Indianapolis Times, Indianapolis, Marion County, 18 June 1951 — Page 25

HOME LAUNDRY SECTION

ELECTRIC WASHER

Modern Housewives Can Wash Away ‘Blue Monday’

With Beautiful, Efficient Production-Line Equipment

_ Today's homemaker is singing “hip, hip, hooray.” “Blue Monday” has gone the way of the horse and buggy. Instead of lugging heavy bushel-baskets of family wash up and down steep basement steps, instead of pulling on an “old” housedress to stretch wet clothes on the back-yard line, today’s homemaker can “dress up” to do the family wash. She'll sing, too, while doing it. Home laundry engineers have devised efficient, streamlined equipment for her chore. Have produced even prettier and more efficient equipment than ever before for her 1951 laundry “production line.” The Times presents the complete story of these new machines that make the homemaker's work easier than ever. We've also gathered together many photographs to show how pretty they are. » » » » ” n TIME WAS when the housewife rubbed her knuckles sore and put “kinks” in her back leaning over a scrubboard placed in the old wash tub. To add to her misery, the steam from the hot water constantly pounded her face. Then came the elimination of the scrub-board and although the work was eased somewhat, the homemaker still collapsed from fatigue into a chair at the end of the long day. The tired homemaker wasn’t forgotten in those days, however. Engineers who design home laundry equipment continued to create ideas for machines that would lighten

her work. »

- » . Ld ” TAKE, FOR EXAMPLE, the automatic washer of today. Operating it is as easy as playing the radio. You put in"the clothes, turn a dial and walk away from the automatic washer until the job is done.

No one ever could have told greatgrandma that someday a housewife could turn on her washer and sit down and read a newspaper, or do other chores, while the clothes were being washed. : 3

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There's economy in today’s wash, too. Some washers weigh the clothes on the door so that the homemaker will know the proper amount of water and soap or detergent to use. No guesswork here with waste of water and soap, which take their toll of the family budget.

Once the clothes are washed, there’s no need of carrying heavy, wet bundles to the back yard to tire yourself in “the long stretch” on the clothes line."

Electric dryers—as automatic, efficient and just as pretty as the washers—do the job for you. Controlled heat present the housewife with white, fluffy garments that look like new with never a worry of scorching. You don't have to “guard” the dryer, either. Just turn a dial and walk away. Some even shut themselves off automatically, like the washers, in case you get busy with | something else, or leave the house. When it's time to iron, the housewife can sit down | for this task, just like sitting down at the piano. Every thought has been given to the homemaker’s comfort . . like having the ironer just the right height so your hands won't tire . . . like having foot pedals to operate the quiet machine. » ” ” ” " » NOTHING CAN be as unsightly as seeing ‘the old ironing board” sitting in a corner to disrupt the beauty of the kitchen—or even the living room. They build

ironers that even fold into a compact cabinet shape.

Heating the water for wash day—and for every other need seven days a week—is no longer a problem. Once you install the 1951 automatic water heater in the home, you can forget-it . . . and always have water of whatever temperature you choose. You can even have the heater placed in the kitchen beside your sleek electric refrigerator. It'll look like an attractive utility cabinet. ‘The engineers have accomplished a big job in taking the drudgery out of wash day . . . which can now be any

“day of the week and any hour “of the Gay. without dis-

furbing the home routine,

Muscle Builder ...lron Lifting

Scrubbing, rubbing ... rubs you the wrong way

Head in clouds

...of steam

Hanging ...so are you ...on the ropes

Then Answer These Questions . . . Yes

® Have you the equipment best suited to your needs? ® Should you have both dryer and ironer?

® Are you sure you know the advantages of newer auto-matic-type equipment and how little it costs?

® Do you wish to work less and have some fun on wash days?

If all answers fo the above questions are "yes" you have eliminated BLUE MONDAY. If you mark one or mare ’ no,” furn the Pages for the answers in n this section.

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