Indianapolis Times, Indianapolis, Marion County, 2 August 1951 — Page 24

{little later, work will be started ry on some new stations for the first

much 7 TL time in four years. 38 a FY sadn He estimated that before the|

t © end of 1952, construction would FE a {be started or completed on some! OST 50 stations, at an average cost, C “rhe en Communications of $350,000 each. That is for the NO IMPORT Commision oe steps this week ing alone. It takes an addi-| DUTY TO PAY ‘the end of the freeze tiona $250,000 to $350,000 to staff |} In Soy Bean Oil imposed in Sept. 1948. and program each station. And 50 |} or Mustard Sauce \} no applications for new stations is half again as , s have been granted many as we now have,’ growth of the industry | After 1952, Mr. Brown predicted F confined to areas where | I{the boom will continue at an ac-| previously had been ob- |celerated pace to perhaps 1500 new stations in the next five to, result, almost half of the 10 years. is not now served by tele- “A lot of potential broadcasters And this vast potential already have bought or ordere market will be opened when the their transmitters in anticipation! freeze is finally lifted. {of the boom,” he said.

hit

iin

YY S XT

w Outlook Summarized I

Here in brief, is the industry | outlook: At present, there are 107 TV stations In operation. However, there are applications for four| times that number pending petore| the FCC. A backlog of 420 requests has piled up in the FCC | files, untouched during the freeze. | But even that gives only a

“The best of them all”

slight hint to the industry out: Took. For when the freeze is lifted, | there will be channels available) for a potential 2000 new stations scattered all over the country. | It would be a physical and| financial impossibility to build all these at once. But Mr, Brown said: “Hundreds and hundreds of! businessmen and entrepreneurs are ready to invest in and build new stations the minute the FCC | gives the word.” The rate of expansion will de- | pend almost entirely on how soon the freeze is lifted, the avail-| ability of materials, and the time] consumed by hearings for the ap-| proval of individual licenses,

Plans 60-Day Breather

After the freeze is lifted, pos- | sibly in February ar January of next year, the FCC will take a "80-day breather to receive. BOW applications. ‘Then -will- some thé tedious process of apprdving the! individual applications-—who gets what channel in what city. | In communities where there is! only a single application for a >, specific TV channel, the process , y will be simple ~merely to de- SEE SUPER _CIRCUS—-WFBM-TV, CHANNEL 6—SUNDAY--12:00-12:30

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