Indianapolis Times, Indianapolis, Marion County, 22 April 1951 — Page 43

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22, 1951

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Real Estate

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The Indianapolis Times

Real Estate..........43-45 Business ............43-44 Small-House Plan.... ...45

Section Four

SUNDAY, APRIL 22, 1951

The Week in Business—

Doug Slows Cash Registers

Stores Deserted During Talk, But Merchants Didn't Mind

By HAROLD H. HARTLEY Times Business Ed

RETAIL CASH REGISTERS paid silent tribute during Gen. MacArthur's report to Congress. But merchants didn’t mind. They said it was worth it. One merchant described it, “You could roll a bowling ball down any aisle without hitting one nyloned pin.” After the “Old Soldier” faded away from TV screens

and radio speakers, and €YeS rouble fs, a merchandiser said, were dry again, business took [people scare-bought in January a deep breath of confidence, (and February what they intended

. | ril. and pushed on, a little stronger. to buy in March and Ap

ters Defense contracts hadn't moved| Drug store liniment coun - lare stocked up. Garden tools are up, and there was a down-jog I ius ty a ears’ Tes

. wi | yen: as Em. [ported on Friday a lineup an hour ployment Security Division re-|before opening time. reported the employment market! Wheelbarrows are short, and “still awful tight.” lout in aluminum. Plastic hose, Even RCA, lulling slightly from plentiful, preference green. The Its December peak, had reopened red has an ugly fade. orders for employees in a few de-| The food men were up to their partments. But the whole clerical ears in their government price refield is still short, so is skilled ports due May 1. help, construction workers, metal, Advance word is that food will men, and even “good husky com-/take a slight drop, a cent here mon labor.” land there. Crackers and cookies Expansions are on the move. will be down, coffee, vegetable Ell Lilly and Co. announced its shortenings up. | new antibiotics plant near Lafa-| And price-footballing will slow yette. First up will be the power up, may stop. This, grocers like. and disposal plants. | “There's a place for football,” General retail buying will crawl said one chain manager, “but it's up between now and mid-year.'not in a supermarket.” |

SELLING, ON PAPER—When the Sales Executive Council has its all-day conference tomorrow in Butler's Atherton Center with top names, George Rush, ESA, Dr. Alfred T. Haake, GM economist, Millard Bengett, NY economist, and W. P. Marquam, Pure Oil, it will award hard cash for high school essays on selling. Reading the winners are Herbert Linsmith, Herbert Graebner and Fred Gombert. The name? Secret. Until tomorrow.

|feet in size.

lof Pure Oil a sales and service!

Justus Starts 19 New Homes On East Side

$1 Million Project

On Hawthorne Lane

A million dollar homes project is underway on the fast-growing East Side.

Seventy-four houses will be built by Justus Construction Co., Inc, new owners of 74 lots between the 1200 and 1600 blocks on Hawthorn Lane,

Excavation for a 30-feet concrete street and sewer installations has been started by Raleigh Burk at a cost of approximately $55,000. Building probably will start in July, according to Walter E. Justus, president, and Henry G. Justus, secretary-treasurer, of the Justus Co. The homes will range in price from $17,000 to $20,000. They will be modern brick and stone, in varying types of construction including Cape Cod, English brick, and ramblers.

Full Basements

Each house will have full basement, with finished social room, | automatic © ofl heat, glass-tile kitchen and bath, living room fireplace, dining room, landscaped front and back lawns, and installations for city utilities. Each lot will be approximately 50 by 160]

*Sl

For

—-

for a brief stroll.

They will be similar to the 1200 | East Side homes built by Justus, Co. east of Emerson Ave., in the! past 15 years.

Western Electric's Shadeland Ave. plant is around 20 blocks and the Naval Ordnance plant 10 blocks east of the Hawthorne Lane project. The new homes will be close to International Harvester plant.

Community Center

The Justus project is in addition to its community development projects on six acres bounded by Southeastern Ave. English Ave. and Pleasant Run Pkwy. Work already has started on the Kroger super. market, 3002 E. English Ave, at cost of $125,000. Pure Jil Co. plans to build a! filling station immediately east of the Kroger building. Just east!

plant will be built by Cummins-| Diesel Sales Corp. designed by, Austin Co. | In the process of planning are] two other retail buildings in that section. { W. H. Brennan, Inc., sold the six-acre tract to English Realty Corp. and is negotiating all leases on the property. .

