Indianapolis Times, Indianapolis, Marion County, 22 February 1951 — Page 50

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22, 1081 J Juice Business Makes Work Pleasure [Company's Label Fish Is Versatile Food, Cheaper Than Meat

Is Widely Known | The fish becomes more than an It goes to parties, always, Fish is a money saver, whole- shrimps are reaay to drop into” Featuring of private label mer-| oo 15 skip school, pleases. / some, and a pinch-hitter for meat. hot fat and flip on the plate,

1. [Shows Big Rise | [ER

chandise helps make Ko-We-Ba |" The fish helps the housewife In fillets, it's particularly sav- : ” ? one of the country’s outstanding, It’s more than a reason to take whip up a quick /meal for unex-| ing, boneles. To the Last Crumb ; Improved Product |" |grocery warehouses in the county. a day off at the office. pected guests, | ‘And it's dependable. Fish, once] They're easy to hang on ‘to, § | Eighty-five per cent of all ltems| The fish 1s of economic and When the Mosts yawn and seasonal, now is available and {with the halved tail serving as

Now Sells for Less

This is a nation which likes fts food in liquids. i Take almost any vegetable or. fruit and squeeze it, and there's

handled by Ko-We-Ba are under appetite interest to the entire think of the/mess to clean up delectable the whole year around. prongs. Guests like them to the private label, according to offi family, - gr after guests feave—how soon the Voted most likely to succeed last crusty crumb. cers. | Fish is cheaper than beefsteak. alarm clock will ring next morn-'are the frozen fantail shrimps. Runner-up kingfish to the fanSince the very beginning of the| Fish is the fastest grown froz- ingi—the fish is easy to fix, tops They move fast, Ko-We-Ba frozen|tails are ocean perch. company, in 1888, Ko-We-Ba has en food item .on the market, Ko- for latesStayers, eyeing the ice food men say. They came from! Think it over before you growl

§ (distributed its own brands of we-Ba officials say. "+ 'box. Fgd and sleepy, they wander the Gulf Coast t fish-wise wife for high 0 a ready market for the juice. | canned goods and other a ’ | : st at your fis se g grocery, Junior would almost be for- on heme. Breaded and frozen, fantail grocery bills, Ko-We-Ba meat men The growth of the juice indus-, specialties exclusively. (given if he rolled up his jeans, — — | say.

try is best told by .the: drop in ry Co : price which came only with

| v iy : - —— {wiggled his toes, and lay back : : Ponder before you point out to Heavier Containers |3long, the bank Mh ho? i Role F ner f h e Gr in d Bet ter t h e Coffee i Ber, over Jo bifocals, White \ po | There's a why to grindi £1. “A t sh are advertise or cents Add to Cost of Food y g ng co nd the third way, rated best :

volume and brisk competition,

When tomato juice first came’ A fish could be Pop's ticket to {less than she paid.

on the market, a 12-ounce can : / [tee lof all, 1 3 regaining favor with his wife ‘he . {of all, is drip grind. She may not know how to cast. sold tor 15 Sle on als veil Hate welgnt of ih, ay Re lett stuck ith washing he walls And there are three ways to The difflerence is that the finer She may shy at baiting a hook. ’ - ) went fishing “the boys.” : you grind flee be re| But she knows she paid more so can buy perhaps better tomato cost of food. A fish is no longer measured 9° I. [You grind a coffee bean the more she could bring home more.

juice, a 48-ounce can for 29 cents, nearly four times as much for less than half the price.

A dase of canned “vegetables | bY how long it photographs. It’s] One is to grind it coarse. Then °!! veins are sevgred, making it Those bargains” you badger from the West Coast costs about Measured by how much it slashes you boil out the coffee oils, the ®A8ler for the flavor to bleed out!ner about probably flopped around

C. H. Ramsey, Ko-We-Ba treasurer, admires’ birch-decorated the grocery bill. {into the brew. lon the bottom of the boat until Jules. 162. 4 Stator o¥e : Fr a cent and a half more per Jar| A" fash fits in well with the 4 fashioned way. | Ko-We-Ba reports it was onethe fisherman saw the setting sun

All juices are a standard part office interior with Harold McGlashan who designed the interior. |, packed in glass) they point- meat and potatoes on the family’s The second way is a finer of the first to use the drip grind and rowed home, food experts say.

of the Arherican diet. Few wotld| ; ! x think of starting their breakfast Office space uses 2400 square feet. ed out. night home. Igrind, for percolator. ‘in the Indianapolis area. They weren't quite as frésh, ¥

without a swig of juice. And variety has “een added. °* Tomato juice is still a strong sel- » ler but orange juice is the boss - : : of the liquid waker-uppers, in cans or frozen, The blends of the citric juices, grapefruit and orange, sometimes with a touch of lemon for tartness, have come into the field. And blended vegetable juices are popular. You can buy almost any mix you choose.

