Indianapolis Times, Indianapolis, Marion County, 5 August 1951 — Page 25

THE INDIANAPOLIS TIMES

erator Observes Leader in Field, Heads Company

W. Paul Jones, president and general manager of Servel, Inc., has brought to that job the rich background of 30

years’ experience in the design, production and sale of automatic refrigerators. When Mr. Jones was elected to his present post in September, 1949, the Servel board of directors issued a statement in which they said: “Mr. Jones’ fine character and unusually broad and successful experience in the refrigerator industry will contribute gweatly to our future growth and prosperity.”

HOOSIER BORN—W. Paul

AR To Ror of Servel's commercial refrigera- tion Engineers, the Evansville : . 3 . gs tion division. Rotary Club, the wvansvine| [83 Em on 5 . When the Fairbanks-Morse Co./Country Club, and the Evansville| % ; entered the household appliance Chamber of Commerce. Db a field in 1934, Mr, Jones was select- | ! : RAMS ed as executive vice-president of| Daughter 1s Here Payroll 0 Years : that company’s new division in| Mr. Bug Mrs. Jones. live on R. ® ° Indianapolis. |R. 5, Hillsdale Road, near the “ela From 1038 to 1040, Mr. Jones Evansville Airport. Mrs, Jones Shining proof that Servs! was president of the Phileo| Was formerly Miss Clesta Jean a 00d place to work" may b Refrigeration Co. at Philadelphia. Walker, of Winslow. They have found in the continuous service When, the Phileco Corp. was One daughter, Margaret Louise, records of its long-time employees. formed in 10940, he was named Whois married to Robert J. het: A total of 783 Servelians have vice-president and general mana-|and now living in Indianapo 8. th 1 t 20 ger of Philco's refrigerator divi-| There are two grandchildren in been on the payroll for 20 years sion, It was from this last job|the family, Bobby and Margot or more. Of that number, 29 have ‘that he resigned to accept the Thets. records extending back for 40 presidency of Servel. | In reporting Mr, Jones’ election, oF More Since he assumed the presi-|as president of Servel, Inc., Sales . dency of Servel, Mr, Jones’ broad Management magazine sald: | When a Servel employee comexperience has been brought to| “He casually lists golf and pletes 20 years of service, he bebear on all phases of the com-|{trap-shooting as his hobbies, but, comes a member of the Servel pany’s business—not only in dis- he maintains that his avocation, 20-Year Service Club. He receives tribution and sales, but also in|as well as his vocation, is making a jeweled pin at the club's annual closely related matters pertain- better refrigerators.” {ladies’ night banquet in February. . ing to product design, engineer- i The two oldest employees in Jones, president and general ing, production, finance and em- Garvel Awards for Ideas length of service are George J. manager of Servel, Inc., Evans. Ployee relations. | o {Brandt Sr., Servel fire chief, and 3 : 2 . y ; Exceed National Average Joe Hollander, who works in the ville, is a native of Winslow He's An Inventor : submit- Cabinet Trim Department. Both Ind. Mr. Jones has invented and Servel employees are [seine to. work for. Servel's. Pros He Worked Here patented a number of develop-| ting more ideas to the company’s, decessor, the Hercules Buggy Co oT From humble begining he age Tom 3030 15 053 Ios eratin IIe Se pa been | SLEPlon Award somites and 100s : mar eginning he ager from 0 or the eration field. e has been in| { : has attained one of the top Frigidaire Corp. in Indianapolis./great demand as a speaker on] 3e, jecei¥ing poe dallas 3 Mr. Brandt and Mr. Hollander executive positions in the indus-| Mr. Jones first went to Evans- sales principles, economics, dis-! ages for such activities. have two sons each who are fol

fourth show I've replaced her on

uess I'm her Robert try. {ville in 1923 as sales manager for tribution and product design. According to the latest figures{’® PE in their footsteps at Servel. He was born in Winslow, Ind. the A. F. Wood Co., distributors! He was one of the organizers .,....4 by the National Associ- George Brandt Jr., chief time- . 8 His father, the late Thomas E. for Frigidaire. Five years later and formerly a trustee of the Na-| = Suggestion Systems, the keeper, has been at Servel since — Visitors to New Jones, was killed in a mine he became president and general tional Sales Executive Council. o4iona1 average was 208 sugges. | 1926. His brother, Fred Brandt, Dg he on Sour disaster at Francisco, Ind. manager of Refrigeration Prod- He was a member of the WPB {io cipmittad for every 1000 foreman in Depts. 41 and 46, has 0 3

been there since 1929. Mr, Hollander’s older son, Nor= man, a group leader in Dept. 53, {will qualify for the 20-Year Club next year, A younger son, Albert, has been at Servel for 5 years, He is A crane operator.