.Wandering Webers [* ic play. “You Can't Take

It With You,” the father went to work one day. He stopped at the elevator, decided to quit, right there. He spent the rest of his life doing what he wanted. i I thought of the play when I heard of the Webers. They had 8 475-acre farm near Laurel, Ind, stocked with Angus cattle. They | lived in peace, and prospered. 2d The SOUR Then Frank Weber and his wife from it all-and age took a couple of auto trips West. Ruth Rhode gets letters from

| |

The roll of the wheels, the chang-| ing horizons, got them. They de-| . cided to take a real trip in a cov- * ered wagon with. a gasoline horse.

Jean Weber, in a fine, girlish, | patient hand. They come- from| Honduras, Guatemala, El Salvador, Nicaragua and Costa Rica—

They talked it over with their|,p, yonest travel story of the fardaughter, Jean, 19, who- worked |, woo through first-seeing eyes. |

at L. 8. Ayres & Co.,, and their three sons, Dick, 17; Steve, 16, “and Jerry, 11. They decided there was education in travel, too. And they took books along for the

“Cobblestone streets . . . lots| of their money for a little of ours . . . Coca-Cola served warm . « . 5500 miles in one month . . J

Indians in bare feet... road impassable in rainy season, bumpy, | narrow . . . mountains clothed in| coffee bushes . . . smoke-belching | volcanoes , . . the ancient tem-| ple of the kings with its pillar of death . .. and the guide who| tells you how long you'll live . . . The Webers sold their farm, and a native wedding with oo] pulled up roots, and took off. honeymoon . .. they went straight It was trim, and news-sensitive, home.” "Ruth Rhode, editor of “Ayro-| There it is. That's what a man| grams,” who told me about the and his family can have if they| Wandering Webers, led by the fa- have the nerve. And the Webers!

boys. Jean does the teaching. They fitted out a jeep station wagon with special mattresses, lift-up sides, and a false bottom for American canned goods. They «chose the Pan-American Highway, then followed their dreams.

Straws The used car market is soft as fresh putty. Some : dealers are shying at late-model trade-ins, too hard to sell. Reg. W bite is too heavy—one-third down—15 months to go. Used car men are sweating it out, selling well below ceiling. The big moan comes from the finance companies. They aren't so! choicy any more. Credit ratings which used to get the go-by now . get a welcome hand. | Their biggest risks are pre-war Athenaeum next Saturday. Bookears. They're a mystery. No one Writer Frank Bettger will speak knows how long they'll run, or if|o0 “Failure to Success in Selling.” the buyer will keep their value up. But I think George Stark. could But if the government goes Probably have written it better. ~through with its defense plans, as| Q. G. NOBLITT, chairman of| I think it will, the clogged used Arvin Industries (old name, Nob-| , car lots, and storage barn at the |litt-Sparks) in Columbus, Ind. is ¥'8State Fair Ground, will thin out/a new director of the NAM, just after July. [right, a self-made man. > STARK & WETZEL has one off THE TEXAS CO. feted and fed ’ the hottest meat selling organ- and diamond-pinned 87 veteran izations in the country. And it'll employees in the Antlers. Two “be better still, after the com-|of the oldest, Teresa Brewer and pany’s sales conference at the Collins Black, got gold watches.

Hear Harold Hartley with “The Human Side of Business” on WISH at 8 p. m. today.

‘Sale of

6261 Haverford Ave. Buyers of this house were Dr. and Mrs. R. A. Hanes, and the sellers were Ruth and Amine Turner. The sale was made in a cross deal by Robert Mason and Haynes Realty Service, It is a threebedroom brick has an attached, heated garage, and unfinished fourth bedroom. .

"open" living.

