420 N. East St. 5148 N. Keystone St. 1533 N. Illinois St. 4547 E. 10th St.

I¢

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Tasty, Crisp Stix—Handy to have around a

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ER ! A mn SE AC

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idan To Kroger

New England on Your Greater New Store |

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