Indianapolis Times, Indianapolis, Marion County, 22 February 1951 — Page 49

‘Loading Frozen Foods :

PAGE « Low Prices

Company Cuts Corners, Saves On Its Costs |

Wasteful Guesswork | Eliminated, Consumer | Gets the Benefits

Ko-We-Ba fights costs, mops {= ,up lost motion, to keep prices : down, | Officials of the company, in a - highly competif{ve business. have sess literally cut corhers to maintain low prices, deh A. C, Gisler, vice presient and operations manager, a student of materials handling, is a warehouse expert. And that’s where the money is saved. He has mechanized the entire |g operation, taken ' out wasteful] guesswork, and has made the| handling of food actually the] shortest distance between any two points, Of every dollar spent in the | food industry about 37 cents goes | essing plants; warehouses, and — ” mb to the grocer’'s shelves. Easier to Push Than Lift That's why Ko-We-Ba built a one-level warehouse at 50 8. Ko-We-Ba Lane. “It's easier to push a ton than lift it,” one company spokesman said wisely. And elevators are expensive to install and maintain. Along the same line, the company bought a hydraulic lift which will hoist a ton of packing cases almost through the roof by simply turning a lever. This power lift again contributed its share of cost-trimming to Ko-We-Ba customers, both retailers and housewives, : But the basic study of the warehouse shows a system as ef-| fective and efficient as an automat eatery. Orders Filled Quickly

When an employee is filling an order for a grocer he does not! have to move a heavy case nor travel far. Ko-We-Ba has a selection line which makes it easy and quick to fill orders. The employee moves along with a push truck, loads on case lots at each station until he gets to the end of the assembly line. There is no heavy lifting, no unpiling of dozens of cases of one item to get at another. Prices Down, Quality Up This reflects the spirit of the entire Ko-We-Ba organization, experienced in the ways of the worid’s biggest business, filling] stomachs at regular intervals, to keep prices down, and quality up. In designing the warehouse the Ko-We-Ba executives had a minimum of human motion in mind. And one of those motions has to do with the labor of the consumer, | the person who buys Ko-We-Ba| products. i Food With Less Labor

And officials of the company point out, as a reward for their diligence that the consumer actu-| ally does less work to eat Ko-We-| Ba products and eats better. All of which, they chuckle, gives the customer more change to put into the family piggy bank, or into the family nest egg for a car or a house, or a washing machine. | They'll tell you that you can] buy most of the things you want with what you save if the label is Ko-We-Ba.

Apricots With Seeds Rare Table Delicacy |

Ko-We-Ba remembered a can-| ning trick too soon forgotten. | Seeds are left in Ko-We-Ba’'s| whole peeled apricots. That's like grandmother used to do when canning peaches. Flavor seeping | from the seed makes a delicacy.’

Safe and Super-Soft . . . and remember each roll contains 1000 single sheets

3K MADE BY THE MAKERS OF FAMOUS

DIAMOND MATCHES

“LIGHTS FOR AMERICANS SINCE 1835"

CONGRATULATIONS TO OUR FRIENDS

KO-WE-BA

75 YEAR'S YOUNG

.L. DIETZ & CO.

220 Virginia Ave. FR-1583

WE WANT TO CONGRATULATE OUR NEIGHBORS, KO-WE-BA, in THEIR MOVE TO THEIR NEW HOME AND WAREHOUSE

Tr “The Best Way to Make Money Is to Help Others to Make Money”

Stanley Harris loads frozen foods into Ko-We-Ba's new $20,- | for getting it in and out of proc-| 000 compressor.

THE INDIANAPOLIS TIMES

If You Read the Label You Can't Be Fooled

[buying canned foods.

{protect the customer almost to the quality is “substandard.”

labsurdity, grocers report. - They pick up a can of peas, word “sub-standard” fis underfor instance, and if a harmless scoked. Few housewives buy it, | vegetable color has ‘been added to if they can read.

“Congratulations and Best Wishes

ALTORFER BROKERAGE C0.

in Association With

ALLISON-BEDFORD 0.

KO-WE-BA Spaghetti & Chili Sauce

and

The Great China Food Products Co.

China Beauty Brand Food Products

There is little chance of being make the look more appetizing.| fooled by, vegetable dyes when the label will say that it is good food, but not high grade, that dye’ The government pure food laws has been added to color and that|

And to make it plainer, the

— |

.. For Econamical Dependable Delivery

KO-WE-BA RELIES ON CHEVROLET TRUCKS

IT HAS BEEN OUR GOOD FORTUNE T0 SERVE THIS FINE OLD INDIANAPOLIS INSTITUTION FOR 18 YEARS.

