Indianapolis Times, Indianapolis, Marion County, 3 April 1951 — Page 13
3, 1051 over
dication '
> THEM!
i ely greaseless, save on day nedication. Skin that CLEARASIL o 4 out of 5 UFFERING NEED today,
a a dh
ee ONCE - ne ¢ 8a
sof RIN O88
Inside Indianapolis By Ed Sovola 1k :
esman frightened me and for years I've been running from them. The other day 1 met one and didn't run immediately, ©
Of course, I was trapped. Didn't know he had changed jobs. In a way Fm glad. Found. out’ they're just people with problems, obstacles,” hopes, families, appetites, creditors, frayed cuffs. Like Charlie Mosier, who has taken the plunge. As soon as I met Charlie I thought misfortune of some kind had hit him or was about to hit me. As the former assistant safety director of the Indianapolis Chamber of Commerce, Charlie was a pretty harmless sort of fellow. His jokes were usually sad. If he didn’t have anything to - 88Y he didn’t take an hour to say so. : ® hd IT WAS a new Charlie Mosier I met on the street. Charlie welcomed me like a long-lost’ brother. His smile was from ear to ear. My simple greeting made Charlie guffaw. His handshake was vigorous, intimate and made you think of a crutch. “Have you been working too hard, Charlie?” “I'm in the insurance business now,” announced Charlie with eloquence a man would Yeserve for a Kefauver hearing or a filibuster. I recoiled. The old fear returned and I had to use all my will power to keep from shaking. “This is a lot different from working for the Chamber of Commerce,” continued Charlie. I could hear him perfectly. . My faculties were working although complete paralysis had set in. Charlie laughed about how some of his friends react when he tells them he is in the insurance business and hands them his card. I tried fo be brave as a calling card came my way. Charlie was with the Souder Insurance Agency. ? * 9
“OLD FRIENDS turn white and séream 'I'm insurance poor’ when I tell them I'd like to be of some service,” explained Charlie. “As a rule you don't sell friends and neighbors. The good salesman appears at the right time with an intelligent suggestion. Insurance men have something else to talk about besides policies.” I was happy to hear him say that. ‘Charlie said an insurdnce man renders a professional service comparable to that of an attorney, physician or tax accountant. That might be stretching it a point; I said. We didn’t come to blows. Charlie recalled the many experiences he has had in a short time. Old friends rushing away when he approaches, makes Charlie feel a little hurt. When acquaintences register shock and surprise at the change he made, Charlie is a bit bewildered. Charlie believes in the insurance business. He's sold on the idea that he bettered
himself. Charlie doesn't intend to live insurance
24 hours a day. “ @& &»
“HAVE YOU read any good books lately?” 1 asked when I heard the latter statement.
it Hap By Earl Wilson
NEW YORK, Apr. 3—I wonder if your little
. family circle talks at the dinner table about the
movie stars much any more? Or is your talk more about Arthur Godfrey vs. Milton Berle . . .Sid Caesar vs. Frank Sinatra . . . and about Kukla, Fran and Ollie? Pardon me for getting so serious, but it occurs to me that # the movie glamorpuss has seen her best days. ; Is it possible that the glamor news of tomorrow won't ‘be about the swimming pools of Beverly Hills + « « but the penthouses of Park Ave? I'd like to know your own feelings on the subject because I want to write about people You want to read about. So--who'd you want to know about--Jane Powell —or Imogene Coca and Dagmar? Whose figure are you more fascinated by—Marie (The Body) McDonald's . . . or Faye Emerson's? Whose ears are most interesting to you now—Clark Gable's, Jerry Lester's or Ted Mack's? Does it intrigue you to know that television star Vaughn Monroe is still being a-silly boy with his motorcycle and rides it around town, besides being a little batty on the subject of fiying his own plane? You see, I'm really starting a little poll here.
oh
1 FEAR that the fact that Mr. Berle comes Into your living room (and what & mess he makes of it sometimes) makes him a part of your little family.
To my son Slugger, my Beautiful Wife and my Gorgeous Mother-in-Law, he is “Milton” — never “Milton Berle,”
Oh, we know him much too well—just from TV—to call him “Milton Berle.” 80 I've a feeling that vou want to know more about Milton than you do about a great movie star like Spencer Tracy (who doesn't come into your living room). But maybe I'm cockeyed-—as I so often am. Maybe because Spencer Tracy doesn't come into your living room, he is more mysterious than Milton, and you have more curiosit$ about him. Do you? I'm.Kefauvering you today. I'm asking you yes or no. : Maybe you don't have much ,TV yet—maybe you're bored by the whole subject.
