Indianapolis Times, Indianapolis, Marion County, 6 March 1951 — Page 13

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RADIO PROGRAMS

THIS EVENING

" WFBM 1260 WIBC 1070 WIRE 1430 WisH 1 30 WXLW 1590 WLW 700

Radio and Television— °

Soap Opera Pair Tell Of Mass Production

Hummerts Turn Out 6 Million Wérds A Year; Called ‘Fords’

By John Lester NEW YORK, Mar. 6—Frank and Anne Hummert, the

“king” and “queen” of “soap

history of the written word.

radio writing industry, the Hummerts have actually developed an assembly-line method for creating, processing and continuing their daily shows. Here's how one progresses from idea to finished product. The first step is the formation of the: serial’s theme and title. That is usually done by Frank Hummert, himself, tall, spare, soft-voiced, kindly but shrewd of eye, in the library of his Greenwich, Conn, home. hd & »

THE INDIANAPOLIS TIMES

ening and almost superhuman total of more than 6 million words a year, or 125,000 words a week, with the aid of a mass production system probably without equal in the entire

Called “The Fords” of thel:

ithe Baltimore Sun and the Paris

of Radio Industry

opera,” turn out their fright-

soaps” is “sloppy” or inferior. Rather, Thurber thinks it of an

On the Air

first battle

CAVALCADE OF AMERICA— Louis Calhern, the “Magnificent Yankee” of stage, screen and radio, will take the role of 70-year-| old Samuel Mulford, a longshore whaler of East Hampton, Long| - Island, who fought America's

SENTINEL Television

against “taxation without representation” nearly. a century before. the revolution. Story title is “Whale Off.” When the royal governor of thé’ colony | levied a tax on whales, which Mulford deemed unfair, the whaler fought his case all “the

way to the court of Queen Anne I to gain redress... WIRE, 7 p. m. _B1G TOWN—When a new mob-| ster moves into town, Steve and Lorelei masquerade as a butler] and maid to gain access to the| 31 N. Illinois St. gangster's personal records . .

Distributed by

THE SANBORN ELECTRIC CO.

(Since 1920)

“amazing ‘high quality” and “I am going to say that the character of ‘Bil’ (in “Just Plain Bill”) is a distinguished plece_of| acting and a contribution to the high art of the theater.” LJ n » THE HUMMERTS, who now earn upwards of $300,000 annually, met about 23 years ago when Anne, fresh from jobs with |.

edition of the New York Herald,

WIRE, 9 p. mn,

WFBM-TV—Channel 6

TUESDAY i

P.M. ; 8:00 Vaughn 4:00 Marlene Monroe Program 8:30 Suspense 4:30 News 9:00 Danger 4:35 Shopping 9:30 Ship's Reporter Guide 9:45 Yesterday's | 5:00 To Be An‘cd Newsreel

