Indianapolis Times, Indianapolis, Marion County, 27 June 1951 — Page 8

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How would you like to get 137,000 telephone calls a day? | Nearly 14 million calls a \year are received by the L. S.

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|Ayres & Co. Time of Day {Service. That's more than {87,000 calls every 24 hours. And each one of the calls is answered by a “smiling voice” that gives a 10-second message including the exact time, correct to the minute. i For the information of the ‘several hundred Indianapolis “wolves” who try to date the girl with the southern accent, the message is given from a record. That information goes also to the more than half of those who {eall and say “Thank you” before | they hang up. Their courtesy is | complimented, by local operators | who occasionally “listen in,” but| {it is wasted. | | Top question to the Ayres’ | switchboard is “Why does the | Time Service girl seem to have a southern accent?” | The girl not only seems to have! a southern accent. She has, She, lives in Atlanta, Ga. {

{

37,000 Calls Dail

| CORRECT TIME—Mrs. E. W. Smith, L. S. Ayres’ chief tele- |

| phone operator, "listens in" on the time service.

THE INDIANAPOLIS TIMES hours or special sales,

service.

briefly, service,

then connected

ern accent. The disconnected

from any

‘10 seconds. Should something go

| |

Barrien Moore is the that reads the and

Mrs. “smiling voice” brief advertising massage gives the time. She was specially trained by | Audichron Co., which made the! machine that forms the heart of the time service. | The machine, In substance, is a high quality record player, equipped with special gears which change the record to give the! correct time and change the ad-

vertising.

for life

Range of Message Wide

The records are made several weeks in advance of their use. The range of messages is wide, in-| cluding Ayres advertising and! special appeals of city-wide in-| terest. In the past, the time service has been used by the Red Cross

y—What a Time

and Community Chest in fund telephone company officials report. | drives. However, most messages, deal with the department store'sithough, because of the ‘no an-

Special precautions are taken: to insure fast And trouble-free relations department of Ayres’

The equivalent of 29 telephones mechanical voice. are connectéd to the recording! «when I tried to ask a quesmachines so 29 persons may use yi, » she said, “the girl paid no She Service a the same Lime. ola attention and just went on talk-

If more than 40 persons call at! once, the number is “busy.” But not because anyone hangs on to hear more of Mrs. Moore's south-

record automatically

after the message and time has with an increase in calls been delivered once. That takes'3 and 4 p. m. Monday through

with the equipment, a duplicate! instrument stands ready to take ficials declare, over, Trouble is rare, however, “clock watchers.”

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4918 COLLEGE AVE.

Trouble did show up: recently,

{swer” feature of the service. A woman called the consumer

complaining of ‘rudeness’ of the|

ing. And when she finished she hung up on me.” ! The time service gets its heaviest load of calls in September be-/| tween 6 and 8 a. m. This, offi+| 'cials assume, comes. from the! city’s nearly 60,000 school chilig dren.

The pupils also

to the

credited | etween |

phone’ are

Friday. This comes, apparently,| wrong with the afterschool rush. Other peak periods must be, of- | from groups of,

IT’S JUST AS EASY TO OWN THE

. RIGHT COMBINATION JJ

NOW.

COAL

HEATING

SERVICE

COMBINATION WINDOWS AND DOORS

A I

Coal is more plentiful in summer . . .

distribution is easier . . . your Coal Heating Service retailer can deliver the kind you prefer

“Be prudent! Make sure of winter comfort now by calling your Coal Heating Service retailer—the merchant who displays the red, white and blue shield.

To get more heat from less Coal have your heating plant cleaned ond conditioned. Call your CHS

retailer, or

WRUNESDAY, JUNE 2(, 1951,

& An.

IM. 4514

OF GREATER INDIANAPOLIS, INC.

for better home heating

SOUTHERN ACCENT—Mrs, | Barrien Moore, the “smiling | voice’ of Ayres Jims jervice.

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