INVITATION TO RELAX—Inside the display house the visitor can almost hear an invitation to stop and relax in a spacious living room made cory and attractive by a snug fireplace. Flickering flames in the fireplace plus a ceiling of open rafters offer a unique sense of luxurious, sheltered

BEAUTY—It's beauty you see when you walk from the Indianapolis Home Show's centerpiece, the display house. The garden area is almost an integral

art of the home because of the "open" construction. It can be enjoyed from inside, with a view from the living room, and is easily reached

Stocks Drop Off In Light Activity

Traders Await New Foreign Policy Aims

By ELMER C. WALZER United Press Financial Editor

NEW YORK, Apr. 21—Stocks declined in light trading during the past week. { The recession, though small, left] the industrial section about a point under the 20-year high set a weeek ago. Traders turned cautious pending clarification of the foreign| policy situation that was further heart of Indianapolis had failed complicated by the speech of Gen.|t0 recoup its lost status. Douglas MacArthur in Washing-| The final spurt to the finish line! ton on Thursday. and sound market health has been The market recessed two hours made since VJ Day. on Friday to honor the returning Inflation Taking Toll General and many remained away L. H Iewi hai f th from the street for the whole day.| ~~ + L€Wis, chairman of the

By Downtown

slumps of depression years,

are always the last to feel the

last to recover.

Real Estate Boom Shared

Property

Depression Effects Persisted Through World War ll, but Now Have Vanished

By DAVID WATSON Downtown real estate is in tip-top condition valuewise.

and the barometer of downtownvalues—business fluctuation—has continued its upward trend. Leaders in real estate activity here contend downtown properties

Lighting, Heating To Be Discussed

Experts Will Speak

Automobiles riekrere SY)

Home Show Machinery Oiled Annual ‘First Sunday’ Rush

Huge Turno

Homemakers, and H

The house for 100,000-guests It's Indianapolis Day at the

Home Shows. This year is expec crowded the dream house yesterday and Friday, first two days of the show. It was a dream come true of the homemakers and husbands, too, who passed through. The Midwest Town & Country display house with the unconfined spaces hit the fancy of Hoosier crowds. Built of Bloomington limestone, brick, redwood and glass by Ben Olsen Jr., it was designed by Ewing Miller of Terre Haute. Ayres’ decorated the house and a long list of suppliers added equipment. James Maschmeyer and Edson Nott coddled the dazzling shrubbery and foliage— coaxed it into full bloom for the show.

Interest For All There's a room, equipment and gadgets to intrigue every member of the family. This is the path Ayres’ hostesses, Mrs Leona Knight and Mrs. Mary Dallas, take you, on the tour through the house: Powder Room, Master Bedroom, Bath, Child's Room, Guest-den Room, Hall, Living Room, Porch, Garden with Playroom and Terrace, Dining area of Living Room, Kitchen, Utility Room. It's informative, first-rate and fun, this gigantic Indianapolis Home Show, from the time you enter the front gate, on. It's a big Hoosier party for the whole family. It's the spirit of friendliness at

Sales Drive Fells

Northsiders Score Third High for Year

They rolled up their sleeves and swung pile-driving sales axes at standing records. Most records fell and the two left standing were tottering on trimmed supports,

Hours today, and daily, are 11 a. m. to 10:30 p. m.

ut Expected

For Exposition Today

usbands, Too, Finding

Model House in Coliseum Is Dream Come True By OPAL CROCKETT

today stood by for inspection. 10-day 1951 Home Show, where

the model house is a center of attraction. The first Sunday has drawn the top crowds in the past 25

ted to be no exception.

Home Show Day by Day Today—Indianapolis Day. Monday -- Electric League Day. Tuesday—Breakfast, 10 a. m., in front of display house, and Ayres style show, sponsored by Central West District of the Garden Club of Indiana. Wednesday -- Construction League Day. Thursday—Indianapolis Real Estate Board luncheon. Friday—Marion County Residential Builders, Inc., Day. : Saturday and Sunday, Apr. 28-29—State Days.

every turn. Looked out for dy Indiana Bell Telephone Co. (with a front booth) are those who lose their children and umbrellas, and the information-seekers. Miss Lorraine Rasmussen, 1227 N. Park Ave., accompanied by two helpers, returned to the show fo» the third year. “We find about six children a day,” she said. Entrance Appetizer It’s a show to send family savings shivering. It's a show to make piggy banks quake.

