Indianapolis Times, Indianapolis, Marion County, 20 August 1951 — Page 14

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For Poultry , |One Stop

“Anything from a chicken leg! Added convenience for ito a turkey” is available at the|pers at the new Kroger Story j new Prospect St. store’s poultry|the beauty and counter. Prepackaged and com-| partment. “One pletely prepared for cooking, in-|now provide dividual parts as well as whole| cream as well birds will be offered. 'the family,

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* UNVEILED TOMORROW-—This latest Kroger store for Indianapolis will open tomorrow at 1201 Prospect St. Many innovations have been incorporated into its design,

FOR 100 CARS—Indianapolis is a motorized city, and this was kept in mind in planning the new. Kroger store at 1201 Prospect St. Space for 100 cars is provided

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| nave benefitted immediately

You Can't See the Meat Cutter, |How Kroger 5, " Kroger Workers

{ Another Kroger agricultural

1B t . |activity is making awards 2 Hi | U e’ S mportant | an fo ou p S | buying livestock at 4-H club and | y raine {FFA auctions and shows. Ye | 3 wi we : , " latter year Kroger buyers eur Manager Paul Powell willl

. {been present at hundreds of sales! gnen the new Kroger food d ” 3 VES SY [Ls jto_ buy livestock, mostly baby od store ToT on ith og = Dink fr é beef, at prices above current w ons o X - - 27: Tus

market levels. These buyers fol-| the most highly trained staffs in SLL Surplus Promotion {low company policy of supporting the entire Kroger organizatio

. the entire sale of bidding on|Four months have been spent Moves Big Crops many of the calves rather than | ejecting and training the 60 em-|

: concentrating on purchase of the) Since food stores must buy|sale champion at a premium |Ployees in the functions of their, y before they can "sell the|price. This plan assures a good individual jobs. "FOR LE 1-0 "1 NA . ? price for all animals offered. t Kroger Company is one of Mrs. Jone Cox, checker trainer, This year Kroger is offering 86! has s spent over four weeks ready-| the American farmer's lead-|scholarships to worthy farm bOYS| ino the operators of the new elec-| SALADS ing customers. lana girls in 17 states to attend) | trically - operated conveyor - type About 30 cents of every dollar colleges of agriculture and home| 1.x out stands for their jobs.! SANDWICHES a customer spends in a Erogef| economies, This 1s The continua-| gpeoia] training was necesary as| he tion of a program begun several » Store i Bist paid ut Cin i ago g g th equipment is of new type, de-}] And Other a duet ig a . | signed to greatly speed up the!

company. in check-out operations, { Dishes—Always Kroger policy is to buy as 3200 Items Stocked Six Study Meat Bu much as possible from farm pro- Meat cutters and wrappers have Yess

ducers near the stores where the, Modern super markets have undergone intensive training in| products will be sold. Farmersicome a long way from the the handling of meats for the! or co-operatives deliver thou- “cracker barrel and stove” era of self-serve department of the new | sands of truck loads of frult and |y,qto;qay, The up-to-date food Store under the direction: of Nor-| vegetables direct to warehouses store of today fegiure wide Man Watkins, meat trainer. Six| or to local stores. jeange of an all of a 3 ol employees were given two weeks Midwest Meat ity i in a variety na, jfraining 1m the pre- packaging Meat markets operated in brands. | operation. Kroger stores also provide an Produce trainer Lloyd Marimportant outlet for livestock pro- nh oe oy Sey artment, shall stressed prepackaging ofall duced on midwestern farms. Prospect St. will carry more than (YPeS Of fresh produce in his in4 The: company’s four dairy op-13200 different items. These are Structions to the produce staf f.| erations in Ohio and Indiana buy|arranged on easily accessible Le New super market will have| milk directly from thousands of{shelves or in open-top refriger- 100 per cent pre-packaged fruits farmers. Poultry farmers deliveriator cases for the self-serve shop- 2nd vegetables. eggs to Kroger egf exchanges per. where they are candled, graded and cartoned for resale.

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MEAT FOR DINNER—In selfservice meat departments, such as the one being installed in the new Kroger store at 1201 Prospect Street, skilled meatcutters prepare ‘the various cuts of meat in family sized portions. Girls trained in the handling of meat (right) wrap and seal the cuts. Shoppers merely select the cut from modern open-type meat cases (lower right) without A waiting. Each cut carries a tag with the e name of the cut, price

\® 7 the brand that brings you only

the best0tuna!