Mr. Jones earned his , way {through Oakland City College by working in a restaurant at Oakland City. (He received the honorary degree of doctor of laws from the college this year).,

electric refrigeration industry adIn 1929 he went to work for visory committee. During World Servel as educational director. War II, he was chairman of the The next year he was advanced OPA electric refrigeration Into advertising and sales promo- dustry advisory committee. the nation. tion manager. In 1933, he was| Mr, Jones is A member of the] 2d Bob Shaw, auth. Bn ee His first job in the refrigera- made assistant general manager American Society of Refrigera-

strict Attorney” are —IROR Take advantage - EVANSVILLE-MADE—Here's a 25th anniversary model Servel Gas Refrigerator, made in Evans. |

r own crime dictionville. It's the 11! cubic foot Royal Tudor modal BR-1118, which requires the floor space of older OVA STAIRS of AUGUST ; supings)

8-foot models. Sectiopalized shelves, adjustable to seven different levels, provide space to store tall | : — ; : .

ucts Co. in Evansville. employees. For the same period, Servel received an average of 341 suggestions per 1000 employees. The average national award was $21.52 per suggestion, Servel's average award for the same perind was $38.54.

graphically demonethods of transmise ion programs from to the homes of

n » IN—Herb Shriner's 1e new bathing suits » wearing this sumger you look, the nd the less you see, look.

Defendant QUE, N. M. Aug. missing defendant driving case Before 5 Renets Was found tin the map y le was serving on a

yoboMles or bulky food packages, yi i ER NLS Ey

Cold Without Moving Parts

In 1926—there were many who scoffed and said it could Nearly a Year S - : : J - not be done. | J. ; Jal ; In 1951—it has proved itself a practical reality in mil- The Servel gas refrigerator, | Fo, TN RE lions of American homes, is 25 years old this year. | \ fd ; a : That, in brief, is the story of] | But the Evansville plant! ag gh \ ¥ Ei . the Servel gas refrigerator, which/duction. In July, 1948, the 3-mil- Se B 4 \ : h, is celebrating its silver anniver-/lionth gas refrigerator was built. that produces the Servel re- £ yi : Nh 4 ’ sary this year {Production this year has ‘pushed frigerator has a history extending| = ge”! - $i . ot !the total far beyond the 3!'2-mil- hack for almost half a century. _ He Yi k To two young scientists goes jon mari, ; | It was in 1902 that Col. William | - nTl Hi ; 2 the credit for the basic research Restyled in 1951 éE Bs « : : »

3 ke

2 TR A BN es _= Ly > > NEE Fy a oT Eh ntavits 2 7 3 ?

Evansville Plant's History Goes Back

SSR SL ap ite lide RE A gat 2 ri : Sensatio

ral Purchase

‘Miracle’ Freezer—

1 Heat Makes

|H. McCurdy and a group of buggy | that made possible the Servel gas-| waiter Dorwin Teague, fore- hyjiders form Cincinnati selected,

operated absorption refrigerator. most industrial designer, brought Evansville as the home for their They were Carl S. Munters and pew style and convenience to the new Hercules Buggy Co. Baltzar Von Platen, engineering|1950 models. They were singled| (ol. McCurdy leased ground on + studsnts of the Royal Swedish In-|o,t by the editors of U. 8. Indus-|pMorton ‘ Ave. near the Southern)

N CASH Ritts of Technology in. 'Stock-itrial Tesign ins, oustanding Railroad tracks, and put up a ¥Save from : sr . ‘ example o esign achievement three-story brick building. This ; Bu : isi os AWARDS Heat Makes Cold for 1950.” ~ |original building is still in use| Ty After many experiments, they This year sweeping designitoday. It now houses Servel's| $1 1 00 to ble. Just have discovered the secret of the ma- changes have been introduced that Treasury Division and Appliance Re for as little as chinery-léss refrigerator. Where make the Servel gas refrigerator gervice Department. ;

generations of the world's scien-|“bigger inside, smaller outside.” tists had failed, they succeeded in/The top model in the silver andeveloping a freezing system that niversary line, for example, has had no motor, no compressor, no/11i; cubic feet of food storage ;3.4 porge-drawn trucks and moving parts. Heat alone was space, yet it requires no more |. cons to its line. By 1912 needed to circulate the refrigerantiroom in the kitchen than older, eules had become one. of the in thelr absorption-type refriger- refrigerators with only 8 cubic ies in its field dl ator. ’ [feet of space. This same Hoyal[i€Esst Sompanies - a a, When the youthful Munters and Tudor Model has a huge separate =. walgons a year. ’ Von Platen announced their in-|freezer compartment with its own =, vention to the scientific world, it/outside door. gasoline

1912, Hercules . engine business from! was hailed as “The Miracle of Ice] Other important developmentsig,,..'poehyck & Co. After build-| this year have been substantially

from proofs. out charge! 1 character ity alone.

L 1AM

70,000 Buggies Buggy production started in| December, 1902. In 1907, Hercules|

$16.00 each by buying now . « - placing in LAY- AWAY

bought a

: From Heat.” | t del ging 2 foundry in Evansville, yortraits $3.95 Swedish promoters offered the|lower prices on DR . 8 aN%! Hercules produced a line of gas) : arly $7.00 American patent rights to many |the world’s. longest freezing sys \engines, ranging in size from 1% °t il Fall!

companies. They were turned tem warranty (10 years). 'to 10 horse-power, for farm and down by all except Servel, Inc.| The Servel refrigerator Was; dustrial use. During the folof Evansville, which had been en- adapted for use with a kerosene; wing 15 years, Sears alone gaged up to that time in making burner in 1934. : {bought more than 500,000 gas en-| electric refrigerators of the motor- New Products gies from Hercules. driven compression type. | Other products have been added During World War I, Hercules!

