Indianapolis Times, Indianapolis, Marion County, 5 July 1951 — Page 23

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THURSDAY, JULY 5, 1951

a ale Rich Fabrics Become Mature Woman

By EDYTH T. McLEOD

THE MATURE YEARS bring °

many complications and one is the fact that you can, with dignity and grace, wear all of the

elegant fabrics, rich furs that

you can acquire, for elegance becomes the mature woman. Rich fabrics form a background for after 40's gracious, dignified charm. Your cloth®s philosophy might well be—finer things and fewer of them. Don’t give up color just because you

are over 40, not by any means.

Rich fruit shades are most beautiful when worn by the white-haired woman. Wine-red, deep purple, soft rose tones, deep pink and a llac-blue are heavenly shades for after 40 beauty. ; o ” o IT IS AN elegant idea to ‘ehoose a special color and use it throughout your wardrobe. Blue is definitely kind to the mature woman and a good, basfc background color note, White

or silver-gray hair is dramatized and looks beautiful with a blue rinse, : Don't wear straw hats. Velvet or fabric is soft and more elegant. Keep away from hard-

finished fabrics. One dress in a

Landlords Cater to

Tenants Now!

NY Builder Says Owners Compete

By ELIZABETH TOOMEY United Press Staff Correspondent NEW YORK, July 5—Families can get practically everything but

free psychiatric service when they], sign a lease in some of" the big & building projects

York.

The day of the long lines at the | rental office are over, explained Fred Trump, who just completed an 1860-apartment Brooklyn.

“Today you have to compete for o

tenants and do things for them that other builders

project in|

haven't thought of,” he explained. Most of the services being offered seem to| x

be designed to appeal to the wom-| en and children. Pop just gets the! advantages of a satisfied family, |

Free Services

The lgtest idea Mr. Trump con-|

ceived to attract tenants to Beach

Haven, his 23- building garden 2082

apar{ment development, is a lease that allows a tenant to rent a furnished apartment and to own "the furpdture at the end of a,

three-year lease.

| “If he moves out atter three!

years he can take the furniture) with him, or if he stays, the apartment rental drops to an unfur-|

nished rent,” Mr, Trump explained.

“We figure it'll appeal to newly-| weds or tp people who want few

furniture.”

or -

ids

beautiful fabric will do more for you than six in cheaper materials and in the end you will find that you have spent | the same amount. n "

2 + MAKE EACH dress and each’

a ae

‘hat in your wardrobe important. |

and choose things in classic | gtyles which will last. If ‘you are a handsome figure of a woman, clothes cut on easy, flowing lines will do things for your figure. Never make the mistake of wearing tightly fitted dresses. Easy, draped lines make You look slender. Don't goin for belts of different colors from | your dress. i You will find’ that for sheer | flattery, thin veiling in com- | plexion colors is becoming to your $kin. | Carnation- -pink is good if you use just a touch of | it and pale blue chiffon, folded into the neck of a navy suit, | gives an elegant touch that |

around New| :

{ | nothing else can. - | }

Edgings Dress-Up Linens

By MRS. ANNE CABOT Dress-up everyday linens and handkerchiefs with these lovely | edgings. Crochet each spider. | web-like design in white or pastel cotton. ! Pattern 2082 includes complete crocheting instructions for six designs, material requirements, stitch illustrations and finishing directions. ‘Needlework fans—Anne Cab-

ot’s big album is here. Dozens of | fascinating designs, gifts, decorations and @spetial features plus four gift patterns and directions.” g

» . ANNE CABOT The Indianapolis Times 372 W.'Quincy St. Chicago 6, Il. No. 2082 Price 25¢

Cabot Album 25¢

Face, Not Figure, Wins, Beauty Expert Avows

By JOHN ROSENBURG

United Press Staff Correspondent

NEW YORK, July 5—The face is replacing the form

JEP Fas en Cha a on roa. f las the center of feminine at services like buses ‘to in Peach Tindberg, Beaty” Ga

‘on week-ends. Mr. Trump named: his “courtesy cars,” and sends one!

to nearby Brighton Beach every {on the wane. of contention for some time.

15 minutes.