Mr. Powell himself underwent Names like Swift, Armour, eXtensive special training in prep|Kingan, Cudahy, Wilson, appear aration for the new store. Dur-| In addition to these regularion the prepackaged meat items. ing the last year, he has become

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and weight | marketing contacts for every! { Birdseye, Snow Crop, and other familiar with the more special- A ? | type of food products from farm-| popular brands dominate the ized merchandising and buying! 5 . v SAE ers, the Kroger company has co-|frozen foods department. Libby's, departments, store set-up, and : The American butcher, ay specially trained in meat han-( fresh meat has to be used within Operated with the National As-Del Monte, Heinz, Stokely, Van! has observed the operating pro- : who is now more properly dling then take over the job of|72 hours. The result of their Sociation of Food Chains in mov-|Camp—-all are familiar through- cedures of some of the larger AVAILABLE IN KROGER STORES 5 k meat cutter. is | weighing, wrapping, and sealing studies, which also developed |ing farm surpluses over a period out the canned goods sections. Kroger stores in other cities. 5 — 2 nown as a eat ¢ ’ the package. Cut identification|speefal wrappings and storage | of several years through special EE . : slowly becoming a, ‘behind is also included on the tag. [toetiai’ are carefully followed | Promotional efforts, ' : the scenes” operator in modern Look at Those Chops! {to assure quality cuts at all, Scores of special sales promosuper markets, such as Kroger’'s| | times. tions of this nature have been]

The. final step is to the refri NE Sata alia of AP8. FIoser Lom, ny : Sa ir Los AA a hes Ds 3 a OU ie Li pir oi on Fo oir 4 FQASONS MEM SS-miany people 2 4eif Bervice meat casps, the meat nomemWer gets her first ee y going BRT “| retailers. - Outstanding consoles 7 x a cutters scene of operation has|.i {1o evening meal. To help definitely not going “out of have included apples, potatoes, ’ : oF \ o_o moved to a sanifary air-| y mind,” Carl Reith, manager of|pork, eggs, butter, peaches, beans, 7. cooled workroom. (those who desire special cuts,|grocers Indianapolis branch|peas, lamb and beef. The move-

| ; . ¢ ; such as a. three-inch steak, alsaid. “If anything, the need for ment of these commodities has . . Completely separated from the! SU¢ : said. ything, | hostess is on hand to relay spe- his skill has increased in pre-| increased in many instances from rest of the store the meat cutter! els (6 the Theat Dine:

now is in charge of what paring a quality product on what | 100 to 250 per cent by extensive

| cutter. ts t oduction | sales promotion. In this way food amounts to a miniature packing] amounts to a mass production] es p . y plant. Out front, ey public| Scientists and food technolo-|basis.” ‘has been conserved and farmers fe meets in his stead a shiny cabinet |8ists in the Kroger Food Founda- ; 5 filled with steaks, roasts, chops,| tion laboratories in Cincinnati, ¥ 2 y al and even soup bones, all prepack-| |0., have completed considerabls DEN p rmour name i : aged ready for the market|research on the storage life of ; n basket. } | prepackaged meats. Prepackaged | They learned that while proc-|

essed meats may retain all their! Long discussed by Kroger mer- quality for as long as a w eek, all

chandisers the 'prepackaging of srl A

meat has gone through many ‘Head Meat Cutter stages of experimentation. Now it a ig at the Prospect St. Is Experienced | store, { John Van Winkle, who will take! This latest self-serve meat sec- over responsibilities as Head Meat tion incorporates many of the Cutter at Krog- _ latest ideas that grew out of the|er's New 1201 3 trial and error experimentation |Prospect Street ; carried on throughout Kroger’s| {Super Market, is 19-state area. a man well preIn the Prospect St. store, a few pared for the short steps from the store loading job. i platform, is the refrigerated bulk He has worked room equipped with new stainless here In Indian- 4 steel hooks for hanging the sides apolis as a Head { of meat. More than 30 sides of Meat Cutter beef alone will go to the store since 1949. Prior / each week, Paul Powell, manager to that he had : of the store said. worked in the pp, VanWinkle From there it goes into the Terre Haute and cutting room where expert meat {Deroit Branches of the Company. cutters trim and slice the meat, John lives in his own home with into the various size portions. his wife and four children in the A battery of uniformed girls, 13000 block N, Gladstone.

VANILLA WAFERS

While They Last

ty 29°

at Your

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ron 1. TREET—the delicious Armour blend of 2. ARMOUR STAR CORNED BEEF HASH—

The Chef Says’ "Get it af Kroger's" Ss | tender pork and sugar-cured ham! 0, Soak so meaty, it tastes home-

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1890 PRENCE DRESSING

Both Children and Adults Love Salads Made with | 1890 French Dressing!

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3. ARMOUR STAR VIENNA SAUSAGE— 4. DIAL SOAP—tontains wondrous AT- 7 plump and tender “two-bite” franks! —stops perspiration odor before it ata starts!

For a Salad Delight! 1890's Just Right— Get Yours at Kroger today!