Ito the Servel line in recent years. First in 1926 way. built truck bodies and canvas tops) In April, 1946, the first “all for Army trucks. {

In 1926, Servel produced the yer air conditioner came off the first gas-operated motorless Te: roduction line. This unit cools in |, After the war, the company ; |Pro |began to make auto truck bodies. frigerator. It was exhibited to|gymmer, heats in winter, and pro- | ’ Because its business h#i expanded gas utility leaders at the Amer- je year-round control of tem-| En ED fcan Gas Association convention no .iure cleanliness and circula- beyond i e OFse-and uggy in Atlantic City. It won their en-; os the air, stage, ; 2 Sompany S Fi 8 Bnsiantic support, tivted | In July, 1946, the Servel copper-|1o71€ “© id Production models started com-| s water heater went into ~°°" : | Ing off the assembly line in 1927.02 §as ¥ Then Refrigeration The first carload orders’ were re-" mmo 1atest addition to the Serve], Automatis refrigeration was in ceived from far-sighted gas utili- 0 is the electric-operated ab- its infancy. Because of Hercules ties in New York, Boston, Phila-s ntion refrigerator which wags experience in making gas endelphia, Washington and St... on the American market for 8ines, the company was given a Louis. Gradually, the gas Te-i1. erst time this summer. For-|contract in 1922 to build electric frigerator won public acceptance ony this electric model was refrigeration condensing units for across the country. . made for export markets only. & Detroit sales agency. ths In those early days the gas Tre-|y iq it gas counterpart, the Servel The next development was the frigerator was called the “Elec-iga0tric refrigerator freezes with building of wood cabinets for self-| trolux” refrigerator because the, n,ving parts. A simple elec- contained electric refrigerators. original Swedish models had been! i. element supplies the energy This was a logical step because designed for electric operation.|inat operates the motorless freez- (of Hercules’ 20 years of experience It was not to be known simply as ;,o gystem. in woodworking. The slogan of the Detroit sales

the Servel gas refrigerator until S Iv el's Payroll agency was “Serve Electrically.”

"after World War IL In 1923, this was shortened into

National advertising started in “Serve-El,” and became the name Since the Servel Gas Refriger-

1928, Sales gathered momentum. Where only 1000 gas refrigerators of the sales agency and the refrigerator. ator was . introduced’ in 1926, Servel's total payroll has ex-

had been sold up to that time, The year 1925 was notable for ceeded $252,000,000.

plus one small.

3 Necessary

Downstairs

, COURSE IS TOPS; ild—and keep—a 1 TV receiver. 3 . 20 big kits—build st instruments. special shop training u graduate. . special manual: as for 5 years. tionwide Job Placee rvice for graduates.

UPON TODAY

* NOTE THESE SPECIAL FEATURES:

® Large shawl mouton collar! ® Heavy alpaca (wool face and cotton back) lining! ® Heavily quilted sleeve lining with storm shield! ® Action-back . . . inverted back pleats! ® Quality fabrics: 40%, wool and 60%, rayon gabardine or all-wool gabardine! Sizes 10 to 16.

KE IT!”

more than 20,073 units were sold our these events:

in New York City alone the following year. ; 1—Hercules stopped making buggies;

Now Air Cooled Sales expansion was spurred by 2—The Servel Corp. was formed to take over both manu-

steady product improvement. The

earliest models used water in their cooling systems, and required plumbing connections. Servel engineers licked this problem with a new air-cooled system, which was introduced in 1933. This development eliminated the need for water connections, and greatly

broadened Servel's market.

In the years that followed, Servel engineers and designers added new features and improvements— A ome-plece steel cabinet shell, ‘quick-release ice cube trays, release ice cube -grids,

Es .change interiors, dew-action vege-

‘table fresheners.

During the first five years that the gas refrigerator went into] production, the company's employees received an average of $3,000,000 a year. v

totaled mort than $18,000,000. An analysis of Servel's payrolls for the past 25 years shows that-there has been a steady increase in each 5-year period: "Period ht Payroll 1926-30 Satan teNaar, $15,760,640 1931-36 ssansfavanen 18,587,152 1936-40 Sessa rrrenna 32,287,615 1041-45 sovesencessss 91,424,638 11946-50 SrERRNE EIR, 94,404 802

Wages and salaries for 1950

facturing and selling operations; 83—An export division was | formed; 4—Servel built its first steel cabinet; of ® 5—Commercial refrigerating units for use in stores and restaucanis were added to the Servel line. This, briefly, is the history of| Servel and its predecessor company up to the time of the introdaction - of the gas refrigerator in 19286. : The original electric household refrigerator was discontinued in 1934 as the gas-operated absorption refrigerator gained wider