Indianapolis Times, Indianapolis, Marion County, 8 April 1951 — Page 39

PAGE 40

The

Here's Story

American

Of Manmade Rug Fibers |

Introduétion of 1951 carpets, made of new 100 per cent manmade fibers or blends of chemical fibers has resulted in much discussion by homemakers. Naturally, they have some questions about these new magic carpets which herald a new era in floor covering fashions. Here are some of the most frequently asked queries in home decoration forums, and the answers: Q. Where do come from? A. Chemical fibers, the result of vears of research in American laboratories have been developed, especially for use in carpets. They have been engineered for a specific use as have the various fibers now used in apparel and other home furnishings. Q. How do these man-made fibers compare to wool? A. They have all the desirable qualities found in carpet wools, plus being 100 per cent moth resistant. Q. What do carpets made with v chemical fibers look like? A. Even the experts have difficulty distinguishing them from those made of wool Man - made fibers dye in brighter, clearer colors. All carpets are labeled as to their fiber content. Q. Will these new carpets, made with laboratory produced fibers, wear as well as allwool carpets? A. Wear tests indicate these new carpetings are as durable as wool qualities of comparable construction and foillar value Q. Do these man-made fibers s0il more readily than wool? A. Tests show no appreciable difference in the soil or cleaning characteristics of wool and man-made fibers. Q. How does the price of carpets produced of man-made fibers compare to costs of wool floor coverings? A. Currently man-made fibers

chemical fibers

carpets are less expensive than comparable qualities of

wool.

Carpets Make Fashion News

There's fashion. NEWS in the smart weaves, texfures, colors “and patterns , . . in beautiful new . fabric blends. ALL on display for

your NOW! Don't miss it!

the

Open Daily 9 to 5:30 Mon. & Fri. Eves. till 9

GAUSEPOHL-BAIER

Furniture & Warehouse 2854 Clifton St. Cor. Clifton & Udell

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| A. Extensive tests in homes

Q. Will the floor covering mil-

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By JEAN TABBERT LOCAL FLOORS will be wearing the American Look this season. New carpeting avaiable in stores here reflect the homegrown effect in a number of ways. The designs spearhead the third annual Carpet Fashion Opening, the industry's way of introducing its improved fabrics and fresh patterns to the homemaker. This year Yankee ingenuity has perfected the synthetic blend weave, one that combines wool with rayon or some other manmade fabric or that is constructed -completely of laboratory-produced yarns. Chemists now can control the shape, contour and length of the individual fibers. Their uniformity makes for sturdy yarns, longwearing floor coverings. Because the fibers are smooth, they shed dirt, minimizing shedding. a» Their whiteness enables them to absorb dyes particularly well. This spells a wider vartety of color, both bright and muted.

Typical Designs

Typical are the three Bigelow-Saniord designs pictured. Cordalon, Chansonette and Rondelle have a 60-40 wool-rayon content, are neat basic patterns for any room decoration scheme. All available at Banner-Whitehill's. Block's, Adams.’ Colonial. Wool carpeting still plays the leading role on the carpet stage. however. New wool weaves have been turned out with tone

Radiant-Heated Floors Won't Injure Carpets

So many homes today are heated by panel or radiant type of heating systems, with water circulated through pipes embedded in the flooring, that questions inevitably "arise concerning the effect of soft floor coverings on functioning of the heating system and the effect of the radiant heating on the carpeting. Here are some of the more

during the heating season to prevent the surface tempera-

ture of the concrete from reaching the dew point of humid summer air. Condensation has not been a problem with heated slabs. Therefore, the possibility of enough moisture coming through the concrete to cause mildew is so small that it should not be considered as a factor in selecting a floor covering.

Look Takes The

asant collection.

Chansonette at |

"THE INDIANAPOLIS TIMES

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on tone, geometric and abstract designs and carved and sculptured motifs. Twist weaves are just as hardy as they've always been. Cotton has reached new proportions on the floor scene, too. Made with standard backs, cotton carpets, from scatter to wall to wall, are shown in a variety of designs. They range from plain, thick-piled textures to beguiling informal plaids, spatterdash effects and hit and miss varicolored tweed patterns. ® Gone are the days of borrowing designs from the old world. Contemporary patterns capture the spirit of America itself, harmonrizing with 1951 utilitarian furnishings. Particularly vigorous is the Tempo pattern shown to be found at Ayres.” A cotton broadloom. it is woven on a standard back. is part of the Karastan Rug Mills’ American Casual group. There are two color combinations: A pale gray ground with a non-directional motif in white and black and two shades of green and white. As a further indorsement of the high standards of its design, Tempo is part of the Good Design Exhibition in Chicago. It's the type of carpeting young moderns prefer to match contemporary home furnishings in ranch house dwellings. Much of the zesty living of grandmother's day has been captured in Patchwork. Gay as her favorite quilt, the carpeting is part of a new peasant collection keved to the ‘“‘voung in spirit.”