s; 15 Kartoan Klub 10:00 Weather Man 5:30 Kenny Jagger 10:10 Miniatures

Calling M Office

CBS MUTUAL NBC / NBC HUMMERT: SAYS ny have was engaged, against Franks ad- 5:45 To Be Anca 10:15 News Gi | 1 This TT 100 Make Make Mine Masi tagy Deus 1 When a Girl Marries Gi NewsMike Dune When A Girl Maries [LW KIDS OF Shows, [8 TAS OOP vice as his assistant fn a New| $90Ann and Sus 10:35 Step Wharton rls To This $y Portia Faces Life wl Portia Faces Lite 2 ou one Eroup. w we Daya well-known | 6:30 Little Show 11:00 At Home Show > A . Ley a. ; Rie aaa + , H ’| York advertising agency.’ 6:45 Tele. 11,15 Gi 1 Wrestli V, CH EVENT! 0 Jos Plain BUT” Siw E0aal Sane Mika Dunn <~Just pa Wi ~--1UAI88.suGh As. DAMA HREM S aE To sro $:43 Tele Novs it Wresting 0 8, MAR AS Wo . Easy Doss 1-News. Front Page Farrell Personality. Tims ” ” > front Page Farrell Stella D or lias my ne POsIaY! Ty Au LE 00 #56 on one “1: “45'Sign orf 7 — A AR - st TA Valentine ahd-go_on-from-where alize at. his side” -as has. been WEDNESDAY. —- #5 cm 00 Nows-Beli Easy Does | [|] . Melody Biltboard Rush | Hour Revue. News-Mike Dunn Queen for a Day the book left off=—inventing new reporfed elsewhere.” TT . > 5 iS Make Mine ste Hall of Fame ., a : situations for the old, popular| The incredible Frank Hummert 3.15 Kote Smith 2:30 Bert Parks 30 Cart Massey Time Sky King _ Dinner Winner Big Jon and Sparky Sportlight News characters. —Orleanian, one - tinle publicity | 12.30 Gory Moore 3:00 Homemaker's : 45 Lowell Thomas _ News—Sperts ie Sign Off -- These Star Exira | “In the other group are the man for the state of Texas, news- 1.30 First Hundred Exchange HAVE THAT 00 Nows-Gllbert- Forbes - Straight Arrow Dick Haymes Luke Walton ” Harkness " |shows for which we ourselves in-|/paperman of sorts and odd-job Years 3:30 Hoosier 15 Jack Smith Show " u - Bill Folger Swanes River Boys vent the title and characters. ‘Doc! holder—oftén has ‘‘chills today at }.45 Winner Toke Homemakers SMART CITY 30 Cb 15° George Young World News Jack Armstrong Hows of World Barclay’s Daughters’ is one of! this near-miss, for it would have SARE 3:55 Tele-Kitchen 45 Edward R. Murrow Fulton Lowis Allan Jofirles gS One Man's Family those.” altered my life tragically.” a a a LOOK IN 20 Were Geol eater Cacao marca Co Yo Tp Ts "Cade 0 Amr | eer’ rough-drasted, both are sent| WLW-T—CHannel 4 | WCPO-TV—Channel 7 yee : to the Hummerts’ New York of- TUESDAY N "a Mrs. North Platter Party Baby Saoeks wat J Fanay Brice fice for “development,” which usu- ; TUESDAY (p. M. 5 seni a ally means four or five typewrit-| 4:00 Comic Strip. 7:00 Milton Berle - | 4:00 Six-G 8:00 Cavalcade of ||| uy Lite With Luigi . Bob Hope 1 Fly Anyfhing Bob Hope ten pages, double-spaced. They're 4:15 Panhandle 8:00 Fireside Pirie re i d ¢ . a Ye oi then sent to a dialog wyiter and! Pete Theater | 4:50 News & Sports 9:00 TV Playhouse ) 30 Tre or Consequences = * Fibber McGee Olymps-Bosion Fibber McGee thus ends step one. | 4:30 Howdy Doody : 8:30 Circle Theater | 5.00 Six.Gun 10:00 Nows | 45 4 . ue so The creation of the “story line,” | 5:00 3-City Final 9:00 Amateur hour Playhouse 10:05 Owl Theater 300 Line-Up Frank Edwards Big Tews - 2 a ~ |meaning an outline or broad| 5:15 TV Rangers 10-00 Broadway y ov . 11:15 Dean Miller hl 5 =e I Love a Mystery lw, “le wm sketch of action of the drama, oc | 5:45 Generol Store Open House | 590 Lae. ER Ne Seo d ¢ 30 Maisie Crime . = cupies step two. This is also done| 6:00 Kukia, Fran 11:00 News 00 Wrestli i is Sofiglius. .. Moghafomy = oS. People Ars Funny | the Hummerts, either Frank or| ang Ollie 11:05 Music You | 700 Wrestling rcDAY te eet eee = - | Anne (she, is tiny, brunette, slim)| 6:30 John Conte Want CM 10:00 Lewis’ . 00 MushetFun Sipe fim lon ow vi : Rows Grant or both. After a first.draft, this| 6:45News Caravan 11:30 Weather and | 6:00 Coco the wid # Sports Band... LM Wie Bob Eberle Sliyor Serenade Background too, is sent to a writer. . Sign Off 11:00 Mon on the | : 4 / 7:30. Beulah Nowsreo) . Mage Music News of Tomorrow Rhythm Club 03 whe 1g 00 Man on the } 245 Nore’ to Vols : Hymns of Faifh a 3 Suar. 8 HAR ms Melody pht : ns THE T THIRD step cquasists of | ; WEDNESDAY - Aa FiH0 11415 Mid-Day Loud 00 Million Dollar Party Four-Star Feature News—Sporfsman- Yao Yow CT Zo wai Beet § lesing Lae sure . nam LLSW by A M. - Varieties * Exercises Merry Go 3 ; . one of the Hummerts' assistants| g:30Woxe up 11:00 Fifty Club 7:15 Morning Round y —they have 20 writers, Six script| _. sand Live 12n Hollar Dollar % ovie An. Kathy's” readers ana about $0 cierionl help. 7:30 Morning 12:30Girls Will 8:20 Martin's Kitchen ; ers—adding any plot or situation Matinee * Be Girls Maneuvers 1:00 Meet the ” , changes hat have heen Jassed Shy 8:30 Breokfost 1:30 Ernie Lee 8:30 Coffee Club Ladies since the original ide . Party 2:00 Miss Susan 9:30 Ballroom 2:00 Dixon's Music P H i | ( oO tuo s lust Sep is merely Yelng 9:30 Magic 2:15 Edgar Guest | Shop e final, 8 script and, in TeleKitcher 2:30 Bert Parks ——— the case of a first program in a| 0.00 value . 3O0fen Smith | Say it with i" d » vy new series, this might require five » | er. t d or six complete revisions. A vanced Design All scripts for all shows are WAJC-EM—91. 9 Mega. | Town i usually written three weeks ahead TUESDAY NEW 1951 and since the Hummerts person- oe SEND ‘Them lowens. Ji ally write story lines, read scripts| 5:30 Duo on 7:30 Music You Yr Allied Florists of Indianapolis, Inc. REFRIGER ATOR and supervise many rehearsals, A Delaware Want — and actual broadcasts, they're a| 6:00 Marine Band 8:00 Orchestras of fairly busy couple. For years,| 6:15Pop Tunes the World Lona R. Rogers, President, Audiphone Mode! $ 95 they've averaged 14 hours a day,| 6:30 Dinner Moods 9:00 Music Company of Indiana, Inc., 108 N. Penn- | seven days a week, and have] 7:00 Sport Talk 9:15 Olymps- |sylvania, hos announced that Harold Ri 712 taken only one brief vacation in| 7:15 Highway Boston Puntenney, formerly operating as a Hear- |} Safety "10:00 Sign Off ing Aid Dealer, has now rejoined her or-