More Liquid Vitamins

And the preparation of the juices has progressed with the demand. More of the sun-born vitamins are sealed in and thére's . more of the healthful ‘pulp, but 6388 ground so fine that you can’t feel it with your tongue. vi An unusual seller in the Indianapolis market is prune juice, taken a _— for its medicinal qualities, its sigh finer flavor and sweetness. = Another juice, more’ popular than most believe, is kraut juice. + Most of it hereabouts comes from the cabbage belt of Wisconsin.

Germans Know Kraut f There, over the years, th? Germans have bred and cross-bred a strain of cabbage which produces an unusually appetizing juice from white cabbage with long leaves. Housewives are careful about buying juice in cans. They avoid dented cans for fear air has en- . : . tered the can. But grocers are un- > usually careful about the handling! ” of cans, knowing the housewife’s : : dislike for battered cans.

B® oN | a = 3 So when you buy your table J ad § + RT o * juice today, you get more for less, n f a n a S : } n e S x and better juices for better health, : : ; % 1 ° HB ; from carefully selected fruits . . : ) +i ; - from the best kept farms. That's the way Ko-We-Ba's . . : : : : : : buyers say they do it. : ’ Woman, 90, Says : - We're Getting Soft : . BOSTON (UP) — Mrs. Mary Watkins, who cares for her son’s nine-room house and darns stockings for her neighbors at the age of 90, says “the trouble with the world is that people have too

mich time—they don’t do enough work.”

Dog Struck by Car : Hits, Injures Boy STILLWATER, Minn. (UP)= Merl Sederstron drove his car into a dog with such force that the animal hurtled through the air and hit David Hanson, a boy walking nearby. Hanson was injured and the dog was killed.

Baby Born With Tooth by

b Finds It an Obstacle

CHICAGO (UP)—Mrs. Julia Coughlin, 25, gave birth to a daughter with a well-formed molar in the middle of her lower jaw. The doctor removed it the next day to enable her to receive, a normal milk diet.

Man, 100, Attributes v Stk Age to Single Bliss

BELMONT, Mass. (UP)—| Charles Thiery said the reason he lved to celebrate his 100th birthday is “because I've always

A MODERN

WHOLESALE GROCERS WAREHOUSE

® PRESSED from luscious, , whole, red-ripe tomatoes,” this . : \ juice is deep color: heavy body: : matchless in taste, rich in vita. mins and minerals. It will de- oo : v light you with its appetizing Ef rr goodness and garden-fresh fla- | J : :

vor. And so will these fancy,

BA DESIGN & CONSTRUCHON MANAGEMENT

Packed for KO-WE-BA by

CODDINGTON

PACKING COMPANY Indianapolis 4, Indiana

INDUSTRIAL OPERATIONS, INC.

remained single and had no wife to nag me.” | : | . or ; = M 206. How Detieit Jumps PHONE LI-5549 966 N. MERIDIAN—ROO il : A J | QUALITY no | ! TT ie PRODUCT : We, who designed and managed the construction of this new warehouse, wish at : FEATURED ! this time to express our wholehearted appreciation for the able assistance and co-oper-x VE i | BY ation of A. C. Gisler, President, Grocers Warehouse, Inc., and to A. H. Gisler, President, Ll — and | a In- | Kothe, Wells and Bauer Co., whose efforts and leadership made this project possible. ad- ; . : —-~ » ’ , ws- - W E- BA ge > Industrial Operations, Inc., oa : nd J. Vincent Ney, : jest 5 300 . President, UR H [LIONS OF DOLLARS, "$16.5 A INN 00, ; © Money-bag symbols show ol kd te me how deficit in the new budget of “WY ds for the 1952 fiscal year is more Vy V : V | i | : ; % : than twice the total of the three as fraceding fcal years. Te Tuee! : sn Pr i ; ! t w bu $ .5 billion : i | i dori, President Truman calls: WORLD : FAMOUS | : | : : \ $ Ror the. biggest tax increase in | ; i - | : bay : . ; ang ; story, ’ rt i) — . Koa . de . . = i] ay men ft —— — -a IIIT ey 2 " 2 i ] No- * : Li a ! > ! 2 ai , . Bi wi ‘ a 4 mm “ A i - en Pail » -