The Body
Operation Pride By Harman W. Nichols
CHANUTE AIR FORCE BASE, Rantoul, Ill, Apr. 3—-Brig. Gen. Byron E. Gates has a kndck for getting a wrong tide to turn around and do him good. y
All the gray-haired Gates, the boss here, wants is a better base, co-operation from businessmen in the area and the respect of his men. Despite a lot of trouble, including threats against members of his family, he seems to be doing all-right.
I spent an evening with the .general and he told me how he operates. It's sort of combination of good soldiering, psychology, guts to try something new and the exercise of an ideal, which is: “Nobody, soldiers even, gets Anything for nothing.” When Gen. Gates came to Chanute a time back the morale of the men left something to be desired. Rantoul, Champaign and other nearby towns resented the _Dase, Things generally were v * < : THE GENERAL decided to experiment. He approached one of the chaplains at the base who happened to be a chum of comedian Bob Hope. “Get the man out here, Chaplain,” the general ordered. “I'll take care of the rest.”
Gen. Gates took care of it, after Hope, who, came for expenses, agreed. He had 2000 tickets printed and sold them to the enlisted men for $1.50 each; $2 for officers.
. “I gave them a sales talk,” he said. “I told them the whole take would go into the Airmen’s Club fund. I also told the officers that their $2 each was a donation to the little guys. There was no resentment. The officers could afford ‘it. The Gls realized the officers were on their side. Wé made money. The enlisted men walked |, around puffing their jackets, The officers Slept
pened Last Night
-¢ Charlie ‘Wrapped Up’ i In Insurances Sales
Ey
INSURANCE AGENT—Charlie Mosier, new
in the game of hide-and-go-seek, meets a friend. _
“Just finished a fine book on insurance,” laughed Charlie. He was off again, not trying to sell me any insurance, understand, but trying to convince me that the clientele was the most in--teresting part of the insurance business.
While Charlie was telling me how his experience in industrial accident prevention will help him with his new work, how fascinating it is to solicit new clients, I recalled several experiences that soured me with insurance agents.
Take, for example, the guy with the familiar face you have known by sight only during college. You hit town, find a place to live and before you're laundry bag is unpacked, he's parked on your threshold. He “asks only to —explain a “plan,” ol’ buddy.. . : o> on
BEFORE THE word gets around that you can say no, some character with a brief case corn rs you. He knows a classmate who spoke highly of you. Welcome to town. Lend me your ears for a couple of hours. Can he drop in at the office? At the apartment? How much insurance do you have? None of your business.
OK, the new agent has rough going. I feel for them all. Everyone has a right to earn his daily bread. It certainly is unfortunate that an insurance man is treated on occasion as if he carried typhoid germs instead of policies. Somehow they manage to survive and thrive and keep coming back for more,
I happen to like an agent who doesn't ambush you, can take mo for an answer, doesn’t wave forms and papers in front of your face when you're brushing vour teeth.
P.S. I have all the insurance I can handle. § a
Po You Burn to Learn of Berle?
Who are the personalities that you burn to know all about? Maybe you don’t burn to know about anybody and wish I'd shut up or go back to sleep or something. It’s up to you, friend. PS b> D> THE MIDNIGHT EARL: Lionel Stander was just subpenaed by the Un-American Activities Committee . When a subpena server phoned Stander made an appointment to accept the paper . .. Mrs. Tommy Manville’s car (stolen while she was on a dinner date with her riding teacher) was found in a woods a mile away ... “Mr. Roberts” folded in Paris after 34 performances . . Ssssh, Police Commish Murphy enlarged his wire tap squad . .. A big-name married actor hangs around the 3d Ave. bars flirting with young college gals. So Bb GOOD RUMOR MAN: What TV quiz show's being charged with bigotry? . .. Expecting: The Johnny Bradfords (Una Mae Carlisle) . . . A big dress manufacturer warns friends not to phone (he's wire-tapped) Today's Daily Double: Denise Darcel and Belgian glamor boy Jacques Gals . . . Whatever happened to Marie McDonald? Why, she's stopping shows with “her songs at the Capitol . . . Jose Iturbi, ill, flew to LA for a checkup . .. Bing Crosby's due Apr. 10 for his annual NY lookaround. ob» EARL'S PEARLS: —What's a gentleman's diet, inquires Chuck Barnet, but just another
way to eliminate the middle man? GS BD
The JIndianapoli
is Times
a =
8
Escape to the Country—
TUESDAY, APRIL 3, 1951
Won't Go Back To the City
CHAPTER TWO By BETH BROWN NOWADAYS, YOU think of retiring when you get to be 60 or 65. But where do-you retire to? : The modern physician often of his 60-plus patients to re-
tiré to Ruratania—to wide open spaces far. enough from Big Town to bring a complete change of outlook. The doctor wisely understands that people who retire after active lives should not do it suddenly. He knows that, in the country, there will be work to do, so that retirement comes gradually and naturally.
