Indianapolis Times, Indianapolis, Marion County, 16 May 1951 — Page 20

PAGE 20

D. R. Smith. fnens New

Leading Frigidaire ~ Dedler in State Colorful opening ceremonies tomorrow, Friday and Saturday will mark move of the D. R. Smith Appliances store to 810 Virginia Ave, vo ; vi . FL ‘move; from 803 Virginta

:ipelebnatesd. BAOWEnS- AB

yi, “store from the smallest to

‘the ‘largest independent Frigid: " aire business in Indiana.

The store leads the Indianapnlis Frigidaire district comprised of 182 dealers. Mr. Smith made his record at £26 Virginia Ave., his first location with Frigidaire, in 1933, and later at 803 Virginia Ave. D. R. Smith, Appliances is one of three authorized Frigidaire factory zone services in Indiana. It's the only Frigidaire service of its kind in Mation County. Factory service means complete grvice on the long list of Frigidaire household appliances. Gifts will be presented to all attending the grand opening. Coffee will be served, mad: in a Sunbeam Coffeemaster. Demon(trated also will be other Sunbeam appliances including che Ilixmaster. The building at 810 Virginia / ve. is one of three used hy DD. R Smith. # Che factory service shop is naintained at 205 W. South St. The old store address, 803 Vir{infa Ave., houses retail business for Frigidaire appliances traded in on new equipment and repaired in the service shop on W. South St.

SAFE . , . all moving ports are enclosed no danger even with small children.

QUIET . ... i 1 mounted in | rubber, the Ui motor is noiseless.

HANDSOME . . . . styled by the American designer Wayne Ross Porter . . . it's tops for any room.

Vornado . . tor. Come inand be ute demonstration.

standing performance . .

RETAIL BUSINESS—Former address of D. R. Smith, Appliances, at 803 Virginia Ave. used for repaired Frigidaire appliances traded in on new equipment,

Frigidaire Uses Tons of Frigidaire claims to have the world's largest porcelain department housed under one roof

VIRGINIA

Porcelain More than a million poungs of raw porcelain materials are used every month.

RAND OPENING D. R. SMITH'S

New and Larger Appliance Store at

AVE.

SEE THE WONDERFUL

. the world’s finest air circula-

convinced with a S=min= Every one gives out-

. regardless of its

weather requirements. OPEN TILL 9 A. M. Thursday, Friday, Saturday—MAY 17-18-19

DR. SMITH (0.

Since 1933

WORLD'S FINEST AIR CIRCULATORS

EFFICIENT , . injector cone principle channels air to the propeller . . . prevents lost circulation,

LIGHT. . because it's basically aluminum. Move it anywhere.

ECONOMICAL . . . does the work of 3 ordinary fans.

FANS

PRICES START AT

D. R. Smith. Owner and manager of D.

Fresh out of Purdue engineering department, he launched the business on $210. ~

Mr. Smith spent 2100 of that Mis amount on a 1928 Ford roadster. Iiss Lelah Hiday of Fortville,

He made a $37 deposit on. mers- ‘ handise on floor plan:

Like ARTY p> SRY PK

Twenty-six days passed without;

(a single. sale,

‘Mr. Smith ate scaritily and eed Frigidaire: Sets :

: frugally wondering if “he should

have splurged on the little green roadster. He was down to his last $0 Then came success. He sold a

(Super 63 Frigidaire for around nN million refrigerating units alone ,jre appliances.

have been built to date.

$200. He ate regularly again. His confidence was rejuvenated.

Mr. Smith did the servicing and more than 400 produéts.

THE INDIANAPOLIS TIMES

'D. R. Smith Didn't Make Sale for First 26 Days

After Slow $tart in 1933, Firm. Grew Into State's Biggest Frigidaire Dealership

The shoestring on Which he started business hasn't tripped day at 810 Virginia Ave.. it's in R. Smith, the largest independent Frigidaire business in the state.

It was the smallest in 1933 when he went into business at 826 4 S pmonstrator, with Frigidaire, Virginia—Ave. as D. R. Smith, Service and Sales, veIpor of, w Bi

the selling. book-keeping, too, the onstrated by Miss Thelma Hornfirst year. but sales picked up.

office helf. A x Nato anwanr part For Cusiathie aA a

Output Mark mm

more products than at any time

Cooking School Held Each Week

A weekly cooking school ig part of “customer service at the D. R. Smith, Appliances store, Held at 1:30 p. m. each"Wednes-

charge of Mrs. Dorathea White, home economist, and Mrs. Jewell Gansef, district home. service

Appliances, his store is

Youngstown products are denr-

berger, home service demon-

Soon he took a wife, the former Strator. !

Soon. he hired salesmen and ‘Extra’ Courtesy

dDiis field. W : 2 din D.'R. Smith's’ Appliances shop looks out -for customers after they re sold and their bills are ’ .

Among the store's services are making post-sales demonstrations. Store representatives show cus its 30-year history. Over 11 ;,mers how best to use Frigid-

Frigidaire today is

The service is part of Frigid-

and salisfaction. 18 years ago. It was his first sale.

STARTS SALESMAN ON CAREER—Mrs. Walter Neerman, The Frigidaire line includes aire's over-all aim at perfection 5626 Carrollton Ave., and refrigerator she bought from D. R. Smith

PHILCO 1830...

In Aerial.

$14.95

size. Choose your Vornado by its rated capacity in cubic feet of air moved per minute, considering the size of area you want cooled. Buy the model you need to fill your maximum, hottest-

FREE PARKING

In Lot Rear of Corner Building

AT lantic 1562

810 VIRGINIA AVE.

the all time value leader in a TV console. Big 17” rec- . tangular picture, syper-power Du- : demonstration tomor- sic. plex-Chassis and Electronic Builtial. Distinctive all-metal cabinet in richly finished mahogany.

319" Plus Tax & Warranty

Ail OPENING,

Thursday, Friday, Saturday....May 17, 18, 19

D. R. Smith's

NEW and Larger Appliance Store at 810 VIRGINIA AVE.

See the Special Demonstration of

PHILCO

BALANCED BEAM TELEVISION

The Philco development that_-gives the Truest Picture ever seen on Television . . . a brighter, clearer, true-focus picture. You can depend on Philco for quality . . . for dependable service and for tops in See the Philco

PHILCO 1207 value!

row at the Big Opening at D. R. Smith's.

Ask About EASY TERMS!

PHILCO 1800 . new leader in quality and performance. Big 17” rectangular picture in new, modern table model cabinet. Built-in aerial. A super value!

279° Plus Tax & Warranty

PHILCO 1234... 97 sq. in. rec-

tangular picture in richly styled wees—console. Built-in" “aerial. Mahogany veneer cabinet.

328955.

CONVENIENT TERMS

a sensational value with Balanced Beam 97 sq. in. picture. New high-efficiency chas-Built-in aerial.

199% Plus Tax & Warranty

ATlantic 1562

Hou Tas

By |

Frigi Is Ti

The ne possible. t same tim partment convert baking ot The auf the hous moving ti bolting d clothes tc The ele its threeattractior

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