exhibitors’ booths are things for the house, inside and out, to turn homemakers green-eyed with envy, and catch home-loving men's fancy. It's an appetizer at the entrance. Carl Gaertner, head cake decorator for Roselyn Bakers, displays his cake replica of the Home Show house built on onehalf inch scale—and more cakes. It's a place of all-round comgeniality. Exhibitors trade compliments on their booths. A teenage Broad Ripple High Schoo! band member said “It's all right that we got girls in the band. They are better marchers than we are.” ; It's a home complete in th: model house—a home cut in parts,

exhibitors’ booth. ; It's an exhibition of high clas: showmanship, in the display

“They” are the members of Associated North Side Realtors. The records they set in sales were established earlier this year. According to reports submitted last week, the association nearly did it again. The organization blasted over the half million dollar mark to establish the third highest figure of the year. The previous week's

At Forum Here Right lighting and good heat-|

Most major properties have made complete recovery from value ing will be described by I w.|

Cotton and Walter C. Brown of| Lafayette

at the

brunt of a recession, and are the PY Smaller merchants finding it Even during More difficult to keep merchandise

World War II, real estate in the inventories filled. This would result in a need for less storage :

and operating space. Most major concerns operate

Continued on Page 44 —Col. 6

Book to Discuss

* The regular two hour session/downtown committee of the Indi- Futur e of City

was held today. Saturday closings anapolis Real Estate Board, said at the end of May, carrying take its toll in blocking many through to the end of September. planned improvements, however.

Sharp Gains In Sales Government restrictions on Corporation reports showed some commercial building and im-

sharp increases in sales in many | royements are strengthening this'|8

instances for the first quarter, iphoel, he said, although there is but in several instances, the street/sy resent adequate financing

(was jolted with sharply higher gyajianie to support anticipated

taxes eating into net profits on t programs. which dividends are based. Rail- iaprovement Pedgte 185 vacant oe ne go Their reports” [properties privately owned in the ». | 9 Despite this the railroad section Le rol onoune Was gepressed moat of the week. vs. Most of these are env) Some of the higher-priced issues ! registered wide losses. have not confirmed the recent rise in industrial shares, a move that the chartists say, is against the market, indicating further corrective selling. ) Steels, chemicals, some of the

said. There is an approximate

[properties in the mile square.

Inventories Smaller

Despite the substantial demand for choice commercial rental

|manager, will preside.

B. F. Frazer H

B. F. Frazer, district represen-

“Our City's Future—Good o of the exchange will be effective|nost.war inflation has started to Bad?” will th the Tr liam H. Book, at Peers. Apartment Own- | Association meeting Wednesday noon in Hote] Indiana. Washington. 2) Mr. Book has a closeup on the industrial, ness, and civic life of the city. manager for Eli Lilly & Co., will wood Ave. He is executive act as moderator during the Na-| gt, 2746 Deniston St., 2337-39 .vice president, tional Materials Handling Expo-| Indianapolis sition opening in Chicago Apr. 30 1335-37 N., New Jersey St.

ers’

W. H. Book

busi-

Technical High| School. | 2 Mr. Cotton, . president, I. w.| Cotton Co., will} talk on “Home, Heating.” He is| the new chair-! man of the re-| 2 search committee | IW. Cotton Of the National | A sso clation of] Heating and Ventilating Engi-|

“Adequate Wiring” will be the subject of Mr. Brown. He's with|

I. H. Small to Head

Chicago Conference I. H. Small, domestic shipping]

Chamber o fthrough May 4. |

The rails|!? use as parking lots, Mr. Lewis Commerce.

Paul Coen,

onored

| Other Indianapolis area speak-|

association presi- ers, sponsored by the local chap-| total of 1550 privately owned dent, and William P. Snethen, ter of American Material Han-/ oye 5039 Indianola Ave. 6005) |Haverford Ave. 4418 College Carmichael, Capital Airlines pres-

{dling Society will include:

{tripled and the dollar volume

Indianapolisilished on Mar. 10 and Feb. 15. Forum for Home February maintained the peak] Planning T ue s- position with 56 properties sold day, 7:45 p.m., infor a dollar volume of $828,400.

sales count was more than

more than doubled. All records for the year toppled with the exception of that estab-

hooths. Indianapolis Power & Light Co. shows a school room with" good poster desk units, a blackboard with pictures made by School 10 pupils taught by Mrs. Ethel Dean. They drew them while watchin the company's linemen work. One ingenious = 6-year-old included wires and insulators on his light pole picture. : Suppliers Listed i Among suppliers in the mode! house, most of whom have booths, are: et-Binford Lumber Co.,

Continued on Page 44 —Col. §

T. H. Gates Joins

for easy understanding, in the

{the Public Service Company of| Ave

Butterworth Co.