For $70 Tenants

On Long Island the builders of Levittown just announced free

swimming and diving lessons In| self —says one of the housing project's nine rep inine profile got a break. Now, |beauty,

that it has,

pools,

Children from 6 to 12 can be;

sent to supervised play areas in main the N

traction, according to Karo]

The popularity of ‘the pastiine. ‘Miss Lindberg savs, is

Miss Lindberg, veteran con-| —

‘sultant to the House of Scan- the ‘most 'dia—and quite a beauty her-|;,

it's about time the]

she says, it will re0. 1 point of beauty

Mr. Trump's project from 9:30 for some time to come. a. m. until 4:30 p: m. He provides six trained workers to take the gause of changes in fashions and

summ er time responsibility off

mothers. . Teen-agers are given onte a week.in the recreation hall, |

fre influence of other factors, the {bust was dances point of attraction,’

“For the past few years, be-

favored as the focal ' she observed. |

“Before that, for several years,

and a weekly arts and crafts 'the bustline was de-emphasized

course. As of next fall,

will be installed in the develop-|

ment. “You have to think of things before other builders do,” Mr. Trump said.

these |

“I figure the

market has absorbed the $90-a-month and up tenants, and now you have to start building for the

$70 tenants.”

Too Demanding?

After the struggle most

fam-

ilies had to obtain adequate housing during and right after the

war, these added

But, Mr. Trump admitted,

attractions

seem to be a well-deserved bonus. some-

times today’s prospective tenants

get a little too demanding.

making a women are taking better care of| them than ever before. women more wisely and spending more time on makeup.

kinder- and legs were in vogue. garten and lower- grade classes]

Completing Cycle

“Now, however, we're complet-

ling the cycle and going back to ithe face+and rightly so. an’s face, important about her thoughts (anything {it's the part men see the most of.”

A wom-! I believe, is extremely in that it tells more personality, and her nature her else. And, of course, of a woman that

Miss Lindberg said faces are! comeback because

-She said!

were using cosmetics,

“Women have learned, for ex-|

He offered two tickets to the ample, that when men kiss, they

hit Broadway show

Kate”

“Kiss Me gant to feel the lips instead of when a lease was signed (na

lipstick,” she contended. |

at the time and the development «rhey have learned to get away

first opened a year ago.

; from artificiality and emphasize “I thought it was a nice little na¢\ ral

peauty -— the kind of

gift for a couple weeks,” he re-ipaauty men most appreciate.” called, “until one couple said they

liked the apartment they'd rather see ‘South Pacific.

fine but

New York Is Tops

Then I decided I was going too Miss Lindberg, who has. been|

+ 1ar.”

Open House Sunday

No invitations have been sent.

|tures, igroomed women are to be found Mr, .and Mrs. Frank C. Bird,/In New York, with Dallas, 1305 N. Wallace Ave, will mark Francisco, their 40th wedding anniversary next in that order. with an open house from 2 to 4| p. m. and 7 to 9 p. m. Sunday. ably are the “sexiest” in the na|{tion, while Seattle women have

{touring the country for the past!

{seven years, giving beauty. lec-| said the nation’s best

San and Seattle ranking

She thinks Dallas women prob-

2% 100 ET

PEANUT BUTTER 1h Arunchy se

fle 2)

As for legs, she claims they have been out

“natural” beauty and |8an Francisco women rank “first

sophistication.” New York {women are “tops in all points of " she added. Here are some of her beauty

ie Lipstick application. Perfume——use discreetly back of knees, on stomach, ears, neck and fingertips. Makeup—Go light on the bases, Hair-—Keep soft, glossy. Use no intricate hairdos.

-light in color and

If you're sad : about bananas be glad ‘about milk

At the price you pay for bananas today a quart of milk is worth

30¢

® Your grocer can't help the high price of food—but you can get more for your money! Just serve more milk and more Jnilk dishes. Milk prices have remained much lower than other foods. Compared with the average, each dollar you spend for milk is worth $1.36. Compared’ with bananas, each milk dollar is worth $1.50.* . Try it on your budget!

“Latest Retail Food Price Index

LAY

tp ret Re cis———

THE INDIANAPOLIS TIMES

BLOCK'S CLOSES SATURDAYS at 1PM. wc ioe

t a - ?

~ PAGE. 28

STORE HOURS: MONDAY through FRIDAY, 9:30 to 5:00

I'S A GREAT STORE-WIDE EVENT

LOOK FOR THE MILLION DOLLAR SALE SIGNS—THEY MEAN SAVINGS

NO MAIL, PHONE CR C.0.D. ORDERS

ON MILLION DOLLAR SALE ITEMS

Air-conditioned

cotton palm.

CLOVES 3

White, beige.

Gloves, Street Floor

Specially Priced

hand-crocheted back

HAND CROCHETED

and

SAVE

$50 to $200.