High Style Colors

The irregular squares come in high styvie color 1 juoise, bronze gold and red sparked with black, pale moc.a and white touches. Made by Firth and all-wool, it's just the ticket for a provincial setting, either Early American or French. (Wasson's.) The signature of Edward Wormley, top home furnishings designer, is attached to October, an all-wool carpeting with a flat pattern of autumn leaves. Tones of rust, gold, flame, and rich browns enhance a choice of meadow green or warm- gray ground. Alexander Smith manufactures the design, a motif that has the geometric look of many of the new patterns. Block's has the carpet.

To Grip Floor

Some cotton carpets are woven with standard carpet backs or have backs treated with latex. They grip the floor without buck-

Be sure to see our big Floor Show!

frequent questions together with answers based on information supplied by the Carpet Institute. Q. What effect does the floor covering have on the operation of a heated floor panel?

A. A soft floor covering does have an insulating «ffect when used over a heatzd nan el. The amount of this eifect depends on the construction

of the floor covering, the tvpe of carpet lining used, and the extent of floor surface covered. According to the Carpet Institute, a maximum water temperature of 160 degrees F is required to obtain a surface temperature of 90 degrees F. when a rug- with hair lining is used. This represents a rise of only 40 degrees F. above the water temperature required when no floor covering is used. Engineers report that though there is some additional stack 28g. in the boiler it is negligible.

What effect does the heat from the flooring have on the carpet?

where a maximum floor temperature of 90 degrees F. has | been maintained and in pub- | lic places where temperatures up to 100 degrees F. have | been maintained revealed no damaging effect on soft floor ! coverings. In other words, the use of rugs and carpets over radiant heated floor surfaces can be recommended without qualification.

terns.

NOW!

dew or rot because of moisture absorption from concrete slabs laid on grade? | A. Even in houses with basementless construction, the ground stores enough heat

all the new 195] * fashions in carpets on display NOW!

See new carpet textures. New patNew colors. ion -excitement for

GAUSEPOHL-BAIER SLEEP SHOP, INC.

3762 N. Meridian St. Open Monday and Thursday Till 9

Special Purchase for CARPET FASHION WEEK

BROADLOOM CARPET

Plain twistweave in Beige, Green and Grey |

8.95 sq. yd.

Free Estimates— Expert Laying Service

See new fashyour floors

E. F. MARBURGER AND. SON

1819 N. Meridian St.

Floor During Carpet Fashion

Tempo . . . cotton broadloom for casual rooms.

SUNDAY, APR. 8, 1951

‘Week

RE WIY swe R

Here

Increases Carpet Life

It’s never tdo soon to start | carpet care, for the long life | and lasting beauty of your carpet or rug depend on a clean= ing schedule which prevents soiling. - | For a quick pick-up, run the carpet sweeper or electric cleaner over it daily to remove dust, mud and lint left by your family at work or play. When it is quickly removed, dirt has no chance to work its way down into the pile of your rug, where it is hard to remove, Embedded dirt grinds between your feet and the backing of the carpet, and, in time, cuts

off the tufts, leaving bare spots. Your sweeper may pick up fluff as you clean, for shedding {| or fluffing are natural in any ; | pile fabric and will continue Ballerina, C. H. Masland’s new wool broadloom, gives & | ynti] all the short, loose fibers marble effect, a variation of the old tone on tone idea. The | work their way to the surface. deeply textured herringbone weave is available in a rainbow of | At least once a week acum colors: Two, aquamarine and lemon gold, currently are making | your carpet thoroughly, under

: , and behind large pieces of fur= decorator headlines. It also comes in light or dark green; beige; | piture, as well ge 2 on traffic rose and gray. (Adams.’)

lanes.

Regular Care

| THE PRICE TAG ON CARPETS AT RAINIER'S

WA. 2488 = [

Your home can look NEW!

it Fosking

1951

TWIST WEAVE BROADLOOM

Luxufious . . . woven of wool and Arion fibers for long wear and beautiful colorings. Choice of grey, cinnamon, rose beige and green.

SPECIAL FOR FASHION WEEK

AXMINSTER BROADLOOM

oft pile in scroll pattern . table for traditional or modern settings

58.15 sq. yd.

Deep two-tore

510.95 sq. yd.

SPECIAL FOR FASHION WEEK

SCULPTURED BROADLOOM

Extra heavy, in large or small patterns. Choice yarns combined with twist weave for extraordinary beauty.

SPECIAL FOR FASHION WEEK

$14.95 sq. yd.

Does not indicate all that you get when you purchase a carpet. At Rainier’s you have your choice of one of the most comprehensive groups of samples in the state. You have the services of carpet consultants who know carpet quality, contruction and texture. They will help you select the proper color for your home, showing samples in your home, measuring

your house and quoting prices on modern and beautiful installation by expert layers.

IT WILL PAY YOU TO VISIT RAINIER'S DURING CARPET FASHION WEEK!

Open Evenings Till 9 P. M.

4212 Lighted College Ave. Parking HU. 1376 In Rear

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