Indianapolis Times, Indianapolis, Marion County, 18 June 1951 — Page 27

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. 1951 rics ors

parate eoltoo. These thed sepais and linttons and synthetics, washable! ade-marks,

on the laa clock be 1 to 2 for ine fabrics or. Twenty or soaking d linens.

y ely, [8S

. — There household nless more available, resident of Laundry ation, said

holding its tion. 1 manager turing Co., “Washingsteel to 70 in a base jal orders per cent of

ves us to ny kind to that very of so-called stner said.

—————

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"MONDAY, JUNE 18, 1951 Knee Controls Used—

Beauty, Efficiency Feature Outstanding Ironer

While efficiency has long been; To help get into the hard-to-get-the keynote of ironing with an|at places, such as the yoke of a automatic ironer, s man’s shirt, the Ironrite features fas ‘been added. Teng ew pointed ends on its ironing shoe. dient is beauty. (These Dont Wok Jost Jie he In addition to its glistening any oe Pleats, Ro i white enameled models, for use in Ironite used knee controls, thus the kitchen or home undry, leaving both hands free to arIronrite, Inc. has come up with/range the clothing on: the staa truly fine piece of furniture in tionary forming board. addition to its recognized leader, | Ironrite ironers. Ironrite, Inc. has! A Rey Pactor The most important factor in

placed the ironer in beautifully styled mahogany and honey |Ironrite’s outstanding success, in blonde cabinets. the automatic ironer field, accordThese Ironrite | ling to Charles Rimp of Griffith Sdited for use in the living Distributing Corporation of Indiroom, dining room, sewing room | 2napolis is its policy of post sale —in fact, wherever the housewife 9TOnStration, : : wishes to put a beautiful piece of|, ~ 110i means,” he pointed out, furniture. |“that any housewife who buys an As in all other Ironrite ironer|lronrite ironer is assured that models, the shoe, with its heat-|SP® Will be able to use it.” For ing element, is located under the MOF than 25 years Ironrite has roll, thus making the most effi. insisted that Ironrite users be cient use of the heat, which riges| >tisfied users through the applifrom the shoe through the gar.[S20iOD of its home instruction

plan ment being ironed P “ys wy 8 and into the How to iron on any ironer

cannot be taught out of a book,” (Mr. Rimp declared. “It takes the

|personal attention of trained in-

; Outstanding among Ironrite’s structors to help the new ironer eatures is the two-open-ends con- owner get started the right way,” struction which is unduplicated in| n

|he said, “and that is wh ronthe ironer field. This is made|rite has spent millions ra possible by the Ironrite central|on its home instruction program support. In this way the largest|to insure that the training is adepieces can be ironed without|quate.” creasing, and the ironer operator Any homemaker who purchases can use whichever end of thelan Irontite Ironer can be sure ironer is most convenient, with-|that she will receive instruction out being restricted to use one lin her own home, according to end only as on conventional Mr. Rimp. “That is an Ironrite froners. |guarantee,” he stated.

Thor Corp. Gives Food With Wringer Washer

Outstanding Feature

WELL FILLED—The idea of this picture is to call attention to the high cost of living. The news is that the Thor Corp. is doing | something about it by presenting customers a bushel of groceries | and a peck of potatoes with the purchase of a wringer washer. Here | curvaceous Dorothy Lamour in costume for her starring role in Paramount's "The Greatest Show On Earth" lends her photogenic | talents to the project.

A large appliance manufacturer

today gave recognition to the Care n Installation

high cost of living and mounting| food bills as the average family’s, The automatic washer should

{be installed in a place where the No. 1 headache. It launched a six-weeks sales temperature will not drop below] : Prog asa freezing. This prevents any|

campaign on that basis. The Thor Corp. instructed 5000 dealers throughout the country to present®a bushel of groceries and ———— peck of potatoes to each customer . buying one of its.wringer washing Adjustable Heater machines. | The Hotpoint water heater is Declared the company’s presi- | adjustable for “extra hot” water, | dent, John R. Hurley: “We believe | “average” needs, and for “vacathat giving away food these days |tion.” The latter setting saves is even better than giving away the expense of ‘having to reheat

money.” lan entire tankful of water.

water, which may remain in the] valves, from freezing and causing damage to the machine.