THURSDAY, FEB. 22, 1051 A

COBURN Chevrolet Co.

Incorporated

550 SOUTH MERIDIAN ST.

TELEPHONE: LI. 6388

wv:

Congratulations to

KOTHE, WELLS and BAUER Company, Inc.

From the Makers of Labels for

KO-WE-BA Brand Foods

THE UNITED STATES PRINTING AND LITHOGRAPH COMPANY

Executive Offices: Cincinnati 12, O.

a INDIANAPOLIS SALES OFFICE

| 54 MONUMENT CIRCLE Room 310, Phone Plaza 2183

J. B. OGDEN

Sales Representative

Six Modern Plants: CINCINNATI O. * ERIE, PA. * MINEOLA, N,Y. * ST. CHARLES, ILL. * and REDWOOD CITY, CAL.

YEOMATIC

. PACKAGING AND ADVERTISING MATERIALS

v =

Ask YOUR Independent ~ GROCER

KO-WE-BA

“MEANS THE BEST"

Apple Sauce Ready fo Serve

® KO-WE-BA Fancy Canned Apple Sauce enables you to serve smooth, thick, rich--tasting sauce in a jiffy. It's a delicious blend of finest apples; peeled, cored and cooked so as to save all the wonderful flavor. Serve as a tasty filling for cakes, or

chilled from the can.

Mexican Style RED BEANS

® i's so easy to make finest-tasting Chili Con Carne, with these zesty beans. Just add ground meat and KO-WE-BA Chili Powder—See’ tested recipe on label. Or heat and serve right from can, for a new Chili-Bean treat. Buy Several Cans Now at Your Independent Grocers

Also, KO-WE-BA Finest Red Maraschino Cherries in Jars

A Message to Independent

GROCER

TODAY—more than ever before—selling KO-WE-BA's famous line of Canned Goods, Coffee, Tea and Food Specialties, is profitable business for the Independent Groger.

Backed by 62 years of outstanding quality . . . ad-

v vertised by regular campaigns in 15 leading newspapers in Indianapolis and Central Indiana . . . fea- °

tured daily on all Indianapolis Radio Stations . . . and distributed ONLY through the Independent Trade... KO-WE-BA Fine Foods are always among the biggest sellers: and best profit-makers for more than 1,300 Independent Markets and Grocers.

50 South If the KO-WE-BA Line is not being sold in YOUR Ko-We-Ba neighborhood, it will pay you to learn how you, too, Lane can attract the finest trade, increase your volume

. and profits, by handling ‘these top quality foods.

Iv peril Just phone or write for a salesman to call.......... 4507 | | : KOTHE, WELLS & BAUER CO., Indianapolis i : Branches at Kokomo and Wabash

Improved Now Sell

This is a ns {ts food in lqui Take almost: fruit and squee a ready market The growth o try is best tole price which ci volume and bris When tomato on the market, sold for 15 cents Now, if you can buy perha juice, a 48-0 cents, nearly fo for less than h Juice for All juices are of the Arhericar think of startin without a swig And variety Tomato juice is ler but orange of the liquid wak or frozen, The blends of grapefruit and oc with a touch of ness, have come And blended are popular. Yo any mix you ck

More Liqu

And the pre juices has progr: mand. More of 't mins are sealec more of the he ground so fine t it with your ton An unusual se] apolis market is for its medicin finer flavor and Another juice than most belies Most of it hereal the cabbage belt

Germans ¥ There, over th mans have bred strain of cabbag an unusually app white cabbage w Housewives a buying juice in dented cans for tered the can. Bt usually careful a of cans, knowin, dislike for batte So when you juice today, you | and better juices from carefully from the best ke That's the + buyers say they

Woman, 90, We're Gettii BOSTON (UF Watkins, who ca nine-room house ings for her neig of 90, says “the world is that | mich time—they work.”

Dog Struck Hits, Injures STILLWATER Merl Sederstron a dog with sucl animal hurtled and hit David walking nearby. Jured and the dc

Baby Born

Finds It an

CHICAGO (1 Coughlin, 25, g daughter with molar in the mic jaw. The doctor next day to enak a normal milk di

Man, 100, / Age to Singl BELMONT, Charles Thiery he lived to cele birthday is “bec:

remained single | to nag me.”

How Defi

BILLIONS OF DO Money-bag $ how deficit in t for the 1952 fisc than twice the tc preceding fiscal the new budget genet Presiden r the biggest history. : %