Indianapolis Times, Indianapolis, Marion County, 25 July 1951 — Page 34

The LifeGuard safety tube

as a slow leak. A car equipped with LifeGuards leaves the driver free from fear of death, disaster and the destruction that too often results from blowouts, say Goodyear engineers. This is how the LifeGuard works: Air fills both the special tube’s air chambers simultaneously through a patented two-way valve, With the air pressure ‘instantly equalized, the two-play inner tire floats freely—cannot be injured. When a blowout occurs, all : the air in the inner tire must pass through a small opening in the valve to the outer chamber. This requires time, Only the outer chamber gives way at once, so that the wheel of the punctured tire does not drop suddenly as is the case when an ordinary tube is punctured. The LifeGuard permits ample | time to pring the car to a safe, controlled stop. < Because of their larger molded size, LifeGuards frequently can be used in up to three sets of tires,

Service Stor Stores Streamlined For Homemaker

In addition to being a complete |

automotive supplies headquarters

for motorists, the Goodyear Serv-

fce Stores is a streamlined department store for the homemaker,

Hundreds of home supplies are available and the huge warehouse space at the expanded

Goodyear store makes it possible

hands at all times and thus

eliminate any delay in delivering! items wanted by the homemaker. of the prime objectives of every proper methods of tire care and

Here are a few of them: Electric appliances. Refrigerators. Deep freeze units,

Radio and Television sets, Bicveles and tricycles, Outhoard motors for the gportsman. .

Hand and power lawn mowers, Children's toys. Automatic washers. Automatic ironers.

Electric sinks with Disposal unit, Electric dishwashers, Electric vacuum cleaners, Electric fans, Electric automatic toasters, Electric irons,

Coffeemakers, Garden hose, Flash lights, Electric cord and other electric uppiies,

Electrie

Goodyear Stores Feature Speedy Tire Repairing

Rpeedy light of

Eervices

cooking grills

tire repair ia a the many available at Service Stores To give customers fast Goodyear Keeps its tire repairmen on duty 168 hours a dav, working in two shifts

high automotive the Good vears

service

Thus a tire left for repair many times can be picked up by the cus tomer the next day. Factory methods the Goodyear store, ware St, to give same work on would be plant in

are used at 627 N. Dela customers the their tires that done in the new-tire

Akron Use Latest Methods

The latest “cooking” and repair equipment have been installed to provide a like new finished job. Mogt any tire can be save Paul Haine, service manager with 17 years of service with Goodyear, He urges motorists to *gecek the free advice of the Good a tire repair department about fixing“gny tire before discarding it. Mame times, he says, motor ists have thrown away tires that could ' have given many more miles of senvice. A break in the casing times can be fixed. Goodyear Service Stores guaranteer every repair to outlast the balance of. the tire,

Motorist Finds It Easy to Get Several Services

A motorist wanting service in several departments of the expanded Goodyear Service Stores will find a convenient arrangement to permit him to drive from one department to another. From the street entrance, the motorist may drive to the hoist racks to permit a quick change “of oll. An attendant then can drive into the brake and wheel alignment department to have the brakes checked and have the ‘wheels aligned to permit longer wear for his Goodyear tires. Neth wag overlooked for

ovens other

repaired

most

makes a blowout as harmless |

school busses,

Stress Low Cost Tire Mileage

GOODYEAR PROTECTS CHILDREN—Here is the end of a safety test on a tire with a Life- | Guard tube which purposely was blown aut on a school bus driven at high speed and occupied only

by the driver. The bus was brought to a gradual and safe stop without mishap. The unique safety feature of LifeGuard tubes has resulted in their being accepted as standard equipment for many

SURE, THEY'RE GOODYEARS—Alva Koons, of Goodyear, tells Customer Floyd Houser he made the right choice in equipping his truck with Goodyear tires. Goodyear has a variety line of for a large stock to be kept on| 200 different tires for truckers.