EAL)

AUTOMATIC LAUNDRY

Just Imagine! A Complete Home Laundry, All in One Unit

These three matching units can be installed anywhere in the home. See the compact marvel of home laundry efficiency. They can be purchased individually or as a unit. .

SEE IT TODAY! ich Hh 38 CHARLIE BELL APPLIANCE 2743 BRILL RD. ID. 2535 Just Back of YonnegutiMadison Ave. Store

Madison Ave. Shopping Center ;

| | Meg. U. 8. Pat. OF.

—— il

PROUD TO SHOW FRIENDS—One of the proudest moments | in the modern homemakers’ experience can be the day her friends | drop in and see how simple, time-saving and resultful her new | Ironrite ironer is in turning out the weekly ironing.

IT'S AN IRONER—A boon to the homemaker with a small | kitchen or laundry room is Ironrite's Cabinette model, which is at | home in any room. Styled in Grand Rapids, these full-size Ironrite ironers are available in dark mahogany or honey blonde.

Advertisement by Henri, Hurst & McDoxavp, Ine.

Get a bushel of groceries Plus a peck of fine polaloes nl

Yours atno extra cost [j:

» a. when you buy America’s top-valve washer

* |

Offer good on the purchase of either of these Thor Wringer Washers

MODEL 495-—5ee this super- |

value! Washes more clothes— saves time!

Also ask to see Model 492 See the scores of Thor features that save work--get clothes cleaner— at low, low cost!

Special BUSHEL AND A PECK | rade-in Allowance on your old

washer .* .'regardless of age or condition. Easy terms!

% In Co-operation with STANDARD GROCERY CO.

GE 8 WET iL hd)

BOTH STOKES

44 N. DEL. AT MARKET

“Opposite Courthouse"

BFGoodrich

DEL. AND NORTH STS.

Parking Facilities

FR 2301 ,RI 3407

; THE INDIANAPOLIS TIMES

First Choice In 2,500,000 American Homes!

“BENDIX |

HOME LAUNDRY EQUIPMENT

WASHER

WASHES automatically RINSES automatically DRAINS automatically VACUUM DRYS automatically SHUTS OFF automatically

» NO WRINGER « NO SPINNER

189*

TINO lowest NIRA. WON EE E312)

Many so-called deluxe improvements in washers are nothing more than fancy words describing a modern exterior appearance, with the same old hard-work mechanism underneath. Before you buy any washer, be sure you're getting what you pay for; only a washer which does all the hard work for you—not with you—is a truly modern washer!

The Deluxe BENDIX Automatic

IRONER

$2499

Iron in less than half the time. With Bendix Ironer, you can iron a man’s shirt in from three to six minutes. That's less than half as long as most women need when they iron the old-fashioned way. And whether it's bed linens, or youngster’s frilly wash dresses, your time-and-work savings will be a revelation to you

Distributed by

RADIO EQUIPME

1010 CENTRAL AVE.

NO PLUMBING—BOLTING DOWN WIRING—LANDLORD'S PERMISSION

The New 1951 BENDIX Gyramatic

WASHER

299°

The finest washer money can buy . . . but not the most costly. aster vibrationp-—no § floor fastening req . Completely automatic, but any cycle may be omitted or repeated to handle special laundering requirements. No bolting down!

It requires no floor fastening because there's no vibration.

The New 1951 BENDIX Automatic

DRYER

$219

ELECTRIC MODEL

209%

GAS MODEL

No Heat . . . No Lint . .- No Moisture . . . Because Only the Bendix has the Powerful “POW-R-VENT.” Room temperatures stay normal with a Bendix Dryer because the exclusive POW-R-VENT System (optional) exhausts heat, lint and moisture outdoors . . . the only system powerful enough to suecessfully vent to the outside, from any no location of the Dryer. +

NT COMPANY

a RI. 6483 iyo