FLOOR SAMPLE T ELEVISION SETS

RCA MOTOROLA ZENITH PHILCO EMERSON WESTINGHOUSE ~~ ADMIRAL BENDIX

Some cabinets slightly marred,

guaranteed electrically.

Television, Fifth Floor

E From Fumo: Makers

AND OTHERS

but all sets

Large Group of

DoLLs—-C AMES —

Purl. ToysAND OTHERS

Off

1'y 4 3

Toys, . Downstairs Annex

Clearance of Floor Samples

OuTDOOR

FURNITURE

Chairs, Gliders, Chaise

soiled or scratched from display.

L1}o0f

Fifth Floor

Outdoor Furniture,

Leunges

21-iN. GASOLINE Power MOWER

17a Horse Power, 2 Cycle Engine

Regularly 119.95

ww 9995

Garden Spot; Fifth Floor

CLEARANCE OF RAYON SUMMER HATS

Formerly $3 and 3.98 Now $2 *, Three lightweight, smart, young styles. : Budget Hat Bar, Second Floor

- MAGICOLOR SUPER WHITE 1-COAT HOUSE FAINT

SAVE 4.80 FOR A LIMITED TIME

Made with Titanium, stays white longer.

Regularly 6.95 gal. Now 5 gal. 29.95 Magicolor Paint Center, Fifth Floor

75 BOYS' STRING KNIT T SHIRTS

Now 1.29 Regularly 1.98 Boys’ Shop, Third Floar

75 TODDLERS’ DENIM CRAWLERS

Now 1.19 Usually 1.98 Infants’ Shop, Third Floor

PORTABLE BARBECUE GRILLS

Regularly 10:95 Now 8.95 po

Garden Spot, Fifth Floor

65 INDIANAPOLIS INDIANS BASEBALL SUITS

A GROUP OF BOYS' AND

i me st i 3

GIRLS' SOCKS |} Nov 2.98 29c¢ pair L Formerly 498 ger 1 Ages 6 to 14 Blazer striped, plain or fancy cuff anklets

Boys' Shop, Third Floor Boys' Shop, Third Floor

i isdn id

10-INCH ELECTRIC OSCILLATING FAN Sturdy, with off-on switch. E

Regularly 11.95 Now 8.95

Housewares, Fifth Floor

69 GIRLS' RAYON SUITS AND BOLEROS

172 STAMPED TEA TOWELS

Pure linen, colored borders, Pennsylvania Dutch designs

mprrO0l ZO-r

Now 3.98 Now 49¢ Regularly 8.95 Regulaly. 59c Girly Shop,’ Third Floor “Needlework; Fourth Floor

MISSES' RAYON FAILLE, OTTOMAN AND SPUN RAYON DUSTERS

Originally 22 5 and 29.95. Now. 514 Originally $35 to $45 Now $2,

Many French copies.” Wonderful for all summer Navy, black, beige, white.

Coat Shop, Second Floor

Dramatic styles, through fall wear.

7 A 175 TOM SAWYER SPORT GROUP OF BLOUSES

SHIRTS Now 1.98 Assorted styles in cotton or rayon Short sieeve tropical and floral prints Now Va PRICE in ages 6 to 20. Regularly 3.50 to 6.98 Boys' Shop, Third Floor Blouses, Street Floor

MISSES’ FAMOUS-MAKE WOOL SUITS FROM OUR FAMOUS MAKERS

Originally $125 to $275 Now 1/5

French Salon, Second Floor

HAIR BRUSHES

Now §9¢ Regularly $1

PERFUME ATOMIZERS

Now 79¢ Regularly $1

Toiletries, Street Floor Toiletries, Street Foor

150 27-INCH BABY DOLLS With vinyl arms and legs, sleeping eyes, beautiful organdy dress.

Regularly 6.98 Now 4.98

Toys, Downstairs Annex

100 BOXES PLASTIC BLOCKS

Now 39¢ Regularly 79¢

UNIVERSAL GAS RANGE

Now 169.75 Regularly 199.75

Appliances, Fifth Floor

Toys, Downstairs Annex

16- INCH HAND LAWN MOWER

Regularly 16.95 Now 12. 95 Garden Spot, Fifth Floor : i

24 TABLE LAMPS

P § P China, metal or chamics b

"PERFECT" BRAS

Broken colors, sizes and styles

Now 69¢ Now $8 Regularly $1 Regularly” 10.95 to 14.95 +d Notions, Street Floor Lamps, Sixth Floor [

50-FOOT GOODRICH BLACK GARDEN HOSE

Regularly 595 Now 495 Gurdon Spot, Fifth Foor liz