Lower tire costs per mile, one

sig nificance in the Indianapolis area,

truck operator, is of special

one of the nation's greatest truckIng centers,

Goodyear truck tires are designed to give lower costs per mile, based upon the company's

years of experience in producing balanced construction of tread, carcass and beads, accomplished by scientific tire building methods and competent workmanship, In addition, Goodyear personnel at each of the company's sales and service centers throughout the nation is trained to aid

truck operators in lowering still

hauling, on high-speed rugged,

fire costs, general tance,

rough,

further their through runs by selecting the right tire for the, in job, A ‘Job Specialist’ Goodyear tire is a “job designed to do a cer-

custom-built tire, Equally

Every specialist” important tain type of work more efficient- truck operators is ly, more economically and at tires in

to military needs.

lower cost, That's why the company builds

more than 200 different sizes and assistance. Through competent types of tires, for no one type instruction in approved methods can deliver lowest-cost-per-mile of tire care, the company's servon every kind of haul. ice employes can aid truck opThere is a “right” Goodyear erators immeasurably in getting tire for every job on light out of their tirex the maximum pick-up and delivery trucks. for mileage built into them.

§ of products having appeal

long disand off-the road work. Thus, the “right” Goodyear tire becomes the equivalent of a

now to the Mmaintenance and conservation of their view of shortages due In this respect also, Goodyear can be of great

The truly modern tire dealar | who would give the best service

tire business is no longer a single line. | Tires and tire service come first, of course. the well-rounded retail operation! should offer a first-class selection

{to the public. | Goodyear Tire and Rubber Company's Car. and Home line sold at the enlarged Goodyear {Service Stores, 627 N. Delaware |8t., includes a complete selection not only . for the motorist, but for (every member of the family. |

Offer Major Appliances

| Featured at Godyear Service| | Stores in addition to items used, jon an automobile, or in conjunc tion with its operation, are such products as major electrical ap~ pliances, television and radio sets, sporting goods, fishing fackle, wheel goods and toys for young-| sters and many others. Goodyear Service Stores constitute an up-to-date, year 'round shopping center. year Budget plan of convenient monthly payments makes the purchase of any major car and home item a Teistively easy | matter.

‘Cook’ Tires in Kettle

A huge kettle for “cooking” heavy duty tires is so big it dwarfs the operator standing beside it in the Goodyear Service Stores. This modern equipment, used in tire repair, will hold a construction equipment tire as big as 2100x24.

to his customers realizes that the

But, in addition, '!

'of the wide range of Car and' ‘Home merchandise now avatlable| :

+ 4

GOODYEAR KIDDIES KORNER'~-Here is part of the "Kiddies Korner" at the lords Goodyear

And the Good-| Service Stores merchandise display room. A large assortment of toys, bicycles and tricycle

are avails

able 12 months of the year. Home supplies of all types also are available at the Goodyear Store in

addition to automotive supplies.

Expansion Plans Began 6 Months Ago

Without fanfare and almost unnoticed, Goodyear Service Stores began its expansion program six months ago.. It was still winter—it was De-

cember—but the Goodyear executives had visions of a summer gift for Indianapolis | motorists,

The task of completing the $200,000 expansion of the store site was so tremendqus that it

was late last night when the fin-!

ishing touches were applied to be sure the public would see a completely finished service cen-ter-at tomorrow's grand opening. It wasn 't easy, . For the past few

weeks, with the deadline fast approaching, all departments were crowded with workmen. They were adding the final touches to the store which tomorrow will have all the beauty and conven jent appointments of any modern automotive service center... and far ahead of many.

Cong

ratulations

HATFIELD ELECTRIC C0).

ELECTRICAL CONTRACTORS

You have done a remarkably efficient job of wiring our new store. We know the job of stalling miles of wiring for our beautiful flourescent lights . our heavy service equipment required

superior electrical "know-how"

and experience. Thanks to you ... everything "works" and we're

all ready to welcome our thousands of friends and

customers to our 3 Day Grand Opening Sale.

_____GOODYEAR SERVICE STORE

A.V. STACKHOUSE

and his entire staff

GOODJSYEAR

Our sincere thanks and congratula-

tions to A. V. STACKHOUSE CO.,

Contractors, for giving us a building

which can proudly bear the name

AREER BX TIRETANL aera

GOODYEAR.

We know our customers will appreciate the beauty, comfort and convenience which has been built

into the new Goodyear Service Stores

at 627 No. Delaware St.

YOU'LL as shown here appliances, te

Goodyea Facilitie: Farm Ti

Farmers In area will be. facilities for offered by ti Service Stores, opening tomo: 8aturday at 62 Tire repairs capping, Soluti ing of tires wi greater tractio: outstand servi tires for farm immediate repl wise for use w are being repa Farm tract offered outstan ties of the Gos Grip tire. They open-center, ps to get a firm its soll-squees: minimizes slipy pull, the tire’s and its lug siz reduce luce cupping

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