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WEDNESDAY PROGRAM

WFBM 1260 WIBC 1070 WIRE 1430 WISH 1310 WXLW. 1590 WLW 700 ——— CDS MUTUAL el NBC oh = ABC cg tN NBC 6 Back fo fhe Bible Dixie Four Dawn Pare) Bill Faulkner Show Sun Dial Nows-Markets 9: Cousin Chickie Band Time Jack Hunt 00 World lows News—Time-s-Tunes World News Roundup Nows-Faulkner Show News-Sun Dial Swanee River Boys 215 Hoosier Headlines - Musical Clock News-DeWeese :30 Bing Sings . Faulkner Show-News Scores-Sum Dial Morning Matinee US _ tow a OMe CC" a — an 100 News of America Gordon Graham 1430 Club Breakfast Club Nows-For Evans Sake = 15 Woeather-Ranch Time Wife Savers . .- For Evans Sake y > 30 - ~ " " - - - - ” - Share the Wealh «45 Mrs. Farell Kitchen Club _ - - - - J . : Victor Lindlahe So 00 Arbor Godfrey Fasy Listening Welcome Travelers My True Story Nows:Sing Welcome Traveler 1 5 “ > “" - - . “- uy 1 b 4 - . a 9 ® "Double or Nothing Betty Crocker Inspirations) Time Double or Nothing ned — ya ee Victor Lindlahe lan Garber nh - News-Easy Listening Break the Bank Modern Romances News-Porsenalify Break the Bank’ 10% i . rT David Amity Personality Parade © 3 Grand Slam . . Jack Borch Quick as a Flash - ” Jack Berch Rosemary 0. Dave Garrowy 2 - Dave Garrow) Ee Wendy Warren News (Country Grivel Gloria Swanson Johnny Olsen ows Vaughn Monroe Fifty Club _ M5 Aunt Jonny's Stories “ neon Sweeney & March Crosby Croems Helen Trent - - Bee Line Freddy Martin Daily Hit Parade News. Markets Our Gal Sunday - . Wo Love and Learn Russ Morgan Windsor Varieties Everybody's Farm ” News-Gilbert Forbes Gordon Graham Donald Bruce Bill Folger News-Dixieland Penny's Pantry 1 «15 Ma Perkins Pick-A-Pockel Markefs-Low Down Virginia Byrd Andy Parker ™ ” 30 Hoosier Farm Dixie Four Low Down Kay Reporter Market Basker Ma Perkins us Cedric Foster Shane Jackpot Quiz =r Love and Learn “7:00 Second Mrs. Burlen Big Sister The Bright Side Catherine Daniels ~~ Nows-You Ask for If Double o Nolhing AS Perry Mason Dr. Malone Low Down-News Ts i. 30 Nora Drake Guiding tight Fo Joha Kennedy 2 Live-Like Millionaire | us Brighter Day wy and Jane > * Frances Scully - . i : “77:00 Hilltop House Queen for a Day Life Can Be Beautiful Bonny Rubin Nows-You Ask for If Lite Can Bo Beautiful 2 15 King's Row Road of Life Hits for Hall Road of Life 3 House Party Double or Nothing Popper Young Hannibal Cobb You Ask for If Popper Young e cS Right to OE Talk Back . ’ Right to Happiness a —n Strike If Rich "Ray Does If-News Backstage Wife, Surprise Package News-Big Four, Backstage Wile 5 ’ - Easy Does It Stella Dallas Big Four Feature Stella Dallas :30 Share fhe Wealth .-." Lorenzo Jones Rows Take Tos Lorenzo Jones 45 Make Mine Music . . Young Widder Brows GottySpp ©. Young Widder Brown

—— [those critics and students of ra-|

» » = ONE OF the most amazing angles of their prodigious material! turn-out is the fact that they, manage to keep all ‘the charac-| ters human and interesting, in| support of which are more than 50 million letters, received since) their first “soap” went on the air many years ago. Although Frank insists any “eminence” the team might have in radio “is predicted on quan{tity rather than quality” (“in| other words, I am eminent because I have a lot of shows on the

= 'air”) many authorities agree that,

{the “soap opera” is or approaches! ‘an art form and no less a one

| dio who contend the acting in HI.

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