My doctor didn’t banish me to the country because I was sixtyish—or anything like it." He sent me to the farmlands to get over my nervous breakdown. And that is what happened.
GRUBBING IN my garden put ideas into my head. Fresh eggs. crisp lettuce and fruit off the trees put health into my body.
It's not only the gardening and the sound of sizzling eggs in the kitchen that tumble me out of bed early in the morning. Since I've lived in the country I've caught up on books I'd been promising myself, for years, that I'd read. But I never found the time until I followed my doctor's orders and ‘slowed down’ in the country.
My life in a small village in New York State has not meant that I've given up my work, writing. But my life in the country has meant that I work leisurely—as leisurely as the cow
across the road.
By writing more think I write better. I do my work, usually in the morning hours. No more galloping keyboards between 10 p.m. and 5 a.m. as in the old days, when I was a rusty link in the typewriter chain gang.
There are fewer phone calls.
slowly I
; time to dream.
There are fewer callers. I have Somehow, I don’t get as many requests to re-edit or re-write my stories. Editors are asking for fewer changes and for more words.
chews her cud in the pasture
MAYBE YOU think I'm not “telling all” about My "Life in the Country. Of course it's not all glorious sunsets and ‘rich, yellow cream and gorgeous wild flowers along a purling river bank. Don’t let me sell you the idea there are no headaches in Ruratania. Poison ivy, for which my county is famous, is the bane of my life. I'm poisoned by ivy just looking at it across a 10acre field. I hate those fat, country- Ned mosquitoes. I.don’t relish small town gossip, I don't like the idéa of some of my neighbors dropping: in without telephoning that they're on their way. But that is an old rural custom which one lone city gal can’t veto. I miss my long, lacquered finger nails. My grubby radish-and onion hands are definitely NOT a lady's. I can't wear long, flowing negligees. I love the snow, but I'm terrified by wind, especially a wind that rocks my little house, that once blew my back
Color Can Change Your Life—
Red Phone Booths Shorten Talks; Purple Pool Tables Sell Faster
CHAPTER TWO By KAY BARRINGTON
WE BUY food when it looks appetizing, clothes when they are becoming, and we insist that our homes be attractive and liveable. Color is often the determining factor in what we select
and what we reject.
Women, for example, boycott butter unless it is just the right shade of yellow. When a baker tried to promote blue bread, both
he and his bread were left feel-
| ing blue, indeed.
TODAY'S BEST LAUGH: From the great |
Gertrude Lawrence-Yule Brynner show, ‘The King and I” this lyric by Rodgers and Hammerstein: : “A woman is like a blossom, Has honey for just one man, A man is like a honeybee, He gathers all he can.” al CAFE CAPERS: Beloved Jimmy Durante returned to the Copacabana, and brought out the biggest opening crowd ever for the nicest guy ever ... Marjane, the pretty French chanteuse now going great at La Vie En Rose, will sing at the Lambs Gambol (to which the public can buy tickets) Apr. 14 . John Maragon fears that imminent Supreme Court decision; soon which, if against him, sends him to jail . . { The Yale bulldog ripped open Football Coach Herman Hickman's finger. Ben Blue says what this world needs today. is a bullet-proof, West . . . That's Earl, brother.
Marjane
How General Raised Morale at Chanute
fine thinking they had done a good turn. Morale rose.” The general has the idea that if a service-man-gets the idea that America and the world owe him a living he gets a little lazy. A short time ago, Spike Jones brought his crazy Slickers to the camp. The price to Spike was $3000 for expenses. The price of seats was $1 each. The airmen lost money, but they had a swell time watching Spike, and boys act crazy, and se what if the show didn't pay. The general dug into his welfare fund to make up the loss. LJ GEN. GATES is a promoter. He agreed to put up $12,000 to get the Shrine Circus to entertain the boys, plus a lot .of guests including all the crippled children in the trade -area of Chanute.
