Indianapolis Times, Indianapolis, Marion County, 20 August 1951 — Page 11

romist {right} d food items home kitchen anned goods

QUANTITY AND QUALITY — Shelves .are jammed with | canned goods in a variety of brands. Consumer preference determines brands.

Mrs. Shopper Is Queen pm

FOR DINNER—Truck crops of the season, home grown and shipped from far away, are kept crisp and fresh in produce department.

an Allen at Magic Carpet Gate. Soon it at be filled with food. VARIETY HERE—Few housewives have failed to discover for

themselves the convenience of packaged frozen foods.

Every Day

Mrs. Shopper is ‘‘queen”|

every day in the week at the new Kroger store at 1201)

Prospect Street. And her hus-|

band will be interested in seeing] the latest developments in mod-; ern shopping conveniences too] whén the doors open tomorrow. “Kroger has been proud to be a part of Indianapolis business life for the past 27 years, said Carl J. Reith, manager of the Indianapolis branch. “Our efforts to make this new store one of

the finest in Indianapolis are an]

expression of that pride.” With a 75 by 170-foot shopping area, the new Indianapolis “food department store” is among

the largest in the company’s 19-|

state area, It is completely selfservice, from the bright rows of canned foods to the new refrigerated produce racks. Even the meat department is on a serveyourself basis,

Parking for 100

The black-topped lot on either side of the store will solve parking problems for Indianapolis shoppers, with space provided for 100 cars. Even the placing of items in the new store was a carefully plannéd ¢peration. Items are placed where shopping will be easiest and most convenient for the average customer on the basis of studies of shopping habits with regard to the frequency with which certain items are purchased, combined with their bulkiness. Departmentalized

at Kroger | i Self-service meat departments, | such as the 51-foot long case in| the new store, are rapidly be|coming a standard fixture in {markets throughout the nation.| {Homemakers have shown that! {they like the canvenience and | |cleanliness of having their steaks, | roasts, chops and even soup {bones prepackaged, marked with {price and size, and ready for the {market basket. A trained meat ‘cutter is on hand if the proper cut or size of meat is not available. The air-conditioned store also features self-service dairy, frozen | [foods, seafoods and poultry, and fresh fruit and vegetable de‘partments, all refrigerated for product freshness. Beanty Aids, Too Other items available under the “one stop shopping'’ plan are ice cream and a complete supply of health and beauty aids. To further add to the convenience of shopping at the new Prospect street store, a complete bakery line will be carried. Six of the latest type conveyor |check-out stands have been in-| {stalled near the exit of the store! to speed customers through the check-out lanes. Originally de{veloped by the United States De-! partment of Agriculture in co-! operation with Kroger, these spe-| |cial conveyor type stands can] cut checking time in half. Ar-! ticles are moved from the front| of the stand to the register by means of a machine-driven belt,| allowing a constant flow of items past the register as they are! {checked. The belt movement is controlled by a foot pedal oper-

The ‘whole structure has been ated by the checker. departmentalized on the tradi-| As the shopper leaves the store, | tional Kroger ‘food department | a “magic carpet” door opener] store” plan. Similar items are|eliminates the necessity. of pushplaced in one area, but related! ing open a heavy door with an departments are placed adjacent/armful of groceries,” adding furto each other. Since syrup is lo-| ther to the convenience of shopcated next to the pancake flour, ping in the new store. Double en-

for instance, many steps are paved in A homping

Liquid

trances provide eagy access to either side of the _Side of the parking lot.

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