T. H. Gates, Indianapolis real estate broker for the last two years, has joined the firm of Butterworth & Co., 6302 Guilford Ave. ’ Mr. Gates, who is an Army veteran of World War II, is a netive of Indian - and attended . Hanover College. He served as manager of a paving materials concern in New England before coming to the real estate business here.

For the week ending Apr. 14, period of the latest report, there were 53 properties sold for a count of $625, 150. The transactions included sale of 21 lots, and other acreage. The report was submitted to Hg Li the Indianapolis Real Estate 5 Board by Willis Adams, chairman | of the northside group, and Alfred! Campbell, secretary. | Realtors and the properties they! sold included: - W. L. Bridges & Son—1931 E. 64th St. | E. E. Brodbeck—118 N. Arsenal] | Butterworth & Co.—5640 pik

{ |

T. H. Gates

ford Ave. 4906 E, 21st St. Alfred Campbell—626 Berkley) The Butterworth firm, a memRd. (represented seller). ber of Associated North Side Jack OC. Carr, Inc.—1826 Lock-| Realtors and Indianapolis Real 723-725 N. Delaware! Estate Board, specializes in resiN.|dential North Side properties. Gale St. 241 First Ave. Carmel, Mr. Gates resides at 2818 Car-

3102 rollton Ave. Broadway, 1048 Beville, lot in| 4. pe ’ FW rior: Airline Re-elects Head

— Indi ola| Times Special Git Cafter Uo 1525 Indian | WASHINGTON, Apr. 21—J. H.

| Wendell W. Phillips and Ray-|Ave. 6938 Crittenden Ave. 6245 ident, has been re-elected to that

mond E. Pigg, also of Ell Lilly & N, Tacoma St. (represented buy-|P0oSt by company directors. Co., Jack Abney, Chevrolet Divi-lap) ots 27, 71, 72, 73, 74, 78, 79, elected vice presidents include sion; Harold Bock, RCA Victor|gyo, 81 and 83 in Windermere Raymond Lochiel, treasurer; Rob-

Re-

oils, some utilities and a few spe- spaces, Mr. Lewis said, the num-|tative of Jefferson National Life Division; Robert Dollens, Arvin Heights Addition, three acres at/ert Wilson, personnel and prop-

cials lost ground. Selective buy-|ber of vacancies in fringe areas Insurance Co., ing went ahead in many issues,|of the downtown district is in- “man of the month”

where substantial gains were re- creasing. corded.

rthwest and EAE EY Ta wy ny

2123 W. 58th St. Miss Marie H. Boesen purchased this house and one on an adjoining lot from Mr. and Mrs. Clifford Allen. The transaction was directed by the J. M. Marcum firm, realtors. Miss Boesen

will occupy this home and the other will go to a bride and groom, Mr. and Mrs. EA Stern, j » —\

ortheast

has been named Industries,

and Donald

1101 E. 57th St.

The Hugh Teeters Co. sold this three-bedroom, white brick home for Mr. and Mrs. Robert Ferrell. It is a ranch type, equipped with two and a half baths, and was purchased by Dr. and Mrs. J. Neill Garber, The house was listed by W, L. Bridges & Son.

Greenwood; W. A.\77th and Springmill Rd., two lots by his firm Parlon, president of Parlon En-|at southwest corner of 61st and in recognition of March produc- gineering Co. This could be caused, he added, tion. His volume totaled $155,000. Rhodes, Pitman-Moore Co.

Helps Keep Real Estate Market Humming

erties; J. B. Franklin, operations: James W. Austin, traffic and sales, and Hayes Dever, secretary and public relations director.

Continued on Page 45--Col. 4

. 6230 Michigan Rd. Mr. and Mrs. Lawrence Steen of Cleveland have moved into this three-bedroom home bought from Mr. and Mrs. C. Vaughn: Akard. Jack Clayton, associated with Edgar E. Brodbeck, realtor, represented sellers, and Robert Houk, of F. C, Tucker Co., represented buyers. 3 4 oR

Hundreds

In the house and the dozens of -

agg

Boy SE