He and his boys contacted 350 merchants
within a 60-mile radius to kick in..All-agreed—ft-
would be good business. The airmen paid a small fee to get in, the kids had a wonderful time, the merchants had a lot of potential business. The general was happy. ' .
“Look at it this way so far as psychology is concerned,” the general told me, “We give a boy something for nothing and, although. he accepts it, he can’t help but consider himself a panhamdler. We don't want that kind of a kid in the Air Force. Nick him a little out of his ‘take-home’ pay and he walks around the base with justified dignity.” The low-ranking airmen, via a loan from the general, have built their own club and in a couple of years the membership has jumped from 70 to 1700. They take pride in the place. They painted it themselves on time-off hours. The morale is high, and the general says that Qiscipline now
Is easy.
e
Faber Birren, well-known color authority, recalls that during the depression the Bruns-wick-Balke-Callender Co. .complained that people were not buying billiard tables, although home entertainment, being cheaper, was very much in
| vogue.
= ” 2 f MR. BIRREN WAS called for
' on for help. He made a survey
and came up with this answer.
| Many women wouldn't have the
| green-topped { homes , . .
tables in their they associated the
| color with gambling:
| color of a factory.
|
Mr. Birren suggested a soft purple top. Sales went up at once. On another occasion, Mr. Birren was asked to analyze the In the course of making recommendations, he
| suggested that the walls of the
4!
women's lounge be painted pink. The management was unimpressed, but covered the drab tan walls with a soft rose anyway. To the amazement of everyone but Mr. Birren, women started eating their lunches there. The daily noontime rush to restaurants ended. Relations with employees improved. Less “‘company time” was wasted.
ww § HAVE YOU ever waited in line before a phone booth for someone to finish a long ¢onversation? A chain of candy ‘stores found the perfect answer to the lines of people waiting outside its phone booths. Knowing that red is an “action color” it had all the booths painted a brilliant red inside. The color made people uneasy
| and anxious to leave. It elim-
¥
inated a lot of long conversa tions. It is well known in advertis-
ing agencies. that-—pink—wit—
| bring quicker replies when used
|
| expensive
| | |
in djrect-mailing selling -of initems. If the (item is- costly, however, a blue or green envelope brings better results, The reason? Pink is stimulating and suggests immediate action. If used to advertise high-priced merchandise which requires thoughtful con-
| sideration, a pink envelope will
’a |
| |
land in the wastebasket. The recipient cannot leave it on his desk for the length of time required to make the decision.
» ” - DIRECT mailers know, too, that green is a poor summer color to send to farmersi' red
wr -
will bring better results.
. Swatches the
EDITOR'S NOTE: This = the second of three articles about recent discoveries of the “color scientists.” ‘The
author Is a former newspaper
reporter, now a magazine and feature writer. Why? Because the farmer is surrounded by green. His eyes un-
consciously seek a “balance of color.”
Color “miracles” are performed every day in business. DuPont conducted 50 experi-
ments involving 21.000 people to determine average color preferences. The participants were asked to choose color same size and shape. All other influences were ruled out. Red and blue won. Women showed ‘a greater liking for tones of red and modified colors. Men preferred shades of blue. Pure colors wera selected by both women and men over grayish. ones, light tints scored over deep shades. OUT OF THESE tests came a system known as Color conditioning ... . knowing and giving the public what it wants. DuPont also discovered tha: climate and regional conditions affect peoples’ taste. Residents of areas bathed in sunshine, such as the Southwest, buy bright, warm colors. In contrast, soft and cool colors. are preferred -in regions with few sunlit hours, Wherever conditions are drab, people tend to dress and live with drab colors. Money, too, was discovered to affect color taste, People with low incomes will buy strong colors that stand out. People with more money usually buy more quietly ‘colored items.
” " ” IN DECORATING a home or place—of-business; few basic rules to follow. Says Mr. Birren: Use a variety of strong colors in a room
if you want to stimulate people,
to galety and conversation ...
use a lot of yellow to brighten
a dark room...use cool, quiet colors if you have mental work to do... avoid large patterns and bold colors in a ‘bedroom if you want to sleep late in the morning. Avoid strong contrasts in light and color to save your eyes, If you want something kept clean, paint it white. Give children a playroom bursting with color, for it will help release their energy: If your room is
EDITOR'S NOTE: This is the second article by a professional writer who was banished to the country by her doctor after a nervous breakdown. “Slow Down” he
' told her and Beth Brown did.
