Indianapolis Times, Indianapolis, Marion County, 12 July 1951 — Page 25

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THURSDAY, JULY 12, 1951

Not a New Goodie—

Popcorn Stunts Lure Film Audiences

By HARMAN W. NICHOLS United Press Staff Correspondent WASHINGTON, July 12—You'd| think there was quite a spread between a high-salaried movie star and a lowly. kernel of corn.

‘But, actually, they depend on one another and are closer than first cousins. No flicker-house owner would be dumb enough to admit it, but} a great number of the~ theaters!

likely would have to lock up were ———"&———""———“———

it not for the popcorn stand, from which they get much of their revenue. I got to nosing around on this| subject. I got a lot of. information - from Walt Glesner, a top-! flight salesman for Manley, Inc. | which sells Most of them to movie houses,

Devise Varied Stands

He said that a lot of the movie houses, hunting for business on] account of television, have devised) all sorts of popcorn stunts to get people into their establishments. One operator in Nebraska of-

popcorn machines, |

fered a dime bag to every 10th

customer and the rolls of admis-

sion tickets are marked with al,

star for each winner, “You'd be surprised at the peoPle who stand in Nine, watch a

They Tell ro Big in Ozarks

Did you ever see a Snawfuss? . . . a Ponjureen? ... oy Jimplicute? . a Gowrow? The hillfolk of the Ozarks will tell you the Gowrow is a huge animal that lays softshell eggs as large as beer kegs. You'll learn about the others, too, in next Sunday's installment of “WE ALWAYS LIE TO STRANGERS.” It's the story of tall tales from the Ozarks. For laugh-filled relaxation read . . . “WE ALWAYS LIE TO STRANGERS.” . In The Sunday Times next Sunday.

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Twinner ¢ash 1h, count back 10 and [then nudge into the right place gress tells us that popcorn isn't for free popcorn,” Mr, Glesner exactly a new goodie.

said, Cites Huge Profit

An operator out west has a ] house rule which says there must An Indian named Quadeguina is said to have brought a bushel

be a 20-minute intermission be- , tween shows. He has his ushers ©! pre-popped corn to the Pilgrims standing by to guard coats and ID 1630 for their Thanksgiving parcels while the patrons trqop dinner.

to the lobby to dime-up the pop- A Well-known comic once adcorn machine. libbed on a radio show that “if

you sold the popcorn on the outside, half the people would not go inside.” Why is popcorn so profitable? Mr, . Glessner had the answer, . About 70 to 80 per cent of the | take from the sale of a bag of ! corn is profit. A hundred pounds

| dred pounds pops up to 1000 dime bags-—+and that adds up to $100. One theater owner in the west| admitted on his tax form that he netted $100,000 on popcorn in a single year. He also admitted that this was considérably more than he took in at the gate for westerns and love movies. And if you think business has not been good in the last few years, look at the record, as they say on Capitol Hill.

of popcorn were sold at a dime a bag. The farmer gets his, too. He grows. about 300 million pounds a year. The salt and grease people don’t lose, either.

TO RENT ANYTHING run a “For Rent” ad in The Indianapolis Times classified section. . That's where folks look . for rooms, apartments, houses, stores, i garages and other property. » PHONE Rlley 5551.

»

HE'S JUST STARTING—After the welcoming festivities in New York for Galo Plaza Lasso, President of Ecuador, comes . the . drudgery of cleaning up. Department of Sanitation employe Luigi Rota, of Brooklyn, has a job on his hands in a temperature that was sjzzling and soaked with moisture. _

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