Here Miss Brown lists some of the disadvantages of coun-
there-are—a—
try living. But she's still enthusiastic. porch into my kitchen garden.
But I'm stubborn and I won't trade back my country life for a city existence. In this detérmination I'm upheld by the statisticians of the United States Bureau of the Census. The official figures from Washington prove that millions of other city folks are in tne parade from skyscraperland to the open fields and lowing kine. They can’t all be wrong. 2 ” ” ” WHERE ELSE but in the country can you really have fun with that dynamo of energy which barks at one end and wags at the other? We not only have a dog in the
B
country, We have cats, tame rabbits, hamsters, guinea pigs, turtles, goldfish and a nanny goat. And no criticism, opinfons or sharp suggestions on the part of the Management. For I am the Management, The closest neighbor is too far off to be annoyed by my menagerie. The threat of the Atom Bomb has made sales come easier for the country real estate broker. They insist that cities are dangerous and that you'll be safe—or at least safer—in the country. They submit persuasive figures proving that your taxes are lower and your upkeep less, in peacetime as well as in war. They have a point. The newly married couple no longer thinks in terms of a one-room-and-a half city apartment which costs them eighty a month, plus gas and electricity.
8 = 8 INSTEAD, a good many of them have taken off to the country. Sometimes they are followed by a small house bought on the installment plan and popularly known as “a prefabricated paradise” which is
Writer Finds Peace In Village
Lists Some Woes Of Rural Life =
probably an tent This portable edifice is folded in sections, packed in big crates, ready for delivery. When the crates are opened, out come walls, floors and roofs which can be assembled. . The crates, incidentally, make dandy furniture in the hands of the amateur carpenter who has time to follow a hobby in his cellar workshop. The country was good medi cine for my nervous breakdown. It can also be a cure for a marriage that is on the rocks. Mary Thomas was usually in tears—and Fred was never at home. They lived in a small, three-room city ap artment
whose walls seemed to be clos-
ing in on them by the day. They behaved like two snarling pris+
oners sharing an un-padded.
cell, ” » ”
THEN. ONE Sunday morning,
Fred saw an ad in the real.
estate section of the paper, A house . .. two acres of land
.and a view... was for sale’
—forty miles from his office. Having nothing better to do, Fred and Mary drove out to take a gander. Not a word was spoken all the way there in the car, nerves and Fred had a twofoot grouch on—as usual. But coming back, their words: tumbled out. For the first time in five years, they had a mutual interest in life. They had a goal, They had a job they could do together. They decided to escape to the country. The house was Mary's job. It had to be decorated and made into a home. The grounds were Fred's job. The land had to be cleared, planted and landscaped. In the years that followed, Mary had little time for nerves and Fred found a hobby he loved which balanced his confining desk work in the city. He Joined — of all things —a men’s gardening club! And last year, at the Flower Show, his unusual orchids won, first prize! : Mary and Fred—by escaping to the country—forgot all about. that business of divorce. Tomorrow: Your '‘Fair Weather Friends’ won't follow You to the country,
Greatly Influences: Way You Do Things |
DARK, ISN'T IT?—Old-fashioned schoolroom. Extreme contrast bebosen desks and walls cuts visibility and. tires both teacher and pupil.
Mary was an octopus of .
ng REPRE a TH
desks a increasing ie 200 per cent.
square, eliminate the boxlike feeling by painting the end" walls a light, cool color. A long
room will seem more compact
if end walls are painted a warmer, or darker, color, u ” ” WHEN you redecorate, ‘you can, in a sense, also remodel. The best colors for anyone are the ones hé or she likes best. Remember, time passes faster In calm surroundings, while “in brightly lighted and colored rooms people are likely to become fidgety, then bored. Children, too, from
modern color concepts. Color conditioning has gone to school and brought about some remarkable changes. Remember the drab tans and grays of your classroom walls? They are rapidly disappearing. ~ Today’s schoolrooms stress scientific combinations of color and lighting to promote concentration. » » » EYESTRAIN, too, has been substantially reduced, thanks to uniform desk and wall colors. DuPont recommends t h ns t
classroom colors be slightly oa %
the graying side. Such tints do not become monotonous and are practical in concealing stains, dust and abuse. Says DuPont: a proper cme bination of color and light can provide comfort and rest for students and teachers alike. “Color-conditioned” classrooms have a bearing on student
health, mental alertness and the
capacity to learn.
Tomorrow:
How to “test” opin
atin BE
Your choice